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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Jurnal Akuntansi dan Pajak Moneter : Jurnal Akuntansi dan Keuangan Syntax Literate: Jurnal Ilmiah Indonesia Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Ekonomi dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Ilmiah Manajemen Ubhara Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah Ilomata International Journal of Management International Journal of Business, Technology, and Organizational Behavior (IJBTOB) AKSELERASI: Jurnal Ilmiah Nasional Jurnal Sosial dan Teknologi Journal of Sustainable Community Development (JSCD) Ilomata International Journal of Social Science Studi Ilmu Manajemen dan Organisasi Jurnal Teknologi dan Manajemen Batara Wisnu : Indonesian Journal of Community Services Jurnal Sosial dan Sains Cerdika: Jurnal Ilmiah Indonesia Jurnal Ilmiah Multidisiplin Indonesia Jurnal Ekonomi, Manajemen, Akuntansi JHSS (Journal of Humanities and Social Studies) Jurnal Ekonomi, Manajemen, dan Bisnis Jurnal Manajemen Pendidikan
Alfatih S. Manggabarani
Department Of Management Program, Faculty Of Economics And Business, Universitas Pembangunan Nasional Veteran Jakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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PKM DOSEN PENERAPAN STRATEGI MARKETING MELALUI ANALISIS DATA PENJUALAN UMKM DI DKI JAKARTA Jubaedah Jubaedah; Desmintari Desmintari; Iwan Kresna Setiadi; Alfatih Sikki Manggabarani; Maria Assumpta Wikantari; Praptiningsih Praptiningsih
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 3 (2023): Batara Wisnu | September - Desember 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i3.235

Abstract

This community service program is a collaboration between a team of lecturers from UPN Veteran Jakarta and Micro, Small and Medium Enterprises (MSMEs) in DKI Jakarta. This activity is useful between UPN Veteran Jakarta and MSMEs Level Up Kominfo RI. This program is not only a form of cooperation between educational institutions and government institutions, but also as a form of community service from UPNVJ lecturers through the implementation of the tridharma of higher education. With a focus on developing marketing strategies, this activity aims to help MSMEs utilize sales data to improve their marketing performance. The lecturer team collaborates with MSMEs in collecting, analyzing, and interpreting sales data to identify relevant patterns and trends in consumer behavior. Based on these findings, a marketing strategy was developed tailored to the characteristics of the local market and consumer needs. The strategy includes the utilization of social media, online platforms, proper market segmentation, and appropriate product development. In addition, this program also involves training activities and workshops to improve understanding and marketing skills for MSMEs. Through this collaboration, it is hoped that MSMEs in DKI Jakarta can strengthen their position in the market and increase their competitiveness in a sustainable manner. This program is a concrete step in supporting local economic growth and the development of MSMEs as an important pillar in the economy. After the service activities, MSMEs in DKI Jakarta benefit from more effective marketing strategies, increased sales, and a better understanding of using sales data. This has an impact on local economic growth and the empowerment of MSME communities
ANALISIS KUALITAS LAYANAN TERHADAP LOYALITAS MELALUI KEPUASAN KONSUMEN PENGGUNA JASA TRANSPORTASI KRL COMMUTER LINE Farhan Atha Syarif; Alfatih S. Manggabarani
Jurnal Akuntansi dan Pajak Vol 23, No 1 (2022): JAP : Vol. 23, No. 1, Februari 2022 - Juli 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i1.5260

Abstract

This study uses quantitative methods because to determine the effect of service quality and customer satisfaction on the loyalty of KRL Commuter Line users in DKI Jakarta. KRL Commuter Line is the mainstay of transportation for DKI Jakarta residents. The population of this research is the KRL Commuter Line users in DKI Jakarta. The number of samples used is 100 respondents with purposive sampling method and distributing questionnaires through google form. The analysis technique uses descriptive and inferential analysis with SmartPLS 3.2.9 software. The results of R Square Adjusted for the consumer satisfaction variable are 0.734 or 73.4% and the consumer loyalty variable is 0.606 or 60.6%. The results of hypothesis testing are (1) service quality has a positive and significant effect on customer satisfaction with a value of 0.859, (2) customer satisfaction has a positive and significant effect on consumer loyalty with a value of 0.505, (3) there is a positive and significant effect on service quality on consumer loyalty with value of 0.306, and (4) service quality through satisfaction has a positive and significant effect on consumer loyalty with a value of 0.434.
FACTORS DETERMINING MARKETING PERFORMANCE OF FASHION SMEs IN JAKARTA: THE PERSPECTIVE OF MARKETING SKILLS, CRM, AND COMPETITION INTENSITY: FAKTOR PENENTU KINERJA PEMASARAN UMKM FASHION DI JAKARTA: PERSPEKTIF KETERAMPILAN PEMASARAN, CRM, DAN INTENSITAS PERSAINGAN Rifai Kukuh Widiyanto; Jubaedah Jubaedah; Alfatih Sikki Manggabarani
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6327

