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All Journal Jurnal Ekonomi Pembangunan JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen dan Kewirausahaan (JMDK) Riau Journal of Empowerment Jurnal Sains Sosio Humaniora Jurnal Samudra Ekonomi dan Bisnis Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Prosiding Konferensi Nasional PKM-CSR Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Business Studies and Management Review Horizon: Indonesian Journal of Multidisciplinary
Ade Octavia
Dosen Fakultas Ekonomi Dan Bisnis Universitas Jambi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Other

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ENTREPRENEURIAL PASSION, ENTREPRENEURIAL ALERTNESS AND ISLAMIC ENTREPRENEURIAL ORIENTATION: ITS APPLICATION TO THE MUSLIMAH ENTREPRENEUR Suswita Roza; Yayuk Sriayudha; Ade Octavia
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 2 (2020): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i2.654

Abstract

The success of an entrepreneur orientation from an Islamic perspective is not only measured in material success but also in a growing business. Muslimah entrepreneur needs passion and alertness in entrepreneurship to help to shape an entrepreneurial optimism and make decisions as well as business development efforts. The aims of the research are (1). Analyzing the influence of entrepreneurial passion on entrepreneurial alertness (2). Analyzing the influence of entrepreneurial alertness on Islamic entrepreneurial orientation (3). Analyzing the influence of entrepreneurial passion on Islamic entrepreneurial orientation. Data were collected from a sample of 86 Muslimah entrepreneurs from the Association of Muslimah Entrepreneurs in Jambi Province. Data collection is carried out using a questionnaire as the instrument research. Moreover, path analysis is used to analyze the influence of each variable studied. The results showed that there is a positive and significant influence between: entrepreneurial passion on entrepreneurial alertness, entrepreneurial alertness on Islamic entrepreneurial orientation, and entrepreneurial passion on the Islamic entrepreneurial orientation of Muslimah entrepreneurs. Research implementation will enhance the passion and alertness of Muslimah entrepreneurs and it suggests further studies to strengthen the model of research particularly in terms of Islamic entrepreneurship perspective.
WOMEN'S ENTREPRENEURSHIP AND IMPLEMENTATION OF MARKET ORIENTATION MODEL TO IMPROVE BUSINESS PERFORMANCE OF SMES BATIK JAMBI Ade Octavia; Zulfanetti Zulfanetti; Yayuk Sriayudha; Heriberta Heriberta
Dinasti International Journal of Education Management And Social Science Vol. 3 No. 2 (2021): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v3i2.1067

Abstract

Investigating of market orientation relationships and business performance has been widely conducted, but the research related to the implementation of the market-business performance orientation model is still relatively rarely. A woman entrepreneur who accepts challenging roles to meet her personal needs and become economically independent is an important role in economic independence. The research aims to analyze how the role of women entrepreneurs in applying market orientation models to improve business performance in SMEs of Batik Jambi in Jambi City. The method used in this study is qualitative method. The results of this study found that SMEs batik Jambi is mostly owned and managed by women entrepreneurs. They have been market oriented and impacted on business performance. Orientation to consumers is a strength factor for women to run their business and they tend to be more responsive to what competitors do. This study found that women entrepreneurs have the ability to coordinate internally. This becomes an internal force for SMEs to improve business performance as well. Lack of the competence in tecnology and information is one of women deficiency that need to be develpo in order to gain competitive advantage among them.
Dampak Kualitas Layanan dan Kualitas Produk Terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah PT Asuransi Jiwa BCA Life di Provinsi Jambi Bella Maysi Putri; Ade Octavia; Andang Fazri
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5373

Abstract

This study employs a quantitative approach with the aim of analyzing the influence of service quality and product quality on customer loyalty, with customer satisfaction serving as the intervening variable. The study was conducted among customers of PT Asuransi Jiwa BCA Life in Jambi Province. The independent variables in this study include service quality and product quality; the dependent variable is customer loyalty; and customer satisfaction acts as the intervening variable. Data collection was conducted by distributing questionnaires to customers who served as research respondents. The questionnaire was designed using a Likert scale to measure respondents’ perceptions of each indicator for service quality, product quality, customer satisfaction, and customer loyalty. The data obtained are primary data collected directly from the respondents. Data analysis was performed using the Partial Least Squares-based Structural Equation Modeling (SEM-PLS) method with the SmartPLS software. The analysis stages included testing the outer model to assess the validity and reliability of the research instruments, as well as testing the inner model to analyze the relationships between variables and test the research hypotheses. A test of the mediating effect of customer satisfaction was conducted to determine its role in mediating the influence of service quality and product quality on customer loyalty.
Pengaruh Literasi Keuangan Terhadap Kebeberhasilan Berwirausaha Dimediasi Self Efficacy pada Gen Z Penerima Kredit Usaha Rakyat di Bank Jambi Cabang Tebo Lili Gustina; Ade Octavia; Musnaini
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6538

