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Ade Octavia
Dosen Fakultas Ekonomi Dan Bisnis Universitas Jambi
Agriculture, Biological Sciences & Forestry Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Other

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DAMPAK E-SERVICE QUALITY, E-TRUST DAN PERSEPSI RESIKO TERHADAP REPURCHASE INTENTION YANG DIMEDIASI E-SATISFACTION DALAM MENGGUNAKAN APLIKASI E-COMMERCE DIMASA PANDEMIC COVID-19 DI KOTA JAMBI Ahmad Fauzan Fiqri; Ade Octavia
Jurnal Manajemen Terapan dan Keuangan Vol. 11 No. 03 (2022): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v11i03.15332

Abstract

Perkembangan smartphone telah banyak merubah dan menggeser perilaku dan gaya hidup berbelanja dari masyarakat, terutama dalam berbelanja secara online melalui aplikasi E-Commerce. Anjuran pemerintah untuk mengurangi interaksi secara langsung dan himbauan untuk stay at home yang disebabkan Pandemi COVID-19 menjadikan belanja online menggunakan Aplikasi E-Commerce menjadi pilihan masyarakat untuk dapat memenuhi barang dan jasa yang dibutuhkan. Penelitian ini bertujuan untuk mengetahui dan menganalisis dampak E-Service Quality terhadap E-Satisfaction, dampak E-Trust terhadap E-Satisfaction, dampak persepsi resiko terhadap E-Satisfaction, dampak E-Satisfaction terhadap repurchase intention dan dampak E-Service Quality, E-Trust, dan persepsi resiko terhadap repurchase intention yang dimediasi oleh E-Satisfaction dalam menggunakan aplikasi E-Commerce dimasa pandemic COVID-19 pada penduduk Kota Jambi usia produktif. Jenis penelitian ini adalah penelitian kuantitatif dengan desain kausalitas. Jenis data yang digunakan adalah data primer dan data sekunder yang diperoleh dari kuesioner dan studi pustaka. Populasi dalam penelitian ini adalah seluruh penduduk Kota Jambi usia produktif yang telah menginstall aplikasi E-Commerce pada smartphone-nya dan minimal telah pernah berbelanja secara online menggunakan aplikasi E-Commerce sebanyak dua kali selama masa pandemic COVID-19. Sampel penelitian ini sebanyak 100 orang, dengan metode pengambilan sampel menggunakan metode nonprobability sampling dengan teknik sampling incidental. Alat analisis yang digunakan dalam penelitian ini adalah SmartPLS 3.00. Hasil penelitian menunjukkan bahwa dampak E-Service Quality berpengaruh positif dan signifikan terhadap E-Satisfaction, E-Trust berpengaruh positif dan signifikan terhadap E-Satisfaction, persepsi resiko berpengaruh positif dan signifikan terhadap E-Satisfaction, E-Satisfaction berpengaruh positif dan signifikan terhadap repurchase intention, dan E-Service Quality, E-Trust, dan persepsi resiko berpengaruh positif dan signifikan terhadap repurchase intention yang dimediasi oleh E-Satisfaction.
THE EFFECT OF HEDONIC LIFESTYLE, HEDONIC MOTIVATION AND QUALITY OF PRODUCTS TO INTEREST RECYCLING TUPPERWARE PRODUCT IN JAMBI CTY Johannes Johannes; Ade Octavia; Yemmi Suwarti
Journal of Business Studies and Management Review Vol. 1 No. 1 (2017): JBSMR Vol 1 No.1 December 2017
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (94.464 KB) | DOI: 10.22437/jbsmr.v1i1.3918

Abstract

This study aims to analyze the influence of hedonic lifestyle, hedonic motivation and product quality simultaneously and partially to the interest of buy back Tupperware product in Jambi City. The population is Tupperware consumers in PT. Nazila Jambi Nugraha which amounted to 28,106 members. After doing research data that can author though only 139 questionnaires. Data collection method in this study using survey method, followed by statistical methods to test the hypothesis is by multiple linear regressions (multiple regressions). The results showed that the hedonic lifestyle, hedonic motivation and product quality had a positive and significant influence on repurchase interest. Where product quality has a more dominant influence when compared to two other variables. Based on the results of the study for it is expected to the future management company can continue to maintain and improve product quality one of them is by diversifying the product. Keywords: Hedonistic lifestyle, hedonic motivation, quality of products and repurchase intention.
THE EFFECT OF PERCEIVED VALUE AND CONSUMER INNOVATIVENESS ON PURCHASE DECISIONS MEDIATED BY BRAND IMAGE AT ERHA BEAUTY CLINIC JAMBI Putri Zulwarni; Ade Octavia; Dahmiri Dahmiri
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.815 KB) | DOI: 10.22437/jbsmr.v5i2.19127

