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All Journal Jurnal Sosio Ekonomika Bisnis Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Nuansa Journal of Arts and Design Jurnal Ilmiah Tata Sejuta STIA Mataram Al-Din: Jurnal Dakwah dan Sosial Keagamaan Asatiza: Jurnal Pendidikan ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of English Language and Education MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Jurnal Informasi Sains dan Teknologi (ISAINTEK) Sureq: Jurnal Pengabdian Masyarakat Berbasis Seni dan Desain Innovative: Journal Of Social Science Research Teknovokasi : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jambura Jurnal Ilmu Komunikasi Mammiri: Jurnal Pengabdian Masyarakat Ruang Komunitas : Jurnal Pengabdian Masyarakat Jurnal Hasil Inovasi Masyarakat (JHIM) Svarga Pena: Jurnal Pengabdian Kepada Masyarakat
Nurjayanti Nurjayanti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Tata Sejuta STIA Mataram

 1 
Strategi Siaran LPP RRI Jayapura dalam Meningkatkan Minat Pendengar Masyarakat Kota Jayapura Sanmas, Masni; Nurjayanti, Nurjayanti; Yusron, Muhammad
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 10 No 1 (2024): Jurnal Ilmiah Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v10i1.625

Abstract

The rapid development of information and communication technology today has provided space for people to get information easily and quickly. Information media continues to change along with the development of the era that demands everything is digital. This is a challenge for the world of broadcasting, especially radio, to continue to maintain its existence. The purpose of this research is to find out how the strategy carried out by LPP RRI Jayapura in increasing the interest of listeners in the city of Jayapura. The object of this research is LPP RRI Jayapura. The research method used is a qualitative descriptive approach by determining informants by purposive sampling. Data collection is obtained through observation, interviews, and documentation. The results of this study show that in increasing listener interest, LPP RRI Jayapura carries out various strategies including: First, In terms of radio broadcast programs, it can be grouped into four stages, namely: a), program planning includes: program ideas, target listeners, broadcasting time, production costs, to organizing work teams. b), program production, program production carried out by LPP RRI Jayapura, namely creating an event program that is suitable for each daypart by meeting the targets in each program. c), program execution, for the leading executor in this case, namely an announcer so that the selection of LPP RRI Jayapura broadcasters adjusts to the character of each program. d), program supervision and evaluation, for supervision in the broadcast process will be accounted for by the head of each program, but in the organizational structure the heads of fields will account to the head of the station, in general supervision and evaluation will be carried out by SPI (Internal Supervisory Rules) RRI every three months. Second, RRI Digital broadcast radio Jayapura. The management of digital-based broadcast radio is distributing radio broadcasts on online media such as facebook, youtube, RRIPlay Go application, streaming radio and RRINET. Key words: Broadcast Strategy, LPP RRI Jayapura, Listener Interest
Strategi Marketing Public Relations dalam Mempertahankan Citra Perusahaan Konstruksi Artekindo Group Nurjayanti, Nurjayanti; Sanmas, Masni; Abidin, Andi Saenal; Hasrul, Hasrul
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 10 No 2 (2024): Jurnal Ilmiah Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v10i2.651

Abstract

Data from the Central Statistics Agency (Badan Pusat Statistik) records that until 2020, there were 130,743 companies providing construction services in Indonesia. This large number results in tight competition in attracting clients. Competition became more complex during the Covid-19 pandemic which resulted in companies providing construction services experiencing difficulties, one of which was the Artekindo Group which was founded in the city of Jayapura, Papua province. This research aims to find out and describe strategiesMarketing Public Relations which is used in forming or building the Artekindo Group company image so that it can survive amidst the intense competition that is currently occurring. The object of this research is strategyMarketing Public Relations in forming or building a company image. The approach used is descriptive qualitative with data collection methods in the form of interviews, observation and documentation. The data analysis technique consists of three flows, namely data reduction, data presentation, and drawing conclusions. This research shows the results that strategyMarketing Public Relations What Artekindo Group applies in forming its image is:pull strategy, push strategy, andpower strategy. The three strategies implemented have proven successful in making Artekindo Group survive and able to gain clients even in difficult conditions.
Co-Authors Abidin, Andi Saenal Agussalim Djirong Alimuddin Caco Anranur Uwaisy Marchiningrum Arba’aini Adila Mahardik Arifin, Irfan Ario Harry Prayogo Aulia Farida BT Samsuddin, Yati Bt Syamsuddin, Yati Deci Ririen Erny Erny, Erny Fadhillah S, Nurul Fadhillah. S, Nurul Faizal Erlangga Makawi Febblina Daryanes Feddy Dea Reskyadita Hamka, Buya Harmin Hatta Harmin Hatta, Harmin Hasrul Hasrul, Hasrul Hazmar, Al Afif Larasati , Indah Masni Sanmas Mayangsari, Yayu Rahmawati Muhammad Yusron Numberi, Lidia Nurfida, Wa Parubak, Apriani Priyadharmadi Purnama, Andry Ryan Lingga Wicaksono Sahriyal, Sahriyal Sanmas, Masni Satriadi Satriadi Satriadi, Satriadi Suparman, Achmad Susilawati, Susilawati Ulhaq, Muhammad Zia Utami Kusuma Dewi Villy Satria Praditha Yaakob, Mohd Aizul Yati BT Samsuddin