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All Journal Jurnal Mirai Management Berdikari: Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi Jurnal Cakrawala Informasi (JCI) Populer: Jurnal Penelitian Mahasiswa Profit: Jurnal Manajemen, Bisnis dan Akuntansi Golden Ratio of Data in Summary Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Ilmiah Multidisiplin Indonesia Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Economics and Digital Business Journal Jurnal Publikasi Ekonomi dan Akuntansi Oikonomia : Journal of Management Economics and Accounting
Deri Apriadi
Universitas Kebangsaan Republik Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Pengaruh Sosial Media Dan Strategi Pemasaran Multikultural Terhadap Perilaku Pembelian Impulsif Gen Z Dalam Industri Fast Fashion Masrikin Djou Massa; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4488

Abstract

The purpose of this study is to analyze the effects of social media and multicultural marketing strategies on Gen Z's impulsive buying behavior in the fast fashion industry. Impulsive buying is a phenomenon among Gen Zers, who are digital natives and heavily influenced by content found on various social media platforms, like YouTube, Instagram, and TikTok. In addition, the multicultural marketing strategy used by fast fashion brands is becoming more and more sophisticated, especially in light of the more diverse and international market. This study uses a quantitative approach with a survey of 30 Gen Z respondents, who are between the ages of 18 and 25, who are active on social media and have an inclination to buy fast fashion items on impulse.
Pengaruh Modal Usaha dan Inovasi Produk Terhadap Pertumbuhan UMKM di Kota Bandung Tarmansyah, Tarmansyah; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4500

Abstract

Usaha Mikro Kecil Menengah (UMKM) are business activities that are able to expand employment opportunities, provide economic services widely to the community, play a role in the process of equalizing and increasing community income, encouraging the emergence of creative ideas that can be developed, encouraging economic growth, and playing a role in realizing national stability. The increasingly competitive business conditions and the dynamic and uncertain business environment require companies to seek new breakthroughs and implement strategies that are appropriate and in line with changes in the business environment. Companies must be able to create, exploit, and achieve competitive advantages by creating better company competitive values ​​than competitors. Business capital and product innovation have a positive and significant influence on the growth of UMKM in the city of Bandung. Research shows that adequate business capital and sustainable product innovation can improve UMKM performance, such as increasing income and competitiveness in the market.
Pengaruh Konten Viral Terhadap Fomo Generasi Z Dalam Konsumsi Fashion Di Tiktok Adeliana Putri, Adhinda; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4566

Abstract

The study focuses on how viral content on TikTok influences the Fear of Missing Out (FOMO) experience among Generation Z, particularly in the context of fashion product consumption behavior. This topic is important because Generation Z, as active social media users, are vulnerable to digital social pressure influenced by viral content. The research method used an online survey involving 38 Gen Z TikTok users, with data analyzed using simple linear regression via SPSS. The results indicate a positive and significant effect of viral content on FOMO, with a contribution of 53.7% (R² = 0.537). These findings affirm the role of social media in shaping consumer behavior based on digital trends. The implications are important for the fashion industry and digital marketing in designing effective promotional strategies while considering ethics and digital literacy. In conclusion, viral content on TikTok significantly contributes to increasing FOMO among Generation Z, highlighting the need to enhance digital education to help young consumers manage the influence of online trends.
Pengaruh Pembelajaran Kewirausahaan Dan Motivasi Kewirausahaan Terhadap Minat Menjadi Pengusaha Muda Nurrahima Abdullah; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4773

Abstract

This study aims to determine the effect of entrepreneurship learning and entrepreneurship motivation on the interest in becoming a young entrepreneur. The research method used is quantitative with a survey approach. The sample in this study consisted of students who had taken entrepreneurship courses. The data analysis technique used multiple linear regression to test the simultaneous and partial effects between independent variables (entrepreneurship learning and entrepreneurship motivation) on the dependent variable (interest in becoming a young entrepreneur). The results of the study showed that both partially and simultaneously, entrepreneurship learning and entrepreneurship motivation had a significant effect on the interest in becoming a young entrepreneur.
Pengaruh Kualitas Produk Dan Word Of Mouth Terhadap Kualitas Pembelian Skincare Brightening Di Kalangan Remaja Kota Bandung Fani Khaliatul Komar; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4793

