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All Journal Jurnal Manajemen Bisnis Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Falah : Jurnal Ekonomi Syariah Jurnal Manajemen dan Kewirausahaan (JMDK) JPSriwijaya JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JMM (Jurnal Masyarakat Mandiri) DIJB (Diponegoro International Journal of Business) Distribusi Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JMK Jurnal Manajemen dan Kewirausahaan Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat Studi Ilmu Manajemen dan Organisasi Reviu Akuntansi, Manajemen, dan Bisnis Profit: Jurnal Manajemen, Bisnis dan Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Abdimas Multidisiplin Pemberdayaan Masyarakat: Jurnal Aksi Sosial Sriwijaya Accounting Community Services Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) BEGAWI: Jurnal Pengabdian Kepada Masyarakat
Yulia Hamdaini Putri
Manajemen, Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Studi Netnografi : Manfaat Sekolah Berbasis Alam Terhadap Kesehatan Anak Kumalasari, Farida; Putri, Yulia Hamdaini; Mavilinda, Hera Febria
Jurnal Ilmu Kesehatan Masyarakat Vol 13 No 02 (2024): Jurnal Ilmu Kesehatan Masyarakat
Publisher : UIMA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33221/jikm.v13i02.2619

Abstract

Kesehatan anak adalah keadaan sejahtera fisik, mental, intelektual, sosial dan emosional dan bukan hanya bebas dari penyakit atau kelemahan. Kurangnya aktifitas di luar ruangan dan kecanduan gadget meningkatkan risiko penyakit degenaratif pada anak seperti obesitas, diabetes tipe 2, asma, dan defisiensi vitamin D. Sebagian besar anak menghabiskan waktu di sekolah. Tentunya kegiatan sekolah dapat berpengaruh pada kesehatan anak secara fisik dan mental. Sekolah alam adalah suatu bentuk pendidikan alternative mengenai sistem sekolah dengan konsep pendidikan berbasis alam semesta dimana anak tidak dibatasi untuk mengeksplorasi kegiatan di luar kelas. Tujuan penelitian ini adalah memberikan gambaran manfaat sekolah alam di Indonesia terhadap kesehatan anak yang terkait dengan aktivitas luar ruangan yang tidak terstruktur dan waktu yang dihabiskan di lingkungan alami melalui metode netnografi. Hasil penelitian menunjukkan sekolah alam menyediakan kegiatan luar kelas seperti farming, outing, outbound, olahraga, dan camping. Kegiatan ini memiliki dampak yang juga didukung dari feedback masyarakat pengguna media social dapat meningkatkan kesehatan fisik,mental, dan sosial anak. Hal ini dapat menjadi referensi bagi sekolah lain untuk menciptakan kegiatan anak di luar ruangan seperti project-based learning dan olahraga yang cukup supaya anak diberi kesempatan untuk beraktivitas fisik dan mengembangkan kreativitasnya.
Peningkatan Produktivitas dan Pendapatan Masyarakat melalui Diversifikasi Usaha Tani Pembuatan Pupuk Organik Sulastri, Sulastri; Adam, Mohamad; Saftiana, Yulia; Nailis, Welly; Putri, Yulia Hamdaini
Jurnal Abdimas Multidisiplin Vol. 1 No. 2 (2023): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v1i2.1787

Abstract

Purpose: The purpose of this service activity is to provide assistance in diversifying the business of farming communities in the village to provide guidance and training on business diversification. Method: The method is in the form of training and mentoring. The participants were 30 farmers from Pagar Dewa village, Jarai Lahat district. Results: The activity was carried out well because the level of understanding of the farming community who participated in the training was high. Conclusion: Farming diversification in the form of making organic fertilizers can be an alternative business that is still related to the competitive value farming value chain. This fertilizer can also be used alone to reduce the operational costs of farming which tend to be high but the price of marketed vegetable products is relatively cheap. Limitations: This service activity is limited to only one location in the Lahat district. Contribution: This activity is useful for improving household economic welfare.
Studi Netnografi : Manfaat Sekolah Berbasis Alam Terhadap Kesehatan Anak Kumalasari, Farida; Putri, Yulia Hamdaini; Mavilinda, Hera Febria
Jurnal Ilmu Kesehatan Masyarakat Vol. 13 No. 02 (2024): Jurnal Ilmu Kesehatan Masyarakat
Publisher : UIMA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33221/jikm.v13i02.2619

