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All Journal Jurnal Manajemen Pelayanan Publik Sawala : Jurnal Administrasi Negara Jurnal Ilmiah Mandala Education (JIME) Academy of Education Journal Jurnal Ilmu Pemerintahan Suara Khatulistiwa Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Jurnal Pengabdian kepada Masyarakat Jurnal Administrasi Publik dan Kebijakan (JAPK) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Administro : Jurnal Kajian Kebijakan dan Ilmu Admiministrasi Negara JURNAL ADMINISTRASI, KEBIJAKAN, DAN KEPEMIMPINAN PENDIDIKAN (JAK2P) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) E-Amal: Jurnal Pengabdian Kepada Masyarakat Journal of International Islamic Law, Human Right and Public Policy
Margareth Riisyie Inof Rantung
Universitas Negeri Manado
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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YOUNG GENERATION PERCEPTION AND PARTICIPATION IN THE DEVELOPMENT OF THE CREATIVE ECONOMY ECOSYSTEM IN TOMOHON CITY Yani Handri Rumengan; Lidya N. Tengker; Margareth I. R. Rantung.
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

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Abstract

This study aims to analyze the perceptions of the younger generation towards the potential of the creative economy in Tomohon City, identify the level and form of their participation, explore the factors that motivate and hinder their involvement, and formulate strategic policy recommendations for the Tomohon City Government. This study uses a qualitative approach with Kelurahan as a case study, involving in-depth interviews, participant observation, and documentation studies of the younger generation, Kelurahan officials, tourism Kelurahan managers, MSMEs, and related stakeholders in Tomohon City. The results show that the younger generation's perception of the potential of the creative economy is ambiguous because on the one hand they see great opportunities from the success of TIFF which recorded an economic turnover of IDR 92 billion and the achievement of Kakaskasen Dua Village as the winner of ADWI 2023, but on the other hand they are faced with the reality of the high youth unemployment rate which reaches 88 percent. The participation of the younger generation is still not optimal, limited to physical involvement in events and independent communities without a strategic role in development decision-making. Driving factors include the potential for economic income, pride in local culture, the availability of spaces for expression, capacity training programs, and recognition and appreciation from the local government. Meanwhile, inhibiting factors include low digital literacy, limited access to capital, minimal supporting infrastructure, lack of understanding of opportunities, high unemployment rates, and weak institutional coordination. This study recommends improving digital literacy, expanding access to capital, accelerating the development of creative hubs, integrating creative economy education, and strengthening institutions and coordination among stakeholders to encourage active participation of the younger generation in an inclusive and sustainable creative economy ecosystem in Tomohon City.
Co-Authors ABDUL RAHMAN DILAPANGA Anantanathorn, Anurat Apeles Lexi Lonto Brain Fransisco Supit Chintya Maria Siwi Debora, Deisy Devie S R Siwij Dian Mantiri Elvis M. C. Lumingkewas Evi Elvira Masengi Gabriella Rengkuan Handri Rumengan Handri Yani Rumengan Hasim Hasim Itje Pangkey Ivone Viske Suharti Jeane Mantiri Jeane Tuilan Jetty Erna Hilda Mokat Julio Benedictus Tumimomor Karouw, Jesica Kijai, Jimmy Lidya N. Tengker Marthinus Mandagi Megalia Kaseger Meidy Santje Selvy Kantohe Nancy Onibala Nimas Hapsari Polii, E. H. Pontoh, Mutiara Maria Posumah, Esther Rahma Alhasni Recky H.E. Sendouw Selly Manaroinsong Sisca B. Kairupan Sitorus, Destiani Estrela Hendrina Stenli Ferlan Rattu Steva Runtu Tarore, Steven Vleike Telly D Wua Tengker , Lydia Nova Tengker, Lidya Thelma Wawointana Tumbel, Goinpeace Handerson Tundu, Revol Yani Handri Rumengan Zuchri Abdussamad