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All Journal Jurnal Pendidikan Indonesia Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jambura Economic Education Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Inovasi: Jurnal Ilmiah Ilmu Manajemen MANAJEMEN DEWANTARA Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Peduli Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Kepada Masyarakat Patikala International Journal of Management Science and Information Technology (IJMSIT) Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Riset Ekonomi Syariah International Journal of Economics (IJEC) Jurnal Masyarakat Mengabdi Nusantara Journal of Artificial Intelligence and Digital Business Jurnal bintang manajemen Jurnal Informasi Pengabdian Masyarakat Business and Investment Review Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ManBiz: Journal of Management and Business Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Decision Support System Research As-Syirkah: Islamic Economic & Financial Journal Balance: Jurnal Ekonomi Media Ekonomi dan Manajemen
Rizky Dermawan
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Transportation Other

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Peran Nomor Induk Berusaha (NIB) Dalam Meningkatkan Pengembangan Dan Keberlanjutan UMKM Rajut Menoke di Kelurahan Medokan Ayu, Kota Surabaya Sari, Adinda Nila Puspita; Dermawan, Rizky; Izaak, Wilma Cordelia
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 19 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14038086

Abstract

Nomor Induk Berusaha (NIB) adalah identitas pelaku usaha baik badan usaha, usaha perorangan, ataupun badan usaha yang diterbitkan oleh Online Single Submission (OSS). Nomor Induk berusaha berlaku juga sebagai Tanda Daftar Perusahaan (TDP), Angka Pengenal Impor (API), dan Akses Kepabeanan. Sedangkan Izin usaha mikro dan kecil yang selanjutnya disingkat dengan (IUMK) adalah surat satu lembar dalam bentuk izin usaha mikro kecil. Program KKN-T Bina Desa ini di lakukan pada Wilayah Kota Surabaya tepatnya pada Kelurahan Medokan Ayu. Dan di laksanakan di UMKM Rajut Menoke. Tujuan dari penelitian ini dalah untuk meningkatkan pengetahuan masyarakat tentang pentingnya NIB bagi UMKM dan mendapatkan sertifikat Nomor Induk Berusaha. Metode yang digunakan dalam kegiatan kali ini adalah survey, pengenalan, pelaksanaan, pendampingan. Hasil dari kegiatan ini adalah meningkatkan pengetahuan bagi para pelaku UMKM tentang pendaftaran Nomor Induk Berusaha melakui OSS, pentingnya suatu usaha memiliki Nomor Induk (NIB), yaitu syarat dan cara pembuatan NIB dan langkah-langkah pembuatan NIB lewat OSS, manfaat NIB. Selain itu, tujuan utamanya adalah menerbitkan sertifikat Nomor Induk Berusaha bagi UMKM Rajut Menoke.
The Influence of Brand Image and Variety Seeking on Dana E-Wallet Brand Moving Through Consumer Satisfaction as an Intervening Variable in FEB UPN "Veteran" Jawa Timur Students Huzaema, Maharani; Dermawan, Rizky; Azhar, Ratih Mukti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5482

Abstract

This study aims to analyze the impact of Brand image, variety-seeking behavior, and consumer satisfaction on the brand switching of the DANA e-wallet among students of the Faculty of Economics and Business at UPN "Veteran" East Java. This research employs a quantitative approach, involving 98 respondents. The sample was selected using a purposive sampling technique, with the criteria being students of FEB UPN "Veteran" East Java who had used DANA and afterward switched to another e-wallet. The analytical technique utilized in this study is Partial Least Squares (PLS), conducted through SmartPLS version 3.0 software, encompassing validity tests, reliability tests, and hypothesis testing. The findings indicate that brand image does not significantly affect brand switching, whereas variety-seeking behavior has a significant and positive impact. Furthermore, consumer satisfaction is demonstrated to mediate the relationship between Brand image and variety-seeking behavior in influencing brand switching.
Penggunaan Logo dan Banner sebagai Strategi Peningkatan Kesadaran Merek pada Umkm Mom’s Desy Kitchen Kusmawati, Deasy Fitria; Dermawan, Rizky
Jurnal Peduli Masyarakat Vol 7 No 2 (2025): Jurnal Peduli Masyarakat: Maret 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jpm.v7i2.5262

