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All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) JUIMA : Jurnal Ilmu Manajemen Warmadewa Management and Business Journal (WMBJ) Forum Manajemen WIDYA MANAJEMEN Enrichment : Journal of Management Jurnal Sewaka Bhakti Journal of Applied Management Studies Journal of Innovation in Management, Accounting and Business INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Pengabdian Masyarakat Dharma Bhakti
I Wayan Suartina
Fakultas Ekonomi Bisnis Dan Pariwisata Universitas Hindu Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan dan Niat Berkunjung Kembali Pada The Sila’s Agrotourism Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; Nyoman Surya Wijaya; Miko Andi Wardana; Komang Sumerta; Ni Nyoman Kerti Yasa
Journal of Innovation in Management, Accounting and Business Vol. 1 No. 2 (2022)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.992 KB) | DOI: 10.56916/jimab.v1i2.169

Abstract

Covid-19 has had a major impact on the tourism sector. It is difficult for foreign tourists to enter Bali due to strict government regulations in an effort to prevent the spread of Covid-19. Therefore, Bali is currently very dependent on the visit of domestic tourists. The SILA'S Agrotourism is one of the tourist destinations in Bali that has been around for a long time, and has a potential tourist attraction and is able to attract tourist visits, especially domestic tourists. However, currently it is not optimally able to attract tourist visits, because many new tourist attractions have begun to emerge. This study aims to explain the effect of service quality on satisfaction and intention to revisit at The SILA'S Agrotourism. The type of research used is associative research, with sampling using non-probability techniques with purposive sampling method, on respondents who are tourist visitors to The SILA'S Agrotourism. Quantitative data analysis technique uses Structural Equation Model Partial Least Square (SEM-PLS) analysis with SmartPLS 3.0 software. The results of this study provide several conclusions that the overall hypothesis formulation has a significant effect, service quality has a positive and significant effect on satisfaction, service quality has a positive and significant effect on revisit intentions, and satisfaction has a positive and significant effect on revisit intentions.
Building A Comprehensive Customer Satisfaction Model In Retail Business: A Conceptual Approach Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; Nyoman Surya Wijaya; Miko Andi Wardana; Komang Sumerta
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1002.388 KB) | DOI: 10.35335/enrichment.v12i3.631

Abstract

The purpose of this study is to build a comprehensive model of customer satisfaction. This research is an exploratory research through literature review. The analysis of the existing literature leads to the formulation of eight (8) research hypotheses. The findings of this study indicate that customer satisfaction is determined by product quality, service quality, perceived price fairness, promotion, distribution, brand image, attitudes, and customer experience. This research integrates in one conceptual model various variables that affect customer satisfaction which were previously studied separately. The influence and interaction of all the variables studied can explain what variables determine customer satisfaction. The results of the research in the form of a new comprehensive conceptual model can also be used as a consideration for retail businesses in increasing customer satisfaction.
PERAN CITRA MEREK MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP BOOKING INTENTION PADA CHAIN HOTEL DI BALI Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; I Komang Sumerta
Forum Manajemen Vol 20 No 1 (2022): Jurnal STIMI Vol. 20 No. 1 - 2022
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v20i1.456

Abstract

The economy in Bali relies on tourism sector, but due to the Covid-19 outbreak, regional income in Bali decreased in 2020. The tourism accommodation sector is one sort of business involved in the affected tourism industry. Bali has a large number of hotels, particularly chain hotels such as Aston, Ibis, Harris, Fave, and Horizon Hotels. When compared to local hotels, the hotel chain has the strength of a strong brand because it is more well-known. However, hotel chains in Bali were also affected by the Covid-19 outbreak, as seen by the decreased occupancy rate. As a result, the researcher investigated the role of brand image in mediating the effect of social media marketing on chain hotel booking intentions in Bali. Data was gathered by having 70 domestic tourists fill out google form questionnaire. Purposive sampling was utilized as the sample technique. SMART-PLS 3.0 was used to analyze the data. The findings of this study show that social media marketing has a positive and significant effect on brand image, that social media marketing has a positive and significant effect on booking intention, that social media marketing has a positive and significant effect on booking intention, and that the brand image variable can mediate the influence of social media marketing on booking intention.
PENDAMPINGAN DAN PELATIHAN PENYUSUNAN BUSINESS PLAN UNTUK PENDANAAN INVESTASI BAGI UMKM DI DESA TEGAL HARUM KECAMATAN DENPASAR BARAT Adis Abiyoga Wulandari; I Wayan Suartina; Ida I Dewa Ayu Yayati Wilyadewi
Dharma Bhakti Vol 1 No 1 (2023): Dharma Bhakti 
Publisher : Universitas Hindu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/dharmabhakti.v1i1.3968

Abstract

Pemerintah Provinsi Bali menjadikan pandemi Covid-19 sebagai momentum dalam melakukan transformasi fundamental agar ketangguhan ekonomi dapat terbentuk. Sektor UMKM menjadi salah satu dari enam sektor ekonomi unggulan di Provinsi Bali. Pengembangan kewirausahaan UMKM sangat penting dilakukan untuk penguatan sektor UMKM pasca Pandemi Covid-19. Program Studi Sarjana Manajemen Fakultas Ekonomi Bisnis dan Pariwisata Universitas Hindu Indonesia melakukan kegiatan Pengabdian Kepada Masyarakat yang ditujukkan kepada 30 orang pelaku UMKM di Desa Tegal Harum, Kecamatan Denpasar Utara. Kegiatan ini bertujuan untuk membekali pelaku UMKM dengan kemampuan menyusun Business Plan, sehingga nantinya usahanya yang dijalankan dapat lebih terarah serta menarik bagi pendanaan dari para investor. Kegiatan ini dilakukan dengan metode pendampingan, pelatihan, dan diskusi serta evaluasi. Seluruh pelaku UMKM di Desa Tegal Harus secara aktif mengikuti seluruh kegiatan Pengabdian Kepada Masyarakat ini.
PERAN KUALITAS LAYANAN DAN CUSTOMER EXPERIENCE DALAM MENINGKATKAN KEPUASAN MASYARAKAT Swara, Ni Putu Kesya Krista Bela Pangky; Suartina, I Wayan; Mahayasa, I Gede Aryana
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.120-134

Abstract

This research was conducted with a purpose to determine the influence of service quality and customer experience on community satisfaction. This research took place at the Pandak Gede Village Office in Kediri District, Tabanan Regency. The population in this research is the people of Pandak Gede Village who have received services in 2022 as many as 2,675 people. The sample size determined was 96 respondents using simple random sampling technique. Data collection was carried out by conducting interviews and distributing questionnaires. Instrument testing was carried out using validity and reliability tests. The data analysis technique used is multiple linear regression. The results of the analysis prove that service quality and customer experience partially and simultaneously have a positive and significant effect on community satisfaction.
THE ROLE OF DIGITAL MARKETING STRATEGY MEDIATES THE INFLUENCE OF DIGITAL ORIENTATION ON SUSTAINABLE BUSINESS PERFORMANCE Rahmayanti, Putu Laksmita Dewi; Suartina, I Wayan; Yasa, Ni Nyoman Kerti; Tirtayani, I Gusti Ayu
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and explain the role of digital marketing strategy in mediating the effect of digital Orientation on sustainable business performance. The population of this study is Endek M.S.M.E. business actors in Bali who have adopted digital strategies within the last three years. The sample size used was 65 people using the purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. The results showed that digital Orientation affects sustainable business performance, digital Orientation affects digital marketing strategy, and digital marketing strategy also affects sustainable business performance. Digital marketing strategy can partially mediate the effect of digital Orientation on sustainable business performance. Therefore, endek MSME need to pay attention and increase the intensity of adopting digital marketing strategies to improve sustainable business performance.
Peran Teknologi Pada Penciptaan Persepsi Pariwisata Berkelanjutan Generasi Z di Kota Denpasar Mahayasa, I Gede Aryana; Suartina, I Wayan; Gede, I Komang; Puja, I Made Suasti; Diputra, Gede Indra Surya; Sunny, Milla Permata
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol. 9 No. 1 (2025): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppsh.v9i1.86488

Abstract

Gagasan pariwisata berkelanjutan adalah bagian dari konsep pertumbuhan berkelanjutan yang lebih besar yang berkisar pada pariwisata lokal dan internasional. Generasi Z sebagai generasi terpelajar, berteknologi maju, inovatif dan kreatif, berpikiran terbuka, serta peka terhadap isu-isu sosial, diharapkan mampu mengambil tanggung jawab pengelolaan dan pelaksana kegiatan pariwisata di kota Denpasar.  Tujuan penelitian ini adalah untuk mengetahui peran teknologi dalam memoderasi pengaruh dimensi ekonomi, sosial budaya dan lingkungan terhadap persepsi generasi Z mengenai pariwisata berkelanjutan di kota Denpasar. Penelitian ini merupakan penelitian kuantitatif dengan iInstrumen penelitian adalah kuesioner yang bersifat tertutup. Populasi penelitian adalah seluruh generasi Z yang ada di kota Denpasar, dengan jumlah sekitar 31 persen dari keseluruhan jumlah penduduk di kota Denpasar, dan responden penelitian minimal sejumlah 270 responden. Metode analisis data yang digunakan adalah Structural Equation Modeling (SEM) dengan menggunakan pendekatan variance based atau component based dengan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa dimensi ekonomi dan dimensi lingkungan pada model pariwisata berkelanjutan berpengaruh positif terhadap persepsi generasi Z mengenai pariwisata berkelanjutan di kota Denpasar, sedangkan dimensi sosial budaya berpengaruh positif tidak signifikan. Teknologi memberikan pengaruh moderasi yang beragam terhadap hubungan dimensi ekonomi, sosial-budaya dan lingkungan terhadap persepsi generasi Z. Implikasi penelitian, perlunya peningkatan kesadaran masyarakat dan pemerintah dalam pengembangan destinasi wisata yang tidak merusak kearifan lokal.
OPTIMALISASI BRANDING DESA WISATA MELALUI KAMPANYE DIGITAL DAN PEMANFAATAN ARTIFICIAL INTELLIGENCE DI DESA WISATA KERTALANGU Purwaningrat, Putu Atim; Premayani, Ni Wayan Wina; Wulandari, Ni Luh Adisti Abiyoga; Suartina, I Wayan; Purwaningtyas, Ni Wayan Mona; Saputri, Arista Dwi
Dharma Bhakti Vol. 3 No. 2 (2025): Dharma Bhakti
Publisher : Universitas Hindu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/mpn97r15

Abstract

This community service program aims to optimize the branding of Kertalangu Tourism Village through the implementation of digital campaign strategies and the utilization of Artificial Intelligence (AI) technologies. Kertalangu Village, which holds rich cultural, educational, and natural tourism potential, requires promotional approaches that are adaptive to current digital advancements. Through a series of training and mentoring sessions, this program introduced techniques in social media campaigning, creative content production, and basic AI applications such as chatbots and digital data analysis to enhance promotional effectiveness and engagement with tourists. The outcomes of the program indicate an increase in the community’s understanding and skills in managing digital branding, alongside a growing awareness of the importance of innovation in local tourism development. Despite challenges such as limited infrastructure and digital literacy, this initiative has laid the groundwork for a sustainable digital transformation in Kertalangu Tourism Village. It is expected that this program can serve as a replicable model for other tourism villages aiming to strengthen community-based tourism through the integration of technology
PELATIHAN DAN PENDAMPINGAN STRATEGI PEMASARAN DAN PROMOSI DESTINASI WISATA DESA ADAT SUWAT DALAM IMPLEMENTASI PARIWISATA BERKELANJUTAN Mahayasa, I Gede Aryana; Dewi, Ida Ayu Sasmita; Wulandari, Ni Luh Adisti Abiyoga; Wijaya, Putu Yudy; Sudiana, I Wayan; Suartina, I Wayan
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 12 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/7cpdby91

Abstract

This community service was carried out in the traditional village of Suwat, Gianyar Regency to help answer the problems faced by the managers and administrators of tourist destinations in Suwat village. The purpose of this community service activity is to provide an understanding of marketing and promotion strategies that can be carried out to increase tourist visits to Suwat village. The training method is used to assist in formulating marketing and promotion strategies for tourist destinations. From this activity, the results obtained are that Suwat Waterfall as a tourist destination in Suwat village has the potential to become a reliable and well-known tourist destination by implementing several marketing and promotion strategies, such as conducting digital promotions, increasing promotional aggressiveness, and establishing cooperation with related parties.
Co-Authors Abd. Rasyid Syamsuri Adis Abiyoga Wulandari Anak Agung Ngurah Sadiartha Dewa Nyoman Benni Kusyana Dewi, Ida Ayu Made Sasmita Dewi, Ida Ayu Sasmita Diputra, Gede Indra Surya Gde Indra Surya Diputra Gede, I Komang I Gede Aryana Mahayasa I Gusti Ayu Tirtayani I Komang Gede I Komang Sumerta I Komang Sumerta I Made Suati Puja I WAYAN SUDIANA Ida Ayu Made Sasmita Dewi Ida I Dewa Ayu Yayati Wilyadewi Ida I Dewa Ayu Yayati Wilyadewi Komang Ary Pratiwi Komang Sumerta Komang Sumerta Kusyana, Dewa Nyoman Benni Ni Komang Sumadi Ni Luh Adisti Abiyoga Wulandari Ni Luh Eva Riantini Ni Luh Sri Astiti Ni Nyoman Adityarini Abiyoga Vena Swara Ni Nyoman Kerti Yasa Ni Nyoman Rahayu Diantari Ady Ni Wayan Wina Premayani, Ni Wayan Wina Nyoman Surya Wijaya Pratiwi, Komang Ary Puja, I Made Suasti Purwaningtyas, Ni Wayan Mona Putu Atim Purwaningrat Putu Cita Ayu Rahmayanti, Putu Laksmita Dewi Saputri, Arista Dwi Sunny, Milla Permata Swara, Ni Putu Kesya Krista Bela Pangky TJOK ISTRI TUTY I Wardana, Miko Andi Wijaya, Putu Yudy