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Analysis of The Ease of Use Paylater on Impulse Buying Through Shopping Lifestyle as an Intervening Variable Alghiffari, Mohammad Fikri; Komariah, Kokom; Mulia Z, Faizal
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4724

Abstract

ShopeeFood as a food delivery service that uses a digital platform that provides a practical Paylater feature with purchases without direct payment. This convenience increases Impulse Buying behavior which is influenced by the online Shopping Lifestyle. This study aims to determine the effect of Paylater and Shopping Lifestyle on Impulse Buying, and how the influence of Shopping Lifestyle in mediating the relationship between Paylater and Impulse Buying on Gen Z ShopeeFood consumers in Sukabumi City. This study uses quantitative methods with an associative approach. The sampling technique in this study used probability sampling method, namely purposive sampling with a total of 150 Gen Z ShopeeFood consumers in Sukabumi City who were respondents. The data analysis technique used in this research is Structural Equation Modeling using Partial Least Square. The results of this study indicate that there is a positive and significant effect of Paylater on Shopping Lifestyle, a positive and significant effect of Shopping Lifestyle on Impulse Buying and Paylater has a positive and significant effect on Impulse Buying on Gen Z ShopeFood consumers in Sukabumi City.
THE EFFECT OF JOB TRAINING, CAREER DEVELOPMENT, AND JOB ROTATION ON EMPLOYEE PERFORMANCE (Survey on Augusta Pelabuhan Ratu Hotel Employees) Mutiara Regina Agustiana; Faizal Mulia Z; Kokom Komariyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3339

Abstract

This research investigates the impact of job training, career development, and job rotation on employee performance at the Augusta Pelabuhan Ratu Hotel. The study employs quantitative methods, analyzing data collected from 40 employees. The findings indicate that while career development has a significant positive effect on employee performance, job training and job rotation do not have a significant individual impact. However, the combined effect of all three variables shows a statistically significant influence on employee performance, suggesting that a holistic approach to human resource development is crucial for improving overall employee effectiveness in the hospitality sector.
Flexible Working Arrangement dan Pengawasan Langsung terhadap Efektivitas Kerja Karyawan Field Education Consultant Ruangguru Region Jakarta Barat - Tangerang Darajat, Nazmah Pauziah; Erry Sunarya; Faizal Mulia Z
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 3 (2025): Alignment: Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v8i3.14428

Abstract

The aim of this research is to determine the effect of flexible working arrangements and direct supervision on employee work effectiveness. This research was carried out at PT. Ruang Raya Indonesia (Ruangguru) is part of the Field Education Consultant (FEC) Ruangguru region, West Jakarta - Tangerang. The method used in this research is descriptive and associative research with a quantitative approach. The sampling technique in this research used saturated sampling. The sample taken in this research was 60 employees. Data analysis techniques use validity and reliability tests, classical assumption tests, multiple linear regression including correlation coefficients, coefficients of determination, research model testing and research hypothesis testing. The results of research using the coefficient of determination test (R2) show that flexible working arrangements and direct supervision on work effectiveness are 38.06% while the remaining 61.94% is influenced by other factors outside this research. Based on the multiple correlation coefficient test, the R value is 0.617, which means there is a strong relationship between flexible working arrangements and direct supervision on work effectiveness. The results of the F test are the value of Fcount 17.558 ≥ Ftable 3.15, indicating that Fcount is greater than Ftable. The flexible working arrangement variables and simultaneous direct supervision have a significant influence on the work effectiveness variable.   Keywords: Work Effectiveness, Flexible Work Arrangement, Direct Supervision
Pengaruh Lingkungan Kerja dan Reward terhadap Produktivitas Driver Amalia, Salma; Z, Faizal Mulia; Norisanti, Nor
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19632

