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All Journal Kinerja: Jurnal Ekonomi dan Manajemen E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Geuthee International Journal of Engineering, Science and Information Technology Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Visioner & Strategis International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Indonesian Journal Economic Review (IJER) Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Jurnal Intelek Dan Cendikiawan Nusantara Journal of International Islamic Law, Human Right and Public Policy Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Sutriani
Universitas Malikussaleh
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SCARCITY STRATEGY ANALYSIS ON SOCIAL MEDIA IN ENCOURAGING IMPULSE BUYING (A STUDY OF HIJRAH STORE CONSUMERS LHOKSEUMAWE) Cut Sukmawati; Yulia Puspita; Teuku Zulkarnaen; Sutriani; Sufi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study aims to determine and analyze the effect of scarcity strategies on the social media platform Instagram on impulsive buying behavior of consumers at Hijrah Store Lhokseumawe. Using a quantitative approach with a survey method and simple linear regression, the study involved 100 active consumer respondents selected through purposive sampling. The collected primary data were then processed using SPSS version 25 software. Data analysis results indicate that the scarcity strategy (X) has a positive and significant effect on impulsive buying behavior (Y), evidenced by a calculated t-value of 2.469, which is greater than the critical t-value of 1.984 (sig. 0.015 < 0.05); therefore, the alternative hypothesis (Ha) is accepted. These findings align with the SOR theory, which asserts that the more effective the scarcity strategy implemented on Instagram as a stimulus, the stronger the consumers' psychological drive to make impulsive purchases as a response.
ARTIFICIAL INTELLIGENCE (AI) -BASED DIGITAL ADVERTISING ON TIKTOK ON INTEREST CONSUMER BUYING (Study of Undergraduate Students of the Faculty of Social and Political Sciences, Malikussaleh University) Melda Nilam Sari; Sutriani; Nanda Ameliany; Sufi; Nursakinah Ritonga
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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This study aims to determine and analyze the effect of Artificial Intelligence (AI)-based digital advertising on TikTok on consumer purchase intention among undergraduate students of the Faculty of Social and Political Sciences, Malikussaleh University. The study employed a quantitative survey approach and simple linear regression analysis. The sample consisted of 100 students selected through purposive sampling with proportional allocation across six study programs. Primary data were collected using a Likert-scale questionnaire and processed with SPSS version 27. The results show that AI-based digital advertising on TikTok has a positive and significant effect on consumer purchase intention. This is proven by a calculated t-value of 11.761, which is greater than the critical t-value of 1.984, with a significance value of 0.000 < 0.05. The correlation coefficient of 0.765 indicates a strong relationship, while the coefficient of determination of 0.585 shows that digital advertising explains 58.5% of the variation in purchase intention. These findings confirm that advertisements that are easy to understand, innovative, persuasive, and entertaining can increase consumers' interest in seeking product information and developing purchase intention
THE EFFECT OF PRICE AND SERVICE QUALITY ON CONSUMER LOYALTY IN THE SEBLAK RONYOK KRUENG GEUKUEH CULINARY BUSINESS Santia Dewi; Cut Sukmawati; Lisa Iryani; Nur Hafni; Sutriani
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Consumer loyalty is an important factor in ensuring the sustainability of culinary businesses. However, Seblak Ronyok Krueng Geukueh still faces problems related to price transparency and service quality, such as customer complaints regarding the absence of purchase receipts, prices perceived as inconsistent with the amount of toppings received, and slow service during peak hours. Therefore, this study aims to analyze the influence of price and service quality on consumer loyalty at Seblak Ronyok Krueng Geukueh. This study employed a quantitative method with an associative approach. A sample of 100 respondents was determined using the Lemeshow formula with a non-probability sampling technique through purposive sampling. Data were collected through questionnaires, observations, and documentation and analyzed using multiple linear regression analysis. The results showed that price and service quality had a positive and significant effect on consumer loyalty. The price variable obtained a t-value of 4.802 > 1.985, while service quality obtained a t-value of 6.324 > 1.985, with significance values of 0.000. The simultaneous test produced an F-value of 134.128 with a significance value of 0.000, indicating that price and service quality simultaneously had a positive and significant effect on consumer loyalty.
Cognitive Analysis of Village Potential Basic Integration in BUMDEs Managers in North Aceh District, Lhokseumawe City and Bireun District Likdanawati Likdanawati; Hamdiah Hamdiah; Sutriani Sutriani; Rico Nur Ilham; Muhammad Multazam
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.1114

