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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Ekuitas: Jurnal Pendidikan Ekonomi AKSES: Jurnal Ekonomi dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah Business UHO: Jurnal Administrasi Bisnis Jurnal Ilmiah Universitas Batanghari Jambi JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) Alignment: Journal of Administration and Educational Management JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Syntax Idea Performance : Jurnal Bisnis dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Syntax Transformation Equity: Jurnal Ekonomi BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Akuntansi dan Keuangan Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekuitas Jurnal Pnedidikan Ekonomi An-Nisbah: Jurnal Ekonomi Syariah Atestasi : Jurnal Ilmiah Akuntansi Business Management and Entrepreneurship Journal Proceedings of The International Indonesia Conference on Interdisciplinary Studies
Faizal Mulia Z
Univesitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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STRATEGI KUALITAS PELAYANAN CUSTOMER SERVICE TERHADAP LOYALITAS NASABAH PADA BANK BNI KCU SUKABUMI Haniva Purwanty; Erry Sunarya; Faizal Mulia Z
Business Management and Entrepreneurship Journal Vol 3, No 1 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Galuh

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Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui seberapa besar pengaruh strategi kualitas pelayanan terhadap loyalitas nasabah Bank BNI KCU Sukabumi. metode yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dengan analisis regresi linier sederhana sebagai teknik analisa data, dengan jumlah responden sejumlah 33 orang yaitu dengan menggunakan survey melalui kuesioner kepada nasabah Bank BNI KCU Sukabumi. hasil penelitian ini dapat menunjukan bahwa kualitas pelayanan berpenguh positif dan signifikan terhadap loyalitas nasabah. Total pengaruhnya sebesar 76,8%  sedangkan sisanya sebesar 23,2% dipengaruhi oleh variabel yang tidak diteliti dalam penelitian ini .Kata kunci : Kualitas Pelayanan, Loyalitas Nasabah
Analisis Perceived Quality Dan Perceived Value Terhadap Intention To Subscribe Pada Layanan Video On Demand Viu Dini Kartika; Komariah, Kokom; Z, Faizal Mulia
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19832

Abstract

R Research aim: This research aimed to determine the effect of perceived quality and value on the Intention to subscribe. Design/Methode/Approach: Quantitative method with survey research model Research Finding: The results of the study show that perceived quality and perceived value have a significant effect on intention to subscribe Theoretical contribution/Originality: This study shows that perceived quality and perceived value are very effective in making subscription decisions for video-on-demand applications Practitioner/Policy implication: Perceived quality and perceived value play a role in increasing subscription interest. To increase interest in subscribing, companies must improve the quality of features in the application. Research limitation: Variable selection only uses two independent variables: perceived quality and value.
THE EFFECT OF JOB TRAINING, CAREER DEVELOPMENT, AND JOB ROTATION ON EMPLOYEE PERFORMANCE (Survey on Augusta Pelabuhan Ratu Hotel Employees) Mutiara Regina Agustiana; Faizal Mulia Z; Kokom Komariyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3339

Abstract

This research investigates the impact of job training, career development, and job rotation on employee performance at the Augusta Pelabuhan Ratu Hotel. The study employs quantitative methods, analyzing data collected from 40 employees. The findings indicate that while career development has a significant positive effect on employee performance, job training and job rotation do not have a significant individual impact. However, the combined effect of all three variables shows a statistically significant influence on employee performance, suggesting that a holistic approach to human resource development is crucial for improving overall employee effectiveness in the hospitality sector.
Analysis of Business Innovation Strategy and Product Differentiation Strategy in Increasing Sales Volume in Coffee Shop Msme in Sukabumi City Meiranti Maudi; Erry Sunarya; Faizal Mulia
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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Abstract