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja dan reward terhadap produktivitas driver di kota Sukabumi. Metode pengumpulan data yang digunakan yaitu dengan menggunakan metode observasi dan Studi pustaka. Hasil dari penelitian ini menunjukan bahwa Lingkungan kerja dan reward mampu mempengaruhi produktivitas driver ojek online di kota sukabumi. Kata Kunci : Lingkungan kerja, Produktivitas, Reward
Pengaruh Sales Growth, Inventory Turnover, Net Profit Margin, dan Cash Flow terhadap Financial Distress Syifaurrohmah, Syifaurrohmah; Dicky Jhoansyah; Faizal Mulia Z
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i3.4514

Abstract

This study was conducted to examine how the effect of sales growth, inventory turnover, net profit margin, and cash flow on financial distress. This study applies an associative quantitative method, with the targeted population consisting of all companies included in the retail subsector listed on the Indonesia Stock Exchange (IDX) with a total of 45 companies. The sample was taken through purposive sampling method based on predetermined benchmarks, so that 39 companies were obtained as research samples. Data collection was carried out by utilizing secondary data sources through financial reports and literature studies. Data processing was carried out with IBM SPSS version 29 software, with the analysis techniques applied including classical assumption test, coefficient of determination, multiple linear regression, simultaneous significant test, and partial significant test. The results showed that simultaneously, the variables Sales Growth, Inventory Turnover, Net Profit Margin, and Cash Flow together significantly affect Financial Distress. As for partially, Sales Growth does not significantly affect Financial Distress, while Inventory Turnover, Net Profit Margin, and Cash Flow each significantly affect Financial Distress.
PERAN IKLIM ORGANISASI DAN LINGKUNGAN KERJA FISIK DALAM MENINGKATKAN LOYALITAS KARYAWAN Adzkya, Adzkya Shaqiela; Faizal Mulia Z; Nor Norisanti
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui peran iklim organisasi dan lingkungan kerja fisik dalam meningkatkan loyalitas karyawan pada PT. Agronesia Saripetojo Sukabumi. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei, menggunakan kuesioner yang disebarkan kepada 41 responden. Data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa secara simultan iklim organisasi dan lingkungan kerja fisik berpengaruh signifikan terhadap loyalitas karyawan. Namun, secara parsial hanya variabel iklim organisasi yang berpengaruh signifikan, sedangkan lingkungan kerja fisik berpengaruh positif tetapi tidak signifikan. Hal ini menunjukkan bahwa loyalitas karyawan lebih dipengaruhi oleh faktor iklim organisasi yang mencakup komunikasi terbuka, dukungan atasan, dan kejelasan peran. Meskipun lingkungan kerja fisik tidak berpengaruh signifikan, tetap diperlukan untuk menciptakan suasana kerja yang nyaman dan produktif. Dengan demikian, perusahaan perlu memperkuat iklim organisasi yang positif dan tetap memperhatikan kelayakan lingkungan kerja fisik guna meningkatkan loyalitas dan retensi karyawan secara berkelanjutan.
Analysis of Entrepreneurial Orientation and Innovation Capability On Competitive Advantage (Study on Satay Culinary MSMEs Registered at DPMPTSP in Sukabumi City) Fitria, Nadella Nur; Mulia, Faizal; Saori, Sopyan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7432

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy. One of the fastest-growing sectors within the MSME category is the culinary industry, including satay businesses, which are a traditional food with high market demand. Sukabumi City, as one of the developing cities in West Java, has many satay culinary MSMEs registered with the Investment and One-Stop Integrated Services Office (DPMPTSP). However, the increasingly intense competition requires MSME actors to possess competitive advantages in order to survive and grow.The purpose of this research is to examine the effect of Entrepreneurial Orientation and Innovation Capability on Competitive Advantage. This study was conducted on satay culinary MSMEs registered with the DPMPTSP of Sukabumi City, involving 86 business owners as respondents. A multiple linear regression analysis approach was used as the research method. The research results, based on SPSS 25 calculations and analysis, indicate that Entrepreneurial Orientation has a positive and significant effect on Competitive Advantage. Furthermore, Innovation Capability also has a positive and significant effect on Competitive Advantage.
The Influence of Workload and Reward on Employee Performance (Survey at PT. Bank Syariah Indonesia KCP Cianjur Employees) Kamal, Ananda Rizkia; Mulia Z, Faizal; Saori, Sopyan
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4999

