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All Journal Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business Jambura Economic Education Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Ekonomi Manajemen Sistem Informasi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Peduli Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Kepada Masyarakat Patikala Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Riset Ekonomi Syariah International Journal of Economics (IJEC) Journal of Artificial Intelligence and Digital Business Jurnal bintang manajemen Jurnal Informasi Pengabdian Masyarakat Business and Investment Review Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Pengabdian Masyarakat Berkarya IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ManBiz: Journal of Management and Business Journal of Ekonomics, Finance, and Management Studies Journal of Decision Support System Research As-Syirkah: Islamic Economic & Financial Journal Balance: Jurnal Ekonomi
Rizky Dermawan
Univeritas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences Transportation Other

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The Effect of Brand Image and Electronic Word of Mouth (E-Wom) on Buying Interest of Mixue Consumers in Generation Z in Surabaya City Syakban, Medi Hendika; Dermawan, Rizky
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1204

Abstract

This study aims to analyse the effect of brand image and electronic word-of-mouth (e-WOM) on the purchase intention of Mixue consumers in Generation Z in Surabaya City, using a quantitative approach. The research population comprises Mixue consumers in Generation Z in Surabaya City. The sample consists of 100 Mixue consumer respondents born between 1997 and 2012 and domiciled in Surabaya City, selected using the accidental sampling technique. The data were analysed using descriptive statistics and partial least squares (PLS) with the SmartPLS application. The results demonstrated that brand image has a positive and significant effect on purchase intention. Similarly, e-WOM was found to have a positive and significant effect on purchase intention.
Pengaruh Brand Ambassador dan Brand Image terhadap Keputusan Pembelian pada Produk Wardah di Kota Surabaya Hasanah, Nurul; Dermawan, Rizky
INOVASI Vol. 11 No. 1 (2024): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v11i1.p206-214.40400

Abstract

Penelitian ini bertujuan untuk mengetahui. Faktor-faktor yang mempengaruhi keputusan pembelian produk Wardah di kota Surabaya. Wardah merupakan salah satu brand kecantikan sebagai pionir brand kecantikan halal di Indonesia. Penelitian ini adalah konsumen Wardah wanita yang berdomisili di Surabaya dan pernah membeli serta menggunakan Wardah. Sampel penelitian ini menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 96 responden. Teknik analisis data menggunakan PLS. Hasil penelitian menunjukkan bahwa duta merek mempunyai kontribusi terhadap keputusan pembelian. Citra Merek mempunyai kontribusi terhadap keputusan pembelian.
Pengaruh Online Customer Review, Pengetahuan Produk, dan Kualitas Produk Terhadap Keputusan Pembelian Produk Scarlett Whitenning pada Mahasiswa Universitas Pembangunan Nasional Veteran Jawa Timur Banis , Achniatuzzahra; Dermawan, Rizky
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1036

Abstract

This study aims to determine the effect of online customer reviews, product knowledge, and product quality on the decision to purchase scarlett whitening products for students at the "Veteran" National Development University, East Java. The population in this study were students of the Faculty of Economics and Business UPN "Veteran" East Java with a total sample of 98 respondents. The data collection method in this study uses a survey method and uses partial least squares as a data analysis tool. From the results of the study it was found that online customer reviews, product knowledge and product quality have a major influence on the decision to purchase scarlett whitening products, which means that the better the reviews, product knowledge, and also the quality of scarlett whitening products, the better the student's decision to make a purchase..
Pengaruh Social Media Marketing dan Kesadaran Terhadap Minat Berlangganan pada Layanan Streaming Vidio di Kota Surabaya Rizky Pratama Ramadhani; Rizky Dermawan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2736

Abstract

This study aims to determine the effect of social media marketing and brand awareness on subscription intention in Vidio streaming services in Surabaya City. The population in this study are people in Surabaya City with an age range of 17 - 39 years. With a research sample of 98 respondents, namely people who have seen content or advertisements from Vidio streaming services determined by non-probability sampling method with purposive sampling technique. The method used in this research is quantitative method with SEM PLS analysis technique. The results showed that social media marketing has a positive and significant effect on subscription intention. Furthermore, brand awareness has a positive and significant effect on subscription intention.
The Effect of Price Perception and Shopping Lifestyle on Impulse Buying at TikTok Shop among Generation Z in Surabaya City Hermawan, Tomy; Dermawan, Rizky
Indonesian Journal of Business Analytics Vol. 3 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i6.5933

