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Tuhana, Veki Edizon
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Nusa Cendana
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Kolaborasi antara Dinas Parawisata, RRI Sumba Barat dan Masyarakat Lokal Kecamatan Lamboya pada Pelaksanaan Ferstival Pasola di Sumba Barat Melinda Kristiani Robaka; Veki Edizon Tuhana; Sandra Clarissa Umbu Datta
Student Research Journal Vol. 4 No. 3 (2026): Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srj-yappi.v4i3.2734

Abstract

This study aims to analyze the collaboration among the Tourism Office, RRI Sumba Barat, and local communities in supporting the promotion and preservation of the Pasola Festival in West Sumba Regency. The research employed a qualitative approach using a case study method. Data were collected through interviews, observations, and documentation, and analyzed through data reduction, data display, and conclusion drawing. The findings reveal that the success of the Pasola Festival is supported by collaborative efforts involving government institutions, mass media, and indigenous communities through a community-based participatory communication model. Indigenous leaders (Rato) serve as cultural authorities responsible for determining ritual implementation, while the Tourism Office acts as a facilitator and provider of official information. RRI Sumba Barat functions as a communication channel that disseminates information and promotes cultural education to both local communities and tourists. The collaboration is implemented through an integrated communication system, the utilization of digital media, cross-sector coordination, and community participation in festival promotion and supervision. The study demonstrates that synergy among stakeholders contributes to preserving the sacred values of Pasola while strengthening sustainable cultural tourism development. Therefore, collaborative communication plays a crucial role in maintaining the sustainability of local cultural heritage amid the growth of the tourism industry.
Co-Authors Abi, Graciana Amah, Mas Angelina Femi Seran Ara, Roky Konstantin Aslam, Muhammad Atok, Claudia Zita Bakoil, Mareta Barbara Sofia Bere Mau Bria, Metriana Ceciliana Theresa Gat Daga, Lukas Lebi Delviani, Gabriela Agustina Dethan, Grace Marth Diyan Maria Kristin Emanuel Sowe Leuape Emilia Frida Thua Eugenia Oktaviani Adensi Laro Felisianus Efrem Jelahut Flaviana Bira, Ermelinda Septiani Gabriela Agustina Delviani Gamaliel Kornelis Kolimon Graciana Abi Henny L.L. Lada Hermina Surya Heru Santoso Wahito Nugroho I G A Rina Pietriani Joan Imanuel Edon Jofna Adrian Boru Johanis Aldian Sina Redo Lada, Henny L.L Leuape, Emanuel Sowe Lewi Shaboulon Naisais Loriana Lorinda Manalor Lukas Lebi Daga Lukas Lebi Daga Mahendra Wijaya Mahendra Wijaya Manafe, Yeremia Dj. Mandaru, Silvania S.E. Mareta Bakale Bakoil Maria Agnestasia Ndu Maria Antoneta Batu Mali Martina Fenansia Diaz Mas’ Amah Mauk, Virginia Meliani Adventri Un Melinda Kristiani Robaka Nursusilowaty Nursusilowaty Pawito - Pawito Pawito Petrus Ana Andung Reyzaldi Juan Vansen Bahy Roky Konstantin Ara Sandra Clarissa Umbu Datta SANDRA CLARISSA UMBU DATTA Sanga, Abner P.R Sanga, Abner P.R. Selasa, Pius Seran, Angelina Femi Sharon Claudia Rambu Podu Diah Silvania S.E. Mandaru Tasya Emiliana Panggo Thua, Emilia Frida Ummi Kaltsum S. Saleh Virginia Mauk Wowo, Honorata Yeremia Dj. Manafe Yermia Djefri Manafe