Abstract

This study aims to determine how much influence the workload and reward provision have on the performance of employees of PT. Bank Syariah Indonesia Kxp Cianjur. Respondents in this study were 40 people aimed at employees of PT. Bank Syariah Indonesia Kcp Cianjur. This research method uses a quantitative method with a descriptive and associative approach. In this study, a normality test, simultaneous statistical test (F test) and partial statistical test (T test) were carried out. The results of this study indicate that there is a simultaneous positive influence between Workload, Reward Provision and Employee Performance, with a result of 60,556> 2.84 which means that the F Calculation value is greater than the F Table. Meanwhile, partially Workload has a positive and significant effect on Employee Performance, this is evidenced by the value obtained from the T Calculation result which is 5,587 greater than the T Table which is 1,687, with a significance value of 0.000 <0.05. And the provision of rewards has a positive and significant effect on employee performance, this is proven by the value obtained from the results of the T count, which is 5.109, which is greater than the T table, which is 1.687, with a significance value of 0.000 <0.05.
Analysis of Stray Kids Brand Ambassadors on Purchase Decisions with Brand Awareness as a Mediating Variable Firdiena, R. Viera Raina; Komariah, Kokom; Mulia Z, Faizal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5100

Abstract

This study aims to analyze the impact of Brand Ambassadors on purchasing decisions for Ultra Milk UHT milk products with Brand Awareness as a mediating variable. The focus of this study is Ultra Milk consumers in Sukabumi City using quantitative approach and descriptive-verification method. Data were obtained from 200 respondents selected through purposive sampling technique and analyzed using AMOS 29 software. The results of data processing show that brand ambassadors have a significant effect on brand awareness (C.R = 4.282 > 1.65 with p-value = 0.000 < 0.05). Furthermore, brand ambassadors have a significant effect on purchase decisions (C.R = 2.977> 1.65 with a p-value = 0.003 <0.05). Then, brand awareness has a significant effect on purchase decisions (C.R = 5.412 > 1.65 with a p-value = 0.000 < 0.05). In addition, brand awareness acts as an effective mediator in the relationship between brand ambassadors and purchase decisions (sobel test = 3.338> 1.65 with p-value= 0.000< 0.05). Thus, brand awareness is able to bridge the influence of brand ambassadors on purchase decisions among Ultra Milk consumers in Sukabumi City.
Analysis of Strategic Planning, Innovation and Corporate Culture Towards SMEs Performance at Meatball SMEs in Sukabumi City Hasanah, Alif Piya Nurul; Danial, R.Deni Muhammad; Mulia Z, Faizal
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5048

