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All Journal Abdimas Indonesian Journal of Urology Padjadjaran Journal of Dentistry Journal of Economic, Bussines and Accounting (COSTING) CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Teknologi Sistem Informasi dan Aplikasi Bada'a: Jurnal Ilmiah Pendidikan Dasar Best Journal (Biology Education, Sains and Technology) PREPOTIF : Jurnal Kesehatan Masyarakat Journal of Welding Technology Quantum Teknika Prosiding Seminar Teknologi Kebumian dan Kelautan (SEMITAN ProBisnis : Jurnal Manajemen Jurnal Teknik Sipil Institut Teknologi Padang Business Management Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Sahabat Sosial: Jurnal Pengabdian Masyarakat Jurnal Teknologi Lingkungan Journal of Knowledge Management Da'watuna: Journal of Communication and Islamic Broadcasting JIMAD : Jurnal Ilmiah Multidisiplin Jurnal Teknologi Maritim J-CEKI Jurnal Ilmiah Mahasiswa Pendidikan Geografi
Arif Rachman
Sekolah Tinggi Teknologi Garut
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Journal : Business Management

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Determination of Patient Satisfaction Through Marketing Strategy and Quality Doctor Services (Study at K-24 Geliting Pharmacy, Maumere) Sukma, Findwicha Kharisma; H. Purwadhi, H. Purwadhi; Rachman, Arif
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10300

Abstract

Patient satisfaction is a key indicator in assessing the quality of healthcare services, including in pharmaceutical service facilities such as Apotek K-24 Geliting Maumere. In the context of increasing competition in healthcare services, marketing strategies and the quality of doctor services are two crucial aspects that can influence patient satisfaction levels. This study aims to analyze the influence of marketing strategies and doctor service quality on patient satisfaction, both partially and simultaneously. The research method used is a quantitative approach with multiple linear regression analysis. Data were collected through distributing questionnaires to patients using services at Apotek K-24 Geliting Maumere, then processed to test the hypothesis through t-tests and F-tests. The results of the study found that marketing strategies have a significant influence on patient satisfaction at Apotek K-24 Geliting Maumere. The more effective the promotion, information delivery, and approach to patients, the higher the level of satisfaction with pharmacy services. In addition, the quality of doctor services also proved to have a significant influence. Communication skills, examination accuracy, friendliness, and professionalism of doctors directly contribute to increased patient satisfaction. Further findings indicate that marketing strategies and doctor service quality simultaneously have a strong influence on patient satisfaction. A pharmacy's success in building satisfaction is determined not only by marketing efforts, but also by the quality of doctor services that create a positive patient experience. The synergy between the two increases trust, strengthens loyalty, and emphasizes that patient satisfaction requires an integrated approach that encompasses promotion, information, and quality direct interaction
Co-Authors Abda Abda Abdul Wahab Abdi, Abdul Wahab Acep Rohendi Aditya Angga, Aditya Amrullah, Haidar Natsir Aprilian, Elham Arfiyanti, Arfiyanti Bachtiar Bachtiar Bahar, Hendra Banjarnahor, Parli Lambano Biantoro, Yonathan Leonardo Vincensius Budijarto, Alifia Putri Karomah Castiglione, Fabio Clara, Apriana Dasrun Hidayat Dika Anggara Dirja, Iman Doddy M. Soebadi Efawati, Yen Endang Komara Eriek Wahyu Restu Widodo Erliany Syaodih Furqan Hidayatullah H. Purwadhi, H. Purwadhi Hanggorowati, Asterina Dwi Hardianti Hardianti, Hardianti Harikatang, Agung Damai Hilal, Achmad Hondor Saragih Ilmi, Abdul Aziz Maulana Indra Bachtiar indrawati, asri Indri Lakhsmi Putri, Indri Lakhsmi Jayawijaya, Firman Karim Al Amin, Mochammad Krista, Alfa Januar leli honesti Lukman Hakim Lussiana ETP Mardamsyah, Adam Markus Wibowo Mar’atun Jannah, Imrawati, Muzakkir Baitz, Mawdudi, Ari Alauddin Mochammad Karim Al Amin Muhammad Ridwan Pannyiwi, Rahmat Prasetyo, Suryo Purwadhi Purwadhi Putri, Nurhalisa Ramadhani, Raysha Restu Widodo, Eriek Wahyu Reza Rahmana, Muhammad Dimas Reza Setiawan Rian Andriani, Rian Rubini, Rizki Adriansyah Ruddianto, Ruddianto Sapto Heru Yuwanto Sari, Lely Meriaya Sari, Wilin Julian Siti Munawaroh Soeroso, Venty Muliana Sari Sukma Sahadewa, Sukma Sukma, Findwicha Kharisma Syamsul Bardi, Syamsul Tanti, Dyah Aries Taopik, Opik Terubus Terubus, Terubus Triani, Listi Restu Veranita, Mira wahjoe djatisoesanto Widuri, Wike Wiwiek Setyawati Yuri Pratiwi Utami Zakaria, Abdul Majid