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All Journal Edutech: Jurnal Teknologi Pendidikan Trikonomika: Jurnal Ekonomi Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Indonesian Journal of Strategic Management Empowerment : Jurnal Pengabdian Masyarakat Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Indonesian Journal Of Business And Economics Valid Jurnal Ilmiah International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Indonesian Journal of Business Analytics (IJBA) Jurnal Inspirasi Binsis dan Manajemen PUBLICA: Jurnal Pengabdian Masyarakat JURNAL ABDIMAS PLJ Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Kepada Masyarakat House of Management and Business Journal Konsienti: Community Services Journal Journal of Innovative and Creativity DIGIBE: Digital Business and Entrepreneurship Journal Bina Bangsa International Journal of Business and Management Edusight Jurnal Pengabdian Masyarakat (EduJPM) JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri
Dadang Suhardi
Universitas Kuningan
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Meningkatkan Perilaku Menabung UMKM Cikupa dengan Implementasi Strategi Financial Nudging yang Efektif Munir Nur Komarudin; Dadang Suhardi; Deri Prayudi; Darul Fadli; Dzalika Bunga Azzahra
JAMARI : Jurnal Pengabdian Masyarakat Mandiri Vol. 2 No. 2 (2026): Januari
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/.v2i2.1008

Abstract

This community service activity aims to test the effectiveness of the implementation of the Financial Nudging strategy in improving savings behavior among Micro, Small, and Medium Enterprises (MSMEs) in Cikupa Village, Darma Kuningan. The local MSME community often faces challenges of undisciplined cash management and high financial vulnerability, which are key issues relevant to the sustainability of their businesses. The method used is a behavior-based intervention with a direct survey approach, involving a series of subtle "nudges", such as visual goal setting, savings commitment forms, and default settings for fund allocation. Based on the results of the program evaluation, it shows that the Financial Nudging intervention is able to significantly increase the frequency and amount of funds allocated by MSMEs for savings. In conclusion, Financial Nudging has proven to be a practical, low-cost, and sustainable solution. Its positive impacts are the creation of better financial discipline, reduced dependence on informal loans, and increased financial resilience of MSMEs, which ultimately contribute to the economic stability and welfare of the Cikupa Village community.
Meningkatkan Perilaku Menabung UMKM Cikupa dengan Implementasi Strategi Financial Nudging yang Efektif Munir Nur Komarudin; Dadang Suhardi; Deri Prayudi; Darul Fadli; Dzalika Bunga Azzahra
JAMARI : Jurnal Pengabdian Masyarakat Mandiri Vol. 2 No. 2 (2026): Januari
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/.v2i2.1008

Abstract

This community service activity aims to test the effectiveness of the implementation of the Financial Nudging strategy in improving savings behavior among Micro, Small, and Medium Enterprises (MSMEs) in Cikupa Village, Darma Kuningan. The local MSME community often faces challenges of undisciplined cash management and high financial vulnerability, which are key issues relevant to the sustainability of their businesses. The method used is a behavior-based intervention with a direct survey approach, involving a series of subtle "nudges", such as visual goal setting, savings commitment forms, and default settings for fund allocation. Based on the results of the program evaluation, it shows that the Financial Nudging intervention is able to significantly increase the frequency and amount of funds allocated by MSMEs for savings. In conclusion, Financial Nudging has proven to be a practical, low-cost, and sustainable solution. Its positive impacts are the creation of better financial discipline, reduced dependence on informal loans, and increased financial resilience of MSMEs, which ultimately contribute to the economic stability and welfare of the Cikupa Village community.
A Study of Culinary Business Marketing Strategies Using Influencers Amidst Weakening Consumer Purchasing Power Luckhy Natalia Anastasye Lotte; Silvia Ekasari; Dadang Suhardi; Susanto; Halim Dwi Putra
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16463

