Article Per Year (5 Year)
p-Index From 2021 - 2026
8.557
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN JBTI : Jurnal Bisnis : Teori dan Implementasi Falah : Jurnal Ekonomi Syariah Jurnal Manajemen dan Kewirausahaan (JMDK) JPSriwijaya JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Organisasi Dan Manajemen JMM (Jurnal Masyarakat Mandiri) Distribusi Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat MABIS: Manajemen dan Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JMK Jurnal Manajemen dan Kewirausahaan Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal IPTEK Bagi Masyarakat Reviu Akuntansi, Manajemen, dan Bisnis Profit: Jurnal Manajemen, Bisnis dan Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Abdimas Multidisiplin PENG: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Pemberdayaan Masyarakat: Jurnal Aksi Sosial Sriwijaya Accounting Community Services Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) BEGAWI: Jurnal Pengabdian Kepada Masyarakat
Yulia Hamdaini Putri
Manajemen, Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

Published : 56 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 56 Documents
Search

 2   3   4   5   6 
Peningkatan Produktivitas dan Pendapatan Masyarakat melalui Diversifikasi Usaha Tani Pembuatan Pupuk Organik Sulastri, Sulastri; Adam, Mohamad; Saftiana, Yulia; Nailis, Welly; Putri, Yulia Hamdaini
Jurnal Abdimas Multidisiplin Vol. 1 No. 2 (2023): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v1i2.1787

Abstract

Purpose: The purpose of this service activity is to provide assistance in diversifying the business of farming communities in the village to provide guidance and training on business diversification. Method: The method is in the form of training and mentoring. The participants were 30 farmers from Pagar Dewa village, Jarai Lahat district. Results: The activity was carried out well because the level of understanding of the farming community who participated in the training was high. Conclusion: Farming diversification in the form of making organic fertilizers can be an alternative business that is still related to the competitive value farming value chain. This fertilizer can also be used alone to reduce the operational costs of farming which tend to be high but the price of marketed vegetable products is relatively cheap. Limitations: This service activity is limited to only one location in the Lahat district. Contribution: This activity is useful for improving household economic welfare.
Studi Netnografi : Manfaat Sekolah Berbasis Alam Terhadap Kesehatan Anak Kumalasari, Farida; Putri, Yulia Hamdaini; Mavilinda, Hera Febria
Jurnal Ilmu Kesehatan Masyarakat Vol. 13 No. 02 (2024): Jurnal Ilmu Kesehatan Masyarakat
Publisher : UIMA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33221/jikm.v13i02.2619

Abstract

Kesehatan anak adalah keadaan sejahtera fisik, mental, intelektual, sosial dan emosional dan bukan hanya bebas dari penyakit atau kelemahan. Kurangnya aktifitas di luar ruangan dan kecanduan gadget meningkatkan risiko penyakit degenaratif pada anak seperti obesitas, diabetes tipe 2, asma, dan defisiensi vitamin D. Sebagian besar anak menghabiskan waktu di sekolah. Tentunya kegiatan sekolah dapat berpengaruh pada kesehatan anak secara fisik dan mental. Sekolah alam adalah suatu bentuk pendidikan alternative mengenai sistem sekolah dengan konsep pendidikan berbasis alam semesta dimana anak tidak dibatasi untuk mengeksplorasi kegiatan di luar kelas. Tujuan penelitian ini adalah memberikan gambaran manfaat sekolah alam di Indonesia terhadap kesehatan anak yang terkait dengan aktivitas luar ruangan yang tidak terstruktur dan waktu yang dihabiskan di lingkungan alami melalui metode netnografi. Hasil penelitian menunjukkan sekolah alam menyediakan kegiatan luar kelas seperti farming, outing, outbound, olahraga, dan camping. Kegiatan ini memiliki dampak yang juga didukung dari feedback masyarakat pengguna media social dapat meningkatkan kesehatan fisik,mental, dan sosial anak. Hal ini dapat menjadi referensi bagi sekolah lain untuk menciptakan kegiatan anak di luar ruangan seperti project-based learning dan olahraga yang cukup supaya anak diberi kesempatan untuk beraktivitas fisik dan mengembangkan kreativitasnya.
Increasing Brand Awareness: Health Knowledge, Environmental Focus and Green Innovation Putri, Yulia Hamdaini; mavilinda, hera febria; Kumalasari, Farida
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 9 No 2 (2024): May
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v9i2.5102

