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All Journal Jurnal Mirai Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Berdikari: Jurnal Pengabdian Masyarakat Indonesia eCo-Buss Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi Accounting Research Unit (ARU JOURNAL) Jurnal Cakrawala Informasi (JCI) Populer: Jurnal Penelitian Mahasiswa Profit: Jurnal Manajemen, Bisnis dan Akuntansi Golden Ratio of Data in Summary Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Ilmiah Multidisiplin Indonesia Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Advances: Jurnal Ekonomi & Bisnis Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Economics and Digital Business Journal Jurnal Publikasi Ekonomi dan Akuntansi Oikonomia : Journal of Management Economics and Accounting
Deri Apriadi
Universitas Kebangsaan Republik Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Pengaruh Kualitas Produk Dan Word Of Mouth Terhadap Kualitas Pembelian Skincare Brightening Di Kalangan Remaja Kota Bandung Fani Khaliatul Komar; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4793

Abstract

This research aims to analyze the influence of product quality and word of mouth on purchasing decisions of brightening skincare among teenagers in Bandung City. The study employed a quantitative approach with causal comparative design. Data were collected through questionnaires distributed online to 90 respondents selected by purposive sampling. The validity and reliability tests confirmed that all questionnaire items were valid and reliable. Multiple linear regression analysis revealed that product quality has a positive and significant effect on purchasing decisions, while word of mouth, although positively related, did not significantly affect purchasing decisions. Simultaneous testing showed that both variables together significantly influence purchasing decisions. These findings provide practical implications for skincare companies to focus on enhancing product quality while optimizing credible word of mouth strategies to target teenage consumers.
Pengaruh Modal Usaha Dan Inovasi Produk Terhadap Keberhasilan Usaha (Studi Pada UMKM Ayam Baong) Mila Amelia Octaviani; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4833

Abstract

Ayam Baong is an F&B MSME founded by Mila Amelia Octaviani in 2017, which provides various menus focusing on crispy chicken by combining a combination of chili sauce and dry vegetables. The purpose of this study is to determine the extent of the influence of business capital and the level of product innovation on business success, both partially and simultaneously. The research method used in this study is likely a descriptive and associative method. In this study, the unit of analysis is MSME Ayam Baong Sudirman, Bandung City. The results of the study are not yet known whether there is an influence of business capital and the level of product innovation on business success at MSME Ayam Baong Sudirman, Bandung City.
Peran Kewirausahaan Dalam Memicu Pertumbuhan UMKM Melalui E-Commerce Pada Usaha Coffe Shop Rachma, Rachma Azhari; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4917

Abstract

Dengan mendorong pertumbuhan UMKM melalui platform e-commerce, kewirausahaan berperan penting dalam meningkatkan ekonomi lokal dan memungkinkan para wirausaha mencapai kemandirian finansial. Melalui kewirausahaan, UMKM diajarkan untuk memanfaatkan data yang diperoleh dari platform e-commerce guna membuat keputusan yang lebih cerdas. Penelitian ini bertujuan untuk menggali peran kewirausahaan e-commerce dalam pengembangan usaha mikro, kecil, dan menengah (UMKM) di Desa Bojong Kalapa. Aspek ini menjadi landasan bagi pertanyaan wawancara yang dirancang untuk menjelaskan peran kewirausahaan e-commerce dalam pengembangan UMKM di desa tersebut. Dalam penelitian ini, kami menggunakan metode studi kasus kualitatif. Data dikumpulkan melalui wawancara semi-terstruktur dan observasi langsung terhadap subjek. Analisis data dilakukan dengan teknik kualitatif eksplanatori, yang mencakup interpretasi hasil dari wawancara dan observasi. Temuan penelitian menunjukkan bahwa peran kewirausahaan dan e-commerce dalam mendukung pengembangan UMKM memiliki karakteristik yang menonjol dalam dunia perdagangan. Keduanya memiliki pengaruh yang signifikan terhadap perkembangan usaha mikro, kecil, dan menengah.
Analisis Strategi Pemasaran Dan Inovasi Produk Dalam Meningkatkan Volume Penjualan Usaha Kecil Menengah ( Studi Pada UMKM Ice Cream El Faris ) Nurbaniah, Risa Siti; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4926

Abstract

This study aims to analyze marketing strategies and product innovation in increasing the sales volume of the El Faris Ice Cream MSME. The research method used is descriptive qualitative, with date collected throught observation, interviews, and documentation. The finding show that El Faris applies marketing strategies through distribution to school kiosks and social event, while focusing on taste quality as the product’s main value. Innovation is implemented by improving raw materials to enhance the product’s taste and texture. Major challenges include limited capital, inconsistent availability of raw materials, and competition with large companies. Nevertheless, consistency in quality and customer service, along with direct consumer engagement, are key factors for El Faris’s success in expanding its market and maintaining customer loyality.
Analisis Pengaruh Rasio Likuiditas Dan Rasio Solvabilitas Terhadap Profitabilitas Pada Perusahaan PT Bukalapak Tbk Periode 2023-2024 Elsa, Elsa Elfitri Alzahra; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4998

