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All Journal Jurnal Mirai Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Berdikari: Jurnal Pengabdian Masyarakat Indonesia eCo-Buss Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi Accounting Research Unit (ARU JOURNAL) Jurnal Cakrawala Informasi (JCI) Populer: Jurnal Penelitian Mahasiswa Profit: Jurnal Manajemen, Bisnis dan Akuntansi Golden Ratio of Data in Summary Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Ilmiah Multidisiplin Indonesia Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Advances: Jurnal Ekonomi & Bisnis Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Economics and Digital Business Journal Jurnal Publikasi Ekonomi dan Akuntansi Oikonomia : Journal of Management Economics and Accounting
Deri Apriadi
Universitas Kebangsaan Republik Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Strategi Pemasaran Untuk Meningkatkan Penjualan Umkm Tutut Pak Kumis Di Kabupaten Cianjur Rachima Az Zahra; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4245

Abstract

This study aims to observe marketing strategies to increase sales in Micro, Small, and Medium Enterprises of Cianjur Regency in Tutut Pak Kumis MSMEs. This research method uses qualitative data analysis techniques as a process of searching and organizing data, such as interviews, field notes and other materials during the research period (data collection), after data collection using the core interview records and standards developed. The results of the research were obtained that Tutut Pak Kumis MSMEs still have not expanded their marketing strategy using online media and only carry out business activities at home, sales to local residents as well as CarFreeDay and consumers who are regular customers. However, MSMEs plan to use social media in the future to use social media to reach a wider range of marketing.
Analisis Pengaruh Citra Merek Dan Kepercayaan Merek Terhadap Loyalitas Merek Pada Brand Lokal Eiger Di Kabupaten Cianjur Rachma, Adinda Meisya; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4265

Abstract

A study reveals the relationship between brand image and brand trust with brand loyalty for local brand Eiger products distributed in Cianjur Regency. The increasing nature tourism activities in the Cianjur area have driven higher demand for outdoor equipment, in line with the rapid development of the outdoor fashion industry in the country. Facing tight competition from various domestic and foreign brands, efforts to maintain consumer loyalty are key to success through the formation of a strong brand image and brand trust. Quantitative methods were chosen for data collection, with questionnaires as the main material distributed to Eiger user respondents in the Cianjur area. Statistical testing was applied to the collected data to measure the influence of brand image and brand trust indicators on brand loyalty dimensions. The results of the analysis proved a significant positive influence of both factors. The characteristics of consumers who view the image and trust in Eiger positively display a high level of loyalty, reflected in repeat purchasing patterns, willingness to recommend, and commitment to the brand. These findings highlight the urgency for companies to design strategies to strengthen brand image and brand trust as the main goal. The benefits obtained are in the form of maintaining customer loyalty amidst the increasingly competitive outdoor fashion industry. The problem of inter-brand competition can be addressed through the implementation of appropriate strategies, based on the findings of this study.
Pengaruh Beban Kerja Dan Stres Kerja Terhadap Produktivitas Karyawan Hotel Sangga Buana Alam, Fajar Nur; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4266

Abstract

This study discusses how workload and work stress can affect employee productivity levels at Hotel Sangga Buana. The busy hotel industry requires employees to continue working optimally amidst high pressure. This study uses a quantitative approach with observation and survey methods by distributing questionnaires to 48 respondents. Data were analyzed using multiple linear regression. The results show that workload has a negative but insignificant effect on productivity, while work stress has a positive and significant effect. The percentage of influence of both variables on productivity is 12.8%. This finding indicates the need for proper management of workload and work stress so that employees remain productive.
Pengaruh Gaya Kepemimpinan Dan Kompensasi Terhadap Turnover Intention Pada Hotel Sangga Buana Wiludu, Bertha Mei; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4267

Abstract

This study was conducted to evaluate the impact of leadership style and compensation on the tendency of employees to leave the job (turnover intention) in the work environment of Sangga Buana Hotel, located in Cipanas. This study uses a quantitative method with data collection through distributing questionnaires to the entire population of permanent employees, totalling 47 people. Data analysis was carried out using multiple linear regression techniques. The results of data processing show that the leadership style variable has a significant influence on employees' desire to leave the company, while the compensation variable does not show a significant influence. Together, the two factors were able to explain 44.1% of the variation that occurred in the turnover intention variable. This finding confirms that the role of effective and supportive leaders is key in reducing employee turnover intention in the hospitality sector.
Pengaruh Profitabilitas Dan Solvabilitas Terhadap Nilai Perusahaan PT Bank Rakyat Indonesia Widia Rahmi Iskandar; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4268

