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All Journal Jurnal Pendidikan Indonesia Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jambura Economic Education Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Inovasi: Jurnal Ilmiah Ilmu Manajemen MANAJEMEN DEWANTARA Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Peduli Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Kepada Masyarakat Patikala International Journal of Management Science and Information Technology (IJMSIT) Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Riset Ekonomi Syariah International Journal of Economics (IJEC) Jurnal Masyarakat Mengabdi Nusantara Journal of Artificial Intelligence and Digital Business Jurnal bintang manajemen Jurnal Informasi Pengabdian Masyarakat Business and Investment Review Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ManBiz: Journal of Management and Business Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Decision Support System Research As-Syirkah: Islamic Economic & Financial Journal Balance: Jurnal Ekonomi Media Ekonomi dan Manajemen
Rizky Dermawan
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Transportation Other

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The Influence of Celebrity Endorsers and Electronic Word of Mouth (E-Wom) on Shopee Brand Trust Dean Farrell Rayhan; Rizky Dermawan
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5653

Abstract

This research aims to explore the impact of celebrity endorser and electronic word of mouth (e-WOM) on consumer trust levels towards the Shopee brand in Surabaya city. The research method used is quantitative, involving 80 respondents selected through nonprobability sampling technique using purposive sampling method. The respondents consist of active users of Shopee marketplace aged between 15 and 40 years old. Data collection in this research involves both primary and secondary data. The analysis technique used is Partial Least Squares (PLS) with validity, reliability, and hypothesis testing. The results of the research indicate that: (1) the use of celebrity endorser has a positive and significant impact on brand trust, and (2) electronic word of mouth (e-WOM) has a positive and significant impact on brand trust.
The Effect of Customer Engagement and Social Media Marketing on Brand Loyalty on Shopee Application User Setyo Febri Laksmana Putra; Rizky Dermawan
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5719

Abstract

Competition between marketplaces is competing to provide the best platform for online shopping. Therefore, companies need to pay attention to variable such as consumer engagement and social media marketing which attract users and influence customer loyalty so that they continue to be loyal to use their platform. his study aims to investigate the influence of consumer engagement and social media marketing on brand loyalty among Shopee app users in Surabaya. This research was conducted using a quantitative approach and involved 96 respondents as the sample. The sample was selected using purposive sampling method with snowball sampling approach. The data used consisted of primary data and secondary data. The analysis method applied is component-based structural equation modeling (SEM), using the partial least square (PLS) analysis tool with validity test, reliability test and hypothesis testing.The results of this study prove that: (1) Customer Engagement has a positive and significant effect on Brand Loyalty. (2) Social Media Marketing has a positive and significant effect on Brand Loyalty.
The Influence of Social Media Marketing and Perceived Quality on KFC Brand Equity (Consumer Study KFC Mulyosari Surabaya) Aida Kurnia Sari; Rizky Dermawan
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5731

Abstract

This study aimed to determine the influence of social media marketing and perceived quality on KFC brand equity. This study makes use of quantitative research techniques and the KFC Mulyosari Surabaya customer population. Using a purposive sampling technique and non-probability sampling, a sample of 130 respondents was chosen. The sample consists of respondents who often visit and buy KFC at KFC Mulyosari Surabaya outlets at least once a month, actively follow KFC Instagram social media, and are over 17 years old. Primary as well as secondary data were used in this study. Partial least square (PLS) analysis was employed in this study along with validity, reliability, and hypothesis testing tests. The conclusions of this study prove that social media marketing and perceived quality have a positive and significant influence on brand equity.
The Influence of Price Perceptions and Product Quality on Netflix Customer Satisfaction in Surabaya City Dimas Khadafi; Rizky Dermawan
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4687

Abstract

Entertainment in the present has become an unavoidable need for society. One of the things that must be considered in creating an entertainment platform is, of course, paying attention to several factors so that it can run smoothly. This research itself analyzes the Netflix platform, which is a well-known Video-on-demand platform and one of the market leaders in the streaming platform industry. This study aims to examine the effect of Perceived Price and Product Quality on Netflix Consumer Satisfaction in the City of Surabaya. In collecting the data, the researcher distributed questionnaires via Google Form with 100 respondents, namely consumers who had bought Viva Cosmetics Lipstick in Blitar City. A purposeful sampling method was used in this study. The analysis was carried out using Partial Least squares (PLS). The results of this study showed that Perceived Price and Product Quality had a significant positive effect on Netflix Consumer Satisfaction in the City of Surabaya.
The Effect of E-Service Quality and E-Wom on Purchase Decisions Through the Tiktok Shop Application among College Students in Surabaya Cholishah Anas Irhamna; Rizky Dermawan
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4742

