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All Journal SEIKO : Journal of Management & Business YUME : Journal of Management Jurnal Administrasi dan Manajemen JURNAL LENTERA BISNIS Value: Jurnal Manajemen dan Akuntansi Economics and Digital Business Review Asian Management and Business Review Jurnal Manajemen dan Bisnis Journal Online Manajemen ELPEI (JOMEL) Jurnal Ekonomi Prioritas (JEKO) Celebes Journal of Community Services Samakta: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Resoku Jurnal Pengabdian Masyarakat Indonesia
Andi Irwan
STIM – LPI Makassar, 2Universitas Pendidikan Muhammadiyah
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH MOTIVASI DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS KOPERASI UKM PERINDUSTRIAN DAN PERDAGANGAN PROVINSI PAPUA BARAT DAYA Way, Yonas; Irwan, Andi; Anwar, Vebby
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2066

Abstract

This study aims to analyze the influence of work motivation and job satisfaction on employee performance at the Office of Cooperatives, SMEs, Industry, and Trade of Southwest Papua Province. This study used a quantitative approach with a survey method, where data were collected through questionnaires distributed to employees of the relevant office. The results showed that partially, work motivation had a significant effect on employee performance, indicating that increased work motivation can encourage employees to work more optimally in carrying out their duties and responsibilities. Furthermore, job satisfaction was also proven to have a significant effect on employee performance, indicating that levels of satisfaction with their jobs, work environment, and rewards play a crucial role in improving performance. Simultaneously, the F-test results indicated that work motivation and job satisfaction jointly had a significant effect on employee performance at the Office of Cooperatives, SMEs, Industry, and Trade of Southwest Papua Province. This finding confirms that employee performance is not influenced by a single factor in isolation but rather results from the interaction of various mutually supportive internal factors.
PENGARUH FASILITAS KERJA, KOMITMEN ORGANISASI DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI NEGERI SIPIL DINAS LINGKUNGAN HIDUP, KEHUTANAN DAN PERTANAHAN PROPINSI PAPUA BARAT DAYA Kanan, Yosep; Irwan, Andi; Likewati, Wa Ode
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2067

Abstract

This study aims to analyze the influence of work facilities, organizational commitment, and organizational culture on the performance of civil servants at the DLHKP of Southwest Papua Province. This study uses a quantitative approach with a causal associative research type. The research sample consisted of 64 civil servants determined using the census method. Data were analyzed through descriptive analysis, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, coefficient of determination (R²) tests, and Effective Contributions (SE) and Relative Contributions. The results of the study indicate that partially work facilities have a positive but insignificant effect on civil servant performance with a calculated t value of 1.999 and a significance of 0.050, while organizational commitment has a positive and significant effect with a calculated t value of 5.414 and a significance of <0.001. Meanwhile, organizational culture has a positive but insignificant effect on civil servant performance with a calculated t value of 1.729 and a significance of 0.089. Simultaneously, the three independent variables have a significant effect on civil servant performance with a calculated F value of 22.093 and a significance of <0.001. The coefficient of determination (R²) value of 0.525 indicates that 52.5% of the variation in civil servant performance can be explained by work facilities, organizational commitment, and organizational culture, with organizational commitment as the most dominant variable. The effective contribution (SE) to the dependent variable (Y) is obtained from the variables Organizational Commitment (X₂) of 34.1%, Organizational Culture (X₃) of 9.8%. and Work Facilities (X₁) of 8.6%. The relative contribution (SR) of Organizational Commitment (X₂) is 64.9%, followed by Organizational Culture (X₃) of 18.8%, and Work Facilities (X₁) of 16.3%.
ANALISIS STRATEGI KOMUNIKASI DAN LOYALITAS KONSUMEN TERHADAP PEMASARAN SMARTPHONE DI KOTA SORONG PAPUA BARAT DAYA (STUDI KASUS PENJUALAN HP MEREK OPPO) Rande, Elisabeth; Komber, Mervin I.S.; Irwan, Andi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2104

