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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vivabio : Jurnal Pengabdian Multidisiplin Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal Abdi Masyarakat Saburai (JAMS) Jurnal Manajemen Bisnis Transportasi dan Logistik Jurnal Ilmu Multidisplin Greenation International Journal of Law and Social Sciences Jurnal Pengabdian Masyarakat dan Penelitian Terapan Siber Nusantara of Community Service Review (SNCSR)
Indriyati Indriyati
Institut Transportasi Dan Logistik Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Pemberdayaan Siswa SMKN 50 Jakarta Timur dalam Optimalisasi Pemasaran Buku Saku BEST melalui Pelatihan dan Pendampingan Content Social Media Marketing Indriyati, Indriyati; Keke, Yulianti; Marthaleina, Marthaleina
JURNAL ABDI MASYARAKAT SABURAI Vol 6, No 02 (2025): JURNAL ABDI MASYARAKAT SABURAI
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jams.v6i02.4587

Abstract

Program Pemberdayaan Kemitraan Masyarakat (PKM) ini bertujuan meningkatkan kemampuan siswa SMKN 50 Jakarta Timur dalam mengoptimalkan pemasaran Buku Saku BEST (Belajar Etika, Smart, dan Tertib) melalui pelatihan Content Social Media Marketing. Rendahnya literasi digital dan keterampilan promosi menjadi masalah utama yang dihadapi siswa jurusan Digital kelas XI. Kegiatan dilaksanakan melalui tahap sosialisasi, pelatihan pembuatan konten digital teks, visual, video, pendampingan pengelolaan media sosial, serta evaluasi pre-test dan post-test terhadap 30 siswa. Analisis dilakukan secara deskriptif untuk mengukur peningkatan pemahaman tentang jenis konten promosi digital. Hasil menunjukkan peningkatan kemampuan siswa dalam memahami tiga jenis konten promosi digital. Pada pre-test, hanya 19,35% siswa menjawab benar dan 38,71% tidak relevan, sedangkan pada post-test, jawaban benar meningkat menjadi 20% dan tidak relevan menurun menjadi 26,67%. Praktiknya, siswa menghasilkan 5 konten promosi kreatif di Instagram dan TikTok dengan jangkauan lebih dari 1.000 audiens. Pelatihan berbasis praktik terbukti efektif meningkatkan literasi digital dan kemampuan promosi siswa SMK. Meski peningkatan jawaban benar masih kecil, terjadi perubahan signifikan dalam kualitas pemahaman dan kreativitas siswa terhadap pemasaran digital.
Evaluation of Customer Satisfaction with Railway Company Services in Area VI Yogyakarta Indriyati Indriyati; Sarinah Sihombing; Lut Mafrudoh; Andre Yosafat; Euis Saribanon
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5947

Abstract

This study evaluates customer satisfaction with the service facilities of PT Kereta Commuter Indonesia (KCI) in Area VI Yogyakarta. As the number of Commuter Line (KRL) users continues to grow, understanding customer needs and expectations is crucial for improving service quality. A quantitative survey approach was employed using a Likert scale and multiple customer satisfaction measurement tools, including the Customer Satisfaction Index (CSI), Net Promoter Score (NPS), and Importance–Performance Analysis (IPA). The findings reveal that the CSI score reached 86.50%, indicating a high level of customer satisfaction, although several service dimensions particularly schedule punctuality and facilities for persons with disabilities still require improvement. To the best of the authors' knowledge, this is one of the first studies focusing on customer satisfaction in Area VI Yogyakarta that integrates CSI, NPS, and IPA simultaneously. The results provide valuable insights for PT KCI in formulating customer-centric service improvement strategies to further enhance overall satisfaction and service performance.
Pelatihan Digital Marketing sebagai Strategi Pemasaran Modern di PT Wisata Jelajah Insani Lut Mafrudoh; Indriyati Indriyati; Muhammad Riza Affiat
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2025)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v3i2.848

