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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Jurnal Akuntansi dan Pajak Moneter : Jurnal Akuntansi dan Keuangan Syntax Literate: Jurnal Ilmiah Indonesia Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Ekonomi dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Ilmiah Manajemen Ubhara Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah Ilomata International Journal of Management International Journal of Business, Technology, and Organizational Behavior (IJBTOB) AKSELERASI: Jurnal Ilmiah Nasional Jurnal Sosial dan Teknologi Journal of Sustainable Community Development (JSCD) Ilomata International Journal of Social Science Studi Ilmu Manajemen dan Organisasi Jurnal Teknologi dan Manajemen Batara Wisnu : Indonesian Journal of Community Services Jurnal Sosial dan Sains Cerdika: Jurnal Ilmiah Indonesia Jurnal Ilmiah Multidisiplin Indonesia Jurnal Ekonomi, Manajemen, Akuntansi JHSS (Journal of Humanities and Social Studies) Jurnal Ekonomi, Manajemen, dan Bisnis Jurnal Manajemen Pendidikan
Alfatih S. Manggabarani
Department Of Management Program, Faculty Of Economics And Business, Universitas Pembangunan Nasional Veteran Jakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Pengaruh Kompetensi Sumber Daya Manusia, Motivasi, dan Kreativitas Terhadap Kinerja UMKM Kuliner di Bulungan Blok M Jakarta Rizky Syachlan Pratama; Alfatih S Manggabarani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.15163

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kompetensi sumber daya manusia, motivasi kerja, dan kreativitas terhadap kinerja UMKM kuliner di Bulungan Blok M, Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 65 pemilik UMKM kuliner sebagai responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa kompetensi sumber daya manusia, motivasi kerja, dan kreativitas berpengaruh positif dan signifikan terhadap kinerja UMKM, baik secara parsial maupun simultan. Koefisien determinasi (R²) menunjukkan bahwa variabel independen mampu menjelaskan proporsi yang cukup besar terhadap variasi kinerja UMKM. Temuan ini menegaskan pentingnya peningkatan kualitas sumber daya manusia, penguatan motivasi kerja, dan pengembangan kreativitas sebagai strategi utama untuk meningkatkan kinerja UMKM kuliner di kawasan Bulungan Blok M, Jakarta.
Analisis Forecasting Penjualan Pupuk Bersubsidi Menggunakan Metode Peramalan Dekomposisi Time Series PT Pupuk Indonesia Persero Markus Rivaldo Yulinchton; Alfatih S. Manggabarani; Maria Assumpta Wikantari; Prasetyo Hadi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8212

Abstract

The purpose of this study is to provide the best forecasting solution related to subsidized fertilizers at PT Pupuk Indonesia. This research is quantitative in nature, utilizing secondary data from the Annual Report of PT Pupuk Indonesia (Persero). The study employs the Weighted Moving Average (WMA) calculation method with weights of 3, 5, and 7, and uses the Mean Absolute Percentage Error (MAPE) index to measure the accuracy of the generated data. The analysis results indicate that the sales forecasting using the WMA method with weights of 3, 5, and 7 can be recommended, as the MAPE values fall within the range of 10%-20%, which is categorized as having good predictive capability.
The Influence of Content Marketing and Social Media Marketing on Customer Satisfaction in F&B Business in Indonesia Deriyana Saputra; Alfatih S. Manggabarani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.233

