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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Ekuitas: Jurnal Pendidikan Ekonomi AKSES: Jurnal Ekonomi dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah Business UHO: Jurnal Administrasi Bisnis Jurnal Ilmiah Universitas Batanghari Jambi JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Alignment: Journal of Administration and Educational Management JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea Performance : Jurnal Bisnis dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Syntax Transformation Equity: Jurnal Ekonomi BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Akuntansi dan Keuangan Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekuitas Jurnal Pnedidikan Ekonomi An-Nisbah: Jurnal Ekonomi Syariah Journal of Ekonomics, Finance, and Management Studies Atestasi : Jurnal Ilmiah Akuntansi Business Management and Entrepreneurship Journal Proceedings of The International Indonesia Conference on Interdisciplinary Studies
Faizal Mulia Z
Univesitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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ANALISYS INFLUENCER MARKETING AND COUNTRY OF ORIGIN IN INCREASING ONLINE PURCHASE INTENTION ON BEAUTY PRODUCT FROM SOUTH KOREA THROUGH PERCEIVED QUALITY Misa Putri Tanjung; Kokom Komariah; Faizal Mulia Z
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The role of influencers is influential among young people as a creative strategy in marketing beauty products. The spread of promotions through social media makes it easier for users to select the desired product. It is not uncommon for the country of origin label to trigger buying interest with the country's image attached to its consistency in product innovation. However, the intense competition in the Indonesian cosmetic market affects the position of imported cosmetic brands which also affects market share. So that many cosmetic brands are competing to market their products through relevant influencers as an effective and efficient marketing strategy. This study aims to examine the role of perceived quality in mediating influencer marketing and country of origin in increasing online purchase intention among university students in Sukabumi who use beauty products. This research uses quantitative methods with an associative approach. The sampling technique used the Probability samling method using proportional sampling calculation as many as 240 respondents. Data analysis using SEM-PLS with smartPLS 4 software. The results of this study indicate that Influencer Marketing and Country Of Origin have a positive effect on Online Purchase Intention and Perceived Quality has a positive and significant effect in mediating the influence of Influencer Markering and Country Of Origin on Online Purchase Intention.
Analisis Pertumbuhan Penjualan, Ukuran Perusahaan, Leverage dan Capital Intensity Terhadap Profitabilitas PT Mandala Multifinance Shaquila Farah Aprila; Nor Norisanti; Faizal Mulia Z
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.6730

Abstract

This study aims to determine the effect of sales growth, company size, leverage and capital intensity on profitability. The research method used in this research is quantitative research method with associative descriptive approach. The sample technique used by analysing the company's financial statements for the last few years and the data analysis technique is Regression with the help of SPSS 26 software. The results of this study indicate that PT Mandala Finance, Tbk has successfully built sales growth, company size, leverage, capital intensity and profitability in these decades. Sales growth shows that it has a positive significance value, which means that sales growth has a positive and significant effect on profitability. Company size has no significant effect on profitability. Leverage has a negative significant effect on profitability. Capital intensity has no significant effect on profitability. PT Mandala needs to make strategy adjustments to maintain stable sales growth, manage leverage wisely, and maximise the use of fixed assets in order to maintain optimal profitability. The integration of theory and previous research findings confirms that sustainable growth requires a balance between asset expansion, debt management, and efficient use of capital.
The Influence of Workload and Reward on Employee Performance (Survey at PT. Bank Syariah Indonesia KCP Cianjur Employees) Kamal, Ananda Rizkia; Mulia Z, Faizal; Saori, Sopyan
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4999