Abstract

This study aims to analyze the effect of profitability and solvency on firm value at PT Bank Rakyat Indonesia (Persero) Tbk during the 2015–2024 period. Profitability is measured by Return on Assets (ROA) and Return on Equity (ROE), while solvency is measured by the Debt to Equity Ratio (DER). Firm value is proxied by Price to Book Value (PBV). The analytical method used is multiple linear regression with secondary quantitative data obtained from BRI’s annual financial reports. The results indicate that, partially, ROA and ROE have a positive and significant effect on firm value, whereas DER has a negative but non-significant effect. Simultaneously, profitability and solvency both have a significant impact on firm value. These findings suggest that an increase in profitability is the primary factor in enhancing firm value, while solvency must be managed carefully so as not to diminish investors’ perceptions of the company’s financial risk.
Pengaruh Pelatihan dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Kasus pada SD Negeri 038 Kiaracondong, Bandung). Suryawan, Qanita Azahra; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4283

Abstract

The research here aims to find out how the influence of training variables (X1) and work discipline (X2) on employee performance (Y) at SD Negeri 038 Kiaracondong, Bandung using a quantitative approach. A total of 30 respondents were used as samples for this study, where the data collection process was carried out by distributing questionnaires to the population at SD Negeri 038 Kiaracondong. Data were analyzed using the SPSS version 25 analysis program. The test results showed that (1) Training variables have an impact on employee performance, the t-count value was 1.732> t-table 1.697 and Sig 0.001 <0.05. The results of the multiple linear regression analysis showed results on the increase that an increase in training of 0.181, then it will increase employee performance by 0.181 constantly. (2) The work discipline variable is proven to have a positive impact on employee performance variables, with a t-count value of 2.106 > t-table 1.697 and Sig 0.004 < 0.05. The results of multiple linear regression analysis reveal that an increase in work discipline of 0.321 will increase employee performance by 0.321 constantly. (3) Together, training and work discipline have a significant impact on employee performance, with an F-count value of 2.245 < F-table 4.20 and obtaining a Sig value of 0.000 < 0.05. (4) The results of the R² determination coefficient test show that X1 and X2 have an effect of 14.3% on Y.
Pengaruh Kompetensi Digital dan Motivasi Kerja terhadap Kinerja Karyawan SMPN 29 Bandung Kamilia Aulia Nurnabilah; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4292

Abstract

The digitalization era in the field of education requires educators and educational staff to possess competent digital capabilities and strong work motivation in achieving maximum work performance. This study was designed to analyze these factors on employee performance at SMPN 29 Bandung. The research methodology employed a quantitative correlational approach with survey techniques, involving the entire population of 59 participants through a total sampling approach. The data analysis process was conducted using SPSS version 25 software. The results showed that digital capabilities and work motivation had a significant impact on employee performance with a result of 52.2% (R² = 0.522). Individually, work motivation demonstrated a significant impact (t = 7.761; p = 0.000), while digital capabilities also showed a statistically significant influence (t = 1.980; p = 0.043). The findings of this study underscore the significance of combining psychological dimensions and technological expertise in supporting performance in the education sector, contributing to the development of human resource management theory, and presenting practical implications in formulating employee performance improvement strategies that are digitally and motivationally based. Therefore, performance improvement cannot rely solely on technological capabilities, but must be accompanied by strengthening internal employee motivation through adaptive and sustainable managerial strategies.
Strategi Penerapan Pemasaran Digital Marketing Untuk Meningkatkan Laba (Studi Kasus Pada UMKM Warung Tante Syera) Fittri, Marselly Juanti; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4323

Abstract

. In the face of shifting market dynamics and digital inclined consumer behavior, digital transformation has become a vital necessity for MSMEs. Warung Tante Syera, a small scale grocery business, encounters challenges in leveraging digital platforms for marketing activities. This study aims to develop a tailored digital marketing strategy that encances business profitability. Utilizing a qualitative reserch approach via WhatsApp Business and Shopee along with the marketing mix ($p) and SWOT analysis, led to broadr market reach and more effective customer engagement. Technical assistance and digital training further acclereted technology adoption. The research condludes that context-based digital strategis are key to improving MSME competitiveness anda sustainability. It offers valuable theoretical insights and pratical guidelines for applying costeffectivr, scalable digital marketing strategies in microbusiness contexts. Future research should explore broader MSME samples and incorporate quantitative analysis for greater generalization.
Strategi Pengembangan Daya Saing UMKM Soto Cak Udin Dalam Menghadapi Persaingan Pasar Permata, Friska Gania; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4324

Abstract

Micro, Small, and Medium-Sized Businesses (MSMEs) are vital to Indonesia's economy, especially when it comes to boosting local economic structure and creating jobs. MSMEs must create flexible strategies in order to endure and preserve long-term competitiveness in the face of fiercer market competition. The purpose of this study is to determine and evaluate the competitive development tactics used by Soto Cak Udin, a traditional culinary MSME in Bandung City. By gathering information through document analyses, participatory observation, and in-depth interviews, this study uses a descriptive qualitative methodology. According to the research findings, Soto Cak Udin uses a number of competitive development strategies, such as preserving a consistent product taste, offering prompt, friendly service, promoting using straightforward digital platforms like Google Maps and WhatsApp, keeping the workplace comfortable and clean, and encouraging goodwill between the owner and staff. The owner also maintains a straightforward yet orderly approach to financial administration, which contributes to the long-term viability of the company. These results support the idea that improving MSME competitiveness, particularly in the traditional culinary industry, requires strong internal management, digital adaption, service quality, and product differentiation. It is anticipated that other MSME actors would use this research as a guide when developing pertinent and contextual business strategies in the face of fierce market rivalry.
Pengaruh Return On Asset (ROA) Terhadap Profitabilitas PT ANEKA TAMBANG Tbk (ANTAM) Berdasarkan Laporan Keuangan Periode 2020-2024 Wulandari, Erin Sinarsih; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4325

