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All Journal Sosiohumaniora SENTRALISASI Economac: Jurnal Ilmiah Ilmu Ekonomi Jurnal Kajian Pendidikan Ekonomi Jurnal Bisnis dan Akuntansi ADI Journal on Recent Innovation (AJRI) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informatika Ekonomi Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat AMAR (Andalas Management Review) Jurnal Ilmu Manajemen Terapan (JIMT) UPI YPTK Journal of Business and Economics Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat (ABDIRA) MANAJEMEN Jurnal Ipteks Terapan : research of applied science and education Journal of Innovation Research and Knowledge Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Indonesian Journal of Contemporary Multidisciplinary Research Innovative: Journal Of Social Science Research Economics, Business, Accounting & Society Review Jurnal Pengabdian Masyarakat Bangsa Manajemen Kreatif Jurnal e-Jurnal Apresiasi Ekonomi Research Horizon Jurnal Informatika Ekonomi Bisnis Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Journal of Management and Innovation Entrepreneurship (JMIE) jle Indonesian Journal of Economic & Management Sciences (IJEMS) Asian Journal of Environmental Research Journal Educational Research and Development Jurnal Ilmu Manajemen Dan Pendidikan Journal of Business Economics and Management Alamtana ECONOMETRICS: Journal of Sustainable Economics and Management
Hasmaynelis Fitri
UNIVERSITAS PUTRA INDONESIA YPTK PADANG
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Enhancing Employee Wellbeing in the Digital Era: The Influence of Digital Literacy and Affective Leadership in Addressing Digital Burnout Putra, Ramdani Bayu; Fitri, Hasmaynelis
Economics, Business, Accounting & Society Review Vol. 4 No. 3 (2025): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v4i3.272

Abstract

Digital burnout has emerged as a critical global workplace challenge, particularly in digitally intensive environments where constant connectivity strains employee wellbeing. This study examines how digital literacy and affective leadership shape digital burnout and employee wellbeing within the Department of Communication and Informatics of Padang City. It also assessed the mediating effect of burnout on employee wellbeing. An explanatory, cross-sectional survey design was employed, and data were analyzed using variance-based structural equation modeling. The measurement model meets conventional standards for convergent validity, construct reliability, and discriminant validity, with a noted conceptual proximity between digital literacy and wellbeing that warrants attention. Structural findings indicate that affective leadership is negatively related to digital burnout, whereas digital literacy both reduces burnout and strongly enhances employee wellbeing. By contrast, the direct paths from affective leadership to wellbeing, from burnout to wellbeing, and the indirect routes through burnout did not show significant effects. Overall, digital literacy emerges as a central lever for improving wellbeing and curbing technology-related exhaustion in digitally intensive settings, while leadership contributes chiefly through preventive influences on fatigue. Practical implications include tiered digital upskilling, responsive technical support, and digital wellbeing policies aligned with empathic leadership. Future work should refine indicators, explore contextual moderators, and adopt longitudinal designs to strengthen causal inferences.
MEASUREMENT MODEL: INTERESTS OF BUYING A SAMSUNG BRAND SMARTPHONE WITH CELEBRITY ENDORSER AS AN ANTESEDENT VARIABLES IN THE ERA OF COVID-19 Ramdani Bayu Putra; Nandan Limakrisna; Hasmaynelis Fitri
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 2 (2020): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i2.669

Abstract

The occurrence of the Covid-19 Pandemic around the world has had an impact on changing consumer patterns and behavior. This study aims to analyze the impact of price on the buying interest of Samsung smartphones with Celebrity endorsers as an antecedent variable. The sample in this study were 98 students of the Putra Indonesia University YPTK Padang. This study uses structural equation modeling (SEM) with SmartPLS 3 as an analysis tool. The results of the study found that celebrity endorser is a factor that influences price and buying interest. Meanwhile, the price does not influence buying interest, nor does it play a role in strengthening the influence of Celebrity endorsers on buying interest. For this reason, producers must improve the quality of competitive prices while also maintaining the use of celebrity endorsers in supporting the marketing of their products.
Peran Perencanaan Dan Pengembangan Sdm Pada Umkm Kripik Balado Salsabila Kubu Parak Karakah Adiprana Mahendra; Mutiara Dela; Zilfa Aulia Marsandi; Ramdhani Bayu Putra; Hasmaynelis Fitri
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v4i1.2857