Abstract

This study analyzes the Marketing Performance of the Fashion MSME Industry in Jakarta. The purpose of this study is to examine the influence of marketing skills and customer relationship management on marketing performance through competitive intensity. This study is quantitative by distributing questionnaires to 240 MSME actors. Using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) alternative with the Smart-PLS 4.0 program. The results of the data analysis show that: (1) Marketing Skills have a significant effect on Marketing Performance through Competitive Intensity in the Fashion Industry in Jakarta. (2) while Customer relationship management has a direct effect on Marketing Performance without considering the Intensity of Competition in the Fashion Industry in Jakarta
Analisis Minat Penggunaan Ulang pada Dompet Digital Shopeepay di Masa Pandemi Covid-19 Yola Auralia; Alfatih Sikki Manggabarani; Wahyudi Wahyudi
Studi Ilmu Manajemen dan Organisasi Vol 1 No 2 (2020): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v1i2.916

Abstract

Purpose: The purpose of this study is to analyze and prove the influence of perceived usefulness, perceived ease of use and sales promotion on reuse intention the ShopeePay digital wallet during the Covid-19 pandemic. Research Methodology: This study is a quantitative research, the data in this research have been acquired form the distribution of questionnaires measured via ascale Likert using the Partial Least Square (PLS) technique which data processing was assisted by Smart PLS 3.3.3. In this research, a sample of 96 people was used, and the sampling technique used was the purposive sampling method. Result: The results of this research imply that the perceived usefulness variable has no effect and not significant on interest in reuse with a path coefficient value of 0.192. The variable perceived ease of use has a positive and significant effect on interest in reuse with a path coefficient value of 0.314 and sales promotion has a positive and significant effect on interest in reuse with a path coefficient value of 0.274. Limitations: Due to the Covid-19 pandemic, the spread of questionnaires must use Google Form (online) so that it cannot spread the questionnaire directly. And the variables used and set out in this study are limited i.e., refer only to the variables of benefit perception, ease perception and sales promotion. Contribution: It is expected to be able to share the contribution of knowledge and benefits and this writing can be a contribution as a source of reference and have the same topic, and can have the benefit to be a consideration for the company that it can be used as a consideration in determining strategies towards its product or service. Keywords: Reuse Intention, Perceived Usefulness, Perceived Ease of Use, Sales Promotion.
OPTIMALSISASI POTENSI PISANG SEBAGAI UPAYA PENINGKATAN PENDAPATAN DAN KESEJAHTERAAN MASYARAKAT PEDESAAN Alfatih Sikki Manggabarani; Suryani Maryam; Fachru Novian; Amrie Firmansyah
AKSELERASI: Jurnal Ilmiah Nasional Vol 8 No 3 (2026): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v8i3.1750

Abstract

Pengbdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan masyarakat Desa Margamulya, Kecamatan Cileles, Kabupaten Lebak, Provinsi Banten dalam diversifikasi olahan buah pisang untuk menambah nilai ekonomi dan mendorong peningkatan pendapatan. Sasaran utama kegiatan ini adalah petani dan kelompok ibu-ibu PKK agar mampu memahami berbagai bentuk pengolahan pisang, menyerap hasil panen lokal, serta membuka peluang usaha baru. Program dilaksanakan melalui kerja sama dengan pengusaha catering, Bank BRI KCP Cileles, dan Dinas Perdagangan, Perindustrian, Koperasi, dan UKM Kabupaten Lebak terkait peningkatan keterampilan produksi, akses permodalan, dan pengemasan produk. Metode pelaksanaan menggunakan pendekatan PRA melalui demonstrasi olahan pisang, pelatihan manajemen SDM, produksi, pemasaran digital, serta sosialisasi kredit usaha rakyat. Target luaran program meliputi peningkatan pengetahuan dan keterampilan mitra sebesar 70% pada aspek produksi, pengemasan, pemasaran digital, kewirausahaan, dan manajemen keuangan sederhana. Program ini diharapkan mampu menciptakan usaha berbasis olahan pisang yang berkelanjutan bagi masyarakat.
Strategi Revitalisasi Pemasaran pada UMKM Kuliner Legendaris: Studi Kasus Warung Betawi "H. Jaja" Jakarta Selatan Bimayu Rati; Alfatih S. Manggabarani
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 5 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i5.3277