Abstract

The culinary business economy operates within a highly complex environment where operational efficiency meets constantly evolving consumer psychology. A closer look reveals that the sector's economic foundation lies in managing production costs, which are highly sensitive to changes in fiscal policy and volatility in upstream food commodity prices.  The purpose of this study is to provide a study of culinary business marketing strategies using influencers amidst weakening consumer purchasing power. This research uses a qualitative approach in the form of a strategic study. This study is supported by secondary data such as books, journals, and related sources. The results of this study indicate that marketing strategies using influencers amidst weakening consumer purchasing power require a paradigm shift from simply creating desire to justifying spending on culinary businesses. Today's consumers are more selective and tend to seek real value rather than mere visual trends. The study of culinary marketing strategies using influencers in challenging economic conditions includes a shift in selection, content emphasis, strong call-to-action promotional strategies, utilization of short video platforms, and rigorous measurement of return on investment.
STRENGTHENING SELF-LEADERSHIP AND LEARNERS CREATIVITY AT PKBM SADINA GARUT THROUGH THE CDER MODEL Deri Prayudi; Munir Nur Komarudin; Dadang Suhardi; Lita Ernawati; Diah Nurul Fajriah
Edusight Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2026): Edusight Jurnal Pengabdian Masyarakat
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/edujpm.v3i4.327

Abstract

Limited self-confidence, critical thinking capacity, and self-leadership constrain the readiness of learners at the Community Learning Center (Pusat Kegiatan Belajar Masyarakat/PKBM) Sadina in Garut Regency, Indonesia, to enter the workforce or start independent businesses. This community service program aims to strengthen self-leadership as a precondition for entrepreneurial readiness through the Coaching-Driven Entrepreneurial Readiness (CDER) model. A participatory descriptive qualitative approach was applied across the model's first three stages, namely socialization, self-development and leadership coaching, and evaluation with sustainability planning, involving 18 of the 25 planned learners. Data were collected through participatory observation and reflective notes during the coaching sessions. The assessment revealed two dominant conceptual block patterns: constancy in creative thinking and complacency in problem solving. This prompted the facilitation team to reformulate the coaching questions to better fit the participants' everyday experiences. These findings confirm that entrepreneurial readiness among non-formal learners cannot be built without first addressing the underlying cognitive and motivational barriers, while offering a methodological contribution to Human Resource Management by extending a managerial conceptual-blocks framework into non-formal community empowerment in rural settings.
TINGKAT LITERASI KEUANGAN DAN FINANCIAL TECHNOLOGY PADA PELAKU USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) KABUPATEN KUNINGAN Amir Hamzah; Dadang Suhardi
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 5, No 2 (2019): Vol 5, No 2 (2019)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v5i2.1485

Abstract

The purpose of this study is to examine the level of financial literacy and financial technology of SMEs in Kuningan Regency. The sample of this study were 250 SMEs. Sampling is done by Probability sampling with proportional random sampling technique. The data analysis method with Structural Equation Modeling (SEM). From the results of the study it was found that financial attitude has positive effect on financial technology, financial behavior has positive effect on financial technology, financial knowledge has  positive effect on financial technology, financial technology has positive effect on financial inclusion.Thus, in order to achieve the level of financial literacy and financial technology in SMEs increases, SMEs must pay attention to the level of financial attitude, financial behavior, financial knowledge, financial technology so that SMEs financial inclusion also increases.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Malik Abdul Razak Munir Afan Suyanto, Mohamad Amir Hamzah Ariwibawa, Yopani Bambang Bambang Darul Fadli Deri Prayudi Deri Prayudi Devita Aprilyan Diah Nurul Fajriah Diawati, Prety Dicky Hardiansyah Donny Dharmawan Dzalika Bunga Azzahra Ekasari, Silvia Elsa Rinjani Fildzah Shabrina Haribowo, Rio Harjadi, Dikdik Hendy Tannady Ilham Akbar Indah Dwi Kusumawati, Indah Dwi Irmayanti, Rika Komarudin, Munir Nur Lita Ernawati Luckhy Natalia Anastasye Lotte Luh Komang Candra Dewi Maulana, Adrian Munir Nur Komarudin Nur Ayisiyah Nur Komarudin, Munir Oktaviani, Winda Pratminingsih, Sri Astuti Prayudi, Deri Putra, Halim Dwi Ramdhani, Edwin Rika Irmayanti Rina Masruroh Robi Awaluddin Sakinah, Nurul Laela Seliana, Dila Silvia Ekasari Suhendar, Dadang Susanto Taufik, Nuryanti Tyahya Whisnu Hendratni Ulhaq, Virgina Dhia Watulandi, Micki Wely Hadi Gunawan Yasir Maulana Zenni Riana