Abstract

Pemasaran digital telah menjadi salah satu strategi utama dalam meningkatkan daya saing bisnis di era digital. PT Wisata Jelajah Insani mengadopsi pendekatan ini dengan mengadakan pelatihan digital marketing bagi karyawannya guna meningkatkan pemahaman dan keterampilan mereka dalam pemasaran berbasis teknologi. Pelatihan ini mencakup berbagai teknik pemasaran digital, seperti Website Marketing, Email Marketing, dan Social Media Marketing, yang dirancang untuk meningkatkan visibilitas bisnis serta keterlibatan pelanggan (Customer Engagement). Metode yang digunakan dalam pelatihan ini meliputi sesi teori, praktik langsung, serta evaluasi berbasis kuantitatif dan kualitatif untuk mengukur efektivitas program. Hasil evaluasi menunjukkan peningkatan pemahaman digital marketing sebesar 85%, peningkatan keterampilan merancang strategi pemasaran digital sebesar 80%, serta dampak positif terhadap interaksi media sosial (35% peningkatan dalam tiga bulan) dan peningkatan kunjungan situs web perusahaan sebesar 25%.Dengan hasil tersebut, pelatihan digital marketing terbukti memberikan manfaat yang signifikan bagi PT Wisata Jelajah Insani dalam memperkuat kehadiran digitalnya dan meningkatkan daya saing bisnis. Kerangka kerja yang diterapkan dalam program ini dapat menjadi model bagi perusahaan lain yang ingin mengembangkan strategi pemasaran digital secara efektif.
Factors Affecting the Timeliness of Deliveries and Service Quality at J&T Cargo Bekasi Branch During Peak Season Okin Ringan Purba; Indriyati Indriyati; Adam Muhammad Syailendra; Annisa Azzahra Ramadhini
Jurnal Ilmu Multidisiplin Vol. 3 No. 4 (2025): Jurnal Ilmu Multidisplin (Januari-Maret 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v3i4.2035

Abstract

This research aims to identify internal and external factors, as well as to understand the strategies and challenges faced by J&T Cargo during peak seasons. J&T Cargo, a part of the J&T Group, is a pioneer in technology-based logistics solutions for e-commerce in Southeast Asia, focusing on efficient cargo delivery. The study explores the factors that influence delivery timeliness and service quality at the J&T Cargo branch in Bekasi, especially during surges in e-commerce transactions. Peak seasons present significant logistical challenges, making it essential to maintain timeliness and service quality to meet customer expectations and uphold the company’s reputation. A qualitative research method was employed through in-depth interviews, participant observation, and document reviews from logistics managers and delivery staff at the Bekasi branch. The analysis was used to identify key patterns and themes. The results indicate that improving the management of internal factors can enhance delivery timeliness and service quality. Recommendations for J&T Cargo include adding temporary staff, expanding warehouse capacity, and implementing ongoing training programs for employees to better address challenges during peak seasons.
The Role of Brand Equity Antecedents in Strengthening Customer Loyalty with Relationship Equity as a Moderating Variable in Courier Service Companies Irwan Chairuddin; Reni Dian Octaviani; Euis Saribanon; Indriyati Indriyati; Primadi Candra Susanto
Greenation International Journal of Law and Social Sciences Vol. 4 No. 3 (2026): (GIJLSS) Greenation International Journal of Law and Social Sciences (July - Au
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v4i3.882

Abstract

The purpose of this study is to examine the effect of digital content marketing (DCM), brand experience (BE), and price fairness (PF) on customer loyalty (CL) through brand equity (BEQ), with relationship equity (RE) as a moderating variable in courier service companies. This study was motivated by the importance of maintaining customer loyalty in the increasingly competitive courier service industry, where strong brand value is essential to sustain long-term customer relationships. The research applied a quantitative approach using a survey method involving 206 customers of courier service companies. Data were analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 3.2.9. The findings reveal that digital content marketing, brand experience, and price fairness positively influence customer loyalty through brand equity. Although price fairness does not directly affect customer loyalty, it contributes indirectly through strengthening brand equity. In contrast, relationship equity was not found to significantly moderate the relationship between brand equity and customer loyalty. The novelty of this study lies in positioning digital content marketing as a strategic variable influencing customer loyalty both directly and indirectly through brand equity, while also examining the moderating role of relationship equity in the courier service context. The results provide managerial implications for courier service companies to strengthen customer loyalty by improving digital marketing strategies, enhancing customer brand experiences, and maintaining fair pricing policies to build stronger brand equity.
Analisis Kemampuan dan Kesediaan Membayar dalam Penetapan Tarif Transportasi Publik Euis Saribanon; Indriyati Indriyati; Devi Marlita; Agus Nugroho; Heriyanto Wibowo
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.7956

Abstract

Penelitian ini menganalisis Ability to Pay dan Willingness to Pay masyarakat terhadap layanan kereta api perintis serta implikasinya terhadap reformasi kebijakan tarif berbasis Public Service Obligation. Penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 428 responden. Estimasi Ability to Pay dilakukan dengan pendekatan travel budget, sedangkan Willingness to Pay diukur menggunakan stated preference. Hasil menunjukkan bahwa tarif eksisting masih berada di bawah tingkat kesediaan membayar rata-rata pada skenario kualitas minimal maupun maksimal. Namun, distribusi pendapatan responden didominasi kelompok menengah bawah sehingga menunjukkan heterogenitas kemampuan ekonomi yang signifikan. Analisis mengidentifikasi keberadaan captive riders dan choice riders dengan sensitivitas tarif yang berbeda. Temuan ini menegaskan bahwa kebijakan tarif berbasis rata-rata agregat berpotensi mengabaikan dimensi keadilan distributif. Reformasi subsidi berbasis keterjangkauan diperlukan untuk menjaga keberlanjutan fiskal sekaligus melindungi kelompok rentan.
The Influence Intervening of Trust on Purchase Intention with the Moderating Effect of Gender Marthaleina Ruminda; Yuliantini Yuliantini; Yulianti Keke; Indriyati Indriyati; Ika Utami Yulihapsari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3989

