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All Journal Jurnal Mirai Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Berdikari: Jurnal Pengabdian Masyarakat Indonesia eCo-Buss Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi Accounting Research Unit (ARU JOURNAL) Jurnal Cakrawala Informasi (JCI) Populer: Jurnal Penelitian Mahasiswa Profit: Jurnal Manajemen, Bisnis dan Akuntansi Golden Ratio of Data in Summary Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Ilmiah Multidisiplin Indonesia Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Advances: Jurnal Ekonomi & Bisnis Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Economics and Digital Business Journal Jurnal Publikasi Ekonomi dan Akuntansi Oikonomia : Journal of Management Economics and Accounting
Deri Apriadi
Universitas Kebangsaan Republik Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja Terhadap Kinerja Karyawan Home Industry Ice Cream El Fariz Dede Iklina; Deri Apriadi
Populer: Jurnal Penelitian Mahasiswa Vol. 4 No. 2 (2025): Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v4i2.3634

Abstract

This study aims to analyze the influence of leadership style and work environment on employee performance at Home Industry Ice Cream El Fariz. The background of this research highlights the importance of adaptive human resource management in small business environments, where interpersonal relationships and informal organizational structures significantly impact work effectiveness. The research employed a quantitative approach using a survey method, in which data were collected through questionnaires from 30 employees as respondents. Multiple linear regression analysis was used to examine both partial and simultaneous effects of the independent variables on employee performance. The findings indicate that neither leadership style nor work environment has a statistically significant effect on employee performance, as both variables showed p-values greater than 0.05. Simultaneously, the model was also found to be insignificant, with the F-statistic falling below the critical value. The coefficient of determination (R²) was 0.199, suggesting that only 19.9% of the variation in employee performance could be explained by the model, while the remaining 80.1% is influenced by other factors outside the study. These results imply that in the context of a home industry, informal factors such as intrinsic motivation, social bonds, and organizational culture play a more dominant role in shaping employee performance than the formal variables examined. This research provides practical insights for small business owners to adopt more contextual and relationship-based managerial approaches in enhancing workforce productivity.
Pengaruh Disiplin Kerja dan Budaya Organisasi Terhadap Kepuasan Kerja di Hotel Sangga Buana Muhammad Faiz Syauqy; Deri Apriadi
Populer: Jurnal Penelitian Mahasiswa Vol. 4 No. 2 (2025): Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v4i2.3768

Abstract

This study aims to analyze the influence of work discipline and organizational culture on employee job satisfaction at Hotel Sangga Buana. Job satisfaction is a crucial factor in improving performance, productivity, and employee loyalty in the hospitality industry, which demands professionalism and excellent service. The research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 30 employees from operational and administrative departments. The data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results reveal that both work discipline and organizational culture have a positive and significant effect on job satisfaction, both partially and simultaneously. Work discipline was found to be the most dominant variable influencing job satisfaction, as high discipline fosters order and accountability in the workplace. Meanwhile, a positive organizational culture contributes to a harmonious work environment and enhances employee motivation. These findings emphasize the importance of implementing strong discipline and cultivating a supportive organizational culture to improve job satisfaction and overall employee performance in the hospitality sector.
Pengaruh Gaya Kepemimpinan dan Motivasi terhadap Produktivitas Anggota Organisasi Mahasiswa Satria Muda Indonesia Sandi Sandi; Deri Apriadi
Populer: Jurnal Penelitian Mahasiswa Vol. 4 No. 2 (2025): Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v4i2.3769

Abstract

This study aims to analyze the influence of leadership style and motivation on the productivity of members of the Student Activity Unit (UKM) Satria Muda Indonesia at the National University of the Republic of Indonesia. The research employed a quantitative descriptive approach, with data collected through questionnaires distributed to 30 respondents consisting of active members and administrators. The data were analyzed using multiple linear regression with the assistance of SPSS software and supported by classical assumption tests, including normality, multicollinearity, heteroscedasticity, and autocorrelation tests. The results indicate that leadership style and motivation have a positive and significant effect on member productivity, both partially and simultaneously. The coefficient of determination (R²) value of 0.745 shows that 74.5% of productivity variation is explained by these variables, while the remaining 25.5% is influenced by other factors outside the model. Therefore, it can be concluded that effective leadership and strong motivation are key determinants in improving the productivity of student organizations.
Pengaruh Digital Marketing Dalam Meningkatkan Loyalitas Pelanggan di Era E-Commerce Pada UMKM Toko Baju Uban Muslim di Cianjur M. Nuryaman; Deri Apriadi
Populer: Jurnal Penelitian Mahasiswa Vol. 4 No. 2 (2025): Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v4i2.3840