Abstract

The purpose of this script is to explore how E-Service Quality and Electronic Word of Mouth (E-WOM) influence purchasing decisions through the TikTok Shop app. TikTok Shop experienced a decline of 12.4% in the first quarter of 2022, demonstrating that this does not guarantee that TikTok Shop will always be at the top. Kotler & Armstrong (2016:177) found that buying decisions focus on how individuals and groups choose, acquire, and use experiences, services, ideas, and products to meet desires and needs that are part of consumer behavior. Quantitative analysis is the method used in this study. Non-probability sampling and Purposive Sampling techniques are used for sample collection. The survey used a Likert scale questionnaire with a sample of 100 respondents and the population of students in the city of Surabaya. Partial Least squares (PLS) are used to check research findings. It has been found that E-Service Quality and E-WOM have been shown to influence purchasing decisions through TikTok Shop positively.
The Influence of Perceptions of Convenience and Perception of Benefits on Interest in Use of Gopay E-Wallet in Surabaya Tegar Tri Aji Wibowo; Rizky Dermawan
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.4769

Abstract

The study was aims to explain This study is intended to explain the effects of perception of ease and the perception of benefits to the interest of use. The population used in this study was used by e-wallet in surabaya. The method of collecting samples used is non probability sampling with tecmic purposive sampling the number of respondents as many as 72. All tests on smartpls applications indicate that the entire test scores above the required value for it to be declared reli. Studies have shown that perception of ease and perception of benefits has a positive effect on interest in use
Creating National Resilience through State Defence and Student Character at Gerakan Sekolah Belajar Wiwik Handayani; Hariyo Sulistyantoro; Rizky Dermawan; Erna Tri Rusmala Ratnawati
Jurnal Pendidikan Indonesia Vol 12 No 4 (2023): December
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpiundiksha.v12i4.58359

Abstract

The crisis of national resilience in the younger generation has been widely discussed, marked by the formation of KOMCAD (Reserve Commander) for students. This action was formed to increase the value of state defence as the nation's next generation. Forming individual character takes a long time, so primary and secondary schools should immediately create a curriculum that includes state defence subjects. The problem is that there are still limited schools implementing the state defence subject curriculum, so this study aims to analyze the effect of state defence on national security and student character, as well as the effect of student character on national security in "Gerakan Sekolah Belajar". This study uses a quantitative approach to the type of causality research. This study's population was school students in the "Gerakan Sekolah Belajar", which 194 junior high school students then took as a sample. It can be concluded from the study's results that state defence has a positive and significant effect on national security and student character, and student character has a positive and significant effect on national security in "Gerakan Sekolah Belajar". The implications of this research provide an initial basis for making policies regarding the learning curriculum to build the character of students who love the country by building national resilience.
PERAN PEMASARAN DIGITAL DALAM MEMASARKAN PRODUK UMKM TELUR ASIN RAHAYU WILUJENG DI DESA NGLEBAK If’idatur Rosyidah; Rizky Dermawan
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 2 (2023): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i2.246

Abstract

KKN-T Kewirausahaan adalah kegiatan pengabdian masyarakat yang dibentuk oleh Universitas Pembangunan Nasional "Veteran" Jawa Timur untuk menerapkan pengetahuan tentang berbagai topik yang berkaitan dengan kewirausahaan di masyarakat dalam perkuliahan. Kegiatan pengabdian masyarakat ini berlangsung selama tiga bulan dan dilakukan di Desa Nglebak, Kecamatan Bareng, Kabupaten Jombang. Dalam kegiatan ini, Tim KKN-T 06 menggandeng salah satu UMKM yaitu UMKM Telur Asin Rahayu Wilueng. Tim KKN-T 06 mengidentifikasi adanya kendala pemasaran pada UMKM Telur Asin Rahayu Wilueng. Dengan adanya kendala tersebut, Tim KKN-T 06 memberikan solusi agar UMKM Telur Asin Rahayu Wilueng dapat memperluas jangkauan pemasarannya. Metode pelaksanaan yang digunakan pada program ini terdiri dari beberapa tahapan pelaksanaan yaitu survei, observasi dan FGD (Focus Group Discussion). Ketiga tahapan tersebut dilakukan dengan mengumpulkan informasi melalui wawancara dengan pelaku usaha. Setelah berdiskusi dengan pelaku usaha, Tim KKN-T 06 memberikan pengarahan dan pembuatan digital marketing untuk mengatasi kendala dalam bisnis telur asin. Solusi yang diberikan adalah mengganti kemasan produk dengan kemasan mika yang diberi stiker logo dan memberi pengetahuan serta pelatihan pemasaran digital. Dengan demikian, solusi yang diberikan oleh tim KKN-T 06 ini diharapkan dapat memperluas pemasaran Usaha Telur Asin Rahayu Wilujeng.
The Influence of Experiential Marketing and Emotional Marketing on Customer Loyalty at Starbucks Jemursari Asyhari, Muhammad Daffa; Dermawan, Rizky
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.727