Abstract

This study examines the influence of liquidity and solvency ratios on the profitability of PT Bukalapak Tbk during the 2023–2024 period. The variables used are Current Ratio (CR) for liquidity, Debt to Asset Ratio (DAR) for solvency, and Return on Equity (ROE) for profitability. The research applies a descriptive quantitative method with secondary data obtained from the company's official financial reports. Data were analyzed using multiple linear regression with SPSS version 26. The results show that the Current Ratio has a significant positive effect on Return on Equity, while the Debt to Asset Ratio has no significant partial effect. However, both variables together significantly influence profitability. The coefficient of determination indicates that CR and DAR explain 99.5% of the variation in ROE, suggesting that liquidity is a dominant factor in determining profitability at PT Bukalapak Tbk. These findings provide insights for financial management strategies in tech-based companies.
Pengaruh Citra Brand Lokal Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Brand Lokal (Dobujack) Rahmat Hidayat; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.5073

Abstract

This study aims to analyze the influence of local brand image and product quality on consumer purchasing decisions on the local brand Dobujack in Bandung City. The method used is a quantitative approach with data collection through questionnaires to 38 respondents from a total population of 800 consumers. The data obtained were tested for validity and reliability before being analyzed using multiple regression. The results of the study indicate that both local brand image and product quality have a significant effect on consumer purchasing decisions, as indicated by a significance value below 0.05 and a calculated F value that far exceeds the F table. This finding emphasizes the importance of synergy between brand image management and product quality in marketing strategies to increase the competitiveness of local brands amidst competition with international brands. This study is expected to be a reference for business actors in formulating effective marketing strategies.
Pengaruh Financial Knowledge dan Financial Attitude Terhadap Financial Behavior Pada Coffee Shop di Kecamatan Coblong Rahmat, Denden; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.5101

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh financial knowledge dan financial attitude terhadap financial behavior pada pemilik coffee shop di Kecamatan Coblong, Kota Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang dibagikan kepada 32 responden pemilik coffee shop. Hasil uji validitas dan reliabilitas menunjukkan bahwa seluruh instrumen penelitian valid dan reliabel. Analisis regresi berganda mengungkapkan bahwa baik financial knowledge maupun financial attitude berpengaruh signifikan terhadap financial behavior, dengan nilai signifikansi di bawah 0,05. Di antara kedua variabel, financial attitude memiliki pengaruh paling dominan terhadap financial behavior. Temuan ini menegaskan pentingnya peningkatan pengetahuan dan sikap keuangan untuk membangun perilaku keuangan yang baik di kalangan pelaku usaha coffee shop. Hasil penelitian ini memberikan implikasi bahwa penguatan financial attitude dan financial knowledge sangat penting untuk mendukung keberlanjutan dan daya saing bisnis coffee shop di tengah persaingan yang ketat.
Analisis Usaha Dan Inovasi Produk Pada UMKM Ayam Geprek Bakar Studi Kasus Cabang Binong Jati Permana, Devani Aprilia; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5281

Abstract

Ayam Geprek Bakar is a family-run culinary MSME operating in Bandung since 2020. It introduces innovation in its food processing by using a torch-burning technique for grilled smashed chicken and serving it with citrus leaf sambal, which has successfully attracted local consumers despite relying solely on word-of-mouth marketing. This study aims to analyze the product innovation strategies and marketing challenges faced by the business. A qualitative case study approach was employed, involving in-depth interviews with the business owner. The findings indicate that the uniqueness of the product serves as a key competitive advantage. However, limited digital marketing knowledge presents a challenge in expanding market reach. It is recommended that the MSME begin utilizing digital platforms to improve visibility and competitiveness in a broader market.
Analisis Pengaruh Manajemen Risiko Keuangan Pada UMKM Story Ceta Kabupaten Cianjur Terhadap Daya Saing Usaha Salsa Dwi Putri; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4214