Abstract

The development of digital technology has encouraged changes in marketing strategies in the Food and Beverage (F&B) industry in Indonesia through the use of content marketing and social media marketing as a means to build relationships with consumers and increase customer satisfaction. Although both digital marketing strategies are increasingly being applied, the results of previous research still show inconsistencies regarding their effect on customer satisfaction. Therefore, this study aims to analyze the influence of Content Marketing and Social Media Marketing on Customer Satisfaction in F&B business in Indonesia. This study uses a quantitative approach with purposive sampling techniques on 120 respondents who have made purchases in the F&B business in Indonesia. The data was analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS-SEM) with the help of SmartPLS 4 software. The results of the study showed that Content Marketing had a positive and significant effect on Customer Satisfaction with a T-Statistic value of 5.176 and a P-Value of 0.000. In addition, Social Media Marketing also has a positive and significant effect on Customer Satisfaction with a T-Statistic value of 4,750 and a P-Value of 0.000. The Adjusted R-Square value of 0.533 indicates that the two independent variables are able to explain 53.3% of the variation in Customer Satisfaction, while the remaining 46.7% are influenced by other variables outside the research model. These findings indicate that the implementation of quality content marketing and effective social media marketing activities play an important role in increasing customer satisfaction, so that it can be a relevant strategy for F&B business people to strengthen competitiveness in the digital era.
The Dark Side Of Artificial Intelligence-Based Personalization: Intrusiveness, Trust, And Consumer Resistance On E-Commerce Platforms Bonitian Rifiansyah; Yudi Nur Supriadi; Alfatih Sikki Manggabarani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.234

Abstract

The development of Artificial Intelligence (AI) has encouraged companies to implement personalization strategies in digital marketing through e-commerce platforms and social media. Although AI-based personalization can improve consumer experience and marketing effectiveness, overly intensive personalization may also generate negative responses in the form of consumer resistance. This study aims to analyze the effect of AI personalization on consumer resistance by considering the mediating roles of perceived intrusiveness and customer trust. This study employed a quantitative approach using an explanatory research method. Data were obtained by distributing online questionnaires to 400 active users of digital platforms in Indonesia and were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that AI personalization affects perceived intrusiveness, customer trust, and consumer resistance. Perceived intrusiveness is proven to increase resistance behavior, whereas customer trust reduces resistance behavior. In addition, perceived intrusiveness and customer trust are able to mediate the relationship between AI personalization and consumer resistance, both partially and sequentially. This study shows that overly intensive AI personalization can generate intrusive perceptions, reduce consumer trust, and increase resistance to digital marketing. These findings contribute to the development of the literature on the dark side of AI-based personalization and provide input for companies in designing personalization strategies that are more balanced and oriented toward consumer comfort.
The Effect of the Implementation of Human Resource Score Card on Performance at Permata Depok Hospital Hawariyah Hawariyah; Acim Heri Iswanto; Alfatih S. Manggabarani; Yudi Nur Supriadi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 3 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i3.198

Abstract

Performance is assessed to see the extent to which the actions taken by a person in carrying out certain jobs/activities within an organization or company by carrying out the principles of the right mechanism or method in comparing what is done with the results achieved. The purpose of this study was to prove the effectiveness of the human resource score card (competence, job description and measurement) on performance at Permata Depok Hospital. The research method used is descriptive quantitative. The research sample was 100 employees of Permata Depok Hospital. The research instrument in the form of a questionnaire and data analysis using Structural Equation Modeling with Partial Least Square (PLS). The results of the study found that competence had a positive effect on employee performance at Permata Depok Hospital with tcount 3.904 > ttable 1.986. job description has a positive effect on employee performance at Permata Depok Hospital with tcount 4,620 > t table 1,986. The measurement has a positive effect on employee performance at Permata Depok Hospital with tcount 4,620 > ttable 1,986. Competence and Job description, Measurement have a positive effect on employee performance at Permata Depok Hospital with tcount 2,540 > ttable 1,986. The conclusion of the study is that there is an effect of human resource score card (competence, job description and measurement) on performance at Permata Depok Hospital. Research suggestions need to accelerate the procurement of Hospital Information Systems (SIRS). Information integration is a key element in hospital management. Integrated information allows planning, control and supervision to be carried out properly, quickly, precisely and directed. Keywords : job description, measurement, performance, HR scorecard
Garnier Cosmetic Product Purchase Decision Analysis Muhamad Fizky Yusuf; Prasetyo Hadi; Alfatih S. Manggabarani
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 5 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i5.224