Abstract

This study aims to analyze the influence of strategic planning, innovation, and corporate culture on the performance of  SMEs in the meatball culinary sector in Sukabumi City. The main problem raised in this study is the low performance of SMEs caused by weak strategic planning, lack of innovation, and corporate culture that has not been optimally formed. This study uses a quantitative approach with a descriptive causal method. The sample in this study consists of 156 meatball SMEs actors in Sukabumi City, selected using simple random sampling from a population of 255 business units. Data was collected through the distribution of questionnaires and analyzed using multiple linear regression, after undergoing validity, reliability, and classical assumption tests. Data processing was conducted using SPSS V.26 software. The results of the study indicate that strategic planning, innovation, and corporate culture have a positive and significant impact on SMEs performance. Therefore, it can be concluded that these three variables play a crucial role in enhancing the competitiveness and sustainability of SMEs. Consequently, it is recommended that SMEs operators consistently develop business strategies, innovate in their products, and foster a positive work culture.
Co-Authors Acep Samsudin Adzkya, Adzkya Shaqiela Agnes Dwi Pangestu Ahmad Pauzi Ai Mulyaningrum Ajeng Ayu Wardhani Putri Alghiffari, Mohammad Fikri Alicia Puteri Herdiany amalia faradilah suhendi Amalia, Salma Andini Nidia Putri Andyta Rizki Octaviana Angellita Zulfa Ferrati Vutri Anggara Putra Munggaran Anggia Puspa Ardiani Anggraeni, Yovita Anggry Tri Hernizar anisa nurfitriani Anissa Fitria Damayanti Anisya, Nur Annisa Drajat Anugrah, Rafa Ardina Anjani Aris Manudin Asep Muhamad Ramdan Asrori Muhtarom Astria, Indria Sri Ayu Puji Astuty Bilqis Nabillah Galih Danial, R, Deni Muhammad Darajat, Nazmah Pauziah Deni Muhammad Danial Denisha Sundari Ekanurrahman Deuis kartinah Devilia, Wanda Dicky Djohansyah Dicky Jhoansyah dini kartika Dini Kartika Dio Alif Ramadhan Dion Setianto Elsa Yulianti Eneng Susan Erry Sunarya Erry Sunarya Ervina Widiastuti Fahmi Abdul Muiz fani Rismayanti Farijah, Alni Nuraeni Farijah, Alni Nuraeni Febi Fatimah Firdiena, R. Viera Raina Firhan Dwi Januar Fitria, Nadella Nur Galis Garnia Gery J Pangestu Haniva Purwanty Haq, Qubaila Nurul Hartika, Dela Hasanah, Alif Piya Nurul Haura Ananda Putri Haura Ananda Putri Hikmah Nurfaidah Ibnu Agung Permana Ifany Nursaumi Ikaningtiyas, Maharani Ima Halimah Ima Halimah Indria Sri Astria Intan Permatasari Kamal, Ananda Rizkia Khairunnisa, Risvi Meilan Kokom Komariah Kokom Komariah KOKOM KOMARIYAH Leofani Deris Lia Suliah Luki Abdul Hakim S Lusi Nur Fajriani M Nur Alamsyah Manuhutu, Fitria Andriani Marsya Ma’ruvinna El-Mekka Rostianto Maulana Abdul Rohman Maulana Ramdhani Melati Putri Agustini Melinda Anastasya Mella Azhar Nisrina Meysha Alyani Vinasti Mike Komalasari Mohammad Ilham Muhamad Ramdan, Asep Muhamad Syahrul Kurniawan Muhtarom, Asrori Mutiara Regina Agustiana Nandy Gumilang M Natasya, Ayudiya Neneng Fitri Riani Neng Nia Fania Nor Norisanti Nu Putri Novia Rizky Nur Anisya Nur Fitri Indriani Nurhalimah, Sifa Nurwahidah, Sita Prilla Waristina Gunarto Putri Alisa Puspita Dewi Putri Salma Alifia R Deni Muhammad Danial R.Deni Muhammad Daniel Raihan Mughits Shalshabill Rayyisa Nurul Haq Resha Afrilla Resta Restiani Restiani, Resta Reza Eka Perdana Riana Aulia R Rifera Cita Adeba Rihan Rahmawati Rika Indriani Rintalla, Maulidya Riska Pebriyanti Riske Aulia Putri Rismawati, Rika Rizky Adhinugroho Rizky, Nu Putri Novia Rizqi Anugrah Sally Oktaviani Sandra Ayu A Sandra Tiara Herliza Selawati Selawati Setianto, Dion Shaquila Farah Aprila Shintya Yuliana Sintia Anjani Sita Nurwahidah Siti Latifah Siti Maria Ulpah Siti Maryam Agustina Siti Nurlela Sari Siti Nurleni Siti Resna Wulandari S Sofia Maulida Solihudin Solihudin Sopyan Saori Syifaurrohmah, Syifaurrohmah Tegar Maulidi Putra ulhaq, Anbia Utari Adetianingsih Viscal Muhamad Khalis Wahyu Restu Illahi Wahyudin, Salsabila Widyasmarani Putri Mujiyanti Wiwin Rosmiyanti Agustin Yesi Rahmawati Yeti Laelasari