Abstract

This study's objective is to establish, evaluate, and advance health information that can serve as a mediator between green innovation, brand awareness, and an environmental focus. The nature of this investigation is causal. Each individual in the sample was 200. Using SEM (partial least squares), the data was processed (PLS). Health Knowledge (X3), Environmental Focus Variable (X1), and Green Innovation (X2) all have an effect on brand awareness, according to the findings of this study (Y). Nevertheless, the impact of the health knowledge variable (X3) as a mediating factor between environmental focus (X1) and brand awareness (Y) is non-significant. With the intention of increasing customer brand awareness for green firms, this research suggests that business professionals should be guided toward environmentally focused initiatives and green innovation. A corporation or organization can encourage consumers to utilize itself by gaining greater recognition from them through the promotion of brand awareness.
Pengaruh Brand Equity Terhadap Keputusan Pembelian Saus Sambal Merek Abc Pada Masyarakat Desa Tanah Abang Kecamatan Batang Hari Leko Anggraini, Sasti; Nofiawaty; Hamdaini, Yulia
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1057

Abstract

This study aims to determine the effect of brand equity on purchasing decisions at ABC chili sauce brand at Tanah Abang village, Batang Hari Leko sub-district. This research is a quantitative research with a survey method. The data used in this study using essential data and additional information. The sampling technique in this study used accidental sampling technique. Data was collected through online questionnaire using Google Forms to 97 respondents. This study used multiple linear analysis techniques, simultaneous tests (F test), and partial tests (t test). The results of this study indicate that brand equity has a significant positive effect partially or simultaneously on purchasing decisions. The results of multiple linear regression tests show that brand association has a dominant influence on purchasing decisions at ABC chili sauce brand in Tanah Abang village, Batang Hari Leko sub-district.
Peningkatan Literasi Keuangan Digital Syariah Bagi Siswa Sekolah Menengah Atas Raudhatul Ulum Desa Sakatiga Kecamatan Inderalaya Kabupaten Ogan Ilir Syathiri, Ahmad; Asngari, Imam; Putri, Yulia Hamdaini; Widyanata, Fera; Wahyudi, Heru
BEGAWI : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2023): Volume 1 - No. 1 Tahun 2023
Publisher : Faculty of Economics and Business Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/begawi.v1i1.4

Abstract

Salah satu dampak negatif dari kemajuan teknologi dalam dunia digitalisasi keuangan adalah mendorong masyarakat pada ketergantungan terhadap utang. Saat ini sudah banyak ditemui perusahaan jasa pinajaman uang digital yang menawarkan kemudahan transaksi. Industri keuangan pinjaman online tidak saja menarget orang dewasa akan tetapi juga remaja usia muda. Oleh karena itu, untuk mengantisipasi terjebanknya remaja terhadap penipuan investasi bodong dan pinjaman online ilegal yang dapat menjerat korban dengan bunga tinggi, maka diperlukan edukasi dan pemahaman bagaimana menggunakan aplikasi keuangan digital dengan bijaksana dan sesuai dengan ajaran Islam. Pengabdian masyarakat ini dilaksanakan di Sekolah Menengah Atas Islam Terpadu Raudhatul Ulum Desa Sakatiga. Penentuan lokasi ini mengingat keberadaan sekolah yang dekat dengan wilayah ibu kota Kabupaten Ogan Ilir yang memiliki kemudahan akses internet, sehingga memudahkan bagi siswa untuk mengakses aplikasi keuangan digital secara online. Dengan adanya pengabdian ini mampu meningkatkan minat masyarakat terutama siswa SMA Islam Terpadu Raudhatul Ulum Desa Salatiga untuk menggunakan jasa keungan digital syariah, membantu remaja-remaja memanfaatkan aplikasi keuangan digital dengan bijak, mencegah perilaku konsumtif, pencegahan kebocoran data pribadi akibat kelalaian, dan mencegah penyalagunaan aplikasi keuangan digital untuk aksi penipuan.
Pengembangan Ide Bisnis bagi Kelompok Wanita Tani, Kelurahan Sei Selincah Palembang Sulastri, Sulastri; Adam, Mohamad; Saftiana, Yulia; Hamdaini, Yulia
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.3854

