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Supply Chain Strategy in Tourism Industry for Antecedents and Consequences of Foreign Tourists Shopping Satisfaction on Revisit Intention at Traditional Souvenir Market Wayan Ardani; Ketut Rahyuda; I Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.332 KB)

Abstract. The paper aims to investigate the possible relationship between tourism supply chain and strategic partnership, read as a way to reduce and better manage the complexity in tourism industry. The previous studies on satisfaction in tourism have attracted the attention of practitioners and academicians, but its consequences on tourists revisit intention at traditional retail has not been widely carried out. This study aims to explain the factors that influence satisfaction as well as its consequences on revisit intention of tourists at the traditional souvenir market in Bali through the supply chain management (SCM) system. In addition, it also explained the role of sources of WOM (offline and online) as a moderator of the relationship between service quality and product quality towards tourist satisfaction. A survey was conducted from foreign tourists who visited and experienced to shop souvenirs at the traditional market in Bali. The data were analyzed using the SEM-PLS approach. This study revealed that SCM had a positive and significant effect on trust, satisfaction, and revisit intention. Product and service quality had a positive and significant effect on trust, satisfaction, and revisit intention. Trust had a positive and significant effect on satisfaction and revisit intention. Satisfaction had positive and significant effect on revisit intention. However, the source of WOM (offline and online) did not significantly moderate the effect of service quality and product quality towards satisfaction. This study proved product quality was the most influential factor impacting satisfaction. The ability to maintain consistency of service quality and product quality were very important factors in creating tourists trust, satisfaction and revisit intention. Finally, this model is expected to contribute in determining the SCM that influence tourist satisfaction at souvenir traditional market.

The Effect of Information Technology on The Performance of MSMEs During the Covid-19 Pandemic I Nyoman Nurcaya; I Ketut Rahyuda; Gusti Ayu Ketut Giantari; Ni Wayan Ekawati
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.44260

Micro, Small, and Medium Enterprises (MSMEs) are essential in improving a nation's economy. MSMEs can survive in a declining economic condition and also have the ability to absorb a large number of workers. However, the COVID-19 pandemic has had an impact on the global economy. This study aims to analyze the effect of information technology variables on the performance of MSMEs during the Covid-19 pandemic. This type of research is qualitative with a literature review approach. Several articles relating to information technology and MSME performance were used as references. The results obtained by MSMEs feel the positive impact of the role of information technology during the Covid-19 pandemic. Further research is expected to examine the role of information technology in the MSME sector. For example, SMEs in food, clothing, and others. SMEs must choose technology adaptations from the business activities and adjust to their existing financial capabilities. The government must help create adaptations for MSME actors during the Covid-19 pandemic, such as providing training and adequate technology infrastructure.

Customer Satisfaction and Behavioral Intentions in Tourism: A Literature Review Wayan Ardani; Ketut Rahyuda; I Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Purpose: The relationship between customer satisfaction and behavioral intentions in tourism has drawn significant attention for both practitioners and academicians as it is the key factor in winning market share in the tourism industry. The aim of this paper is to present a systematic research of the literature on the topic of customer satisfaction and behavioral intentions in tourism, highlighting the role of both the antecedents and the consequences of satisfaction that have been included in previous research. Methodology: The systematic literature review (SLR) of articles that have been published related to customer satisfaction and behavioral intention in tourism from various journals from 1990 up to 2018. Findings: The result of this study revealed that service quality is the most important antecedents of satisfaction in tourism. Meanwhile, the consequences are mainly characterized by loyalty. Nevertheless, the relationship between customer satisfaction and loyalty does not seem always so linear, as there are customers who revisit to the tourist destination, while others prefer to visit to new destinations despite, they were satisfied Practical implications: It is expected that this study will provide a better understanding of satisfaction towards a tourist destination, so marketing strategy can be composed and implemented in order to increase tourist satisfaction. This article can be as reference for future studies on satisfaction and customer behavioral intentions in tourism.