Micro, small, and medium-sized coffee shops (MSME) in Sukabumi City face increasingly intense competition, necessitating effective business strategies to boost sales volume. This study examines the effects of business innovation strategies and product differentiation strategies on the sales volume of MSME coffee shops in Sukabumi City. A descriptive-associative method with a quantitative approach was employed; the sample comprised 114 MSME owners selected via saturated sampling. Data were collected using a Likert-scale questionnaire and analyzed with validity and reliability tests, classical assumption tests, multiple linear regression, and F and t tests using SPSS. The results indicate that both business innovation and product differentiation strategies have positive and significant effects on sales volume. The regression analysis yielded a coefficient of determination (R²) of 0.517, meaning that 51.7% of the variation in sales volume is explained by these two variables, while the remaining 48.3% is attributable to other factors outside this study. These findings underscore the importance of implementing innovations in processes, products, and organization, as well as creating differentiation in products, services, and brand image to enhance competitiveness and sales of MSME coffee shops in Sukabumi City.
THE INFLUENCE OF INTRINSIC AND EXTERNAL MOTIVATION ON THE PERFORMANCE OF GRAB SUKABUMI DRIVERS Gumilang, Cahaya; Mulia Z, Faizal; Komariah, Kokom
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 3 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i3.4496

Abstract

The rapid growth of digital platform–based transportation has reshaped employment patterns in Indonesia, particularly for motorcycle ride-hailing drivers. This study aims to analyze the effect of intrinsic motivation and extrinsic motivation, both partially and simultaneously, on the performance of GrabBike drivers in Sukabumi City. A quantitative approach with descriptive and associative methods was employed. Data were collected from 95 active GrabBike drivers using a structured questionnaire with a Likert scale and analyzed using multiple linear regression with IBM SPSS Statistics version 27. The results show that intrinsic motivation does not have a significant effect on driver performance, indicating that internal factors such as personal needs, expectations, independence, and optimism are insufficient to directly improve performance in platform-based work settings. In contrast, extrinsic motivation has a positive and significant effect on performance, highlighting the dominant role of external factors such as company policies, incentive systems, working conditions, supervision quality, and interpersonal relationships. Furthermore, the simultaneous test reveals that intrinsic and extrinsic motivation together significantly influence driver performance. These findings suggest that performance in the context of digital labor platforms is largely driven by organizational and system-level factors rather than individual motivation alone. Therefore, improving driver performance and sustainability requires transparent policies, fair incentive mechanisms, and supportive working conditions within platform-based partnerships such as Grab.
THE EFFECT OF DIGITALIZATION SKILLS ON EMPLOYEE PERFORMANCE WITH READINESS TO CHANGE AS AN INTERVENING VARIABLE Endarti Endarti; Faizal Mulia Z; Nor Norisanti
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

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Abstract

The digital revolution has encouraged companies to carry out technological transformation to improve operational efficiency and effectiveness. However, the implementation of digitalization does not always have a direct impact on improving employee performance. This study aims to analyze the effect of digitalization skills on employee performance with readiness to change as a mediating variable at PT Sari Alam Sukabumi. The research method used is quantitative with a sample size of 122 respondents. Data collection was conducted using questionnaires distributed to employees, and data analysis techniques employed Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results showed that digitalization skills have a positive and significant effect on employee performance. In addition, readiness to change has a positive and significant effect on employee performance. Furthermore, the study found that readiness to change successfully mediates the relationship between digitalization skills and employee performance. This indicates that employees who possess strong digital competencies and are ready to adapt to organizational changes are more likely to demonstrate improved performance. These findings highlight the importance of developing digital skills and fostering a culture of change readiness to support successful digital transformation in organizations.
THE INFLUENCE OF FINANCIAL SOCIALIZATION, FINANCIAL EXPERIENCE, AND FINANCIAL LITERACY ON INVESTMENT INTENTION Hilwa Salsa Bila; Dicky Jhoansyah; Faizal Mulia Z
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