Abstract

Currently, the government continues to strive to build and develop the rural economy through community empowerment programs to increase productivity, business diversity, and regional potential, as well as improve the economy and welfare of rural communities. One of the government's programs is to provide a budget for funds in the field of community empowerment, which will be used to support the capital for establishing Village-Owned Enterprises (BUMDEs). This follows the objectives of BUMDEs, namely optimising the management of village assets and existing village potentials to support the village economy and improve the welfare of rural communities. But unfortunately, until now, the role and function of BUMDEs have not been effective or felt by the community. This is due to the inability and lack of professionalism of BUMDEs' management human resources, and the lack of integration of businesses managed by BUMDEs with existing village potentials, so that it seems as if BUMDEs stands only as a formality without supporting the economic potential of the village community. This study aims to create a strategic concept in BUMDEs management so that it runs more effectively and on target to support the village economy through the development of human resource knowledge in BUMDEs management, integrated with the economic potential of the village community. So, BUMDEs and Basic Pontesial village are integrated into a business institution that supports the village economy for the welfare of the village community. This solution can help village communities strengthen their economy and provide a view of knowledge and open insights to BUMDEs managers so that they can develop BUMDEs into a business that synergises with the community. This study uses primary data from questionnaires and interviews aimed at BUMDEs management employees to see the extent of their abilities, expertise, and knowledge to evaluate and innovate in the business. In analysing the data, this study uses the Maslahah Scorecard measurement method, which refers explicitly to performance measurements oriented towards the welfare of the people (society). The output of this study is the publication of a reputable national journal and a reference book of research results certified by an ISBN with an initial TKT level of TKT 1. A Final TKT Target of TKT 3, namely this study, will focus on the Integration of Basic Village Potential in BUMDEs Managers in North Aceh Regency, Lhokseumawe City and Bireun Regency.
The Influence of Social Media Marketing on Blind Box Purchase Interest among Generation Z at MINISO Suzuya, Lhokseumawe City Rizki Aujan Fahri; Sufi Sufi; Nanda Ameliany; Cut Sukmawati; Sutriani Sutriani
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.954

Abstract

This study aims to determine the effect of social media marketing on purchase interest in blind box products among Generation Z at MINISO Suzuya, Lhokseumawe City. The study used a quantitative approach with a survey method and a simple linear regression technique. The sample consisted of 100 respondents, determined using the Lemeshow formula (95% confidence level, 10% margin of error) and drawn through non-probability purposive sampling. Data were collected through questionnaires using a five-point Likert scale, direct observation, and documentation, and analyzed with SPSS version 25 after validity, reliability, and classical assumption testing. The results show that social media marketing has a positive and significant effect on blind box purchase interest, indicated by a regression equation of Y = 2.717 + 0.752X, a t-count of 6.782 greater than the t-table of 1.985 with a significance value of 0.000 (p < 0.05), so that the alternative hypothesis is accepted. The correlation coefficient (R) of 0.565 indicates a moderate relationship, and the coefficient of determination (R²) of 0.319 shows that social media marketing explains 31.9% of the variation in purchase interest, while the remaining 68.1% is explained by variables outside this study, such as price, packaging design, word of mouth, and consumer psychological factors. TikTok was the platform most used by respondents (81%) to view blind box promotional content. These findings indicate that social media marketing activity is associated with higher purchase interest in blind box products among Generation Z, and that TikTok is the dominant channel through which respondents accessed such content in this sample.
LEGAL COMPLIANCE STUDY ON IMPORT LEGALITY USED CLOTHES AT THE GOODSIEN THRIFT OUTLET IN MEDAN CITY Muhammad Rifky Refasha; Sutriani; Sufi; Maisyura
Journal of International Islamic Law, Human Right and Public Policy Vol. 4 No. 4 (2026): December - ON PROGRESS
Publisher : PT. Radja Intercontinental Publishing