Abstract

This research aims to analyze the influence of product quality and word of mouth on purchasing decisions of brightening skincare among teenagers in Bandung City. The study employed a quantitative approach with causal comparative design. Data were collected through questionnaires distributed online to 90 respondents selected by purposive sampling. The validity and reliability tests confirmed that all questionnaire items were valid and reliable. Multiple linear regression analysis revealed that product quality has a positive and significant effect on purchasing decisions, while word of mouth, although positively related, did not significantly affect purchasing decisions. Simultaneous testing showed that both variables together significantly influence purchasing decisions. These findings provide practical implications for skincare companies to focus on enhancing product quality while optimizing credible word of mouth strategies to target teenage consumers.
Pengaruh Modal Usaha Dan Inovasi Produk Terhadap Keberhasilan Usaha (Studi Pada UMKM Ayam Baong) Mila Amelia Octaviani; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4833

Abstract

Ayam Baong is an F&B MSME founded by Mila Amelia Octaviani in 2017, which provides various menus focusing on crispy chicken by combining a combination of chili sauce and dry vegetables. The purpose of this study is to determine the extent of the influence of business capital and the level of product innovation on business success, both partially and simultaneously. The research method used in this study is likely a descriptive and associative method. In this study, the unit of analysis is MSME Ayam Baong Sudirman, Bandung City. The results of the study are not yet known whether there is an influence of business capital and the level of product innovation on business success at MSME Ayam Baong Sudirman, Bandung City.
Peran Kewirausahaan Dalam Memicu Pertumbuhan UMKM Melalui E-Commerce Pada Usaha Coffe Shop Rachma, Rachma Azhari; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4917

Abstract

Dengan mendorong pertumbuhan UMKM melalui platform e-commerce, kewirausahaan berperan penting dalam meningkatkan ekonomi lokal dan memungkinkan para wirausaha mencapai kemandirian finansial. Melalui kewirausahaan, UMKM diajarkan untuk memanfaatkan data yang diperoleh dari platform e-commerce guna membuat keputusan yang lebih cerdas. Penelitian ini bertujuan untuk menggali peran kewirausahaan e-commerce dalam pengembangan usaha mikro, kecil, dan menengah (UMKM) di Desa Bojong Kalapa. Aspek ini menjadi landasan bagi pertanyaan wawancara yang dirancang untuk menjelaskan peran kewirausahaan e-commerce dalam pengembangan UMKM di desa tersebut. Dalam penelitian ini, kami menggunakan metode studi kasus kualitatif. Data dikumpulkan melalui wawancara semi-terstruktur dan observasi langsung terhadap subjek. Analisis data dilakukan dengan teknik kualitatif eksplanatori, yang mencakup interpretasi hasil dari wawancara dan observasi. Temuan penelitian menunjukkan bahwa peran kewirausahaan dan e-commerce dalam mendukung pengembangan UMKM memiliki karakteristik yang menonjol dalam dunia perdagangan. Keduanya memiliki pengaruh yang signifikan terhadap perkembangan usaha mikro, kecil, dan menengah.
Analisis Strategi Pemasaran Dan Inovasi Produk Dalam Meningkatkan Volume Penjualan Usaha Kecil Menengah ( Studi Pada UMKM Ice Cream El Faris ) Nurbaniah, Risa Siti; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4926

Abstract

This study aims to analyze marketing strategies and product innovation in increasing the sales volume of the El Faris Ice Cream MSME. The research method used is descriptive qualitative, with date collected throught observation, interviews, and documentation. The finding show that El Faris applies marketing strategies through distribution to school kiosks and social event, while focusing on taste quality as the product’s main value. Innovation is implemented by improving raw materials to enhance the product’s taste and texture. Major challenges include limited capital, inconsistent availability of raw materials, and competition with large companies. Nevertheless, consistency in quality and customer service, along with direct consumer engagement, are key factors for El Faris’s success in expanding its market and maintaining customer loyality.
Analisis Pengaruh Rasio Likuiditas Dan Rasio Solvabilitas Terhadap Profitabilitas Pada Perusahaan PT Bukalapak Tbk Periode 2023-2024 Elsa, Elsa Elfitri Alzahra; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.4998