Abstract

This study aims to determine how much influence the workload and reward provision have on the performance of employees of PT. Bank Syariah Indonesia Kxp Cianjur. Respondents in this study were 40 people aimed at employees of PT. Bank Syariah Indonesia Kcp Cianjur. This research method uses a quantitative method with a descriptive and associative approach. In this study, a normality test, simultaneous statistical test (F test) and partial statistical test (T test) were carried out. The results of this study indicate that there is a simultaneous positive influence between Workload, Reward Provision and Employee Performance, with a result of 60,556> 2.84 which means that the F Calculation value is greater than the F Table. Meanwhile, partially Workload has a positive and significant effect on Employee Performance, this is evidenced by the value obtained from the T Calculation result which is 5,587 greater than the T Table which is 1,687, with a significance value of 0.000 <0.05. And the provision of rewards has a positive and significant effect on employee performance, this is proven by the value obtained from the results of the T count, which is 5.109, which is greater than the T table, which is 1.687, with a significance value of 0.000 <0.05.
Analysis of Stray Kids Brand Ambassadors on Purchase Decisions with Brand Awareness as a Mediating Variable Firdiena, R. Viera Raina; Komariah, Kokom; Mulia Z, Faizal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5100

Abstract

This study aims to analyze the impact of Brand Ambassadors on purchasing decisions for Ultra Milk UHT milk products with Brand Awareness as a mediating variable. The focus of this study is Ultra Milk consumers in Sukabumi City using quantitative approach and descriptive-verification method. Data were obtained from 200 respondents selected through purposive sampling technique and analyzed using AMOS 29 software. The results of data processing show that brand ambassadors have a significant effect on brand awareness (C.R = 4.282 > 1.65 with p-value = 0.000 < 0.05). Furthermore, brand ambassadors have a significant effect on purchase decisions (C.R = 2.977> 1.65 with a p-value = 0.003 <0.05). Then, brand awareness has a significant effect on purchase decisions (C.R = 5.412 > 1.65 with a p-value = 0.000 < 0.05). In addition, brand awareness acts as an effective mediator in the relationship between brand ambassadors and purchase decisions (sobel test = 3.338> 1.65 with p-value= 0.000< 0.05). Thus, brand awareness is able to bridge the influence of brand ambassadors on purchase decisions among Ultra Milk consumers in Sukabumi City.
The Influence of Self-Confidence, Training, and Employee Relations on Employee Performance (A Study at PT. Yakjin Jaya Indonesia II Sukabumi) Rahayu M.F, Neng Nova Sri; Mulia Z, Faizal; Nurmala, Resa
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7820

Abstract

This study investigates the influence of self-confidence, training, and employee relations on employee performance at PT. Yakjin Jaya Indonesia II Sukabumi. A quantitative approach using descriptive and associative methods was applied, with data collected from 292 employees selected through simple random sampling. Analysis was conducted using multiple linear regression via SPSS 27. The results show that all three independent variables significantly and positively affect employee performance both simultaneously and partially. The coefficient of determination indicates that these variables account for 58.9% of the variance in performance. These findings highlight the importance of psychological empowerment, technical training, and harmonious workplace relationships in enhancing company productivity.
The Influence of Technical Skills and Soft Skills Development on Enhancing Employee Competence at PD Alam Aneka Aroma Sukabumi Nurkhaila, Siti Nazwa; Zafar, Tetty Sufianti; Mulia Z, Faizal
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7873

