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Journal : International Journal of Scientific Multidisciplinary Research (IJSMR)

The Influence of Marketing Communication Via Instagram at the Al Amjad Islamic School in Medan on the Perceptions and Educational Preferences of Students' Parents Muhammad Hafiz Pulungan; Suwardi Lubis; Syukur Kholil
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i10.12005

Abstract

The purpose of this study was to analyze the influence of marketing communication of Al Amjad Islamic School through Instagram on the perception and educational preferences of students' parents. The study used a quantitative approach with a correlation method. The sampling technique used stratified random sampling with 325 student samples at Al Amjad Islamic School Medan. The results showed that the advertising dimension obtained a value of 88%, the facility dimension obtained a value of 87.1% and the peer dimension obtained a value of 87.7%. The results of simultaneous calculations showed that the H0 hypothesis was rejected and Ha was accepted so that simultaneous marketing communication had a significant effect on educational perceptions and preferences
Co-Authors Abdul Rasyid Abdullah Abdullah Abdullah Abdullah Achar Zain achiruddin hasibuan Achmad Fadly Ade Irma Ade Rachmat Yudiyanto Ahmad Fauzi Batubara Ahmad Rudy Sihaloho Ahmad Tamrin Sikumbang Ahmad Tamrin Sikumbang Ahmad Tamrin Sikumbang Ahmad Tamrin Sikumbang Ahmad Tamrin Sikumbang Ahmad Thamrin Sikumbang Ahmad Thamrin Sikumbang Aidil Haris Aldri Frinaldi Alfi Syahrin Ali Akbar ALI MUSTAFA Anak Agung Gede Sugianthara Anang Anas Azhar Anang Anas Azhar Arianda Tanjung Arwan Arwan Azhar Azhar BADRUL HELMI Batubara, Abdul Karim Benny Munardi Bobby Martin Muhammad Bustami Dailami Dailami Datok Bondaharo Delima, Wirda Desy Mairita Dina Evi Rahmi Efi Brata Madya Elfi Yanti Ritonga Elisabeth Sitepu Elisabeth Sitepu Erwan Efendi Fairus Fairus Fakhrur Rozi Farhan Indra Farida Hanum Siregar Furqan Furqan Hakim Hakim Halihasimi Halihasimi Harahap, Azrai Hasan Sazali Haslinda Haslinda Hasnun Jauhari Ritonga Hasyimsyah Nasution Heri Krisna Br Gurusinga Heri Krisna Br. Gurusinga Herwansyahputra Herwansyahputra Ibrahim Sihombing Indira Fatra Deni Peranginangin Irma Yusriani Simamora Iskandar Zulkarnain Junaidi Junaidi Katimin Katimin Khatibah Lahmuddin Lahmuddin Lahmuddin Lahmuddin Lubis Lahmuddin Lubis Lahmuddin Lubis Lahmuddin Lubis Lahmuddin Lubis Leylia Khairani Lutfi Basit Luthfi Solihin Mailin Mailin Marasakti Bangunan Maria Ulfa Batubara Mawardi Siregar Moh Hatta Hatta Mohd Hatta Muhammad Abbas Muhammad Aidil Ghunaya Said Muhammad Fazil Muhammad Hafiz Pulungan Muhammad Idris Muhammad Kahfi Muhammad Luthfi Muhammad Said Harahap Muhammad Saleh Muhammad Thariq Nabila Yasmin Nadar Putra Nursapiah Harahap Nurul Afrina Prastiwi Nurussakinah Daulay Priadi, Ribut Puji Santoso Putri Dhea Permatasari Radja Juan Poda Pasaribu Rahmadianawati Rahmadianawati Ramdeswati Pohan Riauan, Muhd Ar. Imam Rosmala Rosmala Rubino Rubino Rubino Rustono Farady Marta sahrul sahrul SANNY APRILINDA DAMANIK Selamat Riadi Siregar, Alya Rahmayani Soiman Soiman Solihah Titin Sumanti Suheri Suheri Suhesti Wira Dharma Wira Suwardi Lubis Suwardi Lubis Suwardi Lubis Syafruddin Pohan Syahril Furqany Syawaluddin Nasution Syofyan Yusma Tata Arbiyana Teuku Faisal Tonna Balya Topan Bilardo Winda Kustiawan Winda Kustiawan Wira, Suhesti Wira Dharma Yusnadi Yusnadi Yusnadi Yusnadi Yusnadi Yusnadi Yusnadi Yusnadi Yusnadi Zulkarnain Zulkarnain