Abstract

Kesehatan anak adalah keadaan sejahtera fisik, mental, intelektual, sosial dan emosional dan bukan hanya bebas dari penyakit atau kelemahan. Kurangnya aktifitas di luar ruangan dan kecanduan gadget meningkatkan risiko penyakit degenaratif pada anak seperti obesitas, diabetes tipe 2, asma, dan defisiensi vitamin D. Sebagian besar anak menghabiskan waktu di sekolah. Tentunya kegiatan sekolah dapat berpengaruh pada kesehatan anak secara fisik dan mental. Sekolah alam adalah suatu bentuk pendidikan alternative mengenai sistem sekolah dengan konsep pendidikan berbasis alam semesta dimana anak tidak dibatasi untuk mengeksplorasi kegiatan di luar kelas. Tujuan penelitian ini adalah memberikan gambaran manfaat sekolah alam di Indonesia terhadap kesehatan anak yang terkait dengan aktivitas luar ruangan yang tidak terstruktur dan waktu yang dihabiskan di lingkungan alami melalui metode netnografi. Hasil penelitian menunjukkan sekolah alam menyediakan kegiatan luar kelas seperti farming, outing, outbound, olahraga, dan camping. Kegiatan ini memiliki dampak yang juga didukung dari feedback masyarakat pengguna media social dapat meningkatkan kesehatan fisik,mental, dan sosial anak. Hal ini dapat menjadi referensi bagi sekolah lain untuk menciptakan kegiatan anak di luar ruangan seperti project-based learning dan olahraga yang cukup supaya anak diberi kesempatan untuk beraktivitas fisik dan mengembangkan kreativitasnya.
Increasing Brand Awareness: Health Knowledge, Environmental Focus and Green Innovation Putri, Yulia Hamdaini; mavilinda, hera febria; Kumalasari, Farida
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 9 No 2 (2024): May
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v9i2.5102

Abstract

This study's objective is to establish, evaluate, and advance health information that can serve as a mediator between green innovation, brand awareness, and an environmental focus. The nature of this investigation is causal. Each individual in the sample was 200. Using SEM (partial least squares), the data was processed (PLS). Health Knowledge (X3), Environmental Focus Variable (X1), and Green Innovation (X2) all have an effect on brand awareness, according to the findings of this study (Y). Nevertheless, the impact of the health knowledge variable (X3) as a mediating factor between environmental focus (X1) and brand awareness (Y) is non-significant. With the intention of increasing customer brand awareness for green firms, this research suggests that business professionals should be guided toward environmentally focused initiatives and green innovation. A corporation or organization can encourage consumers to utilize itself by gaining greater recognition from them through the promotion of brand awareness.
Pengaruh Brand Equity Terhadap Keputusan Pembelian Saus Sambal Merek Abc Pada Masyarakat Desa Tanah Abang Kecamatan Batang Hari Leko Anggraini, Sasti; Nofiawaty; Hamdaini, Yulia
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1057

Abstract

This study aims to determine the effect of brand equity on purchasing decisions at ABC chili sauce brand at Tanah Abang village, Batang Hari Leko sub-district. This research is a quantitative research with a survey method. The data used in this study using essential data and additional information. The sampling technique in this study used accidental sampling technique. Data was collected through online questionnaire using Google Forms to 97 respondents. This study used multiple linear analysis techniques, simultaneous tests (F test), and partial tests (t test). The results of this study indicate that brand equity has a significant positive effect partially or simultaneously on purchasing decisions. The results of multiple linear regression tests show that brand association has a dominant influence on purchasing decisions at ABC chili sauce brand in Tanah Abang village, Batang Hari Leko sub-district.
Peningkatan Literasi Keuangan Digital Syariah Bagi Siswa Sekolah Menengah Atas Raudhatul Ulum Desa Sakatiga Kecamatan Inderalaya Kabupaten Ogan Ilir Syathiri, Ahmad; Asngari, Imam; Putri, Yulia Hamdaini; Widyanata, Fera; Wahyudi, Heru
BEGAWI : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2023): Volume 1 - No. 1 Tahun 2023
Publisher : Faculty of Economics and Business Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/begawi.v1i1.4

