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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS JURNAL PENDIDIKAN TAMBUSAI Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Educatio FKIP UNMA Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia International Journal of Research in Community Services International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Batara Wisnu : Indonesian Journal of Community Services Open Community Service Journal Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Meambo Bhinneka Multidisiplin Journal Journal of Digital Community Services JUKEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Indonesia
Irma Nurmala Dewi
Universitas Bina Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Bhinneka Multidisiplin Journal

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PERSEPSI WIRAUSAHA MUDA DALAM MENINGKATKAN PRODUKTIVITAS DI TENGAH PERSAINGAN PASAR Khaeruman, Khaeruman; Tabroni, Tabroni; Hanafiah, Hafidz; Dewi, Irma Nurmala
Bhinneka Multidisiplin Journal Vol. 2 No. 6 (2025): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v2i6.88

Abstract

This study aims to understand young entrepreneurs’ perceptions in enhancing productivity amidst market competition in Serang City, Banten Province. A qualitative approach was employed using in-depth interviews with several young entrepreneurs from various business sectors. The findings reveal that productivity is perceived adaptively as a synergy between creativity, efficiency, and innovation in responding to market changes. Digital technology plays a crucial role in expanding market access and improving operational effectiveness. Entrepreneurial motivation serves as an essential internal factor for business sustainability, while managerial limitations and limited access to capital remain significant challenges. The study highlights the importance of policy support, practice-based training, and collaboration among government, academia, and the private sector to build a productive and sustainable youth entrepreneurship ecosystem.
Co-Authors Ahmed, Abdal Ainun, Tia Arta Rusidarma Putra Aulia Putri Awaliyah, Registiani Budiharjo Budiharjo Budiharjo Budiharjo, Budiharjo Dani Taupan Ramdani Deiyuna Paksi Diana Romdhoningsih Diana Romdhoningsih Ernawati, Surni Fathur Roji Febrian, Alvin Fitri Rahmah Furtasan Ali Yusuf Gandara, Ganjar Sidik Hafidz Hanafiah Haikal, Muhammad Dava Hamidah . Hamidah Hamidah Helmi Dwi Najmudin Isnu Rahmah Jaka Wijaya Kusuma Jasmine, Yusticia Jayawarsa, A.A. Ketut Khaerudin, Dedy Khaeruman Kusuma, Aria Cendana LENI TRIANA, LENI Lutfiyah Lutfiyah Mahpudoh Mahpudoh Mahpudoh Mahpudoh Mahpudoh, Mahpudoh Mamay Komarudin Mardiyah, Husna Febriani Mat Noor, Noorsidi Aizuddin Mislan Muhammad Faisal Nirmala, Syahda Noor, Noorsidi Aizuddin Mat Noviani, Sika Nuralamsyah, Fahmi Nurwijayanti Ombi Romli Pardomuan Robinson Sihombing Prada, Andas Puput Puspito Rini Raden Irna Afriani Rahmatullah, Asep Ramadhan, Muhammad Ghifari Ranura Bramastha Rina Andriani Romdhoningsih, Diana Romli, Ombi Sain, Zohaib Hassan Sanjaya, Claryssa Maylan Saputri, Hani Eka Sinaga, Jenti Sartika Siti Ruyatul Jannah Sri Sukmawati Sri Sukmawati Tabroni Tia Fitria Saumi Tia Fitria Saumi Wahyu Widodo Wahyu Wiguna Welly Desriyati Yuni Wahyuningsih