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All Journal Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business Jambura Economic Education Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Ekonomi Manajemen Sistem Informasi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Peduli Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Kepada Masyarakat Patikala Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Riset Ekonomi Syariah International Journal of Economics (IJEC) Journal of Artificial Intelligence and Digital Business Jurnal bintang manajemen Jurnal Informasi Pengabdian Masyarakat Business and Investment Review Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Pengabdian Masyarakat Berkarya IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ManBiz: Journal of Management and Business Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Ekonomics, Finance, and Management Studies Journal of Decision Support System Research As-Syirkah: Islamic Economic & Financial Journal Balance: Jurnal Ekonomi
Rizky Dermawan
Univeritas Pembangunan Nasional “Veteran” Jawa Timur
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Penerapan Green Productivity Untuk Meminimasi Waste Dengan Pendekatan Data Envelopment Analysis Pada Proses Produksi PT. XYZ Ardiyansyah, Safrillail; Dermawan, Rizky; Mandasari, Virginia
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.12608

Abstract

Production waste is one of the main challenges in the food processing industry, particularly in the poultry processing sector, which generates large volumes of solid and liquid waste. This issue not only reduces operational efficiency but also poses risks to environmental sustainability. This research aims to apply the Green Productivity concept to minimize waste and improve production efficiency in the nugget processing line at PT XYZ. A descriptive quantitative approach was used with analytical methods including material balance, productivity measurement, waste identification, Environmental Performance Index (EPI), Green Productivity Index (GPI), and Data Envelopment Analysis (DEA). The results indicate that the integration of green productivity significantly enhances production efficiency and reduces waste from oil and flour. The increasing GPI reflects sustainable efficiency, while EPI shows improvements in environmental performance. Furthermore, waste cooking oil was innovatively processed into solid soap as an economical and eco-friendly solution.
A Management Exhibition as a Platform for Student Edupreneurship in Innovation Based on Local Potential Krido Eko Cahyono; Muhammad Yusron Assyadhili; Jesika Alifian; Allen Pranata Putra; Rizky Dermawan
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 3 No. 2 (2026): Mei: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v3i2.3196

Abstract

This community engagement initiative was prompted by students’ limited understanding of how to package local content into educational products with economic value, as well as the suboptimal integration of entrepreneurial values into teaching. The aim of this initiative is to foster an entrepreneurial spirit among students through edupreneurship, developed in the form of an exhibition based on local product. The method employed was the Participatory Action Research (PAR) approach, which involved students as active participants in the training, production, and marketing of local products, as well as in the organisation of the exhibition. The activity began with training on the basic concepts of edupreneurship, product packaging, and marketing strategies. The exhibition showcased various creative products such as food & beverage, eco bodycare, eco living style, and fashion accesories featuring local product motifs. This activity successfully enhanced students’ capacity for critical thinking, innovation, and productive collaboration. An entrepreneurship talk show held concurrently further strengthened students’ motivation and entrepreneurial insights. The results of the activity demonstrated that the management exhibition effectively served as a medium for transforming local product such as food & beverage, eco bodycare, ecoliving style, fashion accesories learning into a contextual, practical, and economically valuable experience through the edupreneurship approach.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON MIE ENDESS PURCHASE DECISIONS THROUGH BRAND TRUST AS A MEDIATOR AMONG GENERATION Z CONSUMERS IN BANGKALAN REGENCY Abimayu, Prawira; Dermawan, Rizky
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9216

Abstract

This study is motivated by the increasing use of social media among Generation Z as the main source of product information, which significantly influences purchasing behavior, particularly in the food and beverage sector. As a micro, small, and medium enterprise (MSME), Mie Endess in Bangkalan Regency has implemented Social Media Marketing (SMM); however, its effectiveness is highly dependent on the level of Brand Trust established. This study formulates the problem of whether Social Media Marketing directly influences Purchase Decision and whether Brand Trust mediates this relationship. This study aims to analyze the effect of Social Media Marketing on Purchase Decision with Brand Trust as a mediating variable among Generation Z consumers of Mie Endess. A quantitative method was applied using purposive sampling, involving 120 respondents who had purchased Mie Endess and actively used social media. Data were collected through online questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 3.0 software. These findings highlight the importance of strengthening ethical digital marketing and trust-based strategies to enhance consumer confidence and purchasing decisions in MSMEs.
Co-Authors Abimayu, Prawira Aditiansa, Jovan Fitrianto Allen Pranata Putra Amriel, Egan Evanzha Yudha Andi Thirah Koesitiany Mallarangan Anita Wulandari Ardiansyah, Feri Ardiyansyah, Safrillail Arifinda, Della Aulia Riskha Asyhari, Muhammad Daffa Bagus Utomo, Satrio Banis , Achniatuzzahra Boby Yudho Anggoro Cabase, Daniar Casta Cindy Pramilenia Dewi Cordelia Izaak, Wilma Dahlan, Ahsan Dlonni Darmawan, Adhicandra Defi, Bela Lusiana Dewi Fathika Sari Dieva, Diknastiya Putri Ellisa Adelia Fridita Hijrayah Mahatma Prianka Handoko, Jetendra Adli Haque, Muhammad Hirzal Hermawan, Tomy Huzaema, Maharani If’idatur Rosyidah Indah Wardani Izaak, Wilma Cordelia Jayanti, Reni Jesika Alifian Krido Eko cahyono Kusmawati, Deasy Fitria Lasria Mandalahi Leony Puspitasari, Cindy Maghfiratul Layli, Rani Maharani, Berlian Putri Mamlu'ah, Nailatul Mandasari, Virginia Mansur, Muhammad Yogi Zifari Moh. Fajar Bahari Moh. Fajar Bahari Muhammad Yusron Assyadhili Mutiara Asa, Anastasya Puspa Nabila Ni Matul Azizah Nurkholish Majid Nurul Hasanah Oktavian, Rizal Boy Prasetyo Pambudhi, Kukuh Puteri Haiza Nurisnadiah Rahmawati, Eka Putri Rahmawati, Fauziah Putri Indi Ratih Mukti Azhar Rizky Pratama Ramadhani Rohmah, Nila Fatihatur Samudro, Firmansyah Putra Sari, Adinda Nila Puspita Setianti, Ikko Ukumi Puteri Siwi, Aurizka Fadia Soleha, Rizky Bayu Sopi Napidah Sibarani Sri Rahmayanti Syahputra, Denny Syakban, Medi Hendika Varian Timothy, Yerrica Betrin Wahyuaqil, Dias Widargo, Sherlina Aliefianti Zawawi Zawawi, Zawawi Zulfansyah, Mohammad Kahfi