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Journal : Media Bina Ilmiah

MARKETING MIX ANALYSIS OF THE ATTRACTIVENESS OF PENGLIPURAN TOURISM VILLAGE I Putu Ryan Dharma Putra; Firlie Lanovia Amir
Media Bina Ilmiah Vol. 19 No. 02: September 2024
Publisher : LPSDI Bina Patria

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Abstract

The development of tourism, especially in tourist villages in Bali, has experienced a very significant increase. This can be seen from the development of tourist villages which is increasing over time. The development of tourist villages is also one of the main programs being developed by the Bali government. The development of tourist villages in the long term is also caused by the increasing negative impacts produced by mass tourism. So that the resulting negative impact causes a shift in the trend of tourists visiting tourism destinations towards alternative and quality tourism. So, in order to increase the existence of the tourist attraction of the Penglipuran Tourism Village, other aspects are needed to support the development of the existence of a tourist destination. In collecting data, researchers carried out three basic stages, including observation, interviews and literature study. Observe first by identifying problems directly at the research location, namely Penglipuran Tourism Village. Tri Hita Karana is a concept in Balinese culture that refers to three main principles that underlie prosperity and harmony in life. These principles include the relationship between humans and God, humans and other humans, and humans and nature. In analyzing the marketing mix of Penglipuran Tourism Village, it is important to ensure that all these elements work together to create a unique and valuable experience for tourists. Village managers must continue to improve and update their marketing strategies to ensure sustainable attraction and responsible tourism growth.
Co-Authors Agus Sunatha Putra Aling, Florenza Angeli Nazaretha Anarini , Dilla Taxsia Pratitah Andhika, I Made Wisnu Astina, Made Arya Devi, Ni Kadek Sintya Loka Dewa Putu Kiskenda Erwanda Putra Febianti Febianti Febianti Febrianti Firman Sinaga Fortuna, Dewa Ayu Putu Mayuni Gede Eka Wahyu Gredinov Sumanta Malsad Gusneli GUSTI AYU PRAMINATIH Gusti Made Riko Hendrajana Hendrajana , I Gusti Made Riko Hendrajana, I Gusti Made Riko Hugo Prasetyo Winotoatmojo I Gede Putu Widarmana I Gusti Ayu Eka Suwintari I Gusti Made Riko Hendrajana I Gusti Made Riko Hendrajana I Made Darsana I Made Gede Brihanala Putra I Nyoman Sudiarta I Putu Ryan Dharma Putra Indrawan, I Putu Agus Hary Judijanto, Loso Juniarta, Pande Putu Koerniawaty, Francisca Titing Komang Shanty Muni Komang Trigita Juliastari Loso Judijanto Made Gede Brihanala Putra Made Widya Paramitha Muhammad Aga Sekamdo Muni, Komang Shanty Ni Komang Bintang Dewi Pratiwi Ni Komang Nariani Ni Made Rinayanthi Ni Wayan Rena Mariani Paramita , Putu Dian Yuliani Parwati , Komang Shanty Muni Parwati, Komang Shanty Muni Patrisia, Ni Komang Putri Pramiswari , Ida Ayu Made Dwi Dyah Putra, A.A. Gede Bagus Sedana Putra, Dewa Putu Kiskenda Erwanda Putra, I Made Gede Brihanala Putra, Made Heryk Kartika Putu Eka Wirawan Putu Mega Putra Putu Sabda Jayendra Rahmawati, Rahmawati Sanjaya, I Wayan Kiki Saputra, I Gusti Ngurah Agung Oka Sari, Retno Juwita Semadi, Gusti Ngurah Yoga Semara, I Made Trisna Suadnyana, I Wayan Sudarmawan, I Wayan Eka Sugiharni, Gusti Ayu Dessy Susanti, Putu Herny Suwintari, I Gusti Ayu Eka Trimandala, Nyoman Agus Tumundo, Maria Angelita Utik Kuntariati Wahyudi, I Made Indra Wibawa, Made Bagus Aditya Widhyadanta, I Gede Dirga Surya Arya Widiantari, Ni Kadek Yani, Ni Wayan Mega Sari Apri