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Journal : Instal : Jurnal Komputer

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Clustering Data on Participants’ Reactions to Online Shop Posts on Facebook Using K-Means Algorithm With Elbow Method Technique Arifin, Imam; Rahaningsih, Nining; Suprapti, Tati; Narasati, Riri
Bahasa Indonesia Vol 15 No 02 (2023): Instal : Jurnal Komputer Periode (Juli-Desember)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jurnalkomputer.v15i02.132

Abstract

One of the social media platforms that not only serves as a place to share stories and statuses but also as a place to sell is Facebook. The data used is a dataset from Kaggle totaling 6666 data with 10 attributes and then sampled with the Slovin technique and obtained 377 sample data which will be processed using RapidMiner software with K-Means Algorithm and then optimized with Elbow Method technique, evaluation using (Cluster Distance Performance) to find the average within centroid distance value and the Davies-Bouldin Index (DBI) value. The results obtained are, the average within centroid distance value of the 3rd clustering is proven in the cluster distance performance operator obtained ???? = 3: 200237.353, ????=5: 118343.557, ????=7: 75339.476, then the ideal of clusters in this study proven by the Elbow Method is when ???? = 5, and Davies-Bouldin Index (DBI) value which is close to zero is when ???? = 3 with a value of k = 3: 0.394. In addition, clustering based on the number of likes and comments can help sellers identify the most active group of participants and potentially become loyal customers.
Co-Authors Abdul Hakim Abdul Mukhyidin Abrar Bayan, Athaullah Achmad Suharno Adam Firmansyah Ade Irma Purnamasari Ade Irma Purnamasari Aditia agus bahtiar Ahmad Faqih Ahmad Faqih Aldi Setiawan Ali Ali Alpian Novansyah, Indi Amaliah, Novi Andi Ardiansyah Andri Yanto Apriliani, Yuni Aribah, Firyal Arif Rinaldi Dikananda ASEP SAEFUDDIN Auliya Azhar, Alwan Cep Lukman Rohmat Christian Anderson Wint's II, Hans Darussalam, Luthvi Nurfauzi Dayanti, Resda Dian Ade Kurnia Dodi Solihin Doni Anggara Dwi Prasetyo Faujatun Hasanah Fazrian, Vivi Feri Irawan Irawan Fikri, Achmad Fitri Adha Hariyati Airi Fitriani Agustina Fitriani Fitriani Gifthera Dwilestari Gifthera Dwilestari Gilang Perwati, Intan Gilang Ramadhan Gustiani Regina Pratama Putri Gustino, Gustino Habiballoh, Hafshoh Hadianti, Isan Hafshoh Habiballoh Hajaroh, Hajaroh Hartati Hartati Hayati, Umi Hendriyansyah, Hendriyansyah Hidayat, Manarul Hidayat, Muhamad Taufiq Hidayat, Peri Husni Mubarok Ilham Kurniawan Imam Arifin imam maulana, imam Indrawan, Heru Irfan Ali Irma Purnamasari, Ade Kaslani Khoirunisa, Irma Lestari, Hasanah Lukman Rohmat, Cep Mahda, Muhammad Manarul Hidayat Martanto . Maryam, Beby Muhaimin, Ahmad Muhamad Basysyar, Fadhil Mulyawan Nana Siti Nurjanah Narasati, Riri Narasati Naufan, Muhammad Hilmy Nining Rahaningsih Nur Amalia Nurhakim, Bani Nurmala, Sri Pratiwi, Intan Purnamasari, Ade Irma Raditya Danar Dana Rananda Deva Rian Raudotul Janah, Fina Rini Astuti Rini Astuti Riri Narasati Rizki Ani, Fitri Rosdiana Rosdiana Rudi Kurniawan Rudi Kurniawan Rudi Kurniawan Ruli Herdiana Ryan Hmonangan Saeful Anwar Saeful Anwar, Saeful Sajidan, Dzikri Santi Nurjulaiha Shalihah, Ghina Shinta Virgiana Silalahi, Ryan H Siti Aisah, Iis siti azhar Sri Nurmala, Ai Suarna, Nana Suharno, Achmad Sukma Maula, Intan Syahputra Simbolon, Vrendi Amro Syajida, Hanna Syaripah, Imas Tegar Lazuardi, Muhammad Tengku Riza Zarzani N Tohidi, Edi Tri Aditama Tri Gustiane, Indri Umi Hayati Umi Hayati Utami Aryanti Vinna Agustina Wahyudin, Edi Warni Ayu Hermina, Bintang Widiawati, Fitri Widisa Adi Kumara Wijaya, Yudhitira Arie Willy Prihartono Yudhistira Arie Wijaya Yusuf Sidiq, Yusuf Sidiq Zaki Nur Rahmat Hidayat Zulfa Hana Aqliyah