Abstract

Sektor UMKM kuliner merupakan bagian penting dalam perekonomian kreatif urban dan berperan dalam pelestarian identitas budaya lokal. Penelitian ini bertujuan untuk menganalisis strategi revitalisasi Warung Betawi “H. Jaja” sebagai kuliner tradisional Betawi yang mengalami penurunan pelanggan akibat perubahan preferensi konsumen dan minimnya digitalisasi. Penelitian menggunakan pendekatan kualitatif deskriptif melalui observasi lapangan, wawancara dengan pemilik, karyawan, dan pelanggan, serta pengumpulan dokumentasi. Hasil analisis IFAS dan EFAS menunjukkan bahwa warung memiliki kekuatan pada cita rasa autentik, nilai historis (heritage), dan loyalitas pelanggan lama, sementara kelemahan utama berada pada aspek pemasaran digital, inovasi visual, serta absennya layanan pesan-antar berbasis aplikasi. Peluang eksternal mencakup peningkatan tren kuliner lokal, pertumbuhan wisata kuliner, dan digital food content, sedangkan ancaman berasal dari restoran kekinian, preferensi visual konsumen muda, dan dominasi media sosial dalam proses pengambilan keputusan. Analisis SWOT mengindikasikan perlunya strategi revitalisasi berbasis storytelling budaya, digital branding, dan integrasi platform delivery untuk memperluas segmentasi pasar tanpa menghilangkan karakter otentik warung. Penelitian ini memberikan kontribusi praktis bagi UMKM kuliner tradisional dalam mengadaptasi teknologi digital sembari mempertahankan identitas budaya lokal di era kompetisi modern.
Persepsi Nilai dan Pengalaman Nasabah dalam Penggunaan Produk Tabungan Bank DKI Jakarta Dimas Indira Anggoro; Alfatih S. Manggabarani
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 5 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i5.3301

Abstract

Persaingan industri perbankan yang semakin ketat menuntut bank untuk mampu menciptakan nilai yang dirasakan nasabah dan pengalaman positif dalam penggunaan produk tabungan. Penelitian ini bertujuan untuk menganalisis persepsi nilai dan pengalaman nasabah dalam penggunaan produk tabungan Bank DKI Jakarta melalui pendekatan kuantitatif dengan pengukuran customer perceived value. Persepsi nilai nasabah dipahami sebagai evaluasi menyeluruh terhadap manfaat yang dirasakan dibandingkan dengan pengorbanan yang dikeluarkan, yang mencakup nilai fungsional, emosional, dan sosial. Pengalaman nasabah mencerminkan keseluruhan interaksi nasabah dengan produk dan layanan perbankan yang digunakan. Penelitian ini menggunakan metode survei dengan penyebaran kuesioner kepada 100 nasabah aktif Bank DKI Jakarta yang telah menggunakan produk tabungan minimal enam bulan. Data dianalisis menggunakan perangkat lunak SPSS melalui uji validitas, uji reliabilitas, analisis statistik deskriptif, dan analisis regresi linear sederhana. Hasil penelitian menunjukkan bahwa seluruh instrumen penelitian dinyatakan valid dan reliabel. Analisis deskriptif mengindikasikan bahwa persepsi nilai dan pengalaman nasabah berada pada kategori baik. Hasil regresi menunjukkan bahwa customer perceived value berpengaruh positif dan signifikan terhadap pengalaman nasabah dalam penggunaan produk tabungan Bank DKI Jakarta. Temuan ini menegaskan pentingnya pengelolaan persepsi nilai sebagai faktor utama dalam menciptakan pengalaman nasabah yang positif dan berkelanjutan di sektor perbankan.
The Influence Of Social Media Marketing On Purchase Decisions With The Role Of Brand Image Mediation In The Internet Service Industry Remains First Media Muchammad Ulil Amri; Yudi Nur Supriadi; Alfatih S Manggabarani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i1.260

Abstract

The development of digital technology has driven changes in consumer behavior in accessing internet services and making purchase decisions. In the fixed internet service industry in Indonesia, there are indications of a mismatch between brand image and consumer purchase decisions, especially in First Media. This study aims to analyze the influence of Social Media Marketing on Purchase Decisions with Brand Image as a mediating variable. This study used a quantitative approach with 125 respondents selected through purposive sampling techniques and analyzed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM). The results of the study show that Social Media Marketing has a significant effect on Brand Image (T-Statistic = 8,936; P-Value = 0.000) and Purchase Decision (T-Statistic = 2.283; P-Value = 0.022). Brand Image also has a significant effect on Purchase Decisions (T-Statistic = 5.275; P-Value = 0.000). In addition, Brand Image has been shown to mediate the influence of Social Media Marketing on Purchase Decisions (T-Statistic = 4,203; P-Value = 0.000), which indicates the presence of partial mediation. These findings indicate that effective social media marketing not only directly affects purchasing decisions, but also indirectly through strengthening brand image.
What Makes Consumers Buy Pet Food? A Study on Social Media Marketing, Brand Image, Brand Credibility, and Brand Trust toward Purchase Intention for Kitchen Flavor Dry Dog Food Ivan Bachtiar Pandapotan Nababan; Alfatih S. Manggabarani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.15029