Abstract

Developments in the business world cannot be denied, one of which is the development in the cosmetic sector, this is marked by the emergence of many brands and types of cosmetic products that make consumers have to think about making purchasing decisions. Garnier is one of the cosmetic brands in Indonesia, especially Jakarta. The purpose of this study was to determine whether purchasing decisions for Garnier cosmetic products were influenced by trust, country of origin and product quality. This research is a quantitative research using Partial Least Square (PLS) software. The sample in this study were 120 respondents spread across the Jakarta area. The results of this study indicate that country of origin has no effect on purchasing decisions, product quality affects purchasing decisions, country of origin affects purchasing decisions through trust, product quality affects purchasing decisions through trust and trust affects purchasing decisions. Keywords : country of origin, product quality, trust, purchasing decisions
The Influence of Augmented Reality on Purchase Intention through Spatial Presence and Perceived Personalization Temi Hudoyo; Alfatih S. Manggabarani; Yudi Nur Supriadi
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.225

Abstract

Developments in the business world cannot be denied, one of which is the development in the cosmetic sector, this is marked by the emergence of many brands and types of cosmetic products that make consumers have to think about making purchasing decisions. Garnier is one of the cosmetic brands in Indonesia, especially Jakarta. The purpose of this study was to determine whether purchasing decisions for Garnier cosmetic products were influenced by trust, country of origin and product quality. This research is a quantitative research using Partial Least Square (PLS) software. The sample in this study were 120 respondents spread across the Jakarta area. The results of this study indicate that country of origin has no effect on purchasing decisions, product quality affects purchasing decisions, country of origin affects purchasing decisions through trust, product quality affects purchasing decisions through trust and trust affects purchasing decisions. Keywords : country of origin, product quality, trust, purchasing decisions
Social Influence and Price Values on the Behavior of Ruang Guru Application Users Mediated by Intention Prayogi Eka Saputra; Alfatih Sikki Manggabarani; Guntur Syahputra Saragih
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1912

Abstract

This study investigates the effect of social influence and price value on the behavior of high school students in using the Ruangguru educational application, with behavioral intention as a mediator. The research addresses the gap in understanding the adoption of digital learning platforms among Indonesian students, where usage decisions are often driven by contextual rather than purely psychological factors. A quantitative approach using PLS-SEM was employed, with data collected from 277 respondents through validated questionnaires (Cronbach’s α > 0.7, AVE > 0.5), chosen for its ability to test both direct and indirect relationships simultaneously. Results indicate that price value has a significant positive effect on user behavior (β = 0.421, t = 5.312, p < 0.001, R² = 0.46), while social influence (β = 0.097, p > 0.05) and behavioral intention (β = 0.083, p > 0.05) do not show significant effects. Descriptive analysis also revealed that 72% of students reported high satisfaction, and 68% expressed willingness to recommend the app, although this intention did not translate into actual usage behavior. These findings highlight that affordability and perceived benefits outweigh peer encouragement or intention in driving adoption, reflecting students’ sensitivity to price-value alignment in digital learning. The study implies that educational technology providers should prioritize accessible pricing strategies, though further research is needed to integrate other UTAUT2 constructs for a more comprehensive understanding.
The Effect of Influencer Credibility Attributes and Social Media Content Attributes on Purchase Intention With Brand Image as A Mediating Variable: A Study of Local Cosmetic Consumers in Jakarta Dini Indriyani; Alfatih Sikki Manggabarani
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 1 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i1.3182