Abstract

This study analyzes the effect of financial risk management on the competitiveness of MSME Story Ceta in Cianjur Regency, which is engaged in plant-based food with the main products of birthday cakes, dessert boxes, baked sponge cakes, and vegetable flour. Using a qualitative method with a case study approach, data was collected through interviews, observations, and literature studies. The results show that financial risk management, such as adaptive cash flow management, consistent financial recording, supplier diversification, and utilization of social capital, significantly improves the financial stability and competitiveness of MSMEs. Financial literacy is an important supporting factor in the effectiveness of risk management. However, MSMEs face constraints in the form of limited access to formal financing and low financial literacy. This study makes theoretical and practical contributions by emphasizing the importance of integrating financial risk management and financial literacy to improve the competitiveness of MSMEs. The practical implications can be used to develop training programs and policies to support MSMEs at the local level.
Pengaruh Digital Marketing Dan Digital Payment Terhadap Minat Beli Konsumen Janji Jiwa Arif Rahman Cianjur Nuraida, Widy; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4228

Abstract

The purpose of this research is to study how the use of online promotion strategies through Instagram impacts customer interest in the Janji Jiwa Arif Rahman Cianjur outlet. This research was conducted through a quantitative approach, and data was collected through questionnaires that can be accessed online. The number of respondents in this study were forty people who had purchased the coffee shop's products. The data obtained was then analyzed through multiple linear regression analysis and hypothesis testing using the F test and t test. The results showed that the Digital Marketing variable had the greatest influence on customer interest in the outlet. These variables affect customer interest both overall and partially. Therefore, companies need to maximize the use of Digital Marketing by providing details about promos, discounts and other innovations by following trends, working with influencers or endorsements, and consistently creating creative content to reach a larger audience.
Co-Authors Adeliana Putri, Adhinda Aghniya Agustina Agil, Mohammad Septo Agung Agustrianto Alam, Fajar Nur Alpa Alipia Rahmawanti Alrifni, Seftia Artino, Adi Asatibi, Ilham Sam Ayub Asri Sundari Azahra, Hanifa Bintang Nugroho Dadar Supriatna Danis Supriadi Dede Iklina Dessy Adelin Dio farhan Eko Budi Lestari Elihu, Elihu Elsa, Elsa Elfitri Alzahra Eva Yuniarti Utami Evi Karyani Fani Khaliatul Komar Firman Hasandi Febriansyah Fithriani, Merry Fittri, Marselly Juanti Fuji Rahayu Fitri Giana, Hasna Granit Agustina Gunawan Gunawan Gunawan Herdiana, Ardi Husaini, Abdil Indrianti Indrianti intan, Intan Merlina Rahayu Irma Handayani Irwansyah, Rudy Jentot Tugiyono Kamilia Aulia Nurnabilah Kania Laelawati Kurniawan, Mochamad Andreas Kuswara, Galuh KUSWARA, GALUH BOGA La Ode Marihi Laela Lanjarsih Lestari, Eko Budi Lucky P, Muhammad Luthviyah Ismayati M. Nuryaman Made Susilawati Manan, Hafidz Abdul Masrikin Djou Massa Mega Zhafarina Purwono Meisya Ayu Novianti Merry Fithriani Miftah Faiz Ali Ramdhani Mila Amelia Octaviani Minarti, Mini Mita Mita Modjo, Alvin Anugrah Pratama Moh Adistian Muhammad Faiz Syauqy Muhammad Lucky P Muhammmad Rizqi Hartono Muharam, Idam Nurcahya Muttaqin, Arya Abdul Jabbar Nabila Khoirunnisa Nadiya Yunan Nafhan, Nafisah Nita Apriliani Nugroho, Bintang Nugroho., Bintang Nur Fitriyani Nuraida, Widy Nurbaniah, Risa Siti Nurrahima Abdullah Pambudi, Pandu Dwi Luhur Permana, Devani Aprilia Permata, Friska Gania Primadonna Ratna Mutumanikam Putri, Defina Fitriana Putri, Dewi Yolanda R. Dewi Pertiwi Rachima Az Zahra Rachma, Adinda Meisya Rachma, Rachma Azhari Rahmat Hidayat Rahmat, Denden Rahmawanti, Alpa Alipia Retnawati Siregar Riski Nurindriani Riva Nur Natasya Rival, Muhammad Riztrya Novedliani Sadikin, Muhamad Bahrul Safitri, Ai Mira Salsa Dwi Putri Salsabila, Salsabila Salwa Fatimah Azahra Sandi Sandi Sandi, Muhammad Selly Nurcahyati Septiana, Muhamad Harvi Siska Ayudia Sopyan, Fadillah Maulana Sulaeman, Muhamad Buldan Sundari, Asri Suryawan, Qanita Azahra Susilo, Artika Pebrianti Sutisna, Adang Syah, Seni Nuraenun Tarmansyah Tarmansyah Utami, Eva Yuniarti Wanda Laksniyunita Wendy Wendy Wendy Widia Rahmi Iskandar Wiludu, Bertha Mei Wulandari, Erin Sinarsih Yulianah Yulianah Yulianah Yulianah Yulianah Zahro, Yulianti Siti