Abstract

During this era of rapid technological advancement, human needs for access to information and the ability to interact with others have become easier to achieve through one of the main means, namely the use of social media platforms. The aim of this study was to determine the impact of price perceptions and shopping lifestyles on impulse buying at TikTok Shop among generation Z in Surabaya city. This study applies a quantitative approach by collecting primary data obtained from questionnaires. The sampling method used is non-probability sampling and purposive sampling, where 104 individual respondents who live in Surabaya and use TikTok Shop are the subjects in this study. Data analysis was analyzed using SmartPLS 4.0. This study reveals that price perception and shopping lifestyle have a positive and significant influence on impulse buying at TikTok Shop, especially for generation Z in Surabaya.
The Influence of Perceived Ease of Use and Brand Trust on the Behavioral Intention to Use Digital Wallet GoPay in Surabaya City Zulfansyah, Mohammad Kahfi; Dermawan, Rizky
Indonesian Journal of Business Analytics Vol. 4 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i1.7675

Abstract

This study aims to determine the influence of Perceived Ease of Use and Brand Trust on Behavioral Intention to Use Digital Wallet GoPay in Surabaya City. This study used a quantitative methods with a sample of 100 respondents using non-probability sampling techniques with purposive sampling methods. The population used in this study is Surabaya residents who have used the GoPay digital wallet service. This research is expected to contribute         solving the problem of GoPay Behavioral Intention to Use. The analysis technique  used in  this  study  is the Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of this study indicate that the influence of Perceived Ease of Use and Brand Trust on Behavioral Intention to Use. Based on the results of the hypothesis test, it was concluded that Perceived Ease of Use and Brand Trust has a significant effect on Behavioral Intention to Use.
Sistem Pendukung Keputusan Pemilihan E-Wallet Terbaik Menerapkan Metode Simple Additive Weighting (SAW) Lasria Mandalahi; Rizky Dermawan; Sopi Napidah Sibarani
Journal of Decision Support System Research Vol. 2 No. 1 (2024): September 2024
Publisher : ADA Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64366/dss.v2i1.71

Abstract

The popularity of e-wallets in Indonesia continues to skyrocket along with people's digital lifestyle. Ease of transactions and various attractive promos are the main attractions. However, data security and variations in transaction fees need to be a concern. To help users choose the right e-wallet, the application of a Decision Support System (SPK) by considering factors such as ease of use, security, and cost can be an effective solution. This research develops a Decision Support System (SPK) using the Simple Additive Weighting (SAW) method. This SPK allows Punulis to compare and evaluate various important criteria in choosing an E-Wallet, such as security, ease of use, merchant support, transaction fees, and additional features. The SAW method is used to give weight to each criterion and produce the best E-Wallet recommendations based on the calculations carried out. From the results of calculations using the SAW method, an e-wallet ranking was obtained with Link Aja with a final value of 1.219 as the best, followed by iSaku with a final value of 1.008, and Jenius with a final value of 0.948.
Pengaruh Pengalaman Pelanggan dan Kualitas Layanan Elektronik Terhadap Kepuasan Pelanggan Layanan Pesan Antar Makanan Gofood di Surabaya Boby Yudho Anggoro; Rizky Dermawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.2986

Abstract

service to its consumers. The emergence of many competitors has pressured Gofood to find effective strategies to become the market leader. The purpose of this study is to determine the influence of customer experience and electronic service quality on customer satisfaction with Gofood’s food delivery service in Surabaya. This research employs a quantitative method. The population in this research consist of the residents of Surabaya. The targeted sample includes residents of Surabaya who have utilized and purchased Gofood as a food delivery service with 98 respondents. The sampling process uses a non-probability sampling method through purposive sampling techniques. The results of this research reveal: 1) customer experience has a positive and significant effect on customer satisfaction and 2) electronic service quality has a positive and significant effect on customer satisfaction.
Faktor Gaya Hidup Hedonis dan Persepsi Kemudahan Penggunaan Terhadap Keputusan Generasi Z Menggunakan Spaylater di Surabaya Andi Thirah Koesitiany Mallarangan; Rizky Dermawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.3005

