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A Multimodal Discourse Analysis of KFC Fried Chicken’s Video Advertisement Dania, Rahma; Sari, Rosi Kumala
Language Circle: Journal of Language and Literature Vol 18, No 1 (2023): October 2023
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lc.v18i1.48587

Abstract

In recreating new advertisement during the pandemic, the culinary companies, including KFC Indonesia, take full advantage of using Instagram in promoting their brand and product. This study examined the process of how semiotic system create the overall meaning of the advertisement, used in KFC Indonesia’s Instagram video in order to attract costumer. The data of this study were collected from a video advertisement published by KFC Indonesia on Instagram. This study employed descriptive qualitative study.This study analyzed the multimodal elements by using the theory proposed by Anstey and Bull (2010). This study focuses on the analysis of linguistics, visual, gestural and audio analysis of multimodal system occured in the video. The analysis foundthat the combination of linguistics, visual, and gestural elements in the video advertisement of KFC Indonesia could maintain the aim of advertisement to influence the costumers to purchase the products, eventhough it was spesifictly created for pandemic situation.In linguistics analysis, the study found that the video used formal and standard Indonesian language as the script of the video. Further, the language used could deliver the process of informing new policy to the costumer. Meanwhile, the analysis of audio used on the video determined that the use of music and narrator’s voice in the same volume could affect the ambiance of the video. The findings revealed that the video was created to influence the costumer to keep buying the products despite the pandemic by delivering the video advertisement in the Instagram account.
Improving Student’s Descriptive Writing Skill through Silent Card Shuffle Strategy Sari, Rosi Kumala; Putri, Dwi Megista Putri; Dania, Rahma
Language Circle: Journal of Language and Literature Vol 18, No 2 (2024): April 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lc.v18i2.50289

Abstract

This study aims to improve students’ descriptive writing skill by applying Silent Card Shuffle Strategy. The method used this research is action research. The subject was students on semester 3 from Management Class of UPI YPTK Padang. They are chosen because they are learning the English business subject on this semester and have learned simple present tense in previous semester. Writing English Skill is important for Management students for productive skill. One of them is creating the English brochure. English brochure can be as basic media for creating business for management students. Unfortunately, most of them have not master in writing English. So lecturer has chosen Silent Card Shuffle Strategy to improve the student’s English descriptive writing skill. The instruments were used to collect the data were observation, questionnaire, Students’ writing test. Then the qualitative data were grouped based on the indicators. In addition, quantitative data has analyzed by Anggoro Formula. Then the researcher interpreted the data to get the result of this research. The research shows that Silent Card Shuffle Strategy is quite good. It can improve the students ‘English descriptive writing skill. This is evidenced by the score of students’ writing test. It increases from the pretest, cycle I and cycle II. The increasing can be seen from of students ‘mean score on pretest, cycle I and II. The students mean ‘score are 50, 5 on pretest, 67, 7 on cycle I and 83, 8 on cycle 2. Thus, the application of Silent Card Shuffle Strategy can increase the students’ descriptive writing skill.
An Analysis of Teacher’s Strategies in Teaching Reading Skill at Junior High School Kosassy, Siti Annisa; Suparmi, S; Sari, Rosi Kumala
Journal of Research and Investigation in Education Volume 2, No. 2, August 2024
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/residu.v2i2.179

Abstract

The purpose of this study was to describe the teacher's strategy in teaching English reading skills at a Junior High School, namely State Junior High School (SMP N) 5 Padang. Reading skills are needed by students in conveying their goals in order to make them fluent in reading English. In achieving this lesson goal, teachers need good and interesting strategies to make it easier for students to understand the material. This study was conducted using descriptive qualitative research. Descriptive qualitative research is to describe the teacher's experience in teaching English reading skills at SMP N 5 Padang. For participants involved 2 English teachers at SMP N 5 Padang. This study used two instruments, namely observation and interviews. The results of the study showed that teachers used 6 strategies in teaching English reading skills, namely predicting, making connections, summarizing, asking, visualizing. The results obtained in this study are making connections and summarizing techniques are the strategies most widely used by teachers so that they can improve students' learning abilities.
The Effect of Using Flipbook and Kahoot in Increasing Students’ Reading Ability at the Second Grade of SMPN 33 Padang Andreas, Mentari; Sari, Rosi Kumala; Suparmi; Dania, Rahma
Literasi Nusantara Vol. 4 No. 3 (2024): Literasi Nusantara: July-October 2024
Publisher : Yayasan Citra Dharma Cindekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56480/jln.v4i3.1072

Abstract

This study aims to address students' reading skill problems, such as lack of enthusiasm and interest in learning English reading, poor reading comprehension, and failure to achieve learning objectives and minimum literacy standards (KKM). To overcome these problems, this study used Kahoot and Flipbook as an intervention. This research was conducted at SMP N 33 Padang using one class as a sample selected through purposive sampling, namely class 8.7 with 32 students. The method used was pre-experimental with a single group design given a pretest and posttest. The pretest results showed that the average score of the experimental class was only 53.12, while after using Flipbook and Kahoot, the posttest results increased to 77.65. Data analysis using the t-test shows that the t-count value (14.737) is greater than the t-table (1.696), which means there is a significant difference between the pre-test and post-test scores of students' reading skills. This finding is supported by several previous studies which also show the effectiveness of using Flipbook and Kahoot in increasing students' interest, motivation, engagement, and comprehension in reading learning. Thus, it can be concluded that the use of Flipbook and Kahoot has a significant effect in improving the reading skills of second grade students of SMPN 33 Padang.
Students’ Learning Behavior in Writing Descriptive Texts by Using Silent Card Shuffle Strategy Sari, Rosi Kumala; Rasmita, Rasmita
Lectura : Jurnal Pendidikan Vol. 16 No. 1 (2025): Lectura: Jurnal Pendidikan
Publisher : Fakultas Keguruan dan Ilmu Pendidikan (FKIP), Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/lectura.v16i1.25385