Abstract

Salah satu dampak negatif dari kemajuan teknologi dalam dunia digitalisasi keuangan adalah mendorong masyarakat pada ketergantungan terhadap utang. Saat ini sudah banyak ditemui perusahaan jasa pinajaman uang digital yang menawarkan kemudahan transaksi. Industri keuangan pinjaman online tidak saja menarget orang dewasa akan tetapi juga remaja usia muda. Oleh karena itu, untuk mengantisipasi terjebanknya remaja terhadap penipuan investasi bodong dan pinjaman online ilegal yang dapat menjerat korban dengan bunga tinggi, maka diperlukan edukasi dan pemahaman bagaimana menggunakan aplikasi keuangan digital dengan bijaksana dan sesuai dengan ajaran Islam. Pengabdian masyarakat ini dilaksanakan di Sekolah Menengah Atas Islam Terpadu Raudhatul Ulum Desa Sakatiga. Penentuan lokasi ini mengingat keberadaan sekolah yang dekat dengan wilayah ibu kota Kabupaten Ogan Ilir yang memiliki kemudahan akses internet, sehingga memudahkan bagi siswa untuk mengakses aplikasi keuangan digital secara online. Dengan adanya pengabdian ini mampu meningkatkan minat masyarakat terutama siswa SMA Islam Terpadu Raudhatul Ulum Desa Salatiga untuk menggunakan jasa keungan digital syariah, membantu remaja-remaja memanfaatkan aplikasi keuangan digital dengan bijak, mencegah perilaku konsumtif, pencegahan kebocoran data pribadi akibat kelalaian, dan mencegah penyalagunaan aplikasi keuangan digital untuk aksi penipuan.
The Influence of Green Marketing on Starbucks Purchase Decisions in Palembang Salsabilla, Viodita Amanda; Putri, Yulia Hamdaini; Mavilinda, Hera Febria
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.4961

Abstract

Purpose: This study aims to examine the influence of green marketing on consumer purchasing decisions at Starbucks in Palembang. Methodology/approach: The research was conducted at Starbucks outlets in Palembang, Indonesia, using a quantitative approach and purposive sampling. Data were collected from 175 respondents through questionnaires and analyzed using multiple linear regression with SPSS version 25. Results/findings: The results show that six out of seven green marketing dimensions namely product, price, place, promotion, process, and physical evidence significantly affect purchasing decisions. The people dimension does not show a significant influence. Simultaneously, all seven dimensions significantly influence purchasing behavior, indicating that consistent implementation of green marketing strategies can strengthen consumer trust and encourage environmentally responsible buying.behavior. Conclution: Green marketing has a significant role in shaping consumer purchasing decisions, highlighting its potential as an effective strategy for businesses aiming to promote sustainability. Limitations: This study is limited to one brand and location, which may not fully represent consumer behavior in different regions or with different types of businesses. Contribution:The study contributes to marketing and sustainability literature by providing empirical evidence on how green marketing strategies impact purchasing decisions in the context of the service industry.
Pengembangan Ide Bisnis bagi Kelompok Wanita Tani, Kelurahan Sei Selincah Palembang Sulastri, Sulastri; Adam, Mohamad; Saftiana, Yulia; Hamdaini, Yulia
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.3854

Abstract

Purpose: To provide literacy for the development of business ideas for the Women Farmers Group in Sei Selincah Village, Palembang. Methodology/approach: The activity stages begin with (1) mapping to identify community needs and local potential; (2) simulation to make products (3) reviewing several examples of product result 4) training (5) mentoring for potential products; and (6) evaluation. Results/findings: The results of the difference test of the activities before and after training showed a positive increase for 11 out of 14 question materials and 3 question materials before and after training, the results were relatively the same. However, statistically, the Wilcoxon Test as a whole showed a significant difference with a value of 0.003 ? 0.05. Conclusion: This PKM activity contributed to increasing income and capabilities of the Women Farmers Group while building networks with academia for sustainable business development. Limitations: The level of community participation in this activity is not optimal and participants are limited to homogeneous age groups. Contribution: Practice in entrepreneurship science in the topic of creativity in developing business ideas. Conclusion: This activity motivates Women Farmers Groups for new businesses in more targeted ways and can increase the utilization of potential agricultural products around them.
Is Storytelling Marketing Effective in Building Customer Engagement and Driving Purchase Decisions? Mavilinda, Hera Febria; Putri, Yulia Hamdaini; Nazaruddin, Akhmad
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17830

