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All Journal Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Bina Praja Jurnal Ilmu Administrasi Publik (JIAP) Politik Indonesia: Indonesian Political Science Review Silampari Bisa: Jurnal Penelitian Pendidikan Bahasa Indonesia, Daerah, dan Asing Journal of Humanities and Social Studies Journal Publicuho Indonesian Journal of Halal Research Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Dinamika Ekonomi Syariah Jurnal Pengabdian UNDIKMA GUYUB: Journal of Community Engagement Jurnal Pengabdian Nasional (JPN) Indonesia Uti Possidetis: Journal of International Law Jurnal Pengabdian Kepada Masyarakat PUBLIKA : Jurnal Ilmu Administrasi Publik Indonesian Community Journal Harakat an-Nisa: Jurnal Studi Gender dan Anak International Journal Mathla'ul Anwar of Halal Issues Journal Publicuho MIMBAR INTEGRITAS Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Studi Pemerintahan KAMBOTI : Jurnal Sosial dan Humaniora
Mar Atun Saadah
Universitas Jambi
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Journal : International Journal Mathla'ul Anwar of Halal Issues

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SEMIOTICS ANALYSIS TOWARD INDONESIAN HALAL LOGO Mohd. Norma Sampoerno; Maratun Saadah; Sean Popo Hardi
International Journal Mathla’ul Anwar of Halal Issues Vol. 2 No. 2 (2022)
Publisher : Universitas Mathla’ul Anwar Banten

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Abstract

This study aims to provide a semiotic analysis of the Indonesian halal logo issued by the Halal Product Assurance Agency (BPJPH) of the Republic of Indonesia. The elements in the logo are considered to have messages per an institution's vision, mission, soul, and personality as well as Halal Logo. his study uses a semiotic analysis method to determine the meaning of the halal logo. This research study found that the Indonesian halal logo represents the shape of Gunungan and the Surjan or Lurik Gunungan motif on wayang kulit in the shape of a pyramid, pointing upwards. The shape of the Gunungan and the Surjan or Lurik Gunungan motif form Arabic calligraphy consisting of the letters Ha, Lam Alif, and Lam in a series to form the word Halal, and the Surjan motif, which is also called piety clothing, contains deep philosophical meanings.
Co-Authors Abdul Muhaimin Elyusufi Achyat Budianto Agus Sugiarto Agus Sugiarto Agustiyara Agustiyara, Agustiyara Alfyananda Kurnia Putra Anggun Suri Anggun Suri Anggun Suri Arisandi, Sindi Asha Zabirra Asnija Minarni Marpaung Bin Ibrahim, Mohd Hairy Bintang Joice Pakpahan Budianto, Ahyat Chaniago, Fransisko erida erida Erida Erida Faizah Bafadhal Firmansyah Putra Firmansyah Putra Fransisko Chaniago Hapsa Hapsa Hapsa Hapsa, Hapsa Hendriyaldi Irawati M. Ilham, M. Ilham M. Yusuf Martaliah , Nurfitri Mawarnis Hapsari Utomo Maya Sari Mubyarto, Novi Nugraha Nugraha Rahayu, Karlina Rahman Rambe, Salwa Ayu Fadhillah Ramli , Fauzan Ravinesh Rohit Prasad, Ravinesh Rohit Refa Rosa Rida Meriyanti Riri Maria Fatriani Safitri , Yuliana Salwa Ayu Fadhillah Rambe Sampoerno, M. Norma Sampoerno, Mohd. Norma Sasi Eriyanti Sean Popo Hardi Steven Pradana Tarigan Sutri Destemi Elsi Syaiful Huda, Imam Arifa'illah Syaiful Huda, Imam Arifa’illah Tarigan, Steven Pradana Tauvani, Yuli Tialonawarmi, Feny Triansyah, Zuhri Triyono Adi Tristanto Try Syeftiani Turino Adi Irawan Yudi Yudi Zuhri Triansyah Zuhri Triansyah Zulfan Fachrezi