Abstract

This study examines the influence of liquidity and solvency ratios on the profitability of PT Bukalapak Tbk during the 2023–2024 period. The variables used are Current Ratio (CR) for liquidity, Debt to Asset Ratio (DAR) for solvency, and Return on Equity (ROE) for profitability. The research applies a descriptive quantitative method with secondary data obtained from the company's official financial reports. Data were analyzed using multiple linear regression with SPSS version 26. The results show that the Current Ratio has a significant positive effect on Return on Equity, while the Debt to Asset Ratio has no significant partial effect. However, both variables together significantly influence profitability. The coefficient of determination indicates that CR and DAR explain 99.5% of the variation in ROE, suggesting that liquidity is a dominant factor in determining profitability at PT Bukalapak Tbk. These findings provide insights for financial management strategies in tech-based companies.
Pengaruh Citra Brand Lokal Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Brand Lokal (Dobujack) Rahmat Hidayat; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i1.5073

Abstract

This study aims to analyze the influence of local brand image and product quality on consumer purchasing decisions on the local brand Dobujack in Bandung City. The method used is a quantitative approach with data collection through questionnaires to 38 respondents from a total population of 800 consumers. The data obtained were tested for validity and reliability before being analyzed using multiple regression. The results of the study indicate that both local brand image and product quality have a significant effect on consumer purchasing decisions, as indicated by a significance value below 0.05 and a calculated F value that far exceeds the F table. This finding emphasizes the importance of synergy between brand image management and product quality in marketing strategies to increase the competitiveness of local brands amidst competition with international brands. This study is expected to be a reference for business actors in formulating effective marketing strategies.
Co-Authors Adang Sutisna Adeliana Putri, Adhinda Aghniya Agustina Agil, Mohammad Septo Agung Agustrianto Alam, Fajar Nur Alpa Alipia Rahmawanti Alrifni, Seftia Artino, Adi Asatibi, Ilham Sam Ayub Asri Sundari Azahra, Hanifa Bintang Nugroho Dadar Supriatna Danis Supriadi Dessy Adelin Dio farhan Eko Budi Lestari Elihu, Elihu Elsa, Elsa Elfitri Alzahra Eva Yuniarti Utami Fani Khaliatul Komar Firman Hasandi Febriansyah Fithriani, Merry Fittri, Marselly Juanti Fuji Rahayu Fitri Giana, Hasna Granit Agustina Gunawan Herdiana, Ardi Husaini, Abdil Iklina, Dede Indrianti Indrianti intan, Intan Merlina Rahayu Irma Handayani Jentot Tugiyono Kamilia Aulia Nurnabilah Kania Laelawati Kuswara, Galuh KUSWARA, GALUH BOGA La Ode Marihi Laela Lanjarsih Laelawati, Kania Lestari, Eko Budi Lucky P, Muhammad Made Susilawati Masrikin Djou Massa Meisya Ayu Novianti Merry Fithriani Miftah Faiz Ali Ramdhani Mila Amelia Octaviani Modjo, Alvin Anugrah Pratama Muhammad Lucky P Muhammmad Rizqi Hartono Muharam, Idam Nurcahya Muttaqin, Arya Abdul Jabbar Nabila Khoirunnisa Nadiya Yunan Nafhan, Nafisah Nita Apriliani Nugroho, Bintang Nugroho., Bintang Nur Fitriyani Nuraida, Widy Nurbaniah, Risa Siti Nurcahyati, Selly Nurrahima Abdullah Pambudi, Pandu Dwi Luhur Permana, Devani Aprilia Permata, Friska Gania Pertiwi, R. Dewi Primadonna Ratna Mutumanikam Purwono, Mega Zhafarina Putri, Defina Fitriana Putri, Dewi Yolanda Rachima Az Zahra Rachma, Adinda Meisya Rachma, Rachma Azhari Rahmat Hidayat Rahmat, Denden Rahmawanti, Alpa Alipia Retnawati Siregar Riztrya Novedliani Rohiman, Rohiman Rudy Irwansyah Sadikin, Muhamad Bahrul Safitri, Ai Mira Salsa Dwi Putri Salwa Fatimah Azahra Sandi, Muhammad Septiana, Muhamad Harvi Siska Ayudia Sopyan, Fadillah Maulana Sulaeman, Muhamad Buldan Sundari, Asri Suryawan, Qanita Azahra Susilo, Artika Pebrianti Syah, Seni Nuraenun Tarmansyah Tarmansyah Utami, Eva Yuniarti Wanda Laksniyunita Wendy Wendy Wendy Widia Rahmi Iskandar Wiludu, Bertha Mei Wulandari, Erin Sinarsih Yulianah Yulianah Yulianah