Abstract

Research aims: This study examines the relationship between storytelling marketing and customer engagement and its direct and indirect influence on purchasing decisions. Customer engagement serves as an intervening variable mediating the relationship between storytelling marketing and purchasing decisions.Design/Methodology/Approach: The research questionnaire was distributed to 200 respondents over 17 years who were active users of Instagram social media. The data analysis technique was a quantitative method employing Analysis of Structural Equation Modelling (SEM) operated through the Analysis of Moment Structure (AMOS) program.Research findings: The study's results demonstrated that storytelling marketing directly and significantly affected customer engagement and did not directly affect purchasing decisions. In addition, there was a positive and significant influence between customer engagement and purchasing decisions, and customer engagement mediated the relationship between storytelling marketing and purchasing decisions. Theoretical Contribution/Originality: Research on storytelling marketing in the context of social media platforms is new in marketing. Most previous research discussed the relationship of storytelling marketing to brand reinforcement and identity. Therefore, this study attempted to integrate the relationship model between storytelling marketing and purchasing decisions by adding customer engagement as an intervening variable.Practitioners/Policy Implications: This research can provide marketers insight into creating exciting and creative marketing content through storytelling marketing that can encourage consumer involvement in a brand or product to generate follow-up action and influence consumer purchasing decisions.Research Limitations/Implications: This research only focused on marketing storytelling and customer engagement variables, generally influencing consumer purchasing decisions on the Instagram social media platform. Hence, future research can focus more on one research object from a brand or product and develop other variables related to customer engagement from a different perspective.
Optimalisasi Pemberdayaan Ekonomi Pesantren melalui Pengembangan Keterampilan Kreatif Syathiri, Ahmad; Widyanata, Fera; Kumalasari, Farida; Putri, Yulia Hamdaini; Wahyudi, Heru
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i3.4720

Abstract

Purpose: This community service initiative aimed to empower female students at SMA IT Raudhatul Ulum in Desa Sakatiga through entrepreneurship training and practical workshops on handmade accessory creation. The program, conducted by faculty and students from Universitas Sriwijaya, focused on equipping participants with essential entrepreneurial knowledge, including business concepts, marketing strategies, and financial management. Research Methodology: The methodology involved interactive discussions and hands-on practice, allowing students to engage actively in the learning process. Result: Results indicated a significant improvement in the participants' understanding of entrepreneurship, fostering confidence in their ability to start or develop their own businesses. Conclusions: This training can enhance participants' creative, technical, and social skills while also fostering entrepreneurial interest and equipping participants with important soft skills for the future. Limitations: However, the program faced limitations, such as time constraints and varying levels of prior knowledge among participants, which could affect the overall effectiveness of learning. Contributions: Nonetheless, the contributions of this initiative are noteworthy, as it not only enhanced the participants' technical skills but also promoted creativity and collaboration, ultimately strengthening the entrepreneurial ecosystem within the community. This initiative exemplifies the potential of educational institutions to play a pivotal role in economic empowerment and community development through targeted skill-building programs.
Co-Authors Abiyyah Hanan Ramadhani Achmad Anjas Asmara Agustina Hanafi Ahmad MAULANA Ahmad Maulana Ahmad Syathiri Ahmad Syatiri Akhmad Nazaruddin Akhmad Nazaruddin, Akhmad Anggraini, Sasti Annisa, Audi Rizky Aslamia Rosa Azzahra, Nafinka Badia Perizade Cean Maria Bella Dian Eka Dian Eka, Dian Fera Widyanata Fida Muthia Fida Muthia Graciella Sabathini Hera Febria Mavilinda Hera Febria Mavilinda Hera Febria Mavilinda HERU WAHYUDI Ichsan Hamidi Imam Asngari Islahuddin Daud, Islahuddin Kumalasari, Farida Lina Dameria Siregar Malinda, Shelfi Marisah isah Marlina Widiyanti, Marlina Mavilinda, Hera Febria Mohamad Adam Mohamad Adam Muhammad Farhan Muhammad Kemas Husni Thamrin Muizzuddin Muizzuddin Muizzuddin Muizzuddin Muizzuddin Muizzuddin, Muizzuddin Muthia, Fida Nasution, Syahrial Sabari Nofiawaty Nofiawaty Nofiawaty Nyimas Dewi Murnila Saputri Ramadani, Poni Fitria Rosa, Aslamia Rosa Sabathini, Graciella Salsabilla, Viodita Amanda Saputri, Nyimas Dewi Murnila Sari, Ratih Kurnia Shelfi Malinda Siti Soeleha Suhartini Karim Suhartini Karim Sulastri Sulastri Sulastri Sulastri Sulastri Syathiri, Ahmad Tripermata, Lukita Ulandari, Meli Umar Hamdan UMAR HAMDAN AJ, UMAR Umar Hamdan, Umar Welly Nailis Welly Nailis, Welly Yulia Saftiana YULIA SAFTIANA, YULIA Yuliani Yuliani Yuliani Yuliani Yumi Lestari Yunita, Dessy