Abstract

Financial report is a report that shows the current financial condition of a company or within a certain period of time. This study focuses on PT Aneka Tambang Tbk (ANTAM), one of the leading companies in the Indonesian mining sector. The purpose of this study is to see the effect of Return On Asset (ROA) on the Profitability of PT Aneka Tambang (ANTAM) based on financial reports from 2020 to 2024. This study uses the Descriptive Statistics method, with the population studied being the financial reports of PT Aneka Tambang (ANTAM) from 2020 to 2024. The data collection technique for this study uses the Pearson Correlation Test Results and Simple Linear Regression Tests. The results of this study indicate that Return On Asset (ROA) plays an important role in how much the company manages assets to generate profits in the period 2022 to 2024 even though financial performance varies. However, the analysis shows that the relationship between total assets and ROA is not statistically significant. This confirms that to increase profitability, companies must concentrate on effective and efficient management strategies in the use of assets and consider other elements that can affect financial performance, such as market conditions and good financial management.
Co-Authors Adeliana Putri, Adhinda Aghniya Agustina Agil, Mohammad Septo Agung Agustrianto Alam, Fajar Nur Alpa Alipia Rahmawanti Alrifni, Seftia Artino, Adi Asatibi, Ilham Sam Ayub Asri Sundari Azahra, Hanifa Bintang Nugroho Dadar Supriatna Danis Supriadi Dede Iklina Dessy Adelin Dio farhan Eko Budi Lestari Elihu, Elihu Elsa, Elsa Elfitri Alzahra Eva Yuniarti Utami Evi Karyani Fani Khaliatul Komar Firman Hasandi Febriansyah Fithriani, Merry Fittri, Marselly Juanti Fuji Rahayu Fitri Giana, Hasna Granit Agustina Gunawan Gunawan Gunawan Herdiana, Ardi Husaini, Abdil Indrianti Indrianti intan, Intan Merlina Rahayu Irma Handayani Irwansyah, Rudy Jentot Tugiyono Kamilia Aulia Nurnabilah Kania Laelawati Kurniawan, Mochamad Andreas Kuswara, Galuh KUSWARA, GALUH BOGA La Ode Marihi Laela Lanjarsih Lestari, Eko Budi Lucky P, Muhammad Luthviyah Ismayati M. Nuryaman Made Susilawati Manan, Hafidz Abdul Masrikin Djou Massa Mega Zhafarina Purwono Meisya Ayu Novianti Merry Fithriani Miftah Faiz Ali Ramdhani Mila Amelia Octaviani Minarti, Mini Mita Mita Modjo, Alvin Anugrah Pratama Moh Adistian Muhammad Faiz Syauqy Muhammad Lucky P Muhammmad Rizqi Hartono Muharam, Idam Nurcahya Muttaqin, Arya Abdul Jabbar Nabila Khoirunnisa Nadiya Yunan Nafhan, Nafisah Nita Apriliani Nugroho, Bintang Nugroho., Bintang Nur Fitriyani Nuraida, Widy Nurbaniah, Risa Siti Nurrahima Abdullah Pambudi, Pandu Dwi Luhur Permana, Devani Aprilia Permata, Friska Gania Primadonna Ratna Mutumanikam Putri, Defina Fitriana Putri, Dewi Yolanda R. Dewi Pertiwi Rachima Az Zahra Rachma, Adinda Meisya Rachma, Rachma Azhari Rahmat Hidayat Rahmat, Denden Rahmawanti, Alpa Alipia Retnawati Siregar Riski Nurindriani Riva Nur Natasya Rival, Muhammad Riztrya Novedliani Sadikin, Muhamad Bahrul Safitri, Ai Mira Salsa Dwi Putri Salsabila, Salsabila Salwa Fatimah Azahra Sandi Sandi Sandi, Muhammad Selly Nurcahyati Septiana, Muhamad Harvi Siska Ayudia Sopyan, Fadillah Maulana Sulaeman, Muhamad Buldan Sundari, Asri Suryawan, Qanita Azahra Susilo, Artika Pebrianti Sutisna, Adang Syah, Seni Nuraenun Tarmansyah Tarmansyah Utami, Eva Yuniarti Wanda Laksniyunita Wendy Wendy Wendy Widia Rahmi Iskandar Wiludu, Bertha Mei Wulandari, Erin Sinarsih Yulianah Yulianah Yulianah Yulianah Yulianah Zahro, Yulianti Siti