RELASI PERUBAHAN NILAI TUKAR RUPIAH DENGAN DOLAR AMERIKA TERHADAP KINERJA KEUANGAN PERUSAHAAN PERHOTELAN DAN BIRO PERJALANAN YANG GO PUBLIC DI BEJ JAKARTA K. Rahyuda; Adi Krisna
Media Riset Bisnis & Manajemen Vol. 3 No. 1 (2003): MEDIA RISET BISNIS & MANAJEMEN
Publisher : Universitas Trisakti

The revenue for hotel and travel services industries, mainly, are generated from room sale that generally price are quoted in dollar American. Since mid 1997, Indonesian's economic face a crisis that was stimulated by depreciation of rupiah against foreign currency, foremost with US dollar. It was an advantage for hotel industries, as the amount in rupiah received increasingly, and tourist more interest with local product.The influence of exchange rate to financials performance of hotel industries need a deeply research to find (1) relation between exchange rate with financials performance of hotel industries, (2) which financial ratios are significantly related with exchange rate.Objects of this research are hotel and travel services industries those have been listed in Jakarta Stock Exchange since 1997 until 2000. Out of eleven listed companies, were taken 7 companies as sample. By utilizing Pearson correlation method, to find out the coefficient of correlation, direction and level of significant.Research was conducted individually in each companies and industrial average. The re-search indicated both individually and industrial average, exchange rate was significantly related with capital structure's ratios and profitability ratios. Capital structure which consist of American's dollar, due to appreciation of American dollar against rupiah, interest cost was increase more than revenue increase, therefore its reducing net income.

PERAN KEPUASAN MEMEDIASI PENGARUH PENGALAMAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT BELI ULANG SECARA ONLINE Ni Putu Dila Ardelia; I Ketut Rahyuda
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.10.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2022.v11.i10.p13

Technological developments have had a major impact on the business world, one of which is the development of a new type of business, namely e-commerce. As one of the largest marketplaces in Indonesia, Shopee is also very aggressive in promoting its users. This study aims to explain the effect of customer experience on customer satisfaction, the effect of trust on customer satisfaction, the effect of customer experience on repurchase intentions, the effect of trust on repurchase intentions, the effect of customer satisfaction on repurchase intentions, the role of customer satisfaction mediating the effect of customer experience on intention. repurchase, the role of customer satisfaction mediates the effect of trust on repurchase intentions on the Shopee.co.id online site. The study used a sample of 75 people, the method used in the sample was non-probability sampling method, the type of data source used was qualitative and quantitative data, data collection was carried out by distributing questionnaires and data analysis techniques used descriptive statistics. The results of the analysis of the study found that customer experience has a positive and significant effect on customer satisfaction. Trust has a positive and significant effect on customer satisfaction. Customer experience has a positive and significant effect on repurchase intention. Trust has a positive and significant effect on repurchase intentions. Customer satisfaction has a positive and significant effect on purchase intention. Customer satisfaction is able to mediate the effect of customer experience on repurchase intention. Customer satisfaction is able to mediate the effect of trust on repurchase intentions

PERAN PERCEIVED VALUE MEMEDIASI E-SERVICE QUALITY TERHADAP E-LOYALTY Ni Putu Vanissa Kameswari; I Ketut Rahyuda
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.05.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i05.p04

Technological developments provide many changes in various aspects of business, especially the development of internet technology. Internet developments make every company adjust its marketing strategy by entering the online system to sell its products. The e-commerce model that is experiencing rapid development in Indonesia is Shopee. The purpose of this study is to examine the effect of e-service quality on e-loyalty through perceived value to Shopee e-commerce consumers. The number of samples taken is 110 for Shopee e-commerce consumers. Data were collected through the distribution of questionnaires. The analytical technique used is the Sobel test using path analysis and the VAF test. Based on the results of the analysis, it was found that the e-service quality variable has a positive and significant effect on e-loyalty on Shopee e-commerce consumers, the e-service quality variable has a positive and significant effect on perceived value on Shopee e-commerce consumers, the perceived value variable has a positive and significant impact significantly to e-loyalty to Shopee e-commerce consumers, and the perceived value variable significantly mediates the relationship of e-service quality to e-loyalty to Shopee e-commerce consumers.