Abstract

Experiential Marketing is a way of providing customers with experience regarding the services or products they use so as to influence customer loyalty. Emotional Marketing aspects build emotional relationships beyond the experiences experienced by customers, warm emotional relationships build customer attachment to products or services. This research aims to determine the influence of Experiential Marketing and Emotional Marketing on customer loyalty at Starbucks Jemursari. This research method uses quantitative research. The population in this research is Starbucks Jemursari customers with a total of 103 respondents. The sampling technique uses a non-probability sampling method with purposive sampling technique. The analysis technique for this research uses the partial least squares (PLS) method. The research results show that Experiential Marketing has an effective influence on customer loyalty at Starbucks Jemursari and Emotional Marketing has an effective influence on customer loyalty at Starbucks Jemursari.
Pengaruh Brand Ambassador terhadap Keputusan Pembelian pada Produk Luwak White Koffie di Surabaya dengan Citra Merek sebagai Variabel Intervening Haque, Muhammad Hirzal; Dermawan, Rizky Dermawan; Amriel, Egan Evanzha Yudha
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4178

Abstract

This study aims to determine the effect of brand ambassadors on purchasing decisions on civet white coffee in Surabaya with brand image as an intervening variable. The research method used is a quantitative research method with a sampling technique using non-probability sampling and purposive sampling techniques. The population and sample in this study were people in the city of East Surabaya who had bought and consumed civet white coffee products with a total of 99 respondents. This study uses the Smart-PLS test tool. The results of the study show that: 1) Brand Ambassadors had an effect on Purchasing Decisions, 2) Brand Ambassadors had an effect on Brand Image, 3) Brand Image had an effect on Purchasing Decisions and 4) Brand Ambassadors through Brand Image had an effect on Purchasing Decisions. Keywords: Brand Ambassador; Brand Image; Luwak White Koffie
Co-Authors Aditiansa, Jovan Fitrianto Aida Kurnia Sari Allen Pranata Putra Amriel, Egan Evanzha Yudha Andi Thirah Koesitiany Mallarangan Anita Wulandari Ardiansyah, Feri Arifinda, Della Aulia Riskha Asyhari, Muhammad Daffa Aulia Afra Destrina Banis , Achniatuzzahra Bela Lusiana Defi Boby Yudho Anggoro Cabase, Daniar Casta Cherryl Tasya Puspita Sari Cholishah Anas Irhamna Cindy Pramilenia Dewi Cordelia Izaak, Wilma Dahlan, Ahsan Dlonni Darmawan, Adhicandra Dean Farrell Rayhan Destiara Mistianingrum Dewi Fathika Sari Dheajeng Novida Naila Rochmatin Dieva, Diknastiya Putri Dimas Khadafi Dinda Audelia Sabina Putri Ellisa Adelia Ellisa Adelia Erna Tri Rusmala Ratnawati Feri Ardiansyah Fridita Hijrayah Mahatma Prianka Handoko, Jetendra Adli Hany Susanti Haque, Muhammad Hirzal Hariyo Sulistyantoro Hermawan, Tomy Huzaema, Maharani If’idatur Rosyidah Indah Wardani Iqbal Badri Mashuri Ishica Azzahra Amalia Izaak, Wilma Cordelia Jesika Alifian Komang Suparyawan Krido Eko cahyono Kusmawati, Deasy Fitria Lasria Mandalahi Leony Puspitasari, Cindy M. Usman Maulana Rachman Maghfiratul Layli, Rani Maharani, Berlian Putri Mamlu'ah, Nailatul Mandasari, Virginia Mansur, Muhammad Yogi Zifari Miftahul Abror Priambada Mila Kusuma Putri Moh. Fajar Bahari Moh. Fajar Bahari Muhamad Fajar Alamsyah Widayanto Muhammad Nashir Hasan Muhammad Yusron Assyadhili Mutiara Asa, Anastasya Puspa Nabila Ni Matul Azizah Nurkholish Majid Nurul Hasanah Oktavian, Rizal Boy Pandji Soegiono Prasetyo Pambudhi, Kukuh Prawira Abimayu Puteri Haiza Nurisnadiah Raden Johnny Hadi Raharjo Rahmawati, Eka Putri Rahmawati, Fauziah Putri Indi Ratih Mukti Azhar Reiga Ritomiea Ariescy Reni Jayanti Revalya Rachminda Ridho Alfarizi Rizky Bayu Soleha Rizky Pratama Ramadhani Rizky Riza Ismail Rohmah, Nila Fatihatur Safrillail Ardiyansyah Salma Dea Nabilla Samudro, Firmansyah Putra Sari, Adinda Nila Puspita Satria Ardhana Satrio Bagus Utomo Setianti, Ikko Ukumi Puteri Setyo Febri Laksmana Putra Shelly Arisda Hermaningtyas Siska Amelia Siwi, Aurizka Fadia Sopi Napidah Sibarani Sri Rahmayanti Syahputra, Denny Syakban, Medi Hendika Tegar Tri Aji Wibowo Varian Timothy, Yerrica Betrin Virginia Mandasari Virginia Mandasari Wahyuaqil, Dias Widargo, Sherlina Aliefianti Wiwik Handayani Zahra Putri Dwi Haryanti Rudyrtha Zawawi Zawawi, Zawawi Zulfansyah, Mohammad Kahfi