Abstract

This study aims to analyze the role of human resource planning and development in the small enterprise Kripik Balado Salsabila, located in Kubu Dalam Parak Karakah. In the face of market competition and the need for business sustainability, human resource management becomes a crucial aspect. This research uses a descriptive qualitative method with a case study approach. The results show that human resource planning is carried out informally based on production needs, while human resource development is implemented through on-the-job training. The main supporting factors include a harmonious work environment and operational flexibility, while inhibiting factors consist of limited funding and the absence of a structured HR management system. In conclusion, human resource planning and development play a significant role in improving productivity and sustaining the business operations of this small enterprise.
Analisis Strategi Perencanaan dan Pengembangan Sumber Daya Manusia pada Sentral Yamaha Padang sebagai Upaya Meningkatkan Kinerja Karyawan Hasanul Fikri; Fauzi Wahyu; Fikri Kurniawan; Alresna Ramadhani Asodepa; Ramdani Bayu Putra; Hasmaynelis Fitri
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v4i2.3105

Abstract

Human resources (HR) are an important asset for the success of a company, especially in a competitive automotive sector such as Sentral Yamaha Padang. Facing the challenges of market competition and changes in consumer behavior, companies are required to develop comprehensive and innovative HR strategies. Sentral Yamaha Padang faces significant problems in the form of budget constraints, inadequate employee mapping, work culture and others. This condition indicates a gap in the HR management system that requires strategic and sustainable solutions. This activity aims to analyze effective HR strategy planning and development in improving employee performance at Sentral Yamaha Padang, as well as reviewing the implementation of a technology-based workforce optimization system to create a productive and competitive work environment. The activity was carried out using an interview and observation approach involving selected managers and employees. The implementation of HR planning and development strategies in the form of ongoing training programs, performance-based reward systems, clear communication, motivating employees and maintaining work-life balance.
Co-Authors Abiyyu Ichsan Adillah Abir Syofnita Adiprana Mahendra Agam Mei Yudha Agung Ramadhanu Aima, Muhammad Havidz Aisyah Amelia Alresna Ramadhani Asodepa Amelya Fitri Aminuyati Andre Iliyas Anisa Oktana Bela Anshari, Syuja Sobri Al Apriani, Mita Apriyanti, Depi Gusti Ayu Fransisca Puji Lestari Bayu Pratama Azka Bela, Anisa Oktana Berta Agus Petra Cecilia Debora Salim Cessye Grifella Sofianto Chandra, Decky Christina Gracia Saputra Decky Chandra Depi Gusti Apriyanti Desi Permata Sari Dessy Haryani Dewi, Rindy Cira Dina Amliyani Dodi Suryadi Dori Mittra Candana Duri, Lara Vika eka saputra, Dandi Elfiswandi, Elfiswandi Fadila Cahyani Putri Fathasena, Yuan Apra Fatril, Revina Fauzi Wahyu Feren Lorensia Sutanto Fikri Kurniawan Finola Fiftem Eka Putri Fitri Dewi Fitri Yeni, Fitri Fransisca Adrianto Gina Salsabilla Gusti Wulandari Hadi Syahputra Hariyono, Ridho Hasanul Fikri Hutapea, Noftalia Ilham Priananda Inneke Sastila Murni Jannah, Putri Raudhatul Jhon Veri Jihan Restu Andayani Joko Purwanto Jundari, Istiqomah Laila Zafirah Lubis, Maulana Arif Lusia Lusia Lusiana Lusiana, L Mauhelda, Rahma Lara Melta, Diki Jasrizal Missy Irianjani Muhammad Ridwan Muhammad Zikri Dwitama Rofa Mulyani, Sitti Rizki Mutia Rahiman Saputri Mutiara Dela Nadia, Putri Nandan Limakrisna Natasha Ivana Salim Neldi, Mondra Neneng Supatri Neni Sri Wayuni Ningsih NILA PRATIWI Noftalia Hutapea Nurkhofifah Olandari Mulyadi Puja Permata Widia Putra, Ramdani Bayu Putra, Waldino Putri Maiheni Pratiwi Putri, Rahmi Ilham Rahma Septia Sari Rahma, Nadratur Ratu Humayroh Aldora Revina Fatril Ridho Hariyono Rindy Cira Dewi Rindy Citra Dewi Rio Andhika Putra Roif, Fadhil Ronni Andri Wijaya Rossa Linda Irsa Sarah Rahmiati Meha Sarjon Defit Sekhana, Raimul Seplinda, Mutia Shafa Salsabila Shania Avisha Sitti Rizki Mulyani Sitti Rizki Mulyani Sri Annisa Sumiarti Susriyanti, Susriyanti Syuja Sobri Al Anshari Tri Wiji Astuti Ulfie Azhari Utri Wahyuni Vania Martha Regina Vicky Brama Kumbara wianda, Zulva okta Yagus Valentino Harefa Yeni Rahmadani Yoga Muhammad Busyra Yosi Novita Sari Yosi Puspita Sari Yulasmi Yulia Yosi Yunia Wardi Zigo Triansyah Zilfa Aulia Marsandi