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All Journal Gorga : Jurnal Seni Rupa Jurnal Imajinasi Pixel : Jurnal Ilmiah Komputer Grafis Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA Arty: Jurnal Seni Rupa Gondang: Jurnal Seni dan Budaya Jurnal Desain Idea: Jurnal Desain Produk Industri Institut Teknologi Sepuluh Nopember Surabaya JURNAL EDUCATION AND DEVELOPMENT Jurnal Desain Jurnal Ilmu Komputer dan Desain Komunikasi Visual DESKOVI : Art and Design Journal Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia VCD : Journal of Visual Communication Design Gestalt : Jurnal Desain Komunikasi Visual Jurnal SASAK : Desain Visual dan Komunikasi Nusantara Science and Technology Proceedings Jurnal Ilmiah Wahana Pendidikan Judikatif: Jurnal Desain Komunikasi Kreatif Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Metta : Jurnal Ilmu Multidisiplin CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia ArtComm : Jurnal Komunikasi dan Desain Jurnal Citrakara Suluh: Jurnal Seni Desain Budaya Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) QISTINA: Jurnal Multidisiplin Indonesia Cerdika: Jurnal Ilmiah Indonesia Ad-DA’WAH: Dakwah dan Komunikasi Islam Innovative: Journal Of Social Science Research VISA: Journal of Vision and Ideas Jeskovsia (Jurnal Desain Komunikasi Visual Asia) Jurnal Cendekia Ilmiah Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media Jurnal Publikasi Ilmu Komputer dan Multimedia Jurnal Ardvis : Artistik Riset Desain Komunikasi Visual
Aditya Rahman Yani
Universitas Pembangunan Nasional Veteran Jatim
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Visual Design Of Commercial Campaign “Grow With Nature” For Kemaiu Haircare Promotion Khansa Maritza Isnaen; Aditya Rahman Yani; Widyasari Widyasari
QISTINA: Jurnal Multidisiplin Indonesia Vol. 5 No. 1 (2026): June 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v5i1.8151

Abstract

This study aims to increase public awareness about the importance of maintaining healthy hair naturally and as a promotional optimization strategy for Kemaiu shampoo products. Data collection was carried out using observation, interviews, and questionnaires. While the method in this design uses design thinking which includes the AISAS (Attention, Interest, Search, Attention, Share) communication technique. The design of the campaign visual design through digital media is expected to be beneficial in terms of functional, emotional and life changing. The results of the study are elements and components of design visualization used in Kemaiu's commercial campaign regarding the importance of maintaining healthy natural hair.
Penggunaan Elemen Visual Dalam Membangun Identitas Brand Pada Konten Media Sosial Instagram Produk Kopi Kutjur Kabupaten Pasuruan Nabila Cessarila Prassiwi; Widyasari Widyasari; Aditya Rahman Yani
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 19 No. 1 (2026): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v19i1.3593

Abstract

Social media is a platform for obtaining information, entertainment, and real-time communication. One of the platforms widely used in business activities is Instagram due to its ease of use and effectiveness as a promotional medium. However, the use of social media needs to be supported by appropriate visual element management to attract attention and build consumer trust. This study aims to analyze the relationship between visual elements in content, brand identity formation, and their influence on consumer perception. The method used is qualitative, involving observation, interviews, and questionnaires distributed to 124 respondents. The results show that before the redesign, Kopi Kutjur's content lacked visual consistency. After implementing consistent visual elements such as color palette, typography, supergraphics, and layout, the content becomes more structured and develops a clearer brand identity.  Keywords: Instagram, Visual Elements , Brand Identity, Digital Promotion, Local  Cofee  
Design of Visual Identity for the Education Campaign “SiSko-Siaga Skolio” as a Scoliosis Prevention Birgita Cornelia Sumarga Putri; Aditya Rahman Yani; Aris Sutejo
Gorga : Jurnal Seni Rupa Vol. 15 No. 1 (2026): Gorga : Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v15i1.72922