Abstract

This study aims to analyze the influence of communication strategy and consumer loyalty on marketing improvement. The research employs a quantitative approach with a survey method using questionnaires distributed to 100 respondents. Data were analyzed using validity and reliability tests, regression analysis, t-test, F-test, as well as R Square and regression coefficient (B) analysis.  The results indicate that consumer loyalty has a significant and dominant effect on marketing improvement, while communication strategy does not have a significant partial effect. However, simultaneously, both variables have a significant effect on marketing improvement. The R Square value of 0.957 shows that 95.7% of the variation in marketing improvement can be explained by these two independent variables. These findings emphasize the importance of strengthening consumer loyalty as a primary focus in marketing strategies, even though communication strategies still need to be evaluated and effectively integrated. This study is limited by the number of variables and sample size, and does not account for other external factors that may influence the results. Suggestions for future research include expanding the variables studied, increasing the number of respondents, and utilizing qualitative approaches to gain a deeper and more comprehensive understanding of consumer behavior and the effectiveness of marketing strategies.
PENGARUH KOMITMEN ORGANISASI, KEPUASAN KERJA DAN KEPERCAYAAN TERHADAP KINERJA PEGAWAI PADA SEKRETARIAT DAERAH KABUPATEN SORONG Alhamid, Yaser Arafat; Pahmi, Pahmi; Irwan, Andi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2106

Abstract

This study aims to examine and analyze the influence of organizational commitment, job satisfaction, and trust on employee performance at the Regional Secretariat of Sorong Regency. Organizational commitment, job satisfaction, and trust are crucial factors believed to affect the quality and productivity of employees. These variables play an important role in creating a conducive work environment, building motivation, and enhancing employees' sense of responsibility in carrying out their duties. The research employs a quantitative approach with a survey method involving employees at the Regional Secretariat of Sorong Regency. Data are collected through questionnaires developed based on indicators from each research variable. Data analysis is conducted to determine the extent of the influence of organizational commitment, job satisfaction, and trust, both simultaneously and partially, on employee performance. The results of this study are expected to contribute to the development of human resource management theory, particularly within the context of local government institutions. Furthermore, this research is anticipated to serve as a reference for the management of the Regional Secretariat of Sorong Regency in formulating strategic policies aimed at improving employee performance by strengthening organizational commitment, increasing job satisfaction, and building trust in the workplace.
ANALISIS PERAN MEDIA DIGITAL MARKETING SEBAGAI BRANDING SEKOLAH UNTUK PENINGKATAN MUTU PENDIDIKAN DI SD YPK IMANUEL KAMISABE KABUPATEN SORONG SELATAN Winata, Wisnu; Komber, Mervin I.S.; Irwan, Andi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2110

Abstract

This study aims to analyze the role of digital media as a marketing tool for school branding in improving the quality of education at YPK Imanuel Kamisabe Elementary School in South Sorong Regency. This study used a quantitative approach with an explanatory research design. The research objects were the use of digital media, school branding, and educational quality. The study population included parents, school committee members, and teachers, totaling 40 respondents, all of whom were sampled using a saturated sampling technique. Data collection was conducted through a closed-ended questionnaire with a Likert scale, while data analysis used descriptive statistics, the classical assumption test, the Pearson correlation test, and simple and multiple regression analyses to test the research hypotheses. The results showed that digital media had a positive and significant effect on educational quality, with a significance value <0.05, thus accepting the first hypothesis. School branding was also shown to have a positive and significant effect on educational quality, with a significance value <0.05, thus accepting the second hypothesis. Simultaneously, digital media and school branding had a significant effect on educational quality, with a significance value <0.05, thus accepting the third hypothesis. Research findings indicate that consistent use of digital media can strengthen a school's image, increase public trust, and drive improvements in educational quality, both in terms of the learning process and external support. The study's conclusions confirm that a digital media marketing strategy integrated with school branding is an effective and sustainable approach to improving educational quality, particularly in schools located in remote areas.
Co-Authors Adi, Yusram Alhamid, Yaser Arafat Aminah Amiruddin Amiruddin Amiruddin Andi Alim, Andi Andi Irfan Andi Irfan Andi Irfan Andi Nuryadin Andi Nuryadin Andi Syahrul M Ansar Ansar Ansar Ansar H Mulkin Bas Ansar Mulkim Anwar, Vebby Anzar Mulkin Asrianto, Asrianto Asrullah Azizurrohman, Muhammad Budi, Rosdinaman Fausiah Ismail, Azhary Kamaruddin Kambu, Yeheskel Kanan, Yosep Komber, Mervin I.S. Komber, Mervin Irian Sadipun Komoiki, Serahpine Latif, Nurdin Likewati, Wa Ode Meldi leanas Meldilianus Nabas J Lenas Milka Pasulu Munzir Munzir, Munzir Nurhasbi, Muh Nurmega Nurmega Pahmi Pahmi Pra Gemini Rahmawati Rande, Elisabeth Sadipun Komber, Mervin Irian Sahari Sesa, Immanuel Aleks Suhailee, Suhailee Tiong, Piter Way, Yonas Winata, Wisnu Yusram Adi Zaitun, Cakra