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Abstract

The rapid advancement of technology has made it easier for individuals to carry out various activities, including investing. Amid the current weakening of Indonesia’s Composite Stock Price Index (IHSG), an increase in public investment interest is expected to contribute positively to the national economy. Generation Z, as digital natives, holds significant potential in the development of the investment sector. This study aims to analyze the influence of financial socialization, financial experience, and financial literacy on investment intention among Generation Z in Sukabumi City. A quantitative approach with an associative method was employed in this research. Data were collected using purposive sampling, involving 170 respondents categorized as members of Generation Z. The data were analyzed using multiple linear regression analysis. The results reveal that financial socialization does not significantly influence investment intention, indicating that social interaction or exposure alone may not be sufficient to drive investment behavior among Generation Z. In contrast, financial experience has a positive and significant effect on investment intention. Similarly, financial literacy also shows a positive and significant effect on investment intention among Generation Z. These findings suggest that financial experience and financial literacy play crucial roles in shaping individuals' intentions to invest. Therefore, stakeholders are encouraged to enhance financial education programs and provide more practical financial experiences to increase investment interest among younger generations, particularly Generation Z.
ANALISYS INFLUENCER MARKETING AND COUNTRY OF ORIGIN IN INCREASING ONLINE PURCHASE INTENTION ON BEAUTY PRODUCT FROM SOUTH KOREA THROUGH PERCEIVED QUALITY Misa Putri Tanjung; Kokom Komariah; Faizal Mulia Z
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

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Abstract

The role of influencers is influential among young people as a creative strategy in marketing beauty products. The spread of promotions through social media makes it easier for users to select the desired product. It is not uncommon for the country of origin label to trigger buying interest with the country's image attached to its consistency in product innovation. However, the intense competition in the Indonesian cosmetic market affects the position of imported cosmetic brands which also affects market share. So that many cosmetic brands are competing to market their products through relevant influencers as an effective and efficient marketing strategy. This study aims to examine the role of perceived quality in mediating influencer marketing and country of origin in increasing online purchase intention among university students in Sukabumi who use beauty products. This research uses quantitative methods with an associative approach. The sampling technique used the Probability samling method using proportional sampling calculation as many as 240 respondents. Data analysis using SEM-PLS with smartPLS 4 software. The results of this study indicate that Influencer Marketing and Country Of Origin have a positive effect on Online Purchase Intention and Perceived Quality has a positive and significant effect in mediating the influence of Influencer Markering and Country Of Origin on Online Purchase Intention.
Analisis Pertumbuhan Penjualan, Ukuran Perusahaan, Leverage dan Capital Intensity Terhadap Profitabilitas PT Mandala Multifinance Shaquila Farah Aprila; Nor Norisanti; Faizal Mulia Z
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.6730

Abstract

This study aims to determine the effect of sales growth, company size, leverage and capital intensity on profitability. The research method used in this research is quantitative research method with associative descriptive approach. The sample technique used by analysing the company's financial statements for the last few years and the data analysis technique is Regression with the help of SPSS 26 software. The results of this study indicate that PT Mandala Finance, Tbk has successfully built sales growth, company size, leverage, capital intensity and profitability in these decades. Sales growth shows that it has a positive significance value, which means that sales growth has a positive and significant effect on profitability. Company size has no significant effect on profitability. Leverage has a negative significant effect on profitability. Capital intensity has no significant effect on profitability. PT Mandala needs to make strategy adjustments to maintain stable sales growth, manage leverage wisely, and maximise the use of fixed assets in order to maintain optimal profitability. The integration of theory and previous research findings confirms that sustainable growth requires a balance between asset expansion, debt management, and efficient use of capital.
The Influence of Self-Confidence, Training, and Employee Relations on Employee Performance (A Study at PT. Yakjin Jaya Indonesia II Sukabumi) Rahayu M.F, Neng Nova Sri; Mulia Z, Faizal; Nurmala, Resa
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7820