Abstract

Scoliosis is a spinal disorder characterized by a lateral curvature exceeding 10 degrees and is prevalent among adolescents during growth. Observations and questionnaires indicate that teenagers aged 13–15 continue to engage in habits that pose a risk for scoliosis, such as slouching while seated, utilizing devices with poor posture, and carrying heavy bags on one shoulder. This study seeks to design the educational campaign “SiSko – Scoliosis Alert” as a visual communication tool to raise awareness among Surabaya teenagers regarding the significance of maintaining good posture as a preventive measure against scoliosis. The research methodology employed a qualitative approach through interviews, Focus Group Discussions (FGDs), observations, and questionnaires with teenagers aged 13–15 in Surabaya. The analysis revealed that the majority of teenagers possess an understanding of scoliosis, yet they continue to disregard good posture habits due to comfort and a lack of long-term awareness. Based on these findings, the keyword “Caution That Saves” was formulated as the foundation for developing the verbal and visual concept of the campaign. The campaign design “SiSko – Scoliosis Alert” was realized through visual media such as Instagram feeds, Instagram Stories, posters, and leaflets, employing persuasive and emotional approaches tailored to teenagers’ characteristics.
Analysis of the Effectiveness of Instagram Social Media Content in Building Interest in Visiting Suruan Eco Park Muhammad Addy Firmansyah; Aditya Rahman Yani; Masnuna Masnuna
CITRAKARA Vol. 8 No. 2 (2026): JULI 2026
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the current digital era, social media plays an important role in promoting tourism destinations as it enables rapid information dissemination and direct interaction with audiences through visual and narrative content. One of the platforms frequently used for tourism promotion is Instagram, as it has distinctive visual strengths that can shape perceptions and influence visit intentions. Suruan Eco Park is a nature-based tourism destination located in Tuban Regency that offers recreational experiences centered on natural landscapes and water-based activities. However, despite utilizing social media as a promotional tool, the number of tourist visits remains relatively low. This condition is presumed to be caused by the limited effectiveness of social media content management. This study aims to analyze the effectiveness of Instagram social media content of Suruan Eco Park in building prospective visitors’ intention to visit. The analysis focuses on content strategy, engagement level, and audience perception. The research employs a descriptive qualitative method with data collection techniques including observation of Instagram content, interviews with visitors, and the distribution of questionnaires through social media to obtain audience responses. The results indicate that Suruan Eco Park’s Instagram content is still dominated by one-way promotional communication and has not been supported by an effective and consistent visual communication strategy. Weak visual identity and destination image, limited narrative content, and the lack of strategic content evaluation result in the destination’s unique characteristics and advantages not being conveyed optimally. Although the existence of Suruan Eco Park has been introduced to the public, the persuasive power and engagement level of the content remain low, thus failing to significantly encourage visit intentions. This research is expected to contribute academically to the fields of Visual Communication Design and digital tourism, as well as serve as an evaluative reference and foundation for developing more effective and targeted visual communication strategies for Suruan Eco Park’s Instagram content. Keywords: social media, visit intention, nature tourism, Suruan Eco Park
Desain Karakter Buku Ilustrasi Pembelajaran Tajwid LPQ ARLI Nasywa Faradiba; Mahimma Romadhona; Aditya Rahman Yani
Ad-DA'WAH Vol 24 No 1 (2026): Dakwah, Komunikasi dan Penyiaran Islam
Publisher : INSTITUT PEMBINA ROHANI ISLAM JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59109/addawah.v24i1.218

Abstract

Kemampuan membaca Al-Quran masih tergolong rendah khususnya pada pemahaman tajwid. Untuk mengatasi kesulitan mempelajari tajwid di TPQ ARLI diperlukannya media pembelajaran baru yang lebih menarik dan sesuai dengan karakteristik anak-anak dan berefek ganda. Penelitian ini bertujuan untuk merancang desain karakter dalam buku ilustrasi pembelajaran tajwid. Metode perancangan yang digunakan adalah desain thinking. Hasil dari penelitian ini yaitu karakter Alif, Alya, dan Arli dibuat sesuai dengan kebutuhan anak dan pertimbangan illustrator. Karakter dalam buku ilustrasi pembelajaran tajwid yang dihasilkan dapat meningkatkan minat anak dalam belajar tajwid, menjadi media pembelajaran yang menyenangkan, serta dapat berperan sebagai media komunikasi dakwah visual yang efektif bagi anak-anak.
Logo Redesign as an Effort to Strengthen the Identity of Sanggar X Talent Dance Official Surabaya Deby Rahmawati; Sri Wulandari; Aditya Rahman Yani
Judikatif: Jurnal Desain Komunikasi Kreatif Vol. 7 No. 1 (2025): June Issue
Publisher : fakultas Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/judikatif.v7i1.246