Abstract

This study aims to analyze the influence of digital marketing on customer loyalty at the Uban Muslim Clothing Store MSME in Cianjur in the context of e-commerce development. The increasingly rapid digital transformation requires MSMEs to adapt to technology-based marketing strategies to be able to compete and retain consumers. This study uses a quantitative approach with a survey technique on 20 adult respondents, both men and women, who have interacted with the store. The research instrument in the form of a questionnaire distributed through Google Forms, measuring two main variables: digital marketing (as an independent variable) and customer loyalty (as a dependent variable). The analysis technique used is simple linear regression. The results of the analysis show that there is a positive influence of digital marketing on customer loyalty, as indicated in the regression equation Y = 3.5226 + 0.582XY = 3.5226 + 0.582XY = 3.5226 + 0.582X. The regression coefficient of 0.582 indicates that every one unit increase in digital marketing activity can significantly increase customer loyalty. Meanwhile, the intercept value of 3.5226 indicates that customer loyalty remains high even without digital activities, indicating a strong foundation of loyalty from non-digital factors. This finding has important implications: digital marketing is not just a promotional tool, but a key strategy for building long-term customer engagement. This study recommends that MSMEs optimize digital content, online interactions, and data-driven communication systems to maintain and enhance customer loyalty in the digital marketing era.
Co-Authors Adeliana Putri, Adhinda Aghniya Agustina Agil, Mohammad Septo Agung Agustrianto Alam, Fajar Nur Alpa Alipia Rahmawanti Alrifni, Seftia Artino, Adi Asatibi, Ilham Sam Ayub Asri Sundari Azahra, Hanifa Bintang Nugroho Dadar Supriatna Danis Supriadi Dede Iklina Dessy Adelin Dio farhan Eko Budi Lestari Elihu, Elihu Elsa, Elsa Elfitri Alzahra Eva Yuniarti Utami Evi Karyani Fani Khaliatul Komar Firman Hasandi Febriansyah Fithriani, Merry Fittri, Marselly Juanti Fuji Rahayu Fitri Giana, Hasna Granit Agustina Gunawan Gunawan Gunawan Herdiana, Ardi Husaini, Abdil Indrianti Indrianti intan, Intan Merlina Rahayu Irma Handayani Irwansyah, Rudy Jentot Tugiyono Kamilia Aulia Nurnabilah Kania Laelawati Kurniawan, Mochamad Andreas Kuswara, Galuh KUSWARA, GALUH BOGA La Ode Marihi Laela Lanjarsih Lestari, Eko Budi Lucky P, Muhammad Luthviyah Ismayati M. Nuryaman Made Susilawati Manan, Hafidz Abdul Masrikin Djou Massa Mega Zhafarina Purwono Meisya Ayu Novianti Merry Fithriani Miftah Faiz Ali Ramdhani Mila Amelia Octaviani Minarti, Mini Mita Mita Modjo, Alvin Anugrah Pratama Moh Adistian Muhammad Faiz Syauqy Muhammad Lucky P Muhammmad Rizqi Hartono Muharam, Idam Nurcahya Muttaqin, Arya Abdul Jabbar Nabila Khoirunnisa Nadiya Yunan Nafhan, Nafisah Nita Apriliani Nugroho, Bintang Nugroho., Bintang Nur Fitriyani Nuraida, Widy Nurbaniah, Risa Siti Nurrahima Abdullah Pambudi, Pandu Dwi Luhur Permana, Devani Aprilia Permata, Friska Gania Primadonna Ratna Mutumanikam Putri, Defina Fitriana Putri, Dewi Yolanda R. Dewi Pertiwi Rachima Az Zahra Rachma, Adinda Meisya Rachma, Rachma Azhari Rahmat Hidayat Rahmat, Denden Rahmawanti, Alpa Alipia Retnawati Siregar Riski Nurindriani Riva Nur Natasya Rival, Muhammad Riztrya Novedliani Sadikin, Muhamad Bahrul Safitri, Ai Mira Salsa Dwi Putri Salsabila, Salsabila Salwa Fatimah Azahra Sandi Sandi Sandi, Muhammad Selly Nurcahyati Septiana, Muhamad Harvi Siska Ayudia Sopyan, Fadillah Maulana Sulaeman, Muhamad Buldan Sundari, Asri Suryawan, Qanita Azahra Susilo, Artika Pebrianti Sutisna, Adang Syah, Seni Nuraenun Tarmansyah Tarmansyah Utami, Eva Yuniarti Wanda Laksniyunita Wendy Wendy Wendy Widia Rahmi Iskandar Wiludu, Bertha Mei Wulandari, Erin Sinarsih Yulianah Yulianah Yulianah Yulianah Yulianah Zahro, Yulianti Siti