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All Journal Jurnal Mirai Management Berdikari: Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi Jurnal Cakrawala Informasi (JCI) Populer: Jurnal Penelitian Mahasiswa Profit: Jurnal Manajemen, Bisnis dan Akuntansi Golden Ratio of Data in Summary Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Ilmiah Multidisiplin Indonesia Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Jurnal Pengabdian Masyarakat dan Riset Pendidikan RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Economics and Digital Business Journal Jurnal Publikasi Ekonomi dan Akuntansi Oikonomia : Journal of Management Economics and Accounting
Deri Apriadi
Universitas Kebangsaan Republik Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Pengaruh Kompetensi Digital dan Motivasi Kerja terhadap Kinerja Karyawan SMPN 29 Bandung Kamilia Aulia Nurnabilah; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4292

Abstract

The digitalization era in the field of education requires educators and educational staff to possess competent digital capabilities and strong work motivation in achieving maximum work performance. This study was designed to analyze these factors on employee performance at SMPN 29 Bandung. The research methodology employed a quantitative correlational approach with survey techniques, involving the entire population of 59 participants through a total sampling approach. The data analysis process was conducted using SPSS version 25 software. The results showed that digital capabilities and work motivation had a significant impact on employee performance with a result of 52.2% (R² = 0.522). Individually, work motivation demonstrated a significant impact (t = 7.761; p = 0.000), while digital capabilities also showed a statistically significant influence (t = 1.980; p = 0.043). The findings of this study underscore the significance of combining psychological dimensions and technological expertise in supporting performance in the education sector, contributing to the development of human resource management theory, and presenting practical implications in formulating employee performance improvement strategies that are digitally and motivationally based. Therefore, performance improvement cannot rely solely on technological capabilities, but must be accompanied by strengthening internal employee motivation through adaptive and sustainable managerial strategies.
Strategi Penerapan Pemasaran Digital Marketing Untuk Meningkatkan Laba (Studi Kasus Pada UMKM Warung Tante Syera) Fittri, Marselly Juanti; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4323

Abstract

. In the face of shifting market dynamics and digital inclined consumer behavior, digital transformation has become a vital necessity for MSMEs. Warung Tante Syera, a small scale grocery business, encounters challenges in leveraging digital platforms for marketing activities. This study aims to develop a tailored digital marketing strategy that encances business profitability. Utilizing a qualitative reserch approach via WhatsApp Business and Shopee along with the marketing mix ($p) and SWOT analysis, led to broadr market reach and more effective customer engagement. Technical assistance and digital training further acclereted technology adoption. The research condludes that context-based digital strategis are key to improving MSME competitiveness anda sustainability. It offers valuable theoretical insights and pratical guidelines for applying costeffectivr, scalable digital marketing strategies in microbusiness contexts. Future research should explore broader MSME samples and incorporate quantitative analysis for greater generalization.
Strategi Pengembangan Daya Saing UMKM Soto Cak Udin Dalam Menghadapi Persaingan Pasar Permata, Friska Gania; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4324

Abstract

Micro, Small, and Medium-Sized Businesses (MSMEs) are vital to Indonesia's economy, especially when it comes to boosting local economic structure and creating jobs. MSMEs must create flexible strategies in order to endure and preserve long-term competitiveness in the face of fiercer market competition. The purpose of this study is to determine and evaluate the competitive development tactics used by Soto Cak Udin, a traditional culinary MSME in Bandung City. By gathering information through document analyses, participatory observation, and in-depth interviews, this study uses a descriptive qualitative methodology. According to the research findings, Soto Cak Udin uses a number of competitive development strategies, such as preserving a consistent product taste, offering prompt, friendly service, promoting using straightforward digital platforms like Google Maps and WhatsApp, keeping the workplace comfortable and clean, and encouraging goodwill between the owner and staff. The owner also maintains a straightforward yet orderly approach to financial administration, which contributes to the long-term viability of the company. These results support the idea that improving MSME competitiveness, particularly in the traditional culinary industry, requires strong internal management, digital adaption, service quality, and product differentiation. It is anticipated that other MSME actors would use this research as a guide when developing pertinent and contextual business strategies in the face of fierce market rivalry.
Pengaruh Return On Asset (ROA) Terhadap Profitabilitas PT ANEKA TAMBANG Tbk (ANTAM) Berdasarkan Laporan Keuangan Periode 2020-2024 Wulandari, Erin Sinarsih; Apriadi, Deri
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4325

Abstract

Financial report is a report that shows the current financial condition of a company or within a certain period of time. This study focuses on PT Aneka Tambang Tbk (ANTAM), one of the leading companies in the Indonesian mining sector. The purpose of this study is to see the effect of Return On Asset (ROA) on the Profitability of PT Aneka Tambang (ANTAM) based on financial reports from 2020 to 2024. This study uses the Descriptive Statistics method, with the population studied being the financial reports of PT Aneka Tambang (ANTAM) from 2020 to 2024. The data collection technique for this study uses the Pearson Correlation Test Results and Simple Linear Regression Tests. The results of this study indicate that Return On Asset (ROA) plays an important role in how much the company manages assets to generate profits in the period 2022 to 2024 even though financial performance varies. However, the analysis shows that the relationship between total assets and ROA is not statistically significant. This confirms that to increase profitability, companies must concentrate on effective and efficient management strategies in the use of assets and consider other elements that can affect financial performance, such as market conditions and good financial management.
Pengaruh Penyaluran Kredit Terhadap Profitabilitas PT Bank Pembangunan Daerah Jawa Barat dan Banten Tbk di Era Financial Technology Dengan Resiko Kredit Sebagai Variabel Moderating Tahun 2021 – 2023. Fuji Rahayu Fitri; Deri Apriadi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): September : Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i3.4349

