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All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmiah Manajemen dan Bisnis eCo-Buss Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Masyarakat Asia Jurnal Revenue : Jurnal Ilmiah Akuntansi International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) TIERS Information Technology Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal Journal of Artificial Intelligence and Digital Business Journal of Islamic Business Management Studies (JIBMS) Al-Zayn: Jurnal Ilmu Sosial & Hukum SENEMA Ecoducation Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Oikonomia : Journal of Management Economics and Accounting Nomico
Made Ratih Nurmalasari
Universitas Pendidikan Nasional
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Eksplorasi Strategi Karyawan Gen Z dalam Mencapai Kesejahteraan Holistik di Tengah Lingkungan Kerja Hibrid I Gede Putu Lanang Raditiya Perbawa; I Putu Dharmawan Pradhana; I Gusti Ngurah Oka Ariwangsa; Made Ratih Nurmalasari
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.1040

Abstract

This study aims to explore the strategies applied by Generation Z employees in achieving holistic well being within a hybrid work environment. Changes in work patterns that combine remote working and on site working provide flexibility, but also create new challenges related to work boundaries, psychological pressure, and work life balance. Generation Z, as a productive age group that grows up in the digital era, has adaptive characteristics but is vulnerable to work stress if it is not supported by appropriate self management strategies. This study uses a qualitative approach with a phenomenological method to understand the subjective experiences of Generation Z employees in dealing with the dynamics of hybrid work. Data were collected through in-depth interviews, observation, and documentation, and then analyzed thematically. The results of this study are expected to provide an understanding of the forms of personal strategies used by Generation Z employees to maintain balance in physical, mental, social, spiritual, and financial aspects, and to contribute to the development of human resource management studies that focus on employee well-being in the modern work era.
Mengapa Konsumen Bertahan? Minat Beli dan Loyalitas terhadap Produk Skincare Lokal Ni Putu Ari Krismajayanti; Made Ratih Nurmalasari; Putu Putri Prawitasari; Ida Ayu Putu Megawati
Journal of Islamic Business Management Studies (JIBMS) Vol. 6 No. 2 (2025): Journal of Islamic Business Management Studies (JIBMS)
Publisher : Institut Daarul Qur'an Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51875/jibms.v6i2.936

Abstract

The local skincare industry in Indonesia has experienced rapid growth alongside increasing public awareness of skin health and personal appearance. Although the level of local skincare product usage is relatively high, this phenomenon is not always accompanied by the formation of strong consumer loyalty toward specific brands. This study aims to analyze consumer purchase intention and loyalty toward local skincare products, as well as to identify the factors influencing the development of such loyalty.This research adopts a qualitative approach using in-depth interviews with eight informants who are users of local skincare products in Denpasar City. The data were analyzed through processes of data reduction, data display, and conclusion drawing in order to obtain a comprehensive understanding of consumer behavior.The findings indicate that consumer beliefs regarding product safety, suitability for skin type, perceived benefits, affordable pricing, and ease of access are the primary factors driving purchase intention toward local skincare products. Beliefs formed through positive usage experiences play a crucial role in encouraging repeat purchases and fostering consumer loyalty. These findings emphasize that loyalty toward local skincare brands is not solely determined by product quality, but is also shaped by perceptions of safety, relevance to local needs, and consistent usage experiences. This study is expected to contribute to the development of consumer behavior research and to serve as a strategic reference for stakeholders in the local skincare industry.
Peran Narrative Marketing Memoderasi Pengaruh Influencer Marketing, Sosial Media Marketing, Kualitas Pelayanan terhadap Keputusan Menginap Komang Yadura Arya; Kadek Adyatna Wedananta; Made Ratih Nurmalasari; Ida Nyoman Basmantra
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1820

Abstract

Bali’s rapid growth in private villa tourism has intensified competition among accommodation providers, where similar villa concepts often result in differing occupancy levels. This gap indicates that digital marketing strategies may influence guests’ stay decisions in varying ways. This study investigates the effects of influencer marketing, social media marketing, and service quality on stay decisions, and examines the moderating role of narrative marketing in strengthening these relationships. A quantitative explanatory design was applied using purposive sampling, involving 94 respondents who had stayed at Magic Hills Villa in Karangasem, Bali. Data were obtained through an online questionnaire using a ten-point Likert scale and analyzed with Structural Equation Modeling Partial Least Squares (SEM-PLS). The analysis included assessments of validity, reliability, and hypothesis testing through bootstrapping. The results show that influencer marketing, social media marketing, and service quality each exert a positive and significant influence on stay decisions. Narrative marketing significantly reinforces the effect of influencer marketing but does not moderate the influence of social media marketing or service quality. These findings highlight that authentic storytelling enhances the persuasive impact of influencers, while guest experiences and social media interactions remain primarily shaped by service encounters and platform dynamics.
Green Investment and Financial Performance: Analysis of the Impact of Sustainable Investment Ida Ayu Putu Megawati; Ni Nengah Rupadi Kertiriasih; Made Ratih Nurmalasari; Putu Putri Prawitasari; Ni Putu Ari Krismajayanti
Oikonomia : Journal of Management Economics and Accounting Vol. 3 No. 3 (2026): Oikonomia - May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v3i3.609

