Article Per Year (5 Year)
p-Index From 2021 - 2026
8.831
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management Berdikari: Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi Jurnal Cakrawala Informasi (JCI) Populer: Jurnal Penelitian Mahasiswa Profit: Jurnal Manajemen, Bisnis dan Akuntansi Golden Ratio of Data in Summary Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Ilmiah Multidisiplin Indonesia Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Economics and Digital Business Journal Jurnal Publikasi Ekonomi dan Akuntansi Oikonomia : Journal of Management Economics and Accounting
Deri Apriadi
Universitas Kebangsaan Republik Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

Published : 75 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 75 Documents
Search

 4   5   6   7   8 
Pengaruh Financial Knowledge dan Financial Attitude Terhadap Financial Behavior Pada Coffee Shop di Kecamatan Coblong Rahmat, Denden; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.5101

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh financial knowledge dan financial attitude terhadap financial behavior pada pemilik coffee shop di Kecamatan Coblong, Kota Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang dibagikan kepada 32 responden pemilik coffee shop. Hasil uji validitas dan reliabilitas menunjukkan bahwa seluruh instrumen penelitian valid dan reliabel. Analisis regresi berganda mengungkapkan bahwa baik financial knowledge maupun financial attitude berpengaruh signifikan terhadap financial behavior, dengan nilai signifikansi di bawah 0,05. Di antara kedua variabel, financial attitude memiliki pengaruh paling dominan terhadap financial behavior. Temuan ini menegaskan pentingnya peningkatan pengetahuan dan sikap keuangan untuk membangun perilaku keuangan yang baik di kalangan pelaku usaha coffee shop. Hasil penelitian ini memberikan implikasi bahwa penguatan financial attitude dan financial knowledge sangat penting untuk mendukung keberlanjutan dan daya saing bisnis coffee shop di tengah persaingan yang ketat.
Analisis Usaha Dan Inovasi Produk Pada UMKM Ayam Geprek Bakar Studi Kasus Cabang Binong Jati Permana, Devani Aprilia; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5281

Abstract

Ayam Geprek Bakar is a family-run culinary MSME operating in Bandung since 2020. It introduces innovation in its food processing by using a torch-burning technique for grilled smashed chicken and serving it with citrus leaf sambal, which has successfully attracted local consumers despite relying solely on word-of-mouth marketing. This study aims to analyze the product innovation strategies and marketing challenges faced by the business. A qualitative case study approach was employed, involving in-depth interviews with the business owner. The findings indicate that the uniqueness of the product serves as a key competitive advantage. However, limited digital marketing knowledge presents a challenge in expanding market reach. It is recommended that the MSME begin utilizing digital platforms to improve visibility and competitiveness in a broader market.
Analisis Pengaruh Manajemen Risiko Keuangan Pada UMKM Story Ceta Kabupaten Cianjur Terhadap Daya Saing Usaha Salsa Dwi Putri; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4214

Abstract

This study analyzes the effect of financial risk management on the competitiveness of MSME Story Ceta in Cianjur Regency, which is engaged in plant-based food with the main products of birthday cakes, dessert boxes, baked sponge cakes, and vegetable flour. Using a qualitative method with a case study approach, data was collected through interviews, observations, and literature studies. The results show that financial risk management, such as adaptive cash flow management, consistent financial recording, supplier diversification, and utilization of social capital, significantly improves the financial stability and competitiveness of MSMEs. Financial literacy is an important supporting factor in the effectiveness of risk management. However, MSMEs face constraints in the form of limited access to formal financing and low financial literacy. This study makes theoretical and practical contributions by emphasizing the importance of integrating financial risk management and financial literacy to improve the competitiveness of MSMEs. The practical implications can be used to develop training programs and policies to support MSMEs at the local level.
Pengaruh Digital Marketing Dan Digital Payment Terhadap Minat Beli Konsumen Janji Jiwa Arif Rahman Cianjur Nuraida, Widy; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4228

Abstract

The purpose of this research is to study how the use of online promotion strategies through Instagram impacts customer interest in the Janji Jiwa Arif Rahman Cianjur outlet. This research was conducted through a quantitative approach, and data was collected through questionnaires that can be accessed online. The number of respondents in this study were forty people who had purchased the coffee shop's products. The data obtained was then analyzed through multiple linear regression analysis and hypothesis testing using the F test and t test. The results showed that the Digital Marketing variable had the greatest influence on customer interest in the outlet. These variables affect customer interest both overall and partially. Therefore, companies need to maximize the use of Digital Marketing by providing details about promos, discounts and other innovations by following trends, working with influencers or endorsements, and consistently creating creative content to reach a larger audience.
Strategi Pemasaran Untuk Meningkatkan Penjualan Umkm Tutut Pak Kumis Di Kabupaten Cianjur Rachima Az Zahra; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4245