Abstract

Penelitian ini ditujukan untuk menganalisis pengaruh penyaluran kredit pada profitabilitas PT Bank Pembangunan Daerah Jawa Barat dan Banten Tbk (Bank BJB) dengan mempertimbangkan risiko kredit sebagai variabel moderasi, baik pada data penyaluran kredit bruto maupun netto selama periode 2021–2023. Penelitian ini menerapkan metode kuantitatif melalui pendekatan regresi sederhana dan Moderated Regression Analysis (MRA) guna menguji hipotesis yang telah dirumuskan. Hasil pengujian mengemukakan bahwa penyaluran kredit, baik bruto maupun netto, tidak berpengaruh secara signifikan pada profitabilitas bank yang dalam penelitian pengukurannya menggunakan Return on Assets (ROA). Selain itu, risiko kredit juga tidak terbukti memiliki pengaruh moderasi antara penyaluran kredit dan profitabilitas. Rendahnya nilai koefisien determinasi dan adjusted R² pada kedua model mengindikasikan bahwasanya terdapat faktor-faktor lain terpisah dari variabel yang diteliti yang lebih utama memengaruhi profitabilitas bank. Penelitian ini menyarankan agar studi lanjutan melibatkan cakupan data yang lebih luas dan mempertimbangkan variabel lain seperti efisiensi operasional, pendapatan non-bunga, serta adopsi teknologi digital dalam layanan perbankan.
Co-Authors Adang Sutisna Adeliana Putri, Adhinda Aghniya Agustina Agil, Mohammad Septo Agung Agustrianto Alam, Fajar Nur Alpa Alipia Rahmawanti Alrifni, Seftia Artino, Adi Asatibi, Ilham Sam Ayub Asri Sundari Azahra, Hanifa Bintang Nugroho Dadar Supriatna Danis Supriadi Dessy Adelin Dio farhan Eko Budi Lestari Elihu, Elihu Elsa, Elsa Elfitri Alzahra Eva Yuniarti Utami Fani Khaliatul Komar Firman Hasandi Febriansyah Fithriani, Merry Fittri, Marselly Juanti Fuji Rahayu Fitri Giana, Hasna Granit Agustina Gunawan Herdiana, Ardi Husaini, Abdil Iklina, Dede Indrianti Indrianti intan, Intan Merlina Rahayu Irma Handayani Jentot Tugiyono Kamilia Aulia Nurnabilah Kania Laelawati Kuswara, Galuh KUSWARA, GALUH BOGA La Ode Marihi Laela Lanjarsih Laelawati, Kania Lestari, Eko Budi Lucky P, Muhammad Made Susilawati Masrikin Djou Massa Meisya Ayu Novianti Merry Fithriani Miftah Faiz Ali Ramdhani Mila Amelia Octaviani Modjo, Alvin Anugrah Pratama Muhammad Lucky P Muhammmad Rizqi Hartono Muharam, Idam Nurcahya Muttaqin, Arya Abdul Jabbar Nabila Khoirunnisa Nadiya Yunan Nafhan, Nafisah Nita Apriliani Nugroho, Bintang Nugroho., Bintang Nur Fitriyani Nuraida, Widy Nurbaniah, Risa Siti Nurcahyati, Selly Nurrahima Abdullah Pambudi, Pandu Dwi Luhur Permana, Devani Aprilia Permata, Friska Gania Pertiwi, R. Dewi Primadonna Ratna Mutumanikam Purwono, Mega Zhafarina Putri, Defina Fitriana Putri, Dewi Yolanda Rachima Az Zahra Rachma, Adinda Meisya Rachma, Rachma Azhari Rahmat Hidayat Rahmat, Denden Rahmawanti, Alpa Alipia Retnawati Siregar Riztrya Novedliani Rohiman, Rohiman Rudy Irwansyah Sadikin, Muhamad Bahrul Safitri, Ai Mira Salsa Dwi Putri Salwa Fatimah Azahra Sandi, Muhammad Septiana, Muhamad Harvi Siska Ayudia Sopyan, Fadillah Maulana Sulaeman, Muhamad Buldan Sundari, Asri Suryawan, Qanita Azahra Susilo, Artika Pebrianti Syah, Seni Nuraenun Tarmansyah Tarmansyah Utami, Eva Yuniarti Wanda Laksniyunita Wendy Wendy Wendy Widia Rahmi Iskandar Wiludu, Bertha Mei Wulandari, Erin Sinarsih Yulianah Yulianah Yulianah