Abstract

This study investigates the relationship between green investment and corporate financial performance, analyzing the impact of sustainable investment practices on key financial indicators including Return on Assets (ROA), Return on Equity (ROE), and Tobin's Q. As environmental concerns grow and regulatory frameworks tighten globally, firms are increasingly allocating resources toward environmentally sustainable activities. Drawing upon a systematic review of 20 peer-reviewed studies published between 2018 and 2025, this research synthesizes evidence on whether green investments translate into measurable financial gains or represent a cost burden for firms. The analysis encompasses diverse industries and geographic contexts, including Indonesia, Europe, Ireland, and global markets. Findings reveal that green investment generally yields a positive effect on financial performance, particularly in the long run, though the magnitude varies by industry, firm size, and institutional environment. Environmental, Social, and Governance (ESG) disclosure quality and corporate social responsibility (CSR) practices are identified as significant mediating factors. Green financing instruments such as green bonds also contribute to enhanced corporate performance. This study contributes to the growing body of sustainable finance literature by providing a comprehensive overview of mechanisms linking green investment to financial outcomes and offers.
Determinan Perilaku Pembelian Fashion Laki-Laki Generasi Z di Kota Denpasar I Made Pacung Santana; I Gusti Ayu Tirtayani; Made Ratih Nurmalasari; I Gusti Ngurah Oka Ariwangsa
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.4806

Abstract

Perkembangan industri fashion yang semakin dinamis telah mendorong perubahan signifikan dalam perilaku pembelian, khususnya pada segmen laki-laki Generasi Z. Fashion tidak lagi dipandang semata sebagai kebutuhan fungsional, melainkan sebagai sarana ekspresi diri, pembentukan identitas sosial, serta simbol status. Penelitian ini bertujuan untuk menganalisis pengaruh faktor budaya, kelas sosial, kelompok referensi, opini pemimpin, dan keluarga terhadap perilaku pembelian fashion laki-laki Generasi Z di Kota Denpasar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner daring yang disebarkan kepada 204 responden laki-laki Generasi Z yang berdomisili di Kota Denpasar, dengan teknik simple random sampling. Instrumen penelitian diuji melalui uji validitas dan reliabilitas, sedangkan analisis data dilakukan menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, variabel budaya, kelas sosial, kelompok referensi, opini pemimpin, dan keluarga berpengaruh positif dan signifikan terhadap perilaku pembelian fashion. Nilai koefisien determinasi menunjukkan bahwa kelima variabel tersebut mampu menjelaskan perilaku pembelian fashion sebesar 77,4 persen, sementara sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menegaskan bahwa perilaku pembelian fashion laki-laki Generasi Z dipengaruhi oleh kombinasi faktor sosiokultural dan lingkungan sosial yang saling berinteraksi. Penelitian ini diharapkan dapat memberikan kontribusi akademis dalam kajian perilaku konsumen serta menjadi referensi praktis bagi pelaku industri fashion dalam merancang strategi pemasaran yang lebih tepat sasaran.
Co-Authors Agung Bagus Hartawan Wijaya Amelia, Ni Putu Dyna Anak Agung Istri Agung Maheswari Ari Krismajayanti, Ni Putu Dewi, Ni Kadek Sinta Dewi, Putu Amanda Yuniantari Dewiningrat, Ayu Indira Diah Kumalasari, Putu Dwi Rahmadianti, Ni Made Eldamaris Sutrisno Handayani, Feliana I G. N. Oka Ariwangsa I Gede Putu Lanang Raditiya Perbawa I Gusti Ayu Tirtayani I GUSTI AYU WIRATI ADRIATI I Gusti Oka Ariwangsa I Komang Adi Darma Saputra I Made Ananda Wiguna I MADE ANANDA WIGUNA, I MADE ANANDA I Made Pacung Santana I Putu Dharmawan Pradhana Ida Ayu Putu Megawati Ida Nyoman Basmantra Kadek Adyatna Wedananta Kadek Devi Kalfika Anggria Wardani Komang Yadura Arya Krismajayanti, Ni Putu Ari Made Amanda Dewanti, Made Amanda Made Ayu Chandra Dewi Harika Putri Merry Nirmala Yani, Ni Wayan Ni Ketut Purnawati Ni Nengah Rupadi Kertiriasih Ni Putu Ari Krismajayanti Ni Putu Lina Seniawati Ni Wayan Lasmi Ni Wayan Merry Nirmala Yani Nilna Muna Nyoman Parta Diguna Oktaviani, Regita Prawitasari, Putu Putri Putri Prawitasari, Putu Putri, Putu Lyra Windyana Putu Diah Kumalasari Putu Megawati, Ida Ayu Putu Putri Prawitasari Rafa Nafisah, Ghalda Syadza Ruben, Tchitou Mahmoud Utamidewi, Aditya Maha Vardhana, Gede Wirawan, Wimas Ayu Yoga, Putu Lina Kurnia Yunita, Ni Putu Indah