Abstract

Purpose: To provide literacy for the development of business ideas for the Women Farmers Group in Sei Selincah Village, Palembang. Methodology/approach: The activity stages begin with (1) mapping to identify community needs and local potential; (2) simulation to make products (3) reviewing several examples of product result 4) training (5) mentoring for potential products; and (6) evaluation. Results/findings: The results of the difference test of the activities before and after training showed a positive increase for 11 out of 14 question materials and 3 question materials before and after training, the results were relatively the same. However, statistically, the Wilcoxon Test as a whole showed a significant difference with a value of 0.003 ? 0.05. Conclusion: This PKM activity contributed to increasing income and capabilities of the Women Farmers Group while building networks with academia for sustainable business development. Limitations: The level of community participation in this activity is not optimal and participants are limited to homogeneous age groups. Contribution: Practice in entrepreneurship science in the topic of creativity in developing business ideas. Conclusion: This activity motivates Women Farmers Groups for new businesses in more targeted ways and can increase the utilization of potential agricultural products around them.
Is Storytelling Marketing Effective in Building Customer Engagement and Driving Purchase Decisions? Mavilinda, Hera Febria; Putri, Yulia Hamdaini; Nazaruddin, Akhmad
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17830

Abstract

Research aims: This study examines the relationship between storytelling marketing and customer engagement and its direct and indirect influence on purchasing decisions. Customer engagement serves as an intervening variable mediating the relationship between storytelling marketing and purchasing decisions.Design/Methodology/Approach: The research questionnaire was distributed to 200 respondents over 17 years who were active users of Instagram social media. The data analysis technique was a quantitative method employing Analysis of Structural Equation Modelling (SEM) operated through the Analysis of Moment Structure (AMOS) program.Research findings: The study's results demonstrated that storytelling marketing directly and significantly affected customer engagement and did not directly affect purchasing decisions. In addition, there was a positive and significant influence between customer engagement and purchasing decisions, and customer engagement mediated the relationship between storytelling marketing and purchasing decisions. Theoretical Contribution/Originality: Research on storytelling marketing in the context of social media platforms is new in marketing. Most previous research discussed the relationship of storytelling marketing to brand reinforcement and identity. Therefore, this study attempted to integrate the relationship model between storytelling marketing and purchasing decisions by adding customer engagement as an intervening variable.Practitioners/Policy Implications: This research can provide marketers insight into creating exciting and creative marketing content through storytelling marketing that can encourage consumer involvement in a brand or product to generate follow-up action and influence consumer purchasing decisions.Research Limitations/Implications: This research only focused on marketing storytelling and customer engagement variables, generally influencing consumer purchasing decisions on the Instagram social media platform. Hence, future research can focus more on one research object from a brand or product and develop other variables related to customer engagement from a different perspective.
Exploring The Influence of Price and Service Quality on Customer Satisfaction: A Study of Maxim Ride-Hailing in Palembang Indah, Ratu; Putri, Yulia Hamdaini; Yunita, Dessy
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2026): April-Juni, Ekonomi Lingkungan dan Pembangunan Berkelanjutan
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6a1r8687

Abstract

This study aims to analyze the influence of price and service quality on consumer satisfaction in Maxim's ride-hailing service in Palembang City. The study used a quantitative approach  with a non probability dampling technique through a purposive sampling method involving 100 active users of Maxim's ride hailing service. Data were collected through a questionnaire using a 5-point Likert scales distributed both online and offline. Data analysis was conducted using multiple linier regression to examine the influence of price and service quality on customer satisfaction. Competitive and transparant pricing plays an important role in increasinf consumer satisfaction, while the dimensions of service quality- tangible, reliability, responsiveness, assurance, and empathy- have a greater influence on overall satisfaction. This research is expected to contribute to the literature on the relationship between price, service qualty, and consumer satisfaction, particularly in the context of online transportation services. Practically, these findings provide recommendations for Maxim to maintain a balance between affordable pricing strategies and improved service quality to sustain consumer trust and competitiveness in the market.
PENGARUH KREDIBILITAS STREAMER DAN HARGA PADA LIVE STREAMING TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE WARDAH (STUDI KASUS PADA GEN Z DI KOTA PALEMBANG) Putri Hafiliah Pebriana; Welly Nailis; Yulia Hamdaini Putri; Nofiawaty Nofiawaty; Ana Yanovi; Iisnawati Iisnawati; Hera Febria Mavilinda
ECONOMIST: Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2026): April 2026
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/economist.v3i2.214