PERAN KEPUASAN KONSUMEN MEMEDIASI PENGARUH NILAI UTILITARIAN TERHADAP NIAT BELI ULANG Nyoman Gede Tryadhi Putra Setiawan; I Ketut Rahyuda
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.01.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i01.p12

Layanan food delivery belakangan ini semakin diminati, salah satunya GrabFood. Namun melihat persaingannya, terjadi perbedaan diantara future intention GrabFood tertinggal dibanding kompetitornya. Tujuan dari penelitian ini adalah untuk menjelaskan peran kepuasan konsumen memediasi pengaruh nilai utilitarian terhadap niat beli ulang dalam menggunakan jasa online food delivery pada aplikasi GrabFood. Penelitian ini dilakukan di Kota Denpasar dengan ukuran sampel ditentukan melalui teknik non probality sampling yaitu sebanyak 126 orang. Penelitian ini menggunakan pendekatan kuantitatif berbentuk asosiatif dengan analisis data yang digunakan yaitu analisis jalur, uji sobel, dan uji VAF. Hasil penelitian ini menunjukan bahwa nilai utilitarian berpengaruh positif dan signifikan terhadap niat beli ulang. Nilai utilitarian berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kepuasan konsumen berpengaruh positif dan signifikan terhadap niat beli ulang. Kepuasan konsumen dinyatakan sebagai variabel pemediasi parsial dalam menggunakan jasa online food delivery pada aplikasi GrabFood di Kota Denpasar. Implikasi penelitian ini secara teoritis memberikan pemahaman bahwa nilai utilitarian dan kepuasan konsumen secara nyata dapat meningkatkan niat beli ulang.

Intention to Donate on Online Charitable Crowdfunding: Systematic Literature Review and Future Research Agenda Rahmayanti, Putu Laksmita Dewi; Rahyuda, I Ketut; Ekawati, Ni Wayan; Setiawan, Putu Yudi
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 3 (2023): December 2023 - March 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i3.4221

The effectiveness of online charitable crowdfunding is contingent upon the contributions made by donors. Given the significance and relevance of this topic, the primary objective of this research is to identify, examine, and provide a framework for understanding the intentions of donors who contribute to online charitable crowdfunding platforms. The literature search was conducted by PRISMA guidelines. Keyword searches were conducted in the Scopus and Science Direct databases until July 2023. The inclusion and exclusion criteria for the retrieved research yielded 34 papers. The study’s findings indicate that UTAUT and SOR exhibit the most prevalent occurrences. The technical and behavioral aspects are of utmost significance. Intrinsic motivation is driven by various factors such as empathy, trust, compassion, attitude, morality, and self-worth. The extrinsic factors include social influence, literacy, and perceived behavioral control. Given the results mentioned earlier, it is appropriate to draw a conclusion and propose avenues for future investigation. The study contributes to the theoretical understanding of online charitable crowdfunding by identifying and analyzing the factors influencing donor intentions. The study highlights the significance of both intrinsic and extrinsic motivations, expanding the theoretical framework to encompass diverse factors such as empathy, trust, morality, and social influence.

Customer Satisfaction and Behavioral Intentions in Tourism: A Literature Review Wayan Ardani; Ketut Rahyuda; I Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.686

Purpose: The relationship between customer satisfaction and behavioral intentions in tourism has drawn significant attention for both practitioners and academicians as it is the key factor in winning market share in the tourism industry. The aim of this paper is to present a systematic research of the literature on the topic of customer satisfaction and behavioral intentions in tourism, highlighting the role of both the antecedents and the consequences of satisfaction that have been included in previous research. Methodology: The systematic literature review (SLR) of articles that have been published related to customer satisfaction and behavioral intention in tourism from various journals from 1990 up to 2018. Findings: The result of this study revealed that service quality is the most important antecedents of satisfaction in tourism. Meanwhile, the consequences are mainly characterized by loyalty. Nevertheless, the relationship between customer satisfaction and loyalty does not seem always so linear, as there are customers who revisit to the tourist destination, while others prefer to visit to new destinations despite, they were satisfied Practical implications: It is expected that this study will provide a better understanding of satisfaction towards a tourist destination, so marketing strategy can be composed and implemented in order to increase tourist satisfaction. This article can be as reference for future studies on satisfaction and customer behavioral intentions in tourism.

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