Abstract

Tujuan kegiatan adalah mengembangkan identitas visual melalui desain logo dan banner guna meningkatkan daya tarik dan kesadaran merek. Metode yang digunakan adalah pendekatan kualitatif dengan tahapan observasi, wawancara, dan proses pembuatan desain visual. Hasil kegiatan menunjukkan bahwa pembuatan logo dan banner yang disesuaikan dengan karakteristik usaha dapat memberikan kontribusi signifikan dalam membangun citra merek, meningkatkan visibilitas produk, dan mendukung strategi pemasaran UMKM. Desain visual yang dikembangkan memperhatikan elemen warna, font, dan representasi produk untuk menciptakan identitas yang unik dan menarik. Kesimpulan studi ini menegaskan bahwa strategi promosi visual merupakan instrumen penting dalam pengembangan UMKM, mampu menciptakan diferensiasi, meningkatkan kesadaran merek, dan berpotensi mendorong pertumbuhan bisnis. Kegiatan ini memberikan kontribusi praktis dalam mendukung pengembangan UMKM melalui pendekatan desain komunikasi visual yang strategis.
Sosialisasi Dan Pendampingan UMKM Desa Bareng Kecamatan Bareng Kabupaten Jombang Dalam Pembuatan NIB Dengan Brand Equity Melalui Logo Dan Arah Panah Ellisa Adelia; Rizky Dermawan
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1817

Abstract

Socialization is a very useful thing in raising and conveying positive values to individuals, the socialization process is education through individual understanding and acceptance of the connections that occur in an activity that can provide input and output feedback. Learning from the monetary crisis that occurred in Indonesia in 1997-1998 which was marked by the decline in the joints of the economy caused by the rupiah exchange rate falling or dropping drastically against the dollar exchange rate. In 1998 many big entrepreneurs fell in Indonesia, but MSMEs were still able to survive and even increased in number. In this way, UMKM contribute to supporting the economy of a country so that the existence of UMKM is highly expected in the development and progress of the country's economy and is able to absorb the number of unemployed. In this background, MSMEs can be used as a part in expanding employment opportunities, play a role in the formation of the Gross Domestic Product (GDP) and increase foreign exchange earnings for the country of Indonesia because its market can reach national to international. Bareng Village, Bareng District, Jombang Regency is an agricultural producing village in the form of rice, corn, sugar cane, soybeans, vegetables, chilies and others. The livelihoods of the majority of the population are farmers, self-employed, and partly in the government. UMKM problems often occur due to capital problems and licensing matters, the Business Identification Number (NIB) is the identity of a business license issued by the "Online Single Submission (OSS)" agency, helping to fulfill the legal and administrative aspects of UMKM and providing advantages in funding. Then the socialization and technical guidance was carried out by Group 1, then the output of the socialization was to help UMKM actors in the Village with the method of opening a post at the Village Hall/Village Office and the door to door method or direct permits to the homes of UMKM actors. At the same time creating a logo that is useful in brand equity as trustworthiness with the product name and symbol, providing additional value to a product. The direction of the arrow as a direction for the location has the aim of providing instructions for potential consumers and customers to find homes for UMKM actors to get products or order products.
Membangun Brand Image yang Kuat melalui Rebranding Banner dan Poster pada UMKM Omah Kepiting Rohmah, Nila Fatihatur; Dermawan, Rizky
Jurnal Peduli Masyarakat Vol 7 No 2 (2025): Jurnal Peduli Masyarakat: Maret 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jpm.v7i2.5263

Abstract

Program pengabdian masyarakat ini berfokus rebranding pada UMKM melalui pemanfaatan media visual, seperti poster dan banner, sebagai strategi untuk memperkuat identitas merek dan menarik perhatian konsumen. Desain yang menarik dan relevan pada media visual diharapkan mampu menciptakan persepsi positif serta membangun brand image yang kuat. Kegiatan ini dilaksanakan di Omah Kepiting, yang berlokasi di Kelurahan Benowo, Kecamatan Pakal, Kota Surabaya, Metode yang digunakan mencakup beberapa tahap, yaitu observasi, pendampingan, dan penyerahan media visual kepada pelaku UMKM. Hasil dari program ini menunjukkan bahwa penggunaan media visual berupa banner dan poster terbukti sangat efektif dalam membangun brand image. Selain itu, media visual ini memberikan dampak positif terhadap keberlanjutan usaha dengan meningkatkan daya tarik produk di mata konsumen dan memperluas jangkauan pasar.
Website sebagai Alat Branding Efektif untuk Meningkatkan Daya Saing Catering Omah Kepiting Wahyuaqil, Dias; Dermawan, Rizky
Jurnal Peduli Masyarakat Vol 7 No 2 (2025): Jurnal Peduli Masyarakat: Maret 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jpm.v7i2.5539