Abstract

The widespread access to popular culture through digital media has an impact on increasing public taste for modern art. Changes in trends that dominate various social platforms are often considered more relevant or cool compared to traditional art which may be considered old-fashioned or outdated. Therefore, interaction with traditional art is needed to educate and inspire teenagers' interest in local cultural diversity. In overcoming this challenge, a studio is needed as a place for activities that support the development of art and culture. As with dance studios in Surabaya that create dances to be performed at festivals and competitions between regions to show how diverse and dynamic dance art is. Thus, the purpose of the logo redesign on the Sanggar XTD Official Surabaya is to build and develop the image of the studio which is more consistent and professional. This effort is made by adjusting the logo design to the tastes of today's teenagers so that they are willing to be involved in dance. The research method used is a mixed method (qualitative and quantitative) based on a descriptive analysis approach. Primary data collection techniques are carried out through interviews, observations and questionnaires, while secondary data collection is through literature studies. Formulating design concepts, such as keywords , verbal concepts, visual concepts and media concepts are some important aspects that also need to be considered in making a logo. Thus, it is hoped that the logo redesign strategy will play an effective role in creating a fresher visual identity and be able to present the studio by adopting a modern design without abandoning traditional values.
Perancangan Kampanye Deteksi Dini Kanker Serviks Dengan Pemeriksaan HPV DNA Berbasis Urine di Kota Surabaya Kevin Ardinza Irawan; Aditya Rahman Y; Aryo Bayu Wibisono
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 7 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i7.2641

Abstract

Kanker serviks merupakan salah satu penyakit mematikan yang menduduki peringkat kedua tertinggi di Indonesia, terutama menyerang wanita usia produktif. Rendahnya kesadaran dan minimnya edukasi mengenai pentingnya deteksi dini menjadi hambatan utama dalam upaya pencegahan. Penelitian ini bertujuan untuk merancang kampanye deteksi dini kanker serviks melalui metode pemeriksaan HPV DNA berbasis urine yang lebih nyaman, cepat, dan praktis, dengan sasaran utama wanita usia 21–35 tahun di Kota Surabaya. Penelitian menggunakan pendekatan kualitatif dengan teknik wawancara dan kuesioner untuk menggali persepsi target audiens serta merancang strategi komunikasi visual yang efektif. Hasil penelitian menunjukkan bahwa media sosial, khususnya Instagram, sangat potensial sebagai sarana edukasi dan kampanye dengan jangkauan yang luas. Konsep kampanye “SRIKANDI” dirancang dengan gaya visual yang bersahabat, konten motion graphic, dan poster edukatif untuk membangun kesadaran dan menghilangkan stigma negatif terhadap skrining kanker serviks. Selain itu, penggunaan media pendukung seperti gantungan kunci, tumbler, dan totebag turut memperkuat eksposur kampanye. Penelitian ini menunjukkan bahwa pendekatan kampanye visual yang komunikatif mampu meningkatkan partisipasi masyarakat dalam melakukan deteksi dini, serta memberikan alternatif edukasi yang efektif bagi instansi kesehatan dan masyarakat umum.
Perancangan Logo Sebagai Identitas Visual Kampanye “Cegah Diabetes Balita” dalam Meningkatkan Kesadaran Bagi Orang Tua Anita Firdaus; Aditya Rahman Yani; Aryo Bayu Wibisono
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 4: Juni 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i4.16778