Abstract

This study investigates the influence of self-confidence, training, and employee relations on employee performance at PT. Yakjin Jaya Indonesia II Sukabumi. A quantitative approach using descriptive and associative methods was applied, with data collected from 292 employees selected through simple random sampling. Analysis was conducted using multiple linear regression via SPSS 27. The results show that all three independent variables significantly and positively affect employee performance both simultaneously and partially. The coefficient of determination indicates that these variables account for 58.9% of the variance in performance. These findings highlight the importance of psychological empowerment, technical training, and harmonious workplace relationships in enhancing company productivity.
Co-Authors Abdul Gani Acep Samsudin Adzkya, Adzkya Shaqiela Agnes Dwi Pangestu Ahmad Pauzi Ai Mulyaningrum Ajeng Ayu Wardhani Putri Alghiffari, Mohammad Fikri Alicia Puteri Herdiany amalia faradilah suhendi Amalia, Salma Andini Nidia Putri Andyta Rizki Octaviana Angellita Zulfa Ferrati Vutri Anggara Putra Munggaran Anggia Puspa Ardiani Anggraeni, Yovita Anggry Tri Hernizar anisa nurfitriani Anissa Fitria Damayanti Anisya, Nur Annisa Drajat Anugrah, Rafa Aqila Zayyan Ardina Anjani Aris Manudin Asep Muhamad Ramdan Asrori Muhtarom Ayu Puji Astuty Ayudiya Natasya Bilqis Nabillah Galih Danial, R, Deni Muhammad Darajat, Nazmah Pauziah Dela Hartika Deni Muhammad Danial Denisha Sundari Ekanurrahman Deuis kartinah Dicky Djohansyah Dicky Jhoansyah Dimas Putra Pratama Dini Kartika dini kartika Dio Alif Ramadhan Dion Setianto Elsa Yulianti Endarti Endarti Eneng Susan Erry Sunarya Erry Sunarya Ervina Widiastuti Fahmi Abdul Muiz fani Rismayanti Farijah, Alni Nuraeni Farijah, Alni Nuraeni Febi Fatimah Fillah Awanis Fauzi Firdiena, R. Viera Raina Firhan Dwi Januar Galis Garnia Gery J Pangestu Gumilang, Cahaya Haniva Purwanty Haq, Qubaila Nurul Hasanah, Alif Piya Nurul Haura Ananda Putri Hikmah Nurfaidah Hilwa Salsa Bila Ibnu Agung Permana Ifany Nursaumi Ikaningtiyas, Maharani Ima Halimah Ima Halimah Indria Sri Astria Intan Permatasari Kamal, Ananda Rizkia Khairunnisa, Risvi Meilan Kokom Komariah Kokom Komariah Kokom Komariyah Leofani Deris Lia Suliah Luki Abdul Hakim S Lusi Nur Fajriani M Nur Alamsyah Manuhutu, Fitria Andriani Marsya Ma’ruvinna El-Mekka Rostianto Maulana Abdul Rohman Maulana Ramdhani Meiranti Maudi Melati Putri Agustini Melinda Anastasya Mella Azhar Nisrina Meysha Alyani Vinasti Mike Komalasari Misa Putri Tanjung Mohammad Ilham Muhamad Syahrul Kurniawan Muhammad Azizulhaq Muhammad Fadhlan Nurfadillah Muhammad Fadhli Mursyidan Muhtarom, Asrori Mutiara Regina Agustiana Nandy Gumilang M Neneng Fitri Riani Neng Nia Fania Nor Norisanti Nu Putri Novia Rizky Nur Anisya Nur Fitri Indriani Nurhalimah, Sifa Nurkhaila, Siti Nazwa Nurmala, Resa Prilla Waristina Gunarto Putri Alisa Puspita Dewi Putri Salma Alifia R Deni Muhammad Danial R.Deni Muhammad Daniel Rahayu M.F, Neng Nova Sri Raihan Mughits Shalshabill Rayyisa Nurul Haq Resha Afrilla Resta Restiani Restiani, Resta Reza Eka Perdana Riana Aulia R Rifera Cita Adeba Rifky Nandhika Rihan Rahmawati Rika Indriani Rintalla, Maulidya Riska Pebriyanti Riske Aulia Putri Rismawati, Rika Rizky Adhinugroho Rizky, Nu Putri Novia Rizqi Anugrah Sally Oktaviani Sandra Ayu A Sandra Tiara Herliza Selawati Selawati Setianto, Dion Shaquila Farah Aprila Shintya Yuliana Sintia Anjani Sita Nurwahidah Siti Latifah Siti Maria Ulpah Siti Maryam Agustina Siti Nurlela Sari Siti Nurleni Siti Resna Wulandari S Sofia Maulida Solihudin Solihudin Sopyan Saori Syalwa Amelia Syifaurrohmah Syifaurrohmah Tegar Maulidi Putra ulhaq, Anbia Utari Adetianingsih Viscal Muhamad Khalis Wahyu Restu Illahi Wahyudin, Salsabila Wanda Devilia Widyasmarani Putri Mujiyanti Wiwin Rosmiyanti Agustin Yesi Rahmawati Yeti Laelasari Zafar, Tetty Sufianti Zidan Zidan