Abstract

High-quality information and services are expected to increase customer confidence in the online market. Customer trust is expected to increase customer buying interest, regardless of gender. This study aims to investigate the increase in consumer buying interest through trust as an intervening variable and gender as a moderation variable. The population in this study is online market customers. Meanwhile, the research sample amounted to 306 customers located in the Jakarta area. This study uses a quantitative descriptive method. Validity tests and reliability tests are carried out to find out that the indicators used meet the research requirements. Next, a research model test was carried out. The data analysis techniques used include path analysis and Structural Equation Modeling (SEM). Test the model using SmartPLS 4 software. The study found that high-quality information and services significantly increased customer buying interest. The results of the direct hypothesis test and the hypothesis test were not directly accepted, except for the indirect hypothesis test regarding the indirect influence of confidence on buying interest moderated by gender variables. Further research is expected to develop similar research variables and indicators so that it can strengthen the results of this research.
The Effect of Service Quality and Facilities on Transjakarta User Intention Through Customer Satisfaction Index Indriyati Indriyati; Nita Rosmaladewi; Euis Saribanon; Dian Anom Baskoro; Otto Sugiharto Prakoso
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i6.7110

Abstract

This study set out to analyze the effect of service quality and facilities on TransJakarta users’ intention, with the Customer Satisfaction Index (CSI) as a mediating variable. Public transportation plays an important role in supporting urban mobility; therefore, improving service quality is considered a key factor in maintaining sustainable usage. This research adopts a quantitative approach using a survey method, distributing questionnaires to 200 TransJakarta users in the DKI Jakarta area. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS), together with an expanded evaluation of the measurement model (loadings, AVE, Composite Reliability, HTMT, SRMR, Q², f², VIF, PLSpredict) and a Common Method Bias check (Harman’s single-factor test). When estimated directly from the item-level data, the measurement model did not meet conventional convergent-validity and reliability thresholds, and none of the hypothesized structural paths (service quality and facilities on CSI; CSI on user intention) reached statistical significance once the full model was bootstrapped. Common Method Bias was ruled out as the explanation. These findings indicate that, on this dataset, the CSI-mediation model is not empirically supported, and that the survey instrument requires re-examination before the hypothesized relationships can be meaningfully tested.
Socialization on Building Professionalism through Service Excellence: A Provision for Success in the World of Work Devi Marlita; Sri Handayani; Indriyati; Lis Lesmini; Erny Sulistyaningsih
Siber Nusantara of Community Service Review Vol. 2 No. 1 (2025): Siber Nusantara of Community Service Review (October 2025 - March 2026)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sncsr.v2i1.653

Abstract

This Community Service Activity (PKM) was conducted offline on March 5, 2026, at SMKN 8 Jakarta to enhance students’ understanding of the importance of competency development and readiness to enter the workforce. The activity was attended by 37 students who actively participated throughout the session. The implementation methods included material presentation, interactive discussions, and a question-and-answer session between the speakers and participants. The materials covered an introduction to the world of work, the development of soft skills and hard skills, and strategies for early career preparation. During the activity, participants demonstrated high enthusiasm, as reflected in their active involvement in discussions and the questions raised regarding workplace challenges and self-development. The results of the activity indicate an improvement in students’ understanding of the importance of career planning, increased self-confidence, and stronger motivation to continuously develop competencies in line with industry demands. In addition, the activity provided a platform for students to express the challenges they face and obtain direct solutions from the speakers. Therefore, this PKM activity is expected to contribute positively to preparing a competent, adaptive, and competitive young generation in the workforce.
Co-Authors Adam Muhammad Syailendra Affiat, Muhammad Riza Agus Nugroho Ahmad Hidayat Andre Yosafat Annisa Azzahra Ramadhini Ashari, Yogi Devi Marlita Dian Anom Baskoro Euis Saribanon, Euis Handayani, Sri Heriyanto Wibowo Ika Utami Yulihapsari Irwan Chairuddin Johanes Kurniawan Juliater Simamarta Lis Lesmini Lut Mafrudoh Lut Mafrudoh Marthaleina Ruminda Muhammad Riza Affiat Muhammad Riza Affiat Nita Rosmaladewi Oce Prasetya Octaviani, Reni Dian Okin Ringan Purba Otto Sugiharto Prakoso Primadi Candra Susanto Sarinah Sihombing Sembiring, Rinawati Setyowati, Tri Mulyani Sri Handayani Sulistya Pribadi Tarina, Fransiska Yulianti Keke Yuliantini Yuliantini