Abstract

Tahapan balita menjadi penentu dalam membentuk sumber daya manusia berkualitas. Namun, masalah kesehatan seperti diabetes tipe-2 mulai mengarah pada usia balita dan menjadi perhatian akibat mudahnya akses makanan dan minuman manis di era modern. Kondisi ini berkaitan dengan gaya hidup yang kurang sehat, yaitu konsumsi gula berlebihan dan kurangnya aktivitas fisik. Solusi yang dilakukan salah satunya melalui kampanye sebagai langkah strategis untuk meningkatkan kesadaran orang tua terhadap dampak gaya hidup balita yang kurang sehat dapat menimbulkan resiko diabetes tipe-2, serta mengedukasi cara pencegahan diabetes dengan cara mengajak orang tua mengatur pola makan dan minum anak serta aktivitas fisik nya. Tujuan kampanye ini, untuk menyediakan informasi melalui cara kreatif, komunikatif, dan mudah dipahami oleh orang tua. Untuk itu dibutuhkan identitas visual sebagai tanda pengenal kampanye, perancangan logo menggunakan metode design thinking agar konsep yang dirancang sesuai tujuan kampanye dan target audiens. Logo yang dihasilkan memvisualisasikan perlindungan dengan kombinasi simbol tetesan darah, figur balita, figur orang dewasa representasi orang tua dan pelukan simbol perlindungan. Kemudian pengujian melalui diskusi sederhana dengan beberapa target audiens untuk mengetahui pemahaman logo yang telah dirancang, dan hasil menunjukkan logo telah mampu dipahami dengan baik. Logo ini diharapkan dapat membantu orang tua dalam memperoleh informasi terkait diabetes balita.
Strategi Skinvest Dalam Membangun Kesadaran Konsumen Terhadap Produk Melalui Kampanye Aisyah Nasywaa Akmalia; Diana Aqidatun Nisa; Aditya Rahman Yani
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.16382

Abstract

Perkembangan media sosial mendorong klinik estetika berbasis medis untuk mengadopsi pendekatan komunikasi yang lebih edukatif, khususnya dalam menjangkau audiens muda. Generasi Z cenderung lebih responsif terhadap konten yang informatif dan relevan dibandingkan dengan promosi langsung, terutama dalam konteks perawatan kulit yang membutuhkan tingkat kepercayaan tinggi. Penelitian ini bertujuan untuk menganalisis strategi Klinik Skinvest dalam membangun kesadaran konsumen terhadap produk melalui kampanye edukasi “Know Your Scars”, yang berfokus pada pemahaman bekas luka patologis, seperti keloid dan hypertrophic scar. Penelitian ini menggunakan pendekatan gabungan antara kualitatif dan kuantitatif melalui wawancara, Focus Group Discussion (FGD), dan kuesioner pada tahap perancangan kampanye. Observasi dilakukan terhadap konsep visual dan alur pesan kampanye, sementara wawancara dilakukan dengan pihak Skinvest untuk memahami karakter audiens serta pendekatan komunikasi yang digunakan. Hasil penelitian menunjukkan bahwa kampanye edukasi dengan pendekatan visual yang sederhana dan informatif berpotensi meningkatkan pemahaman audiens sekaligus membangun persepsi positif terhadap layanan klinik. Kampanye “Know Your Scars” memperlihatkan bahwa edukasi dapat berfungsi sebagai strategi promosi yang lebih persuasif dan etis dalam komunikasi layanan estetika medis di media digital.
Analisis Semiotika Roland Barthes Terhadap Poster Film Legenda Kelam Malin Kundang Aditya Rahman Yani; Rajwa Amany Thalawah Uqbah; Aulia Maudy Dwi Lestari
ARDVIS Vol. 2 No. 2 (2026): Ardvis: Jurnal Artistik Riset Desain Komunikasi Visual
Publisher : oleh Program Studi Desain Komunikasi Visual, Fakultas Arsitektur dan Desain, Universitas Pembangunan Nasional "Veteran" Jawa Timur, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ardvis.v2i2.112

