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Using Social Media Mining to Understand Public Opinion towards Destination Image Budi, Tomas Setya Wahyu; Wen, Shen Chien; Ratnawati, Kusuma
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 3 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2017.005.03.3

Abstract

In the middle of highly competitive tourism market, development of successful destination image is paramount towards memorable experience for visitors. This study aims to support tourism stakeholders from the service providers and national tourism by analyzing, and extracting meaningful patterns from social media, e.g. Twitter, based on destination image information. This data plays an important role for destination marketers to distinguish their destination among others based on Twitter Statistics and key public opinion towards destination image attributes. London and New York were used as destination cities under the analysis of text mining with the concept linkage approach. Results shows five distinct keywords attributed to each city. Each keyword found to be relevant in representing the image of destination cities based on the public opinion on Twitter. For keyword “Culture and Cultural”, term "British” and "Black" represent London and New York the best, respectively. In keyword “Entertainment”, term "James Bond" and "Broadway" represent London and New York, respectively. In keyword “Festival”, term "Lumiere" and “Global Citizen Festival” are best in describing city of London and New York, respectively. In keyword “Food”, term "traditional British food" best describes London and "Food truck" best describes New York. The keyword “Shopping” exhibits term "Etsy" as the image of London and “Kate Spade" as the image for New York. This research reveals the value of social media analysis and the ability of text mining as an effective technique to extract opinions from vast amount of available social media data. Recommendations related to tourism strategic plan are made to facilitate possible future destination image studies.
Board Size and Gender Diversity on Boardrooms and Its Impact of Corporate Risk Taking: Evidence from Indonesia Ratnawati, Kusuma
APMBA (Asia Pacific Management and Business Application) Vol. 8 No. 2 (2019)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2019.008.02.6

Abstract

The role of company boards as well as it composition in the diversity issues (i.e gender) are very important to make strategic corporate decision. This paper investigates the determinant of corporate risk taking through the size of board and the existence of gender diversity on boardrooms. Focusing on the boards in the non-financial companies, there were 262 companies from period of 2013 to 2016 could be analyzed based on certain criteria. The result of multiple regression analysis showed that the corporate risk taking positively influenced by board size. In contrary, the gender diversity has small negatively effect on corporate risk taking. It suggested that the greater size of the board will increase the volatility of ROA, but the presence of female on boards tends to decrease the volatility of ROA. This paper contributes to the development of theory in the fields of corporate financial management in term of risk taking and lastly. this study also documented that the importance of determining the proportion between male and female boards, as a way to scheming appropriate board composition in company.
Identification of The Dimensions of Bank 4.0 Experiential Quality Based on Millennial Customer Perceptions abdillah, luthfi; Hussein, Ananda Sabil; Ratnawati, Kusuma
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

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Abstract

The development of the Bank 4.0 industry that is reflected through increased experiential quality, which is started with the identification of the dimensions of Bank 4.0 experiential quality is getting popularity for millenial. This research attempt to discover the dimensions of Bank 4.0 experiential quality based on perceptions of millennial customers. Bu surveying 673 millenials and adjusted to the characters of Bank 4.0 and millennial generation this study aims to theoretical and empirically testing the hyotehesis by using SMPLS. Results revelaed that functional quality, convenience, innovations, trust, value, risk mitigation, and security have been empirically proven as dimensions of Bank 4.0 experiential quality based on millennial customer perception.This research was only conducted in the city of Malang, so that research with larger demographic and geographic data sets is needed in order to describe the perceptions of millennial customers more accurately. Further research can be developed with new dimensions that may emerge along with the development of Bank 4.0 in both commercial banks and fintech companies.
Peningkatan Literasi Perencanaan Keuangan sebagai Sarana Pencegahan Pernikahan Dini Kusuma Ratnawati; Nuraini Desty Nurmasari; Cicik Retno Wati
Jurnal Abdimas Mahakam Vol. 9 No. 01 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v9i01.3186

Abstract

Fenomena pernikahan dini masih menjadi isu signifikan di berbagai daerah di Indonesia, termasuk di Kelurahan Temas, Kota Batu. Salah satu faktor penyebabnya adalah rendahnya literasi perencanaan keuangan di kalangan remaja. Kegiatan pengabdian ini bertujuan untuk meningkatkan literasi perencanaan keuangan pada anggota Karang Taruna di Kelurahan Temas sebagai upaya preventif terhadap pernikahan dini. Literasi perencanaan keