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All Journal Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business Jambura Economic Education Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Ekonomi Manajemen Sistem Informasi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Peduli Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Kepada Masyarakat Patikala Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Riset Ekonomi Syariah International Journal of Economics (IJEC) Journal of Artificial Intelligence and Digital Business Jurnal bintang manajemen Jurnal Informasi Pengabdian Masyarakat Business and Investment Review Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Pengabdian Masyarakat Berkarya IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Journal of Decision Support System Research As-Syirkah: Islamic Economic & Financial Journal Balance: Jurnal Ekonomi
Rizky Dermawan
Univeritas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences Transportation Other

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The Effect of Green Packaging and Store Atmosphere on Purchase Intention for Fore Coffee Products in Surabaya Rahmawati, Eka Putri; Dermawan, Rizky
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5207

Abstract

The coffee connoisseur index is rising by around 8% annually. Alongside the proliferation of coffee shops, the amount of plastic waste from packaging is also on the rise. Fore Coffee is innovating by using eco-friendly packaging to protect the environment. However, this does not guarantee an increase in Fore Coffee sales. One of Fore's strategies to boost sales is to create a unique and distinctive store atmosphere that sets it apart from other coffee shops. This study aims to examine the effect of green packaging and store atmosphere on consumer purchase intention. The research methodology employed is quantitative in nature. The study encompasses the population of Surabaya City residents. A non-probability sampling method, specifically purposive sampling, is utilized to select a sample of 96 respondents who identify as patrons of local coffee shops and are aware of Fore Coffee's environmentally friendly product concept. Smart-PLS version 3 serves as the statistical tool employed in this research. The findings of the study reveal that green packaging exerts a significantly positive impact on purchase intention, while store atmosphere also exhibits a significantly positive influence on purchase intention.
PENGEMBANGAN UMKM MELALUI OPTIMALISASI BRANDING PADA “BILA CATERING” DESA TEGALREJO, PROBOLINGGO Dieva, Diknastiya Putri; Dermawan, Rizky
Jurnal Pengabdian Masyarakat Berkarya Vol. 2 No. 03 (2023): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v2i03.643

Abstract

Dalam dunia bisnis khususnya Usaha Mikro Kecil Dan Menengah (UMKM), branding merupakan hal yang sangat penting apalagi di era teknologi yang serba digital seperti saat ini, dimana setiap individu perlu meningkatkan daya saing melalui keunikan dan keterampilan yang dimilikinya. Maka dalam hal ini diperlukan kemampuan dalam memanfaatkan teknologi dengan baik, khususnya bagi para pelaku UMKM di Desa Tegalrejo, kecamatan Dringu, Probolinggo untuk lebih mengembangkan usaha atau bisnisnya melalui branding agar dapat meningkatkan product knowledge konsumen. Brand (merk) adalah nama, tanda, istilah, yang tujuannya adalah untuk mengidentifikasi dan membedakan suatu produk atau layanan dari yang lain. Branding adalah proses merencanakan, merancang, dan mengkomunikasikan nama serta identitas dengan tujuan membangun atau mempertahankan reputasi (Anholt, 2003:5). Peran teknologi digital memberikan dampak yang signifikan bagi UMKM. Model teknologi baru memanfaatkan potensi UMKM yang lebih kuat dan berkelanjutan. Namun kenyataannya, branding dan pemanfaatan media digital pada UMKM „?Bila Catering?? di Desa Tegalrejo masih belum optimal dan terdapat beberapa kendala yang terjadi pada UMKM tersebut, seperti belum memiliki brand yang optimal dan pemasaran yang dilakukan masih secara konvensional atau apa adanya. Hal ini disebabkan karena masih belum adanya pengetahuan para pelaku usaha tentang peran branding dan media sosial dalam mengembangkan usaha. Berdasarkan keterbatasan tersebut, dapat dilakukan analisis peluang dan keterbatasan UMKM melalui lingkungan bisnis internal dan eksternal. serta optimalisasi branding dengan mengadakan sosialisasi dan pendampingan. Kegiatan pengabdian masyarakat terkait branding dilaksanakan pada bulan Mei 2023. Pelaksanaan kegiatan dilakukan melalui sosialisasi pada pelaku UMKM mitra yakni „? Bila Catering?? juga kegiatan pendampingan branding logo, foto produk serta media sosial. Tujuan branding tersebut adalah agar UMKM memahami pentingnya kesadaran merek dan memberikan solusi atas kendala dan kurangnya pemahaman terkait branding. Dalam hal ini, pelaku UMKM mendapatkan manfaat dan kemudahan dalam meningkatkan pengetahuan serta keterampilan untuk mengembangkan usahanya di kemudian hari.
Effect Of Brand Awareness, Promotion And Ease Of Use Perceptions On Decisions To Use Linkaja E-Wallet Aditiansa, Jovan Fitrianto; Dermawan, Rizky
Jurnal Ekonomi Balance Vol. 18 No. 1 (2022): June 2022
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v18i2.7886

Abstract

The purpose of this study is to test and know the effect of brand awareness, promotion, and perceived ease of use on the usage decisions of e-wallet LinkAja. The research method used in this study is the quantitative method. Respondents in this study were management collestudentsent of UPN “Veteran” Jawa Timur that used LinkAja. In this study, the number of samples taken as many as 94 respondents. The sampling method used non-probability sampling with the pusposive sampling technique. The data collection technics used in this study is the primary data in the form of a questionnaire which was analyzed using the Likert scale and secondary data in the form of literature. The data analysis technique used SEM-PLS. The results of this study showed that brand awareness, promotion, and perceived ease of use have a significant (positive) impact on usage decisions e-wallet LinkAja
The Influence of Service Quality, Customer Experience, and Brand Image on Customer Satisfaction at Baita Car Wash in Gresik City Syahputra, Denny; Dermawan, Rizky
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1649

Abstract

This study aims to analyze the influence of service quality, customer experience, and brand image on customer satisfaction at Baita Car Wash in Gresik City using a quantitative approach. A total of 150 respondents were selected using the accidental sampling technique, namely customers who were encountered by chance during the research and met the study criteria. Data were analyzed using Structural Equation Modeling (SEM) Partial Least Squares (PLS) with SmartPLS 3 software. The results indicate that service quality, customer experience, and brand image have a positive and significant effect on customer satisfaction, demonstrating their crucial role in enhancing customer satisfaction.
Optimasi Penerapan Green Supply Chain Management Menggunakan POM-QM For Windows Dalam Meminimalkan Limbah Produksi Batik Royyan Tuban Cabase, Daniar Casta; Dermawan, Rizky; Mandasari, Virginia
Jambura Economic Education Journal Vol 8, No 1 (2026): January 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i1.32396

Abstract

This research aims to optimize Green Supply Chain Management (GSCM) implementation in production waste management at Batik Royyan Tuban by integrating the Economic Order Quantity (EOQ) method based on POM-QM for Windows software. The research method used is a case study with a mixed approach: descriptive and quantitative analysis. Data were collected through observations, interviews, and primary and secondary documentation. The results show that the application of EOQ with an annual demand of 19,800 units results in an optimal order quantity of 890 units per order with a total annual inventory cost of Rp 2,224,860. This strategy reduces ordering frequency, optimizes storage space, reduces raw material waste, and supports energy efficiency and carbon emission reduction. The integration of EOQ and GSCM has significantly impacted operational efficiency and environmental sustainability in the batik industry sector.
Peningkatan Kompetensi Digital Marketing RedSeller Mahasiswa melalui Program University League RedDoorz Maharani, Berlian Putri; Dermawan, Rizky
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5083

Abstract

Program University League RedDoorz dalam skema magang digital marketing RedSeller dirancang sebagai upaya strategis untuk menjembatani kesenjangan antara pembelajaran teoritis di perguruan tinggi dan praktik pemasaran digital di dunia kerja, khususnya bagi mahasiswa dari rumpun ekonomi dan bisnis. Program ini memberikan pengalaman langsung kepada mahasiswa dalam mengimplementasikan konsep pemasaran digital berbasis kinerja yang relevan dengan kebutuhan industri perhotelan digital. Peserta program berasal dari berbagai perguruan tinggi, yaitu Universitas Pembangunan Nasional “Veteran” Jawa Timur (UPNVJT), Universitas Negeri Surabaya (UNESA), Universitas Persatuan Islam YAI (UPI YAI), dan Telkom University, dengan latar belakang program studi Manajemen, Ilmu Komunikasi, dan Bisnis Digital. Sebagian besar peserta belum memiliki pengalaman sebagai pelaku affiliate marketing sebelum mengikuti program ini. Oleh karena itu, kegiatan magang dirancang secara terstruktur selama empat bulan dengan pola kerja penuh waktu. Pelaksanaan program mencakup pembekalan materi melalui webinar tematik, pendampingan intensif oleh mentor profesional, serta evaluasi berkala melalui kegiatan morning briefing yang dilaksanakan secara daring dan luring. Mahasiswa dilatih untuk mengimplementasikan konsep marketing funnel melalui optimalisasi media sosial, seperti Instagram dan TikTok, dengan dukungan materi kampanye dan sistem pelacakan kinerja yang tersedia pada aplikasi RedSeller. Hasil pelaksanaan program menunjukkan adanya peningkatan kompetensi mahasiswa dalam bidang digital marketing, yang tercermin dari peningkatan capaian Room Night Sold (RNS) sebagai indikator kinerja utama. Selain itu, skema kompetisi berbasis kinerja dalam program University League terbukti mampu memperkuat motivasi, kedisiplinan, dan daya saing mahasiswa. Secara keseluruhan, program ini berkontribusi positif dalam membekali mahasiswa dengan keterampilan praktis dan kesiapan kerja di bidang pemasaran digital berbasis afiliasi.
Equipment Efficiency Analysis of Espresso Machine Using the Overall Equipment Effectiveness (OEE) Method and Total Productive Maintenance (TPM) Approach Azizah, Ni Matul; Dermawan, Rizky; Azhar, Ratih Mukti
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 28 No 1 (2026): January-June 2026
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2026.28.1.17993