Abstract

This study examines the effects of influencer credibility attributes and social media content attributes on purchase intention, with brand image as a mediating variable, in the context of local cosmetic products in Jakarta. Using a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM-PLS), data were collected from 250 respondents through an online survey. The results show that influencer trustworthiness and expertise significantly influence brand image and purchase intention, whereas attractiveness affects purchase intention only through brand image. Informative and interactive social media content positively impacts brand image and purchase intention, whereas entertainment-oriented content does not show a significant effect. Brand image is confirmed as a key mediating mechanism that strengthens the relationship between influencer credibility, content attributes, and purchase intention. These findings highlight the importance of credibility-driven influencers and informative, interactive content strategies in enhancing consumer purchase intention in the cosmetic industry.
Fostering Organizational Citizenship Behavior: Job Characteristics and Employee Engagement Among PPSU Workers Suyani Maryam; Alfatih Manggabarani; Tri Siswantini; Rosali Sembiring Colia
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 01 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), January 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the impact of job characteristics and employee engagement on Organizational Citizenship Behavior (OCB) among frontline public service workers in Indonesia, specifically within the Public Infrastructure and Facilities Maintenance Unit (PPSU), referred to as the “Orange Troops.” We used a quantitative explanatory research design to get data from 96 PPSU employees using a structured questionnaire. Job characteristics were assessed utilizing the Job Characteristics Model, employee engagement was evaluated through the Utrecht Work Engagement Scale, and Organizational Citizenship Behavior (OCB) was quantified using recognized multidimensional frameworks. We used Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the data. The results show that both job characteristics (β = 0.430, p < 0.001) and employee engagement (β = 0.305, p = 0.001) positively and significantly affect OCB. The model explains 43% of the variance in OCB (R² = 0.43), indicating a moderate level of predictive power. These findings suggest that employees are more likely to exhibit discretionary, prosocial behaviors when their jobs are meaningful, autonomous, and well-structured, and when they feel engaged and committed to their work. This research enhances the public sector organizational behavior literature by emphasizing the essential functions of job characteristics and engagement in promoting organizational citizenship behavior among urban service employees. In practice, companies can improve OCB by making jobs more compelling and keeping employees engaged through initiatives that recognize, support, and help them grow.
Co-Authors A. Heri Iswanto Alfida Alfida Amrie Firmansyah Andrey Naufal Arizzki Angga Karta Puspito Astuti, Miguna Azhar Ghazali Bimayu Rati Bonitian Rifiansyah Bonitian Rifiansyah Cynthia Anggraini Novitasari Della Damayanti Deriyana Saputra Desmintari Dimas Indira Anggoro Dini Indriyani Erina Oktaviani Fachru Novian Fadila Maulidya Faisal Marzuki Farhan Atha Syarif Fitri Yetty Guntur Syahputra Saragih Haiatin Jamiilah Hatri Wahyumar Hawariyah Hawariyah Heni Nastiti Hidayat Hidayat Indira Nisa Rahmi Ivan Bachtiar Pandapotan Nababan Iwan Kresna Setiadi Jubaedah Jubaedah Jubaedah Nawir Khairunnisa Permata Sari Mahendro Mahendro Sumardjo Mahendro Sumardjo Maria Assumpta Wikantari Markus Rivaldo Yulinchton Mochamad Gus Adfan Muchammad Ulil Amri Muhamad Fizky Yusuf Muhammad Erland Fauzi Muhammad Randhika Priyatna Munashiron Miftah Munasiron Miftah Nunuk Triwahyuningtyas Pangestuti, Dewi Cahyani Popon Rabia Adawia Praptiningsih Praptiningsih Prasetyo Hadi Prasetyo Hadi Prasetyo Hadi Prasetyo Hadi Prasetyo Hadi Prayogi Eka Saputra Rahmadi Arif Ricky Ramilton Rifai Kukuh Widiyanto Rizki Arianto Rizky Syachlan Pratama Rizkyka Agsyana Amaretta Rosali Sembiring Colia Rusdi Musa Ishak Sintha Yulia Dedari Siti Hawa Sufiyat Nurul Hakim Suryani Maryam Suryani Maryam Suyani Maryam Temi Hudoyo Tri Siswantini Wahyu Widyawati Wahyudi, Wahyudi Yola Auralia Yudi Nur Supriadi Yudi Nur Supriadi YUDI NUR SUPRIADI