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All Journal Indonesian Journal of Educational Studies LaGeografiA Phinisi Integration Review Jurnal Environmental Science SEIKO : Journal of Management & Business Referensi : Jurnal Ilmu Manajemen dan Akuntansi PINISI Discretion Review JEKPEND Jurnal Ekonomi dan Pendidikan Panrannuangku Jurnal Pengabdian Masyarakat International Journal of Social Science, Education, Communication and Economics Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Economics and Business Journal Journal of Artificial Intelligence and Digital Business ARMADA : Jurnal Penelitian Multidisiplin Innovative: Journal Of Social Science Research Journal of Economic Education and Entrepreneurship Studies Journal of Economics, Entrepreneurship, Management Business and Accounting Teknovokasi : Jurnal Pengabdian Masyarakat Pinisi Journal of Entrepreneurship Review Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals META - JOURNAL
Muhammad Rakib
Universitas Negeri Makassar
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Journal : Jurnal Sipakatau: Inovasi Pengabdian Masyarakat

 1 
Building a Resilient Village Based on Entrepreneurship and Digital Literacy Through Strengthening Entrepreneurial Mindset: Membangun Desa Tangguh Berbasis Kewirausahaan dan Melek Digital Melalui Penguatan Mindset Wirausaha Isma, Andika; Rakib, Muhammad; Dewantara, Hajar; Andi Anggi Kemalasari; Andi Naila Quin Azisah Alisyahbana; Hasyim, Sitti Hajerah; Jufri, Muhammad
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 1 Issue 5 Agustus 2024: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i5.2428

Abstract

Strengthening the economic potential of rural areas is one of the government's village empowerment programs. However, it is known that there are still problems related to the low competitiveness of rural areas, both in terms of human resources and the ability to produce commodities with added value. The Sokkolia Village Government, young people, and community leaders play a crucial role in boosting the resilience of rural communities. The tripartite cooperation model of Bumdes, Industry, and Campus is expected to address these two problems. The Campus can help in conducting research on potential and formulating innovative designs, while Industry can assist in terms of technology and market access. This training aims to help equip the Sokkolia Village community with entrepreneurial literacy and digital literacy to optimize the potential of the village and local economic growth. Empowering the community through entrepreneurship and digital literacy is expected to create an ecosystem that supports local economic growth and contributes positively to sustainable development at the village level. The training that has been conducted shows high levels of participation and motivation among partners. Based on the results of the training, partners' understanding of entrepreneurship and digital literacy has increased. This is expected to make Sokkolia Village partners adaptable and able to utilize digital technology to improve their overall well-being. Abstrak Penguatan potensi ekonomi desa merupakan salah satu program pemerintah program pemberdayaan desa. Namun saat ini diketahui bahwa masih ada masalah terkait rendahnya daya saing desa baik dari sisi sumber daya manusia maupun kemampuan untuk menghasilkan komoditas dengan nilai tambah. Lembaga pemerintah Desa Sokkolia, para pemuda dan tokoh masyarakat sangat berperan penting untuk membangkitkan ketangguhan masyarakat desa. Model kerjasama tripartit Bumdes, Industri, dan Kampus diharapkan dapat mengatasi dua masalah tersebut. Kampus mampu membantu pengkajian potensi dan merumuskan disain inovasi, sedang Industri mampu membantu secara teknologi dan akses pasar. Pelatihan ini bertujuan untuk membantu membekali Masyarakat Desa Sokkolia terkait literasi kewirausahaan dan literasi digital dalam mengoptimalkan potensi desa serta pertumbuhan ekonomi desa. Pemberdayaan masyarakat melalui kewirausahaan dan literasi digital diharapkan mampu menciptakan ekosistem yang mendukung pertumbuhan ekonomi lokal dan memberikan kontribusi positif terhadap pembangunan berkelanjutan di tingkat desa. Pelatihan yang telah dilakukan menunjukkan Tingkat partisipasi dan motivasi mitra yang tinggi. Berdasarkan hasil pelatihan yang telah dilakukan pemahaman mitra terkait kewirausahaan dan literasi digital meningkat. Hasil ini diharapkan mampu menjadikan Mitra Masyarakat Desa Sokkolia yang adaptif dan mampu memanfaatkan potensi teknologi digital untuk meningkatkan kesejahteraan mereka secara keseluruhan.
Digital-Based Edupreneurship among Senior High School Students Rakib, Muhammad; Halim, Nur; Isma, Andika; Dewantara, Hajar; Jufri, Muhammad; Hasyim, Sitti Hajerah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 3 April 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i3.2513

Abstract

The problems experienced by partners are as follows: (1) Students do not have good knowledge of the basic concepts of digital marketing, (2) Students do not have the knowledge and technical skills to identify digital-based marketing elements well, (3) Students do not yet have the knowledge and skills to create attractive copywriting, and (4) Students do not yet have the knowledge and skills to use Google My Business in promoting/advertising products. This community service program will be implemented from February 2024 to October 2024, starting from the preparation stage, namely observing and collaborating with partners, preparing PKM proposals, implementing training, monitoring and evaluation, and reporting. The number of training participants includes student representatives or student organization administrators at SMA Negeri 11 Sidenreng Rappang. The methods used are lectures, discussions, questions and answers, practice and mentoring. Procedures for carrying out activities are pre-test and post-test, presentation of material, practice and mentoring. To measure the level of success of this activity program, it is carried out by measuring; (1) the level of Partner participation, (2) the level of activity of the training participants, and (2) the level of knowledge and skills of the training participants. The data analysis technique uses descriptive statistical analysis. The results of the service implementation are (1) Students have good knowledge of the basic concepts of digital marketing, (2) Students have knowledge and technical skills to identify digital-based marketing elements well, (3) Students have knowledge and skills in making copywriting. interesting, and (4) Students have the knowledge and skills to use Google My Business in promoting/advertising products.
Co-Authors Abdul Rahman Ahmad, M. Ihsan Said Ainun Jariyah Amal Arfan, Amal Amalia, Syafira Ayu Andi Anggi Kemalasari Andi Naila Quin Azisah Aliasyahbana Andika Isma Andriani, Rusni Anwar Ramli Aryuniasari Asrib, Aman Rasyad Chalid Imran Musa Dewi Fatmarani Surianto Fajar, Akhmad Hajar Dewantara Halim, Nur Hasri Hasri Hasyim, Sitti Hajerah Imran, Chalid M. Ihsan Said M. Miftach Fakhri Marhawati, Marhawati Mufida, Nurul Muhammad Azis Muhammad Hasan Muhammad Jafar, Muhammad Muhammad Jufri Multhazam, Riana MUSTARI Najamuddin Najamuddin, Najamuddin Nasuha, Najamuddin Netti Herawati Nurdin Nurdin Nurhidayanti S. pabubung, Afrilya liliani Prameswari, Gusti Ayu Sri Adinda Rahmatullah Rahmatullah Rahmatullah Rahmatullah Rahmawati, Rahmawati Reni Reni, Reni Romansyah Sahabuddin Sari, Rosvika Sarinikmah, Sarinikmah Septiani, Ina Sholihah, Mahmudatus Suciyanti, Nurafni Sudarmi Sudarmi Sulolipu, Andi Annisa Supri Syafruddin Side Syam, Agus Tahir, Sumiati Taufikrahman, Taufikrahman Tawe, Amiruddin Valentino Aris, Valentino Wahidah Sanusi Yahya, Nurul Fajriah Yunus, Muchtar Yusuf SAP, Andi Muhammad Ridho Zulkarnain, Muhammad Qadafi