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All Journal Jurnal Siasat Bisnis Journal of Indonesian Tourism and Development Studies Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Manajemen & Keuangan Asia-Pacific Management and Business Application Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ilmiah Universitas Batanghari Jambi Distribusi Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Karinov Journal of Global Business and Management Review Creative Research Management Journal Jurnal Manajemen Bisnis Jurnal Ecogen Jurnal Pengabdian Masyarakat Asia Jurnal Manajemen dan Profesional JOMPA ABDI: Jurnal Pengabdian Masyarakat Proceeding of The International Conference on Economics and Business e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Journal of Management Research and Studies
Anjaningrum, Widiya Dewi
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Decisive factors for indie publishers to win authors' hearts to publish their books Anjaningrum, Widiya Dewi; Rahayu, Elisa Dwi; Viloria, Vivien Amor
Jurnal Siasat Bisnis VOL 30, NO 1 (2026)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol30.iss1.art8

Abstract

Purpose – This study aimed to determine the significant impact of marketing stimuli on perceived usefulness, the appreciably effect of social media interaction on content quality, and the remarkably influence of perceived usefulness and content quality on purchase intentions.Design/methodology/approach – This is quantitative research, where quantitative data were obtained from the distribution of online questionnaires. The research sample was all participants of the "Book Writing Camp" up to Batch 21 (2023) who had published their books at PT. Litera Media Tama, totaling 162 people. A sophisticated PLS-SEM analysis was used to examine the data gathered.Findings – The results showed that perceived usefulness and content quality on the publisher's social media greatly determine the author's choice. To increase perceived usefulness, publisher must strengthen marketing stimuli such as relative service innovation, service and price advantage, and promotional effort. Meanwhile, publisher must interact more with consumers on social media to improve content quality.Research limitations – Limitations of this study are that the data collecting process was conducted online and only at one publisher. Therefore, the results obtained from this study may vary if applied to other publishers.Practical implications – Publishers should optimize marketing stimuli to strengthen perceived usefulness and increase interaction with followers on social media to improve content quality. Therefore, publishers can effectively attract very motivated writers to publish their books with that publisher.Originality/value – The originality of this work lies in the utilization of Planned Behaviour Theory inside a sophisticated conceptual framework that has yet to be employed in prior research. In addition, the framework tested on Indie publishers in developing countries, a practice that has yet to be explored.
Patronage Buying Motives of Milkindo's Tourists Cahyanti, Mega Mirasaputri; Anjaningrum, Widiya Dewi
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2021.009.01.07

Abstract

Agritourism with the concept of animal husbandry has its own uniqueness as a tourist destination. Among Agritourism at Malang City, Indonesia, with the concept of animal husbandry, only Milkindo stated their place as integrated dairy farming for recreation and education. The purpose of this study was to determine the relationship of patronage buying motives consisting of tourist sites, tourist location atmosphere, facilities at tourist sites, price & service quality to the decision process of tourists visiting tourism of the Milkindo Integrated Dairy Farming Recreational and Educational Tours. One hundred Samples were selected on a non-probability sampling with an accidental sampling approach. Quantitative Data is analysed by Partial Least Square (PLS) analysis. The result of this study is shown that facilities at tourist sites is the one variable that has a significant positively effect on the decision process of tourists visiting tourist sites, while the tourist location, tourist location atmosphere, and service quality don't have significant effect on it, meanwhile price has a negative but not significant effect. The findings show that the theory of motive theory of tourist's patronage buying motive toward Milkindo can be used as a basis for assessing attractions other than agritourism. In addition, it can be translated with different geographical and demographic conditions, because the study is only in the city of Malang, Indonesia. Keywords: Agritourism with Farming Concept, Patronage Buying Motives, Tourist Visiting Behaviour.
Co-Authors Adya Hermawati Adya Hermawati Agus Purnomo Sidi Aliyyuldafa , Natasya Citra Andarwatiningtyas, Ken Ari Wibowo Bukhori, Muhammad Cahyanti, Mega Mirasa Cucio, Janice Soro Denysa Karisma Putri Dewi, Ika Maha Enggal, Pramesella Rezika Fadilla Cahyaningtyas Fernandez, Khriz N. Fransiska Sisilia Mukti Habel Rudamaga Hanif, Rifki Ifatuna Hasanah Indrasari, Dhea Rahmanda Jelita Virliana Sandra Justita Dura Khairunnisah, Wahyuni LAILATUL MAGHFIROH Lestari, Jumaali Davit Lestari, Sri Huning Maharani, Sagita Dika Mariesti Andriany, Lussia Mega Mirasa Cahyanti Mega Mirasaputri Cahyanti Mega Mirasaputri Cahyanti Mohammad Bukhori Nadilah Rahma Sari Pakayli, Della Ayu Putri Peggy Lia Ayu Sukma Puji Subekti Putri, Denysa Karisma Rahayu Puji Suci Rahayu Puji Suci Rahayu, Elisa Dwi Reni Rifatun Novita Reyes, Alma Pia G. Risa Ristiana Risulianah, Aulia Defi Rohima Rohima Rr. Levana Bonadea Ajiardani Rudamaga, Habel Soelistyo, Aries Tantia Eka Desti Viloria, Vivien Amor Wahdiyat Moko Widi Dewi Ruspitasari Yogatama, Ahmad Nizar Yudistira Arya Sapoetra Yudistira Arya Sapoetra Yunus Handoko