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kredibilitas streamer dan harga pada live streaming TikTok terhadap keputusan pembelian produk skincare Wardah pada gen z di Kota Palembang. Dengan menggunakan metode kuantitatif, penelitian ini mengumpulkan data dari 100 responden gen z pengguna produk wardah di Kota Palembang. Analisis data dilakukan dengan regresi linear berganda untuk menguji hubungan antara variabel independen dan dependen. Hasil penelitian menunjukkan bahwa kredibilitas streamer dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian baik secara parsial maupun simultan. Implikasi dari penelitian ini adalah pentingnya meningkatkan kredibilitas streamer dan penetapan harga yang efektif dalam mempertahankan keputusan pembelian produk skincare Wardah pada gen z di Kota Palembang.
From Swipe to Buy: Rethinking Digital Marketing Effectiveness through Social Media Advertising Features Mavilinda, Hera Febria; Nailis, Welly; Putri, Yulia Hamdaini
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 17 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v17i1.29152

Abstract

In an increasingly competitive digital marketplace, social media advertising features have become a central component of e-commerce marketing strategies. Despite their growing importance, empirical evidence on how these features influence purchase intention through brand-related constructs remains limited. This study examines the effect of social media advertising features on consumers' purchase intention, with brand awareness and brand trust as mediating variables. The Unified Theory of Acceptance and Use of Technology (UTAUT) is employed as the conceptual framework to explain the relationship between advertising features and purchase intention, as well as the mediating roles of brand awareness and brand trust. A quantitative approach with a causal research design was applied. Primary data were collected through an online questionnaire administered to 200 millennials and Gen Z who lived in Palembang City who actively use Instagram, follow Tokopedia's official account, and have been exposed to its advertisements. Data were analyzed using SEM with AMOS. The results show that social media advertising features significantly influence purchase intention, both directly and through brand trust, whereas brand awareness has no significant direct effect. These findings highlight the central role of brand trust in enhancing the effectiveness of social media advertising in technology-driven markets.
Co-Authors Abiyyah Hanan Ramadhani Achmad Anjas Asmara Agustina Hanafi Ahmad MAULANA Ahmad Maulana Ahmad Syathiri Ahmad Syatiri Akhmad Nazaruddin Akhmad Nazaruddin, Akhmad Ana Yanovi Ana Yanovi Andriana, Isni Anggraini, Sasti Annisa, Audi Rizky Aslamia Rosa Azzahra, Nafinka Badia Perizade Cean Maria Bella Dian Eka Dian Eka, Dian Farla, Wita Fera Widyanata Fida Muthia Fida Muthia Ghia Subagja Graciella Sabathini Hera Febria Mavilinda Hera Febria Mavilinda Hera Febria Mavilinda HERU WAHYUDI Ichsan Hamidi Iisnawati, Iisnawati Imam Asngari Indah, Ratu Islahuddin Daud, Islahuddin Kumalasari, Farida Lina Dameria Siregar Malinda, Shelfi Marisah isah Marlina Widiyanti, Marlina Maulana, David Mavilinda, Hera Febria Mohamad Adam Mohamad Adam Mohamad Adam Muchsin Saggaff Shihab Muhammad Farhan Muhammad Kemas Husni Thamrin Muizzuddin Muizzuddin Muizzuddin Muizzuddin Muizzuddin Muizzuddin, Muizzuddin Muthia, Fida Nasution, Syahrial Sabari Nofiawaty Nofiawaty Nofiawaty Nofiawaty Nofiawaty Nyimas Dewi Murnila Saputri Putri Hafiliah Pebriana Ramadani, Poni Fitria Rifani Akbar Sulbahri Sabathini, Graciella Saputri, Nyimas Dewi Murnila Sari, Ratih Kurnia Shelfi Malinda Siti Soeleha Subagja, Ghia Suhartini Karim Suhartini Karim Sulastri Sulastri Sulastri Syaendha Anugrah Al Fath Syathiri, Ahmad Tripermata, Lukita Ulandari, Meli Umar Hamdan UMAR HAMDAN AJ, UMAR Umar Hamdan, Umar Venita Venita Welly Nailis Welly Nailis Welly Nailis, Welly Yanovi, Ana Yulia Saftiana YULIA SAFTIANA, YULIA Yuliani Yuliani Yuliani Yuliani Yumi Lestari Yunita, Dessy