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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Edulangue JABE (Journal of Applied Business and Economic) JURNAL TEKNIK Enrichment : Journal of Management Jurnal Scientia Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ekonomi KIAT Akasia: Artikel Ilmiah Sistem Informasi Akuntansi Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Pelita Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Ekonomi Bisnis dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Cidea Journal Journal Economic Excellence Ibnu Sina Jurnal Media Akademik (JMA) Jurnal Semesta Ilmu Manajemen dan Ekonomi Journal of Golden Generation Economic Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi dan Manajemen Jurnal Riset dan Inovasi Manajemen IJEMA Journal of Business Evolution and Economics
Lady Diana Warpindyastuti
Universitas Bina Sarana Informatika Jakarta
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Pengaruh Persepsi Harga dan Loyalitas Merek terhadap Keputusan Pembelian Produk Kahf pada Generasi Z di Jakarta Selatan Muhammad Anwar; Lady Diana Warpindyastuti; Dwi Puji Hastuti
Journal of Golden Generation Economic Vol. 2 No. 2 (2026): Agustus : Journal of Golden Generation Economic
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jggeconomic.v2i2.1094

Abstract

Industri perawatan diri (personal care) pria di Indonesia mengalami perkembangan yang semakin kompetitif seiring meningkatnya kesadaran konsumen terhadap pentingnya perawatan diri. Kondisi tersebut membuat konsumen, khususnya Generasi Z, memiliki berbagai pertimbangan sebelum melakukan keputusan pembelian terhadap suatu produk. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan loyalitas merek terhadap keputusan pembelian produk Kahf pada Generasi Z di wilayah Kebagusan, Jakarta Selatan, baik secara parsial maupun simultan.Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel purposive sampling. Sampel penelitian berjumlah 96 responden yang merupakan konsumen Generasi Z pengguna produk Kahf di wilayah Kebagusan, Jakarta Selatan. Pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²) dengan bantuan SPSS versi 25.Hasil penelitian menunjukkan bahwa persepsi harga dan loyalitas merek secara parsial maupun simultan berpengaruh positif dan signifikan terhadap keputusan pembelian produk Kahf. Nilai koefisien determinasi menunjukkan bahwa kedua variabel independen mampu menjelaskan keputusan pembelian sebesar 35,2%, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian. Oleh karena itu, Kahf perlu mempertahankan kesesuaian harga dengan manfaat produk serta meningkatkan loyalitas konsumen melalui strategi pemasaran yang tepat.
Pengaruh Motivasi Kerja Dan Komitmen Organisasi Terhadap Kinerja Pegawai Kantor Pengadilan Agama Jakarta Timur Vikko Trioda; Dedy Syahyuni; Lady Diana Warpindyastuti
Jurnal Publikasi Ilmu Manajemen Vol. 4 No. 3 (2025): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i1.3302

Abstract

Human resources refer to the innate abilities possessed by humans to fulfill their functions as social creatures and organize themselves effectively in order to achieve success and prosperity in life. The aim of this research is to assess the influence of work motivation and organizational commitment on employee performance at the East Jakarta Religious Court Office. The research used was a quantitative statistical method with a population of 69 employees. Data analysis techniques use instrument tests, classical assumptions, normality, muticolinearity, hetroscedasticity, linearity, and multiple linear regression analysis. The results of this research show the influence of work motivation on performance, namely t count of 7.810 > t table of 1.997, the magnitude of the influence of work motivation on employee performance is 0.579 (57.9%). There is an influence of Organizational Commitment on Employee Performance, namely t count 3.070 > t table 1.997), the magnitude of the influence of Organizational Commitment on Employee Performance is 0.291 (29.1%). Work Motivation and Organizational Commitment have a significant influence on Employee Performance. The contribution of the influence of the Work Motivation and Organizational Commitment variables to employee performance is 0.632 or 63.2%, while the remaining 0.368 or (36.8%) is influenced by other factors.
Pengaruh Persepsi Harga dan Loyalitas Merek terhadap Minat Beli Ulang Konsumen Produk Sepatu Ventela Depok Dwi Kurniawan Wibowo; Lady Diana Warpindyastuti; Dwi Puji Hastuti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2644