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Abstract

The development of thrift shop businesses in Indonesia has continued to increase along with public interest in good-quality branded second-hand clothing at relatively affordable prices. However, the importation of used clothing is prohibited under applicable Indonesian laws and regulations. This study analyzes the legal compliance of the Goodsien Thrift Outlet in Medan regarding the legality of imported second-hand clothing and identifies factors influencing such compliance. A qualitative descriptive method was used. Data were collected through observation, interviews, and documentation involving the outlet owner, an employee, and consumers, then analyzed through data reduction, data presentation, and conclusion drawing. The findings show that legal compliance has not been fully achieved. Although the business has fulfilled business legality requirements and obtained goods through domestic suppliers rather than importing directly, it has not been able to ensure the legality of the goods' origin from suppliers, while detailed understanding of the import prohibition remains limited. Legal compliance is influenced by legal knowledge, legal awareness, economic considerations, the business environment, and limited government dissemination and supervision. Greater legal education, guidance, supervision, and improved legal awareness are therefore required.
FAKTOR YANG MEMPENGARUHI TINGKAT PENGGUNAAN APLIKAS GRAB PADA MAHASISWA PROGRAM STUDI ADMINISTRASI BISNIS UNIVERSITAS MALIKUSSALEH Arsika Marsanda; Mariyudi Mariyudi; Sutriani Sutriani; Teuku Zulkarnaen; Lisa Iryani
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Perkembangan teknologi digital telah mendorong perubahan perilaku masyarakat dalam memanfaatkan layanan transportasi berbasis aplikasi, termasuk Grab. Namun, tingkat penggunaan aplikasi Grab di kalangan mahasiswa Program Studi Administrasi Bisnis Universitas Malikussaleh masih tergolong rendah. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kegunaan, persepsi kemudahan penggunaan, kepercayaan, pengaruh sosial, aksesibilitas, dan persepsi harga terhadap tingkat penggunaan aplikasi Grab. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 96 mahasiswa yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji validitas, reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa persepsi kegunaan (t = 3,107; p = 0,003), pengaruh sosial (t = 3,173; p = 0,002), dan persepsi harga (t = 2,086; p = 0,040) berpengaruh positif dan signifikan terhadap tingkat penggunaan aplikasi Grab. Persepsi kemudahan penggunaan, kepercayaan, dan aksesibilitas tidak berpengaruh signifikan secara parsial. Secara simultan, seluruh variabel independen berpengaruh signifikan dengan F-hitung 15,075 dan signifikansi <0,001. Nilai R Square sebesar 0,504 menunjukkan bahwa 50,4% variasi tingkat penggunaan dapat dijelaskan oleh model penelitian. Penelitian menyimpulkan bahwa persepsi kegunaan, pengaruh sosial, dan persepsi harga merupakan faktor utama yang terbukti memengaruhi tingkat penggunaan aplikasi Grab.
Co-Authors Arsika Marsanda Bahri, Halida Chalirafi, Chalirafi Cut Sukmawati Faisal Faisal H Hamdani Hamdani Hamdani Hamdiah Hamdiah Jamaluddin J Jamaluddin Jamaluddin Jumadiah Jumadiah Jumadiah Jumadiah Jumadiah Khairina AR Likdanawati Lisa Iryani M Subhan Maisyura Maisyura Mariyudi Mariyudi Melda Nilam Sari Muammar Muammar Muhammad Multazam Muhammad Rifky Refasha Nanda Ameliany Naufal Bachri, Naufal Nur Hafni Rico Nur Ilham Risna Dewi Ristati Ristati Ritonga, Nursakinah Rizki Aujan Fahri Saharuddin Saharuddin Santia Dewi Sofatun Nisa Sufi Sufi Sufi Sulaiman Sulaiman Teuku Zulkarnaen Yulia Puspita Zulham Zulham Zulkifli