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All Journal PRESTASI INFOKAM JAM : Jurnal Aplikasi Manajemen Proceeding SENDI_U Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JURNAL EKSBIS Jurnal Ilmu Manajemen & Ekonomika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pendidikan Indonesia (Japendi) Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi dan Bisnis INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Accounting, Management, and Economics Research : Ijamer
Piji Pakarti
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Peran Brand Trust dalam Memediasi Dampak Brand Image, Electronic Word of Mouth, dan Influencer terhadap Purchase Desicion Sunscreen Facetology Nayla Salsabila Putri Arshinta; Piji Pakarti; Ariati Anomsari; Tito Aditya Perdana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8853

Abstract

This study analyzes the role of brand trust in mediating the influence of brand image, electronic word of mouth, and influencer on the purchase decision of Facetology products in Semarang. Using a quantitative approach, this study involved 149 Facetology consumers as respondents selected through purposive sampling. The results showed that brand image, electronic word of mouth, and influencer had a positive and significant effect on brand trust and purchase decision. Brand trust was also proven to have a positive and significant effect on purchase decision with the strongest influence compared to other variables. In addition, brand trust effectively mediated the relationship between the third independent variable on purchase decision. This study reveals Facetology's success in addressing the "comedogenic" issue through clarification based on scientific evidence, which strengthens brand image and builds consumer trust. These findings emphasize the importance of building and maintaining brand trust as a strategic asset in the beauty industry, especially in the digital era with a variety of product choices and information sources available.
Analisis Media Sosial, Faktor Sosial, dan Psikologi Konsumen yang Mempengaruhi Partisipasi Konsumen dalam Boikot McDonald’s di Kota Semarang Luky Indra Mustofa; Piji Pakarti; Mahmud; Amalia Nur Chasanah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8992

Abstract

This study aims to analyze the influence of social media, social factors, and consumer psychology on the decision to participate in the boycott movement against McDonald’s (McD) products in Semarang City. A quantitative method was employed, utilizing purposive sampling to select 163 respondents who met the criteria: prior purchase of McD products, awareness of the boycott issue, active social media usage, Islamic religious affiliation, and residency in Semarang. Data were collected through Linkert-scale questionnaires and analyzed using multiple linear regression analysis with SPSS. The results indicate significant influences from all three factors: social media, social factors, and consumer psychology. The coefficient of determination reveals that 32% of the variation in boycott decisions is attributed to these factors. These findings underscore the critical integration of digital, social, and moral dimensions in understanding the dynamics of ideologically driven boycott movements. Practical implications include recommendations for companies to develop crisis communication strategies aligned with local values and consumer ethics to mitigate boycott impacts.
Co-Authors Adhi Purusa, Nanda Alfatika, Fienska Chufina Allaitsi, Haula Amron Amron, Amron ANNISA RAHMAWATI Arafah, Shafira Dina Ariati Anomsari Ariati Anomsari Aryanto, Vincent Didiek Wiet Azhar, Avantika Zackey Barus, Alexander Basu Swastha Dharmmesta Bayu Sutikno Cahyono, Okky Dwi Chasana, Amalia Nur Chasanah, Amalia Nur Claudia riska, Riska claudia Diana Aqmala Diana Puspitasari Eric S.W, Mochammad Fajrillah, Fajrillah Fatmawati , Elia Resha Fatmawati, Elia Resha Hariyadi, Guruh Taufan Hartono , Soraya Farahdilla Dwi Herry Subagyo Hertiana Ikasari Himawan, Evelyne Ayu Febriany Putri Ida Farida Luky Indra Mustofa Maharani, Ovin Mahmud Mahmud Mahmud Martiyanti, Dwi Masitha Fahmi Wardhani Mila Sartika, Mila Nadia Pramudita Nayla Salsabila Putri Arshinta Nila Tristiarini, Nila Nur Safitri, Putri Indah Oktavia, Vicky Perdana, Tito Aditya Purusa, Nanda Adhi Putra , Febrianur Ibnu Fitroh Sukono Rizkynugraheny, Andien Dwi Ruslani, Ruslani Safitri, Maria Sahid Susilo Nugroho Sembiring, Hendri Setiawan, Aries Silvia Damayanti Suhandoko, Dicky Usman Dachlan Usman Usman Wijaya, Aisyah Ayu Sigit Yohan Wismantoro