Abstract

Increasingly intense competition in the footwear industry compels companies to understand the factors influencing consumer repurchase intention. As a local brand, Ventela faces challenges in customer retention, necessitating an understanding of how price perception and brand loyalty affect repurchase intention. This study aims to analyze the impact of price perception and brand loyalty on the repurchase intention of Ventela shoe consumers in the Depok area. A quantitative research method was employed using a non-probability sampling technique—specifically, purposive sampling. The sample consisted of 96 respondents who were Ventela consumers and had previously made a repeat purchase. Data were collected via questionnaires and analyzed using SPSS software (version 23). The results indicate that, individually, price perception does not have a significant effect on repurchase intention, whereas brand loyalty has a positive and significant effect. Simultaneously, price perception and brand loyalty exert a positive and significant influence on repurchase intention. The coefficient of determination (R²) of 0.842 indicates that these two variables explain 84.2% of the variation in repurchase intention, while the remaining 15.8% is influenced by factors outside the scope of this study. Brand loyalty emerged as the most dominant variable in driving repurchase intention among Ventela shoe consumers in Depok
THE INFLUENCE OF DISCIPLINE AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE IN THE HUMAN RESOURCES BUREAU AND THE SECRETARIAT APPARATUS OF THE HOUSE OF REPRESENTATIVES GENERAL Khoerul Nur Rizqi; Lady Diana Warpindyastuti
Akrab Juara: Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2737

Abstract

In public sector organizations, employee performance is a crucial element determining the success of and the achievement of institutional goals. Attendance, discipline, and work ethusiasm are key indicators in assesing human resource effectiveness, particularly in goverment agencies. This study aims to determine the influence of discipline and work motivation on employee performance at the Bureau of Human Resources and Apparatus of the Secretariat General of the Indonesia House of Representatives. Employee performance is a crucial factor in ensuring organizational effectiveness and is influenced by the level of individual discipline and motivation in carrying out their duties. This study used a quantitative statistical approach with a survey method through the distribution of questionnaires to 80 respondents consisting of Civil Servants (PNS), Government Employees with Work Agreements (PPPK), Support System Personnel (TSP), and Pramubakti. Data analysis techniques used included validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, f-tests, and coefficient of determination tests using SPSS version 27 software. The results of the analysis indicate that discipline and work motivation have a positive and significant effect on employee performance, both partially and simultaneously.
THE INFLUENCE OF SOCIAL MEDIA AND MARKET PLACE MARKETING ON CONSUMER BUYING INTEREST IN PT. JMS Niken Herawati; Syahrial Addin; Lady Diana Warpindyastuti; Ayu Azizah; Aris Hidayat
Akrab Juara: Jurnal Ilmu-ilmu Sosial Vol. 11 No. 2 (2026): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i2.2788

Abstract

The advancement of digital technology has had a significant impact on the development of social media and marketplaces, where both can be effective platforms for promoting company products and attracting consumers if implemented properly. The purpose of this study is to determine the influence of social media and marketplace on consumer purchasing interest at PT JMS. This type of research is quantitative research with a sampling technique using probability sampling techniques, with a total of 93 respondents. Primary data in this study were collected by distributing questionnaires, and secondary data obtained from books, journals, and internet media. The data analysis techniques used were multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis testing, and coefficient of determination using the SPSS program version 25.0. The results of this study indicate that partially, each variable, namely social media marketing strategies and marketplaces, has a positive and significant effect on consumer purchasing interest at PT. JMS, which is 62.5%, and the remaining 30.5% is influenced by other factors outside of that.
Co-Authors Al Paksi, Yudha Febri Amir Hamzah Pohan Annissa winda junita Arinie, Astri Julia Aris Hidayat Aris Hidayat Aris Hidayat Aris Kurniawan Ayu Azizah Dedy Syahyuni Deviana Dwi Setyani Dewi Astuti Dhea Agustina Dimas Putra Prayoga Dwi Kurniawan Wibowo Dwi Puji Hastuti Dwi Puji Hastuti Dwi Puji Hestuti Dwi Sulistio Wati Erwin Indrawan, Hieronimus Hardani Hardani Hasudungan, Jonathan Philip Helina Apriyani Herlin Widasiwi Setianingrum Ilham Maulana Intan Widia Pratiwi Istiqomah Melati Subardi Junita Marcela Putri Junita Marcela Putri Khoerul Nur Rizqi Khusnul Khotimah Laire Daffa Muhammad Mahmud Syarif Megaharti Megaharti Meiva Eka Sri Sulistyawati Melistiana Rachmawati Mia Dwi Cahyani Muhammad Anwar Natasya Rizkia Rahmadona Nia Melandari Niken Herawati Niken Larasati Novita Putri Wattimena Piko Hendrianto Putria Friska Nabila Rafi Adi Saputra Sanggrama Arya Kencana, Bramamukti Syahrial Addin Taat Kuspriyono Ulum, Khoirul Vikko Trioda Yessica Mega Aprita Yessica Mega Arita Yudyanto Ilham Perdana Yuni Siti Nuraeni Yunus Febriyanto