Abstract

This study aims to observe marketing strategies to increase sales in Micro, Small, and Medium Enterprises of Cianjur Regency in Tutut Pak Kumis MSMEs. This research method uses qualitative data analysis techniques as a process of searching and organizing data, such as interviews, field notes and other materials during the research period (data collection), after data collection using the core interview records and standards developed. The results of the research were obtained that Tutut Pak Kumis MSMEs still have not expanded their marketing strategy using online media and only carry out business activities at home, sales to local residents as well as CarFreeDay and consumers who are regular customers. However, MSMEs plan to use social media in the future to use social media to reach a wider range of marketing.
Analisis Pengaruh Citra Merek Dan Kepercayaan Merek Terhadap Loyalitas Merek Pada Brand Lokal Eiger Di Kabupaten Cianjur Rachma, Adinda Meisya; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4265

Abstract

A study reveals the relationship between brand image and brand trust with brand loyalty for local brand Eiger products distributed in Cianjur Regency. The increasing nature tourism activities in the Cianjur area have driven higher demand for outdoor equipment, in line with the rapid development of the outdoor fashion industry in the country. Facing tight competition from various domestic and foreign brands, efforts to maintain consumer loyalty are key to success through the formation of a strong brand image and brand trust. Quantitative methods were chosen for data collection, with questionnaires as the main material distributed to Eiger user respondents in the Cianjur area. Statistical testing was applied to the collected data to measure the influence of brand image and brand trust indicators on brand loyalty dimensions. The results of the analysis proved a significant positive influence of both factors. The characteristics of consumers who view the image and trust in Eiger positively display a high level of loyalty, reflected in repeat purchasing patterns, willingness to recommend, and commitment to the brand. These findings highlight the urgency for companies to design strategies to strengthen brand image and brand trust as the main goal. The benefits obtained are in the form of maintaining customer loyalty amidst the increasingly competitive outdoor fashion industry. The problem of inter-brand competition can be addressed through the implementation of appropriate strategies, based on the findings of this study.
Pengaruh Beban Kerja Dan Stres Kerja Terhadap Produktivitas Karyawan Hotel Sangga Buana Alam, Fajar Nur; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4266

Abstract

This study discusses how workload and work stress can affect employee productivity levels at Hotel Sangga Buana. The busy hotel industry requires employees to continue working optimally amidst high pressure. This study uses a quantitative approach with observation and survey methods by distributing questionnaires to 48 respondents. Data were analyzed using multiple linear regression. The results show that workload has a negative but insignificant effect on productivity, while work stress has a positive and significant effect. The percentage of influence of both variables on productivity is 12.8%. This finding indicates the need for proper management of workload and work stress so that employees remain productive.
Pengaruh Gaya Kepemimpinan Dan Kompensasi Terhadap Turnover Intention Pada Hotel Sangga Buana Wiludu, Bertha Mei; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4267

Abstract

This study was conducted to evaluate the impact of leadership style and compensation on the tendency of employees to leave the job (turnover intention) in the work environment of Sangga Buana Hotel, located in Cipanas. This study uses a quantitative method with data collection through distributing questionnaires to the entire population of permanent employees, totalling 47 people. Data analysis was carried out using multiple linear regression techniques. The results of data processing show that the leadership style variable has a significant influence on employees' desire to leave the company, while the compensation variable does not show a significant influence. Together, the two factors were able to explain 44.1% of the variation that occurred in the turnover intention variable. This finding confirms that the role of effective and supportive leaders is key in reducing employee turnover intention in the hospitality sector.
Pengaruh Profitabilitas Dan Solvabilitas Terhadap Nilai Perusahaan PT Bank Rakyat Indonesia Widia Rahmi Iskandar; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4268

Abstract

This study aims to analyze the effect of profitability and solvency on firm value at PT Bank Rakyat Indonesia (Persero) Tbk during the 2015–2024 period. Profitability is measured by Return on Assets (ROA) and Return on Equity (ROE), while solvency is measured by the Debt to Equity Ratio (DER). Firm value is proxied by Price to Book Value (PBV). The analytical method used is multiple linear regression with secondary quantitative data obtained from BRI’s annual financial reports. The results indicate that, partially, ROA and ROE have a positive and significant effect on firm value, whereas DER has a negative but non-significant effect. Simultaneously, profitability and solvency both have a significant impact on firm value. These findings suggest that an increase in profitability is the primary factor in enhancing firm value, while solvency must be managed carefully so as not to diminish investors’ perceptions of the company’s financial risk.
Pengaruh Pelatihan dan Disiplin Kerja Terhadap Kinerja Karyawan (Studi Kasus pada SD Negeri 038 Kiaracondong, Bandung). Suryawan, Qanita Azahra; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4283