Abstract

This resea aims to analyze the effect of perceived value, consumer innovativeness on purchase decisions with Brand Image as a mediating variable. This research is a type of field research with a quantitative approach in the form of associative. The samples are 135 respondents, namely customers who visit Erha Beauty Clinic Jambi. The data used are primary data and secondary data. The analysis uses PLS model by assessing the outer model and inner model. The results conclude that perceived value and consumer innovativeness affect purchase decisions, brand image mediates the relationship between perceived value and purchase decisions, and brand image also mediates the relationship between consumer innovativeness and purchasedecisions.
PERAN BRAND IMAGE MEMEDIASI PENGARUH KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP LOYALITAS KONSUMEN PADA PRODUK LAPTOP MEREK ASUS DI UNIVERSITAS JAMBI Jotha Scorda; Ade Octavia; Musnaini Musnaini
Jurnal Manajemen Terapan dan Keuangan Vol. 12 No. 2 (2023): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v12i2.18673

Abstract

Penelitian ini bertujuan menganalisis peran Brand image memediasi pengaruh Kualitas produk dan Inovasi produk terhadap Loyalitas konsumen produk laptop merek ASUS di Universitas Jambi. Populasi target untuk penelitian ini adalah Dosen,Staff dan Mahasiswa konsumen produk laptop merek ASUS di Universitas Jambi yang jumlah nya tidak diketahui. Dimana teknik penarikan sampel dalam penelitian ini Quota sampling adalah Teknik untuk menentukan Sampel dari Populasi yang mempunyai ciri-ciri tertentu sampai jumlah (kuota) yang diinginkan sehingga diperoleh sampel sebanyak 100 orang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey dan menggunakan analisis data Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa Kualitas produk dan inovasi produk berpengaruh positif dan signifikan terhadap citra merek,kualitas produk dan citra merek berpengaruh positif dan signifikan terhadap loyalitas konsumen,inovasi produk berpengaruh signifikan dan negatif terhadap loyalitas konsumen.citra merek mampu memediasi pengaruh antara kualitas produk terhadap loyalitas konsumen namun gagal memediasi pengaruh inovasi produk terhadap loyalitas konsumen pada pada produk laptop merek ASUS di Universitas Jambi. Hal ini menjelaskan bahwa jika Kualitas produk yang baik dan terjamin, meningkatnya Inovasi produk yang ada pada Laptop ASUS itu baik dari segi spesifikasi,kualitas dan keunikan produk,serta citra merek yang baik dan positif, maka hal ini akan diikuti pula dengan semakin tinggi nya tingkat loyalitas konsumen pada produk laptop merek ASUS di universitas Jambi.
PENGARUH CELEBRITY ENDORSE INSTAGRAM TERHADAP MINAT PENGUNJUNG LA SWARA CAFFE PADA ERA PANDEMI COVID-19 DI KOTA JAMBI Zahrena Pratiwi; Ade Octavia
Jurnal Manajemen Terapan dan Keuangan Vol. 12 No. 03 (2023): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v12i03.22632