Abstract

This research investigates the influence of social media marketing, brand image, brand credibility, and brand trust on consumers’ purchase intention toward Kitchen Flavor dry dog food in Indonesia. A quantitative research design was applied, using online questionnaires distributed to 100 respondents selected through purposive sampling. The measurement model was tested using PLS-SEM through SmartPLS 3.0 to assess reliability, validity, and the explanatory power of the proposed framework. The findings show that brand image significantly affects purchase intention, indicating that consumers’ perception of product quality, nutritional benefits, and overall brand reputation plays a key role in their buying decisions. However, social media marketing, brand credibility, and brand trust were found to have no significant direct effect on purchase intention. The structural model demonstrates that 61.3% of the variance in purchase intention is explained by the four predictors. These results highlight that while social media engagement and brand-related perceptions contribute to shaping consumer attitudes, the most influential factor driving purchase intention for Kitchen Flavor is a strong and positive brand image. The study provides implications for pet food brands to enhance brand positioning through value-driven communication, product transparency, and strategic digital engagement.
Kecanduan Belanja: Memahami Sisi Emosional Perilaku Konsumen Rahmadi Arif; Alfatih S. Manggabarani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.15031

Abstract

Penelitian ini bertujuan untuk mengeksplorasi secara mendalam fenomena kecanduan belanja dari perspektif psikologis, dengan fokus utama pada peran emosi dalam memicu dan mempertahankan perilaku kompulsif tersebut. Kecanduan belanja tidak hanya berdampak pada kondisi finansial individu, tetapi juga kesejahteraan emosional dan relasi sosial mereka. Melalui tinjauan literatur komprehensif dan analisis terhadap penelitian-penelitian terdahulu, studi ini mengidentifikasi berbagai faktor emosional seperti stres, kecemasan, depresi, dan perasaan rendah diri sebagai pemicu utama perilaku belanja kompulsif. Selain itu, penelitian ini juga membahas mekanisme psikologis seperti pelepasan dopamin dan penguatan negatif yang berkontribusi pada siklus adiktif. Implikasi dari pemahaman mendalam tentang sisi emosional kecanduan belanja ini penting untuk pengembangan strategi pencegahan, intervensi klinis, dan edukasi masyarakat yang lebih efektif dalam mengatasi masalah ini. Penelitian lebih lanjut diperlukan untuk mengembangkan model komprehensif yang mengintegrasikan faktor emosional, kognitif, dan sosial dalam memahami dan menangani kecanduan belanja.
Co-Authors A. Heri Iswanto Alfida Alfida Amrie Firmansyah Andrey Naufal Arizzki Angga Karta Puspito Astuti, Miguna Azhar Ghazali Bimayu Rati Bonitian Rifiansyah Bonitian Rifiansyah Cynthia Anggraini Novitasari Della Damayanti Deriyana Saputra Desmintari Dimas Indira Anggoro Dini Indriyani Erina Oktaviani Fachru Novian Fadila Maulidya Faisal Marzuki Farhan Atha Syarif Fitri Yetty Guntur Syahputra Saragih Haiatin Jamiilah Hatri Wahyumar Hawariyah Hawariyah Heni Nastiti Hidayat Hidayat Indira Nisa Rahmi Ivan Bachtiar Pandapotan Nababan Iwan Kresna Setiadi Jubaedah Jubaedah Jubaedah Nawir Khairunnisa Permata Sari Mahendro Mahendro Sumardjo Mahendro Sumardjo Maria Assumpta Wikantari Markus Rivaldo Yulinchton Mochamad Gus Adfan Muchammad Ulil Amri Muhamad Fizky Yusuf Muhammad Erland Fauzi Muhammad Randhika Priyatna Munashiron Miftah Munasiron Miftah Nunuk Triwahyuningtyas Pangestuti, Dewi Cahyani Popon Rabia Adawia Praptiningsih Praptiningsih Prasetyo Hadi Prasetyo Hadi Prasetyo Hadi Prasetyo Hadi Prasetyo Hadi Prayogi Eka Saputra Rahmadi Arif Ricky Ramilton Rifai Kukuh Widiyanto Rizki Arianto Rizky Syachlan Pratama Rizkyka Agsyana Amaretta Rosali Sembiring Colia Rusdi Musa Ishak Sintha Yulia Dedari Siti Hawa Sufiyat Nurul Hakim Suryani Maryam Suryani Maryam Suyani Maryam Temi Hudoyo Tri Siswantini Wahyu Widyawati Wahyudi, Wahyudi Yola Auralia Yudi Nur Supriadi Yudi Nur Supriadi YUDI NUR SUPRIADI