Abstract

The research here aims to find out how the influence of training variables (X1) and work discipline (X2) on employee performance (Y) at SD Negeri 038 Kiaracondong, Bandung using a quantitative approach. A total of 30 respondents were used as samples for this study, where the data collection process was carried out by distributing questionnaires to the population at SD Negeri 038 Kiaracondong. Data were analyzed using the SPSS version 25 analysis program. The test results showed that (1) Training variables have an impact on employee performance, the t-count value was 1.732> t-table 1.697 and Sig 0.001 <0.05. The results of the multiple linear regression analysis showed results on the increase that an increase in training of 0.181, then it will increase employee performance by 0.181 constantly. (2) The work discipline variable is proven to have a positive impact on employee performance variables, with a t-count value of 2.106 > t-table 1.697 and Sig 0.004 < 0.05. The results of multiple linear regression analysis reveal that an increase in work discipline of 0.321 will increase employee performance by 0.321 constantly. (3) Together, training and work discipline have a significant impact on employee performance, with an F-count value of 2.245 < F-table 4.20 and obtaining a Sig value of 0.000 < 0.05. (4) The results of the R² determination coefficient test show that X1 and X2 have an effect of 14.3% on Y.
Co-Authors Adang Sutisna Adeliana Putri, Adhinda Aghniya Agustina Agil, Mohammad Septo Agung Agustrianto Alam, Fajar Nur Alpa Alipia Rahmawanti Alrifni, Seftia Artino, Adi Asatibi, Ilham Sam Ayub Asri Sundari Azahra, Hanifa Bintang Nugroho Dadar Supriatna Danis Supriadi Dessy Adelin Dio farhan Eko Budi Lestari Elihu, Elihu Elsa, Elsa Elfitri Alzahra Eva Yuniarti Utami Fani Khaliatul Komar Firman Hasandi Febriansyah Fithriani, Merry Fittri, Marselly Juanti Fuji Rahayu Fitri Giana, Hasna Granit Agustina Gunawan Herdiana, Ardi Husaini, Abdil Iklina, Dede Indrianti Indrianti intan, Intan Merlina Rahayu Irma Handayani Jentot Tugiyono Kamilia Aulia Nurnabilah Kania Laelawati Kuswara, Galuh KUSWARA, GALUH BOGA La Ode Marihi Laela Lanjarsih Laelawati, Kania Lestari, Eko Budi Lucky P, Muhammad Made Susilawati Masrikin Djou Massa Meisya Ayu Novianti Merry Fithriani Miftah Faiz Ali Ramdhani Mila Amelia Octaviani Modjo, Alvin Anugrah Pratama Muhammad Lucky P Muhammmad Rizqi Hartono Muharam, Idam Nurcahya Muttaqin, Arya Abdul Jabbar Nabila Khoirunnisa Nadiya Yunan Nafhan, Nafisah Nita Apriliani Nugroho, Bintang Nugroho., Bintang Nur Fitriyani Nuraida, Widy Nurbaniah, Risa Siti Nurcahyati, Selly Nurrahima Abdullah Pambudi, Pandu Dwi Luhur Permana, Devani Aprilia Permata, Friska Gania Pertiwi, R. Dewi Primadonna Ratna Mutumanikam Purwono, Mega Zhafarina Putri, Defina Fitriana Putri, Dewi Yolanda Rachima Az Zahra Rachma, Adinda Meisya Rachma, Rachma Azhari Rahmat Hidayat Rahmat, Denden Rahmawanti, Alpa Alipia Retnawati Siregar Riztrya Novedliani Rohiman, Rohiman Rudy Irwansyah Sadikin, Muhamad Bahrul Safitri, Ai Mira Salsa Dwi Putri Salwa Fatimah Azahra Sandi, Muhammad Septiana, Muhamad Harvi Siska Ayudia Sopyan, Fadillah Maulana Sulaeman, Muhamad Buldan Sundari, Asri Suryawan, Qanita Azahra Susilo, Artika Pebrianti Syah, Seni Nuraenun Tarmansyah Tarmansyah Utami, Eva Yuniarti Wanda Laksniyunita Wendy Wendy Wendy Widia Rahmi Iskandar Wiludu, Bertha Mei Wulandari, Erin Sinarsih Yulianah Yulianah Yulianah