Abstract

Penelitian ini bertujuan untuk Menganalisis Pengaruh Celebrity endorse Instagram terhadap Minat Pengunjung di La Swara Caffe Pada Era Pandemi COVID-19 di Kota Jambi. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh pengunjung Café La Swara. Sampel dalam penelitian ini sebanyak 100 responden dan teknik pengambilan sampel menggunakan metode Purpossive Sampling. Alat analisis yang digunakan adalah regresi linear sederhana. Hasil penelitian menunjukkan bahwa Variabel celebrity endorse berpengaruh signifikan terhadap minat berkunjung pada para pengunjung Laswara Caffe. Variabel Celebrity Endorse memiliki pengaruh terhadap minat berkunjung para pengunjung Laswara Caffe sebesar 55.6%. Hasil ini ini juga didukung denga hasil analisis deskriptif variabel Celebrity Endorse dimana secara keseluruhan hasil rata-rata penilaian variabel Celebrity Endorse pada para pengunjung La Swara Caffe mendapatkan kategori Sangat Tinggi.
The Relationship of Lifestyle and Consumer’s Value : In Perspective of Green Food Consumer Purchasing Behavior Suswita Roza; Ade Octavia; Yayuk Sriayudha
Dinasti International Journal of Management Science Vol. 5 No. 1 (2023): Dinasti International Journal of Management Science (September - October 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i1.2047

Abstract

The behavior of consuming green food is one form of alternative solution in an effort to maintain environmental sustainability due to consumption activities. This research aims to analyze : (1) how is the relationship between lifestyle, consumer values ??and interest in purchasing green food (2) what is the relationship between lifestyle, consumer values ??and purchasing behavior of green food consumers with purchase intention as a mediating variable, and (3) how direct relationship between interest in purchasing green food and consumer purchasing behavior. The research design uses quantitative analysis methods. The research population is consumers of food products in Jambi Province with a research sample of 200 respondents. Nonprobability sampling technique was used for research sampling. The instrument used was a research questionnaire. The data was analyzed using the Structural Equation Model (SEM/PLS) with the smart PLS tool. From the research results, it is known that lifestyle does not have a significant influence on interest and purchasing behavior of green food. Meanwhile, the perceived value of consumers has a significant influence on green food purchasing interest and behavior. Furthermore, asking consumers to purchase green food also shows a significant relationship to purchasing behavior. This research is expected to provide a substantial theoretical contribution to other researchers in fields with related interests.
DIAGNOSTIC STUDY: TRANSFORMING RESEARCH GOVERNANCE AT UNIVERSITAS JAMBI – A COMPARATIVE ANALYSIS WITH LPPM OF SEVERAL INDONESIAN UNIVERSITIES Ade Octavia; Linda Handayani; Dwi Kurniawan
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i1.28522

Abstract

The Tridharma of Higher Education, encompassing Education, Research, and Community Service, serves as the cornerstone of higher education's tripartite mission. These integral functions are interdependent and mutually reinforcing, positioning universities as pivotal institutions for fulfilling societal needs in terms of quality human resources, the generation of new knowledge, and providing solutions to a myriad of societal challenges. This study aims to engage in a comparative analysis with other higher education institutions involved in Research and Community Service (LPPM) - specifically USK, UB, UNPAD, and UNHAS - to enhance the performance and governance of UNJA's LPPM. The methodology employed in this research is an interview survey. The findings indicate that USK excels in supporting researchers and offering substantial incentives. UNPAD is noted for its robust foundational data, which forms a critical basis for decision-making. Additionally, UNPAD ensures efficient facilitation of research activities and publication. The standout feature of UB is its user-friendly system, greatly simplifying processes for stakeholders. Finally, UNHAS is commended for its clear direction in research and service execution, alongside well-defined annual targets. This comparative study is instrumental in identifying best practices and potential areas for improvement in UNJA's LPPM, thereby contributing to the broader goal of enhancing the effectiveness of higher education institutions in fulfilling their Tri Dharma. Keywords: Diagnostics, Comparison, LPPM Governance
ECO-INNOVATIVE STRATEGIES: ENHANCING ENVIRONMENTAL AWARENESS AND SHAPING CONSUMER PREFERENCES THROUGH GREEN MARKETING Prasetyo Nurhidayat; Sonia Melati Indah; Ayu Vebiola; Sandri Atmanegara; Ana Nurhasanah; Ade Octavia
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i1.29117