Abstract

This study aims to analyze the effect of financial literacy on entrepreneurial success with self-efficacy as a mediating variable in Generation Z recipients of People's Business Credit (KUR) at Bank Jambi Tebo Branch. The study used a quantitative approach with a survey method. The sampling technique was carried out by purposive sampling with a total of 95 respondents from Generation Z KUR recipients from January 2025 to November 2025. Data were collected through a questionnaire using a Likert scale and analyzed using Partial Least Squares (PLS). The measurement model was used to test the validity and reliability of the instrument, while the structural model was used to examine the causal relationship between variables and test the hypothesis. The results showed that financial literacy had a positive but insignificant effect on self-efficacy. Self-efficacy was proven to have a positive and significant effect on entrepreneurial success. In addition, financial literacy did not have a direct effect on entrepreneurial success. However, the results of the indirect effect test showed that financial literacy had a significant effect on entrepreneurial success through self-efficacy. These findings indicate that self-efficacy plays a significant role as a mediator between the influence of financial literacy on entrepreneurial success among Generation Z KUR recipients. This research provides an empirical contribution to understanding the role of psychological factors in enhancing the success of young entrepreneurs based on financial literacy.
Pengaruh Fear Of Missing Out, Viral Marketing Dan Experiential Marketing Terhadap Keputusan Pembelian Skincare Skintific Pada Generasi Z Di Kota Jambi Eka Rohani; Ade Octavia; Maulidia Imastary Tan
ISTIKHLAF: Jurnal Ekonomi, Perbankan dan Manajemen Syariah Vol. 8 No. 1 (2026): (Maret 2026)
Publisher : Institut Agama Islam Yasni Bungo Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51311/istikhlaf.v8i1.1362

Abstract

Keputusan pembelian melibatkan serangkaian pilihan yang dibuat oleh konsumen sebelum melaksanakan pembelian. Proses ini dimulai setelah konsumen memiliki keinginan untuk memenuhi kebutuhan tertentu. Penelitian ini bertujuan untuk mengetahui pengaruh Fear of Missing Out, Viral Marketing dan Experiential Marketing secara simultan dan parsial terhadap Keputusan Pembelian Skincare Skintific pada Generasi Z di Kota Jambi dan untuk mengetahui variabel yang memiliki pengaruh dominan terhadap Keputusan Pembelian Skincare Skintific pada pada Generasi Z di Kota Jambi. Penelitian ini menggunakan metode kuantitatif dengan 96 responden generasi Z yang dipilih melalui teknik purposive sampling, kemudian dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa keputusan pembelian konsumen dipengaruhi secara bersama-sama oleh faktor psikologis, sosial digital, dan pengalaman penggunaan produk. Secara parsial, masing-masing variabel Fear of Missing Out, Viral Marketing, dan Experiential Marketing terbukti berpengaruh signifikan terhadap keputusan pembelian. Variabel yang paling dominan mempengaruhi keputusan pembelian adalah Viral Marketing, ditunjukkan oleh nilai koefisien Beta terstandarisasi yang paling besar. Hal ini menegaskan bahwa Generasi Z sangat dipengaruhi oleh arus informasi digital dalam menentukan pilihan produk skincare.
Pengaruh Servant Leadership, Motivasi Intrinsik dan Komitmen Afektif Terhadap Kinerja Pegawai di Kantor Camat Danau Teluk Sherli Fitriyani Putri; Edward Edward; Ade Octavia
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 4 No. 2 (2022): Jurnal Ekonomi Manajemen Sistem Informasi (November - Desember 2022)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i2.1208

Abstract

Tujuan dari penelitian ini adalah untuk menghasilkan gambaran servant leadership, motivasi intrinsik, komitmen afektif dan kinerja pegawai di Kantor Camat Danau Teluk dan menganalisis pengaruh servant leadership, motivasi intrinsik dan komitmen afektif terhadap Kinerja Pegawai di Kantor Camat Danau Teluk. Alat Analisis yang digunkan adalah analisis PLS. Hasil penelitian menunjukkan kinerja pegawai menunjukkan bahwa rata-rata skor sebesar 189,6 dengan kategori sangat baik, servant leadership menunjukkan bahwa rata-rata skor sebesar 180,5 dengan kategori sangat baik, motivasi intrinsik menunjukkan bahwa rata-rata skor sebesar 169,9 dengan kategori tinggi sementara komitmen afektif menunjukkan bahwa rata-rata skor sebesar 126,2 dengan kategori sedang. Selanjutnya hasil penelitian dari analisi PLS menjelaskan bahwa servant leadership, motivasi intrinsik dan komitmen afektif berpengaruh siginfikan dan positif terhadap Kinerja Pegawai di Kantor Camat Danau Teluk.
Co-Authors Achmad Nur Budi Utama Ade Per Siregar Adriani Adriani Agus Solikhin, Agus Agus Syarif Ahmad Fauzan Fiqri Ana Nurhasanah Andang Fazri Ardi Novra Ardi Novra Ardiyaningsih Puji Lestari Ayu Vebiola Bella Maysi Putri Budi Susanto Dahmiri Daniela Setiani Hutajulu Dea Rusita Depison Depison Desy S. Nur Dira Meilina Dwi Kurniawan Dwi Kurniawan Edward Edward Eka Rohani Erida Erida Febrianto Al Ihkam Fitriaty, Fitriaty Garry Yuesa Rosyid Heriberta Heriberta Ida Masriani Idham Khalik Indah Suryaning Budi Iswento Rizki Manarissar Rajagukguk Johannes Johannes Jotha Scorda Lili Gustina Linda Handayani Lisna, Lisna Mahardika Ardaka Saputra Maulidia Imastary Tan Muji Harto Musnaini Musnaini Musnaini Novita Sari Nur Ajizah Panggita Wijaya Pebriana Ingepuri Prasetyo Nurhidayat Putri Zulwarni Revis Asra Rina Mardiana Sandri Atmanegara Sherli Fitriyani Putri Shinta Octora Shofia Amin Sigit Indrawijaya Siregar, Ade Perdana Sonia Melati Indah Sry Rosita Suswita Roza Tona Aurora Lubis Widyanti Fitri Yayuk Sriayudha Yayuk Sriayudha Yemmi Suwarti Zahrena Pratiwi Zulfanetti Zulfanetti Zulfanetti Zulfanetti Zulfanetti Zulfanetti Zulfina Adriani Zulkifli Muraddin