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All Journal Jurnal Ilmu Informasi Perpustakaan dan Kearsipan Pendidikan Bahasa dan Sastra Indonesia Jurnal Bahasa dan Sastra Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora JURNAL PENDIDIKAN ROKANIA Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Komposisi: Jurnal Pendidikan Bahasa, Sastra, dan Seni EDUKATIF : JURNAL ILMU PENDIDIKAN JOLLT Journal of Languages and Language Teaching YASIN: Jurnal Pendidikan dan Sosial Budaya ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Journal of Creative Student Research TELL - US JOURNAL Educaniora: Journal of Education and Humanities Persona: Kajian Bahasa dan Sastra Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika BAHASTRA Jurnal Penelitian Teknologi Informasi dan Sains Scinary : Science of Information and Library Jurnal Ilmiah Manajemen Dan Kewirausahaan
Nurizzati Nurizzati
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Transportation Other

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Journal : TELL - US JOURNAL

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FRAMEWORK MODEL IN LINGUISTIC LANDSCAPE STRATEGIES TO STRENGTHEN NATIONAL IDENTITY IN TOURISM AREAS Agustina, Agustina; Nusi, Ahmad; Aditiawarman, Mac; Nurizzati, Nurizzati
TELL - US JOURNAL Vol 10, No 4 (2024): Applied Linguistics in the Digital Age and Cultural Context
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/tus.2024.v10i4.9101

Abstract

This study develops a framework model for Linguistic Landscape (LL) strategies aimed at strengthening national identity in tourism areas, focusing on the integration of local culture and multilingual communication. Using the Riau Islands and West Sumatra as case studies, regions recognized for their cultural richness and tourism potential. This research employs a mixed methods approach to analyze public signage in prominent tourist destinations. A total of 200 public signs were examined for linguistic characteristics, cultural representation, and effectiveness in enhancing the tourist experience. The findings reveal that 72% of the signs are monolingual, predominantly in Bahasa Indonesia, while 28% include additional languages, such as English, to cater to international visitors. Among the multilingual signs, 80% successfully incorporate local cultural elements, fostering a stronger connection to regional heritage while improving navigation and communication for foreign tourists. Statistical analysis indicates a positive correlation between culturally integrated, multilingual signage and tourist satisfaction, with 88% very agreed level of stakeholders preferring signs that blend local identity with practical information in multiple languages. The proposed framework emphasizes the strategic incorporation of local linguistic and cultural elements into public signage to preserve national identity amidst globalization and modern tourism demands. This approach not only promotes inclusivity but also enhances the competitive positioning of Riau Islands and West Sumatra as culturally distinctive and welcoming tourist destinations. The study concludes that adopting this framework can support sustainable tourism development while fostering pride in national and regional heritage.
Co-Authors Abadi, Rahmat Riwayat Abel Hakimi Yarta Adinda Syafitri, Adinda Afnita Afnita Agustina Ahmad Nusi Ainim Liusti, Siti Ali Djamhuri Amril Amir Anti, Afni Arsah, Kurnia Atika Batubara Awory, Wafi Paradisa Azwar, Rezi Bakhtaruddin Nasution Bakhtaruddin Nst. Burhanuddin Burhanuddin Cahyani, Putty Amalia Regita Cahyani, Vera Intan Deded Palma Putra Desman, Nurul Safira Devi Yenhariza Dimas Muhammad Pambudi Efendi, Aidah Febriani Eldys, Donna Ellya Ratna Elpalina, Srimutia Erizal Gani Fadhla Hayati Faiska, Alodia Fani, Sevta Fariza, Nurul Fauzi Ahmad Muda Fauzi Anwar Fauziah, Husnil Fepi Mariani Ghani, Erizal Hafifahreza, Riskia Hafshah, Siti Hairunnisa Hairunnisa Hamidin Hamidin Handayani, Guswira Handra, Arici Hanifah Yulia Sari Harris Effendi Thahar Hasanuddin WS Hasanuddin WS Hasanuddin WS Hayuni, Rahimah Helvira Helvira Herlina Boru Regar I Ketut Suada Ida Ayu Putu Sri Widnyani Jayandri Jayandri Kurnia, Rahmat Rizki Leo Fandi Lilis Suryani Linda Fitri Yeni Lismarni Lismarni Mac Aditiawarman Marwati, Novi Maryuni, Maryuni Masviva, Nadiah Mifta, Mifta Monicha Ardi Mudinillah, Adam Muhammad Adek, Muhammad Muhammad Ismail Nasution Nani Kurniasih Nasution, Annio Indah Lestari Nelvi Putri Netri Netri Nofrizon, Anggi Novia Juita Nst, Muhammad Ismail Nst., Muhammad Ismail Odi Satri Permana Okta Mahendra Oktafrian, Antoni Putera, Harya Sastra Putra AF, Marzon Putra, Adidtia Perdana Putri Nadia Afri Putri, Cici Anjelina Putri, Regina Ferani Rafiulillah, Susan Rahayu, Ririn Rahman, Khiratul Rahmat Syauqi Deswin Rahmawita Rahmawita Rahmayeni, Roza Ria Martisa Ridha, Fadhlina Kurnia Rikasari, Fauzia Rina BR Simanjorang Rina Novita Rio Samudro Sahputra, Rio Santiva, Indah Yunia Saputri, Riva Sari, Tri Kurnia Sari, Yulvina Permata Sasmi, Sinta Wira Sefridanita Sefridanita Shafira Awaluddin Sharlino, M. Zacky Siska Afriani Siska Darma Sari Sofiarti, Liza Sopia Erni Suci Dwi Lestari Suwella, Titi Fitri Syafridon Syafridon Syofiani, Lidya Taranita, Desi Tressyalina Tressyalina Tri Wahyuni Putri Vivi Wulandari Widya Arieska Wilda Afriani Winda Fatmalia A Yanto, Andi Frizal Yasnur Asri Yeki Febrianto Yenni Hayati Yenti, Nadia Putri Yuantisya, Mutia Yudha, Feizal Mandala Yulia Delfita Yuliarti, Lidya Noftu Yullya Kartika Ayu Zahara, Pipin Zainal Ruma Zikri, Atika Zulfadhli Zulfadhli Zulfadhli Zulfadhli Zulfikarni Zulfikarni