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All Journal SAR (Soedirman Accounting Review): Journal of Accounting and Business Jurnal Istiqro' Klinikal Sains (Jurnal Analis Kesehatan) Journal of Sustainable Civil Engineering (JOSCE) Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Jurnal Riset Akuntansi dan Keuangan Jurnal Vokasi Mekanika Menara Pengabdian Jurnal Masyarakat Mengabdi Nusantara Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil Venus: Jurnal Publikasi Rumpun Ilmu Teknik International Journal of Mathematics and Science Education
Jasman Jasman
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Journal : Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis

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Dampak E-commerce terhadap Perilaku Konsumen : Studi Perbandingan Studi Kasus Belanja Online dan Offline di Kabupaten Bima Wanda Nurul Afriani; Asril Hermawan; Jasman Jasman
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 1 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i1.1233

Abstract

This study examines the impact of e-commerce on consumer behavior by comparing online and offline shopping patterns in Bima Regency. Using a mixed-method approach, the research analyzed data from 200 respondents through surveys and in-depth interviews. The findings reveal significant shifts in consumer behavior, with 65% of respondents showing increased preference for online shopping platforms. Key factors influencing this shift include convenience, price comparisons, and product variety. However, certain product categories still maintain strong offline shopping preferences. The study contributes to understanding local consumer behavior in the digital transformation era.
Co-Authors Abdul Aziz Adnan Adnan Ahmad Ahmad Ahmad Firdaus Ambiyar, Ambiyar Andre Kurniawan Anggi Anggi Angnes Amtahanb Arief Sudarta ARIF RACHMAN HAKIM Arwizet Arwizet, Arwizet Asril Hermawan Azhar Azhar Bangun Sukma Wijaya Bayu Bayu Buana Bima Fikri Budi Syahri Bulkia Rahim Defra Yones Delima Yanti Sari Edi Satria Eko Indrawan Eko Kurnia Saputra Eva Safitri Maladeni Fadhli Almi Farid Permata Putra Fauzi Frimananda Gifan Ainul Mukhrim Hamka Hamka Hamsyah Hamsyah Hasddin Hasddin Haydir Haydir Hendri Nurdin I Gusti M.N Budiana I Gusti N.Budiana Ida Mawadah Idalia Norceb Indra Elisabet Lalangpuling Irzal Irzal Kasimir Sarifudin Ketrina Konoralma Kevin Pascoal Laksono Trisnantoro Lalang, Arvinda C. Lestarani, Dewi Lolita A.M. Parera M Aldi Muhtaibillah A M. Hafiz M. Ridwan Ma'rif Hidayat Marfudin Marfudin Mastur Mastur Misbahuddin Misbahuddin Muhammad Ady Mulyadi Muhammad Anwar Rifa'i Muhammad Ilham Tahir Mulianti Mustakim Mustakim Nastya Chila Zarabiyu Nelvi Erizon Nensy Aryasandy Neolaka, Yantus A B Ni Wayan O.A.C. Dewi Nofri Pratama Putra Nurmila Sunati Panca Eka Paksi Peri Irawan Primawati Primawati purwantono purwantono Rahmadi Zaki Refdinal Refdinal Renaldi Renaldi Reski Yanza Rifat De Burt Rifelino Rifelino Rio Ramadhan Rizki Trio Kurnia Putra Rodesri Mulyadi Rodiah Elfianti Rosdialena Sri Rizki Putri Primandari Syauqi Arjunanda Taufik Taufik Thaheransyah Villa Eva Delvia Ginal S Wanda Nurul Afriani Waskito Waskito Yosep Lawab Yufrizal A Yusra M. Nur Zainal Abadi Zulfikra Rendi