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MEASURING THE EFFECT OF EMPLOYEE CLASS DISTINCTION AND ACCREDITATION RANK ON THE DESIRE TO CONTINUE STUDYING FOR MASTER OF MANAGEMENT STUDENTS IN YOGYAKARTA Akhmad , Jazuli; Purwanto, Wahyu
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 2 No 1 (2023): Prosiding Seminar International dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v2i1.906

Abstract

The decline in accreditation ranking 43 students or 62.3% still want to continue their studies while 26 students or 37.7% want to postpone continuing their studies. The p-value of significance in the Variables in the Equation table of the class group variable is 0.051> 0.05, meaning that partially the class group has no effect on the desire to continue their studies, as well as for the accreditation variable, significant at p-value 0.569> 0.05, meaning that the accreditation rating has no effect on students' desire to continue their studies.
PENGARUH INTEGRATED MARKETING COMMUNICATIONS (IMC) DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FURNITURE DI CV RACAK Damayanti, Dila; Purwanto, Wahyu
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 31 No 2 (2023): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v31i2.733

Abstract

The purpose of this study is to determine the impact of Integrated Marketing Communication and product quality on the choice of buying furniture at CV Racak. The consequences of this review can be seen with the t test that the Integrated Marketing Communication variable has a non-significant influence on the purchasing decisions of CV Racak furniture. Evidenced by the value of tcount less thanttable (1.498 less than2.0345) and sig. 0.000 (0.000 less than0.05). The product quality variable influences the decision to purchase CV Racak furniture with tcount greather than ttable (7.060 greather than two.03693) and sig. 0.000 (0.000 less than0.05), whereas in the F test the Integrated Marketing Communication variables and product quality together influence the choice of buying CV Racak furniture with the follow-up effect of the F test Fcount greather than Ftable (89.095 greather than 3.29) and Sig. of 0.000 (0.000 less than0.05).