Abstract

This study delves into the burgeoning field of green marketing and its pivotal role in shaping environmental awareness and influencing consumer preferences. Positioned within the realm of marketing management, this research sets the groundwork for developing hypotheses about the dynamics between green marketing and various dependent variables, aiming to guide future empirical investigations. Employing a qualitative descriptive approach, this research synthesizes insights from an extensive review of academic literature, utilizing resources such as Crossref, Google Scholar, and other esteemed academic platforms. The findings underscore two primary impacts of green marketing: (1) a significant influence on consumer environmental consciousness, and (2) a notable effect on consumer preferences. Beyond these key areas, the study identifies additional factors interplaying with green marketing. These include competitive advantage, environmental sustainability, brand image, Eco Labelling, and Eco Branding. These insights contribute to a more nuanced understanding of green marketing's multifaceted influence and highlight potential avenues for further research in the field.
Culture and Entrepreneurial Orientation in Generation Z with Gender as a Mediating Variable Ade Octavia; Zulfanetti Zulfanetti; Yayuk Sriayudha
Jurnal Manajemen dan Kewirausahaan Vol. 11 No. 2 (2023): December (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i2.11194

Abstract

Entrepreneurial orientation should develop as an integral part of strengthening entrepreneurial character. Generation Z, with different gender and culture, has distinct characteristics in terms of entrepreneurship. This study aims to analyze the following: (1) How culture and gender influence entrepreneurial orientation in the group of people who belong to Generation Z and (2) How gender can mediate the influence of culture and entrepreneurial orientation in Generation Z. The population of this study consists of the age group included in Generation Z, with a research sample of 200 respondents. This study used a probability sampling technique for data collection, using questionnaires as research tools. Data were analyzed using the Structural Equation Model (SEM/PLS). The results of this study expected to contribute to the theoretical implications for other researchers in related fields. The research findings show that there is an influence of culture and gender on entrepreneurial orientation. However, there is no influence of culture on gender. In addition, gender variables cannot mediate the relationship between culture and entrepreneurial orientation.
Pengaruh inovasi produk, harga dan kualitas produk terhadap keputusan pembelian sepeda Motor Honda Beat di Kota Jambi Indah Suryaning Budi; Ade Octavia; Novita Sari
Jurnal Dinamika Manajemen Vol. 7 No. 2 (2019): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v7i2.16948

Abstract

This study aims to analyze (1) the influence of product innovation variables, price, and product quality both simultaneously and partially on the purchase decision of Honda Beat motorcycles in Jambi City, (2) which variable has the most dominant influence on the purchase decision of Honda motorcycles Beat in Jambi City. The sample used in this research is as many as 100 respondents, where the respondents are the people who own and use Honda Beat motorcycles. Analyzer used is multiple linear regression test. The result of this research shows that (1) simultaneously and partially variable of product innovation and product quality have positive and significant influence to purchasing decision (2) price variable has no significant influence to purchase decision (3) the most dominant variable influence is product innovation.
Co-Authors Achmad Nur Budi Utama Ade Per Siregar Adriani Adriani Agus Solikhin Agus Syarif Ahmad Fauzan Fiqri Ana Nurhasanah Andang Fazri Ardi Novra Ardi Novra Ardiyaningsih Puji Lestari Ayu Vebiola Budi Susanto Dahmiri Daniela Setiani Hutajulu Dea Rusita Depison Depison Desy S. Nur Dira Meilina Dwi Kurniawan Dwi Kurniawan Erida Erida Febrianto Al Ihkam Fitriaty, Fitriaty Garry Yuesa Rosyid Heriberta Heriberta Ida Masriani Idham Khalik Indah Suryaning Budi Iswento Rizki Manarissar Rajagukguk Johannes Johannes Jotha Scorda Linda Handayani Lisna, Lisna Mahardika Ardaka Saputra Muji Harto Musnaini Musnaini Novita Sari Nur Ajizah Panggita Wijaya Pebriana Ingepuri Prasetyo Nurhidayat Putri Zulwarni Revis Asra Rina Mardiana Sandri Atmanegara Shinta Octora Shofia Amin Sigit Indrawijaya Siregar, Ade Perdana Sonia Melati Indah Sry Rosita Suswita Roza Tona Aurora Lubis Widyanti Fitri Yayuk Sriayudha Yayuk Sriayudha Yemmi Suwarti Zahrena Pratiwi Zulfanetti Zulfanetti Zulfanetti Zulfanetti Zulfanetti Zulfanetti Zulfina Adriani Zulkifli Muraddin