Abstract

This study examines the effect of technical skills and soft skills development on employee competence at PD Alam Aneka Aroma Sukabumi. A quantitative associative method was applied to 35 employees. Data were analyzed using classical assumption tests, multiple linear regression, and hypothesis testing. The results showed soft skills development significantly influenced employee competence, while technical skills had no significant impact. These findings highlight the crucial role of soft skills development in human resource improvement strategies
Co-Authors Abdul Gani Acep Samsudin Adzkya, Adzkya Shaqiela Agnes Dwi Pangestu Ahmad Pauzi Ai Mulyaningrum Ajeng Ayu Wardhani Putri Alghiffari, Mohammad Fikri Alicia Puteri Herdiany amalia faradilah suhendi Amalia, Salma Andini Nidia Putri Andyta Rizki Octaviana Angellita Zulfa Ferrati Vutri Anggara Putra Munggaran Anggia Puspa Ardiani Anggraeni, Yovita Anggry Tri Hernizar anisa nurfitriani Anissa Fitria Damayanti Anisya, Nur Annisa Drajat Anugrah, Rafa Ardina Anjani Aris Manudin Asep Muhamad Ramdan Asrori Muhtarom Astria, Indria Sri Awanis Fauzi, Fillah Ayu Puji Astuty Azizulhaq, Muhammad Bilqis Nabillah Galih Danial, R, Deni Muhammad Darajat, Nazmah Pauziah Deni Muhammad Danial Denisha Sundari Ekanurrahman Deuis kartinah Devilia, Wanda Dicky Djohansyah Dicky Jhoansyah Dini Kartika dini kartika Dio Alif Ramadhan Dion Setianto Elsa Yulianti Endarti Endarti Eneng Susan Erry Sunarya Erry Sunarya Ervina Widiastuti Fahmi Abdul Muiz fani Rismayanti Farijah, Alni Nuraeni Farijah, Alni Nuraeni Febi Fatimah Firdiena, R. Viera Raina Firhan Dwi Januar Galis Garnia Gery J Pangestu Gumilang, Cahaya Haniva Purwanty Haq, Qubaila Nurul Hartika, Dela Hasanah, Alif Piya Nurul Haura Ananda Putri Hikmah Nurfaidah Hilwa Salsa Bila Ibnu Agung Permana Ifany Nursaumi Ikaningtiyas, Maharani Ima Halimah Ima Halimah Indria Sri Astria Intan Permatasari Kamal, Ananda Rizkia Kartini, Resti Aprilianti Khairunnisa, Risvi Meilan Kokom Komariah Kokom Komariah Kokom Komariyah Leofani Deris Lia Suliah Luki Abdul Hakim S Lusi Nur Fajriani M Nur Alamsyah Manuhutu, Fitria Andriani Marsya Ma’ruvinna El-Mekka Rostianto Maulana Abdul Rohman Maulana Ramdhani Meiranti Maudi Melati Putri Agustini Melinda Anastasya Mella Azhar Nisrina Meysha Alyani Vinasti Mike Komalasari Misa Putri Tanjung Mohammad Ilham Muhamad Ramdan, Asep Muhamad Syahrul Kurniawan Muhtarom, Asrori Mursyidan, Muhammad Fadhli Mutiara Regina Agustiana Nandhika, Rifky Nandy Gumilang M Natasya, Ayudiya Neneng Fitri Riani Neng Nia Fania Nor Norisanti Nu Putri Novia Rizky Nur Anisya Nur Fitri Indriani Nurfadillah, Muhammad Fadhlan Nurhalimah, Sifa Nurkhaila, Siti Nazwa Nurmala, Resa Nurwahidah, Sita Pratama, Dimas Putra Prilla Waristina Gunarto Putri Alisa Puspita Dewi Putri Salma Alifia R Deni Muhammad Danial R.Deni Muhammad Daniel Rahayu M.F, Neng Nova Sri Raihan Mughits Shalshabill Ramdan, Asep Muhammad Rayyisa Nurul Haq Resha Afrilla Resta Restiani Restiani, Resta Reza Eka Perdana Riana Aulia R Riandy, Muhammad Rizky Rifera Cita Adeba Rihan Rahmawati Rika Indriani Rintalla, Maulidya Riska Pebriyanti Riske Aulia Putri Rismawati, Rika Rizky Adhinugroho Rizky, Nu Putri Novia Rizqi Anugrah Sally Oktaviani Sandra Ayu A Sandra Tiara Herliza Selawati Selawati Setianto, Dion Shaquila Farah Aprila Shintya Yuliana Sintia Anjani Sita Nurwahidah Siti Latifah Siti Maria Ulpah Siti Maryam Agustina Siti Nurlela Sari Siti Nurleni Siti Resna Wulandari S Sofia Maulida Solihudin Solihudin Sopyan Saori Sunarya, Erry Syifaurrohmah, Syifaurrohmah Tegar Maulidi Putra ulhaq, Anbia Utari Adetianingsih Viscal Muhamad Khalis Wahyu Restu Illahi Wahyudin, Salsabila Widyasmarani Putri Mujiyanti Wiwin Rosmiyanti Agustin Yesi Rahmawati Yeti Laelasari Zafar, Tetty Sufianti Zidan, Zidan