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All Journal Jurnal Manajemen Dan Kewirausahaan E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) J-MIND (Jurnal Manajemen Indonesia) Visioner & Strategis
Adnan Adnan
Faculty Economic And Business, University Malikussaleh
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Visioner

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Pengaruh Atmosfer Café, Kualitas Produk dan Gaya Hidup terhadap Kepuasan Pelanggan (Studi pada Dokter Kupi Café di Kota Lhokseumawe) Adnan Adnan
Jurnal Visioner & Strategis Vol 9, No 1 (2020)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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This study aims to determine and analyze the effect of cafe atmosphere, product quality and lifestyle on consumer satisfaction at Doctor Kupi Café in Lhokseumawe City. The research sample was taken as many as 100 respondents from the Kupi Café Doctor Customer, through the distribution of questionnaires using the Purposive Sampling method, which is a sampling technique with certain considerations that is only given to customers. The results showed that there are partially three independent variables namely café atmosphere, product quality and lifestyle that have a significant influence on customer satisfaction. While simultaneously through the café atmosphere F test, product quality and lifestyle simultaneously influence customer satisfaction. Adjusted R square of 0.729 shows that 72.9 % of customer satisfaction variables are influenced by the three independent variables used in the regression equation. While the remaining 27.1 % is influenced by variables not included in this study.  Keywords:  Café Atmosphere, Product Quality, Lifestyle, Customer Satisfaction 
Pengaruh Motivasi, Citra Sekolah Dan Persepsi Harga Terhadap Keputusan Santri Dalam Memilih Sekolah Di Dayah Terpadu Al-Muslimun Lhoksukon M Maimanah; Siti Maimunah; A Adnan; H Heriyana
Jurnal Visioner & Strategis Vol 11, No 1 (2022)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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This study examined the effect of motivation, school image, and price perception on students' decisions in choosing a school at the Integrated Dayah Al-Muslimun Lhoksukon. This study used primary data obtained by distributing questionnaires to90 respondents selected using probability sampling method with simple random sampling technique. The data analysis method used was multiple linear regressions with the help of SPSS 16.0. This study showed that motivation significantly influencedstudents' decisions in choosing schools at the Integrated Dayah Al-Muslimun Lhoksukon, school image significantly influenced students' decisions in choosing schools at the Integrated Dayah Al-Muslimun Lhoksukon, and price perceptions significantly influenced students' decisions in choosing schools at the Integrated Dayah Al-Muslimun Lhoksukon. Simultaneously, motivation, school image, and price perception significantly influenced students' decisions in choosing a school at the Integrated Dayah of Al-Muslimun Lhoksukon.
Co-Authors Aiyub Aiyub Andry Mochamad Ramdan Aulal Rizky Aulia Aqmarina Sakdiah Bambang Sucipto Heriyana Heriyana M Maimanah Siti Maimunah Yoseb Boari Yovita Yovita