Abstract

This research seeks to illustrate the learning behaviors of students as they compose English descriptive texts regarding local tourist attractions by utilizing the Silent Card Shuffle Strategy. The students’ skill in writing English descriptive text in English is important for Management students in designing the English tourism object brochure. Unfortunately, most of them have low motivation; inactive in English learning process. Therefore, Silent Card Shuffle Strategy is chosen by the lecturer to motivate and change the students’ learning behavior in writing English descriptive texts. The method used this research was descriptive qualitative research. The subject was 42 students on the Class 10th on semester 3 from Management Class of UPI YPTK Padang. The instruments used were observation, questionnaire, and interview. In analyzing the data, the researcher was grouped the data based on the indicator. Then, the researcher did interpreting to get the result. The researcher found that there was changing of the students’ learning behavior in writing English descriptive text because of implementation of Silent Card Shuffle Strategy. It was affected to the three aspects of the students’ behaviors; cognitive, affective and psychomotor. The researcher found this Strategy could improve students’ motivation, knowledge. They were active involved in the class discussion, focused in learning writing, active to ask questions between students in group or class discussion. Then the researcher looked the student were fun, confidence, and enthusiast and had responsibility to complete the assignment in writing descriptive text.
IMPLEMENTASI PERMAINAN JUMBLE WORDS UNTUK MENINGKATKAN KOSA KATA BAHASA INGGRIS SISWA SEKOLAH DASAR Rasmita Rasmita; Desi Andriani; Rosi Kumala Sari
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 4 No. 2 (2024): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2024
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v4i2.3925

Abstract

Pengabdian Kepada Masyarakat (PKM) adalah salah satu bentuk Tridharma Perguruan Tinggi. PKM ini bersifat sosialisasi dan edukasi di salah satu Sekolah Dasar Negeri di Kota Padang, SDN 02 Lubuk Buaya Kota Padang yang berlokasi di Lubuk Buaya Kecamatan Koto Tangah Kota Padang. Kegiatan ini diusulkan untuk mengedukasikan dan meningkatkan kosakata Bahasa inggris siswa. Dalam kegiatan ini, fokus pada sosialisasi dan edukasi untuk memperkaya kosakata bahasa Inggris siswa sekolah dasar,karena kebanyakan siswa berasumsi bahwa bahasa inggris adalah pelajaran yang sulit. Sehingga mereka mempunyai kemampuan dan jumlah kosakata Bahasa inggris yang sedikit. Dengan sedikitnya kosakata yang mereka miliki membuat mereka susah menguasai semua keahlian Bahasa inggris. Seperti keahlian atau kemampuan dalam berbicara, mendengarkan, membaca dan menulis dalam Bahasa inggris.Oleh karena itu, kegiatan pengabdian ini dirancang untuk membantu siswa sekolah dasar memahami bahwa bahasa Inggris tidaklah sesulit yang mereka bayangkan. Melalui pendekatan interaktif dan menyenangkan, sehingga memberikan dampak positif terhadap persepsi dan kemampuan bahasa Inggris siswa. Upaya ini diharapkan tidak hanya dapat meningkatkan jumlah kosakata mereka, tetapi juga membangun kepercayaan diri dalam menggunakan bahasa Inggris sehari-hari. Dengan demikian, siswa di SDN 02 Lubuk Buaya dapat lebih siap menghadapi tantangan dalam belajar bahasa Inggris dan mengembangkan keterampilan bahasa mereka secara lebih baik.
Layanan Penguasaan Konten Membuat Telur Asin sebagai Keterampilan Kerja di Panti Sosial Bina Grahita Harapan Ibu Padang Ariani, Fitria; Putri, Nur Syahadani; Sari, Rosi Kumala
Journal Of Human And Education (JAHE) Vol. 3 No. 4 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i4.319

Abstract

Tuntutan kehidupan akan selalu membarengi perjalanan hidup seseorang. Tidak terkecuali penyandang tuna grahita. Mereka harus memiliki keterampilan vocasional agar memiliki kesiapan kerja sehingga mampu secara mandiri menghidupi diri sendiri dan keluargannya kelak. Melalui Kegiatan PKM ini, tuna grahita di Panti Social Bina Grahita Harapan Ibu Padang diberikan layanan penguasaan konten, berupa pembuatan telur asin. Konten ini dipilih untuk menyesuaikan dengan kemampuan umum penyandang tuna grahita yang secara intelegensi mereka dibawah rata-rata. Adapun tujuan pelakasanaan PKM ini adalah untuk membekali peyandang tuna grahita keterampilan untuk bekerja dan berdaya dalam masyarakat. Pelaksanaan kegiatan ini bersifat praktek dengan melibatkan langsung penyandang tuna grahita, sehingga mereka bisa mempelajari, mengingat dan mempraktekkan tahapan -tahapan pembuatan telur asin. Untuk itu . penulis akan mengadakan pengabdian masyarakat sebagai salah salah satu bentuk Tridharma Perguruan dengan tema Layanan Penguasaan Konten Membuat Telur Asin sebagai Keterampilan Kerja di Panti Sosial Bina Grahita Harapan Ibu Padang. Kata Kunci: Penguasaan konten, Tuna Grahita, Panti Sosial