Abstract

The rapid development of the internet has encouraged Generation Z to adopt a hedonistic lifestyle, supported by the convenience offered by online loan services like SPayLater. This study aims to identify the influence of a hedonistic lifestyle and perceived ease of use on the decision to use SpayLater among Generation Z in Surabaya. This quantitative research sampled 96. The sampling technique used was accidental sampling, targeting respondents who belong to Generation Z, are aware of SPayLater, and reside in Surabaya. The analysis technique applied in this study is Partial Least Squares (PLS) using SmartPLS 4, including validity tests, reliability tests, and hypothesis testing. The results showed that the variables of hedonistic lifestyle and perceived ease of use have a positive and significant influence on the decision to use SpayLater.
The Influence of Perceived Value And E-Service Quality on Customer Satisfaction Among Users of the Soco By Sociolla Application in Surabaya Siwi, Aurizka Fadia; Dermawan, Rizky
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5205

Abstract

In the era of digital development, beauty, and personal care e-commerce has gained significant popularity among the public. SOCO by Sociolla is one of the beauty e-commerce platforms in Indonesia. The purpose of this research is to investigate the connection between perceived value and e-service quality and customer satisfaction among users of the SOCO by Sociolla application in Surabaya. The quantitive method is employed in this research. The population of this study is the people of Surabaya. The sample of this research was selected using purposive sampling to select individuals who met specific criteria. These criteria included downloading the SOCO by Sociolla application, actively using it by making purchases, and having a history of at least two separate purchases. Ultimately, the study included 91 respondents who met these criteria. The research utilized Smart PLS software as the analysis tool. This study’s conclusions demonstrate that among Surabaya City users of the SOCO by Sociolla, perceived value and e-service quality have a positive significant influence on customer satisfaction.
Co-Authors Aditiansa, Jovan Fitrianto Amriel, Egan Evanzha Yudha Andi Thirah Koesitiany Mallarangan Anita Wulandari Ardiansyah, Feri Arifinda, Della Aulia Riskha Asyhari, Muhammad Daffa Azizah, Ni Matul Banis , Achniatuzzahra Boby Yudho Anggoro Cabase, Daniar Casta Cindy Pramilenia Dewi Cordelia Izaak, Wilma Dahlan, Ahsan Dlonni Darmawan, Adhicandra Defi, Bela Lusiana Dewi Fathika Sari Dieva, Diknastiya Putri Ellisa Adelia Fridita Hijrayah Mahatma Prianka Handoko, Jetendra Adli Haque, Muhammad Hirzal Hermawan, Tomy Huzaema, Maharani If’idatur Rosyidah Indah Wardani Izaak, Wilma Cordelia Jayanti, Reni Kusmawati, Deasy Fitria Lasria Mandalahi Leony Puspitasari, Cindy Maghfiratul Layli, Rani Maharani, Berlian Putri Mamlu'ah, Nailatul Mandasari, Virginia Mansur, Muhammad Yogi Zifari Moh. Fajar Bahari Moh. Fajar Bahari Mutiara Asa, Anastasya Puspa Nabila Nurkholish Majid Nurul Hasanah Oktavian, Rizal Boy Prasetyo Pambudhi, Kukuh Puteri Haiza Nurisnadiah Rahmawati, Eka Putri Rahmawati, Fauziah Putri Indi Ratih Mukti Azhar Rizky Pratama Ramadhani Rohmah, Nila Fatihatur Samudro, Firmansyah Putra Sari, Adinda Nila Puspita Setianti, Ikko Ukumi Puteri Siwi, Aurizka Fadia Soleha, Rizky Bayu Sopi Napidah Sibarani Sri Rahmayanti Syahputra, Denny Syakban, Medi Hendika Varian Timothy, Yerrica Betrin Wahyuaqil, Dias Widargo, Sherlina Aliefianti Zawawi Zawawi, Zawawi Zulfansyah, Mohammad Kahfi