Abstract

This study aims to evaluate the equipment efficiency of a La Marzocco espresso machine at Kopi Anak Monopole Coffee Shop by employing the Overall Equipment Effectiveness (OEE) method and the Total Productive Maintenance (TPM) framework. The analysis measures machine performance through three main OEE components: availability, performance, and quality. A quantitative approach was used by collecting eight months of observational data (December 2024–July 2025), including operational time, downtime, setup duration, and the quantity of both good and defective outputs. Data interpretation involved OEE computation, the Six Big Losses framework, Pareto prioritization, and Fishbone root-cause analysis. Findings indicate that before TPM implementation, the espresso machine achieved an average OEE of 30.25%, dominated by idling and minor stoppages (65.61%). After TPM was applied, the OEE increased to 31.01%, showing measurable improvement in machine reliability and operator awareness. The study highlights that the adoption of TPM principles in small-scale coffee shops can enhance operational discipline and efficiency, offering both theoretical and practical insights for service oriented businesses.
Driving Brand Evangelism Among Surabaya Gen Z through Brand Satisfaction, Passion, and Trust Towards Avoskin Beauty Jayanti, Reni; Rizky Dermawan
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7360

Abstract

The decline in Avoskin's market share amid the intense competition in local skincare industry being serious concerns for the brand's sustainability. This research examines how brand satisfaction, brand passion, and brand trust influence brand evangelism among Generation Z towards consumers of Avoskin in Surabaya. Sample collected using a quantitative approach thought online questionnaire, with purposive sampling, involving 105 respondents who had used Avoskin products regularly for the past six months, Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) was employed to analyze the data using SmartPLS. The results indicate that brand satisfaction, brand passion, and brand trust have positive and significant effect on brand evangelism. These results finding the importance of customer satisfaction, emotional attachment, and trust in encouraging active loyalty and voluntary brand advocacy.
Co-Authors Aditiansa, Jovan Fitrianto Amriel, Egan Evanzha Yudha Andi Thirah Koesitiany Mallarangan Anita Wulandari Ardiansyah, Feri Arifinda, Della Aulia Riskha Asyhari, Muhammad Daffa Azizah, Ni Matul Banis , Achniatuzzahra Boby Yudho Anggoro Cabase, Daniar Casta Cindy Pramilenia Dewi Cordelia Izaak, Wilma Dahlan, Ahsan Dlonni Darmawan, Adhicandra Dewi Fathika Sari Dieva, Diknastiya Putri Ellisa Adelia Fridita Hijrayah Mahatma Prianka Handoko, Jetendra Adli Haque, Muhammad Hirzal Hermawan, Tomy Huzaema, Maharani If’idatur Rosyidah Indah Wardani Izaak, Wilma Cordelia Jayanti, Reni Kusmawati, Deasy Fitria Lasria Mandalahi Leony Puspitasari, Cindy Maghfiratul Layli, Rani Maharani, Berlian Putri Mamlu'ah, Nailatul Mandasari, Virginia Mansur, Muhammad Yogi Zifari Moh. Fajar Bahari Moh. Fajar Bahari Mutiara Asa, Anastasya Puspa Nabila Nurkholish Majid Nurul Hasanah Oktavian, Rizal Boy Prasetyo Pambudhi, Kukuh Puteri Haiza Nurisnadiah Rahmawati, Eka Putri Rahmawati, Fauziah Putri Indi Ratih Mukti Azhar Rizky Pratama Ramadhani Rohmah, Nila Fatihatur Samudro, Firmansyah Putra Sari, Adinda Nila Puspita Setianti, Ikko Ukumi Puteri Siwi, Aurizka Fadia Soleha, Rizky Bayu Sopi Napidah Sibarani Sri Rahmayanti Syahputra, Denny Syakban, Medi Hendika Varian Timothy, Yerrica Betrin Wahyuaqil, Dias Widargo, Sherlina Aliefianti Zawawi Zawawi, Zawawi Zulfansyah, Mohammad Kahfi