Abstract

Legenda Malin Kundang merupakan cerita rakyat Indonesia yang sangat dikenal masyarakat dan lekat dengan budaya serta moral mengenai kedurhakaan kepada orang tua. Kisah tersebut kemudian diangkat dalam film Legenda Kelam Malin Kundang oleh Joko Anwar dengan pendekatan yang lebih modern dan mengikuti perkembangan perfilman masa kini. Penelitian ini berfokus pada analisis simbol-simbol visual dalam poster film Legenda Kelam Malin Kundang menggunakan teori semiotika Roland Barthes. Tujuan penelitian ini adalah untuk mengetahui makna di balik poster film Legenda Kelam Malin Kundang. Metode yang digunakan dalam penelitian ini adalah analisis semiotika dengan pendekatan deskriptif kualitatif. Data dikumpulkan melalui studi literatur dan analisis pada poster film tersebut. Elemen visual seperti ekspresi pada tokoh dan latar suasana dianalisis untuk mendeskripsikan makna denotatif, konotatif dan mitos yang berkaitan dengan karakter tokoh. Hasil dari penelitian ini menunjukkan bahwa poster film Legenda Kelam Malin Kundang relevan dianalisis menggunakan metode semiotika Roland Barthes.
Co-Authors Abdilla Arsyistawa arsyistawa Aileena Solicitor Costa Rica El Chidtian Aileena Solicitor Costa Rica El Chidtian Aileena Solicitor Costa Rica El Chidtian Aileena Solicitor Costa Rica El Chidtianand Aileena Solicitor Costa Rica, El Chidtian Aisyah Nasywaa Akmalia Al Hafidz, Ibnu Arkaan Alfian Candra Ayuswantana Alfina Zalfa Maharani Alfiyan Hidayatullah Alfredy Mushowiru Amaliya Nur Hanani Putri Kinasih Anita Firdaus Anwar, Putri Anindita Aris Sutejo Aswin Krisdianto Aulia Maudy Dwi Lestari Azis Mahmuddin azril Endryan Saputra Bayu Setiawan Bayu Setiawan Bayu Wibisono, Aryo Birgita Cornelia Sumarga Putri Chidtian, Aileena Solicitor Costa Rica El Danar Rizkiardi Daniar, Aninditya Danna Norisa Putriyani Darmanto, Rafif Virgian Deby Rahmawati delonix, yudha Dessy Retha Ollyvia Pattynama Dewi, Dwi Kusuma Diana Aqidatun Nisa Diaz Tri Mustikaningrum Eki Cahya Imani Farizi, Fila Akbar Al Hanafi, Hanafi Moeslim Handy Octoriawan Imandina, Kharisa Imani, Eki Cahya Jastisia, Irenia Jian Fitriana Kevin Ardinza Irawan Khansa Maritza Isnaen Mahimma Romadhona Masdanur, Fadli Masnuna, Masnuna Mochammad Al-Hadad Firmansyah Muhammad Addy Firmansyah Nabila Cessarila Prassiwi Nabila Rosyita Sari Nasya Vania Azalia Nasywa Faradiba Natasyia Sisca Eka Pratiwi Naufal Pratama Wibitian Nuril Kusuma Wardani Pramesti, Irna Yuli Prasetya, Muhamad Riky Pratiwi, Adelya Dwi Prima, Prasasti Citra Putri Pungky Febi Arifianto Rahman Tri Arfias Putra Rajwa Amany Thalawah Uqbah Restu Ismoyo Aji Rica El Chidtian, Aileena Solicitor Costa Rindy Nur Fadilah Risa Andriani Romadhona, Mahimma Safitri, Aqila Salsa Billa Cantika Salsabila Warda Wahota Santoso, Bilgies Diva Sarah Zhafirah Sari, Nabila Rosyita Sekar Dyah Gayatri Abidin Septian Anom Atmojo Sita Ayu Arirahma Sonny Ardiansyah Sri Wulandari SRI WULANDARI Sukina Sukina Symonsz, Domenique Issabell Nhatassa Usfi Dwi Andini Wafiyana Rosyidah Wardani, Nuril Kusuma Widya Ayu Safitri Widya Sari Widya sari Widyasari Widyasari Widyasari Widyasari Widyasari Widyasari Widyasari Widyasari, Widyasari Wulan W Wulan W Wulandari, Nia Wulandari, Sri Yanuar Aldin Yudha Delonix Renzina Yudhistira, Arva Rangga Yuris Anindya Kurniawan Zaman, Mochamad Farel Ramadhana