Abstract

Website memiliki peran penting dalam strategi branding, terutama bagi usaha kecil dan menengah seperti Omah Kepiting, sebuah bisnis kuliner yang berfokus pada produk olahan kepiting. Artikel ini bertujuan untuk menganalisis bagaimana optimalisasi website dapat menjadi alat branding yang efektif dalam meningkatkan daya saing Omah Kepiting di pasar yang semakin kompetitif. Dengan menggunakan pendekatan studi kasus dan analisis literatur, penelitian ini mengeksplorasi elemen-elemen penting seperti desain website, pengalaman pengguna, SEO, serta konten yang relevan dan terpersonalisasi. Hasil penelitian menunjukkan bahwa kehadiran website yang teroptimasi tidak hanya meningkatkan visibilitas merek, tetapi juga memperkuat citra dan kepercayaan konsumen terhadap produk. Selain itu, website memungkinkan Omah Kepiting untuk menjangkau pasar yang lebih luas dan mendukung pertumbuhan bisnis melalui strategi pemasaran digital yang lebih efisien. Kesimpulan dari penelitian ini menekankan pentingnya pemanfaatan website sebagai alat branding untuk meningkatkan daya saing bisnis kuliner lokal seperti Omah Kepiting.
Pengaruh viral marketing, content marketing, dan media sosial tiktok terhadap minat beli produk jiniso di kota Surabaya Maghfiratul Layli, Rani; Dermawan, Rizky
Jurnal Riset Pendidikan Ekonomi Vol. 10 No. 1 (2025): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v10i1.11379

Abstract

This study aims to analyze the effect of Viral marketing, content marketing, and social media on buying interest in Jiniso products in Surabaya City. The data analysis technique used is a quantitative analysis approach adopted through the Partial least square (PLS) tool. Inner model analysis is seen from R-Square and predictive relevance (Q2). Researchers used a non-probability sampling method with a purposive sampling technique and collected data through questionnaires from 91 respondents. The results showed that the three variables have a significant influence in increasing consumer buying interest. Viral Marketing is proven effective through product review indicators, where positive customer reviews increase trust and encourage purchases. Content marketing contributes significantly by providing accurate and detailed product descriptions, thus increasing consumer confidence in the information received. Social media plays an important role, especially through the relationships built with followers, which creates emotional closeness and strengthens consumer buying interest. This research shows that a combination of marketing strategies through social media, relevant content, and virality can effectively attract consumers' attention and strengthen Jiniso's brand position in Indonesia's local fashion market.
Membangun Kesadaran Publik Terhadap Trading Berjangka Melalui Program Edukasi Interaktif “Bincang Trading 2025” Puteri Haiza Nurisnadiah; Dermawan, Rizky
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 5 No. 1 (2025): Jurnal PkM PATIKALA
Publisher : Education and Talent Development Center of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v5i1.3422

Abstract

The development of technology and digitalization has driven increased public interest in various investment instruments, including futures trading. However, the low level of financial literacy and misinformation on social media pose serious challenges in forming a complete and responsible understanding of this instrument. In response to this issue, the interactive education program “Bincang Trading 2025” was held as an effort to increase public awareness and understanding of the fundamental aspects, risks, and practices of futures trading directly. This article uses a qualitative descriptive approach with a case study of the implementation of “Bincang Trading 2025” program in Surabaya. This program proves that a collaborative, contextual, and experience-based educational approach can be an effective strategy to increase public financial literacy in facing the complexities of the world of futures trading. Keywords: financial literacy, futures trading, interactive education, simulation, public
The Innovation–Loyalty Nexus: Unpacking the Role of Perceived Quality in the Automotive Industry Nabila; Dermawan, Rizky; Azhar, Ratih Mukti
Business and Investment Review Vol. 3 No. 6 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.217

Abstract

This study investigates the effect of brand innovativeness on brand loyalty, with perceived quality as a mediating variable, in the context of Hyundai car consumers in West Java. Motivated by the highly competitive Indonesian automotive market where innovation is a key driver of customer retention, the research applies a quantitative design with purposive sampling of 120 respondents. Data were collected through an online survey and analyzed using Structural Equation Modeling with Partial Least Squares (SmartPLS). The results demonstrate that brand innovativeness significantly enhances both perceived quality and brand loyalty, while perceived quality exerts a positive effect on loyalty and mediates the relationship between innovativeness and loyalty. These findings underscore the strategic importance of continuous innovation complemented by improvements in after-sales service quality to reinforce Hyundai’s market position in an increasingly competitive environment.
The Influence of Content Marketing, Perceived Quality, and Brand Trust on Repurchase Intention of Pixy Cosmetic Products in Surabaya Setianti, Ikko Ukumi Puteri; Dermawan, Rizky
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11548

Abstract

The cosmetic industry is a leading industry among the three national priority industries in Indonesia. One of the local brands that has survived in market competition until now is Pixy Cosmetic. This study examines the influence of Content Marketing, Perceived Quality, and Brand Trust on Repurchase Intention towards Pixy Cosmetic products in Surabaya. This study uses a quantitative approach and a Likert scale to measure variables. This research uses non-probability sampling with purposive sampling technique to determine the sample, using 91 respondents. Analysis technique that used in this study is SmartPLS to analyze data. The results show that Content Marketing, Perceived Quality, and Brand Trust have a positive and significant influence on Repurchase Intention towards Pixy Cosmetic products in Surabaya.
Co-Authors Aditiansa, Jovan Fitrianto Aida Kurnia Sari Allen Pranata Putra Amriel, Egan Evanzha Yudha Andi Thirah Koesitiany Mallarangan Anita Wulandari Ardiansyah, Feri Arifinda, Della Aulia Riskha Asyhari, Muhammad Daffa Aulia Afra Destrina Banis , Achniatuzzahra Bela Lusiana Defi Boby Yudho Anggoro Cabase, Daniar Casta Cherryl Tasya Puspita Sari Cholishah Anas Irhamna Cindy Pramilenia Dewi Cordelia Izaak, Wilma Dahlan, Ahsan Dlonni Darmawan, Adhicandra Dean Farrell Rayhan Destiara Mistianingrum Dewi Fathika Sari Dheajeng Novida Naila Rochmatin Dieva, Diknastiya Putri Dimas Khadafi Dinda Audelia Sabina Putri Ellisa Adelia Ellisa Adelia Erna Tri Rusmala Ratnawati Feri Ardiansyah Fridita Hijrayah Mahatma Prianka Handoko, Jetendra Adli Hany Susanti Haque, Muhammad Hirzal Hariyo Sulistyantoro Hermawan, Tomy Huzaema, Maharani If’idatur Rosyidah Indah Wardani Iqbal Badri Mashuri Ishica Azzahra Amalia Izaak, Wilma Cordelia Jesika Alifian Komang Suparyawan Krido Eko cahyono Kusmawati, Deasy Fitria Lasria Mandalahi Leony Puspitasari, Cindy M. Usman Maulana Rachman Maghfiratul Layli, Rani Maharani, Berlian Putri Mamlu'ah, Nailatul Mandasari, Virginia Mansur, Muhammad Yogi Zifari Miftahul Abror Priambada Mila Kusuma Putri Moh. Fajar Bahari Moh. Fajar Bahari Muhamad Fajar Alamsyah Widayanto Muhammad Nashir Hasan Muhammad Yusron Assyadhili Mutiara Asa, Anastasya Puspa Nabila Ni Matul Azizah Nurkholish Majid Nurul Hasanah Oktavian, Rizal Boy Pandji Soegiono Prasetyo Pambudhi, Kukuh Prawira Abimayu Puteri Haiza Nurisnadiah Raden Johnny Hadi Raharjo Rahmawati, Eka Putri Rahmawati, Fauziah Putri Indi Ratih Mukti Azhar Reiga Ritomiea Ariescy Reni Jayanti Revalya Rachminda Ridho Alfarizi Rizky Bayu Soleha Rizky Pratama Ramadhani Rizky Riza Ismail Rohmah, Nila Fatihatur Safrillail Ardiyansyah Salma Dea Nabilla Samudro, Firmansyah Putra Sari, Adinda Nila Puspita Satria Ardhana Satrio Bagus Utomo Setianti, Ikko Ukumi Puteri Setyo Febri Laksmana Putra Shelly Arisda Hermaningtyas Siska Amelia Siwi, Aurizka Fadia Sopi Napidah Sibarani Sri Rahmayanti Syahputra, Denny Syakban, Medi Hendika Tegar Tri Aji Wibowo Varian Timothy, Yerrica Betrin Virginia Mandasari Virginia Mandasari Wahyuaqil, Dias Widargo, Sherlina Aliefianti Wiwik Handayani Zahra Putri Dwi Haryanti Rudyrtha Zawawi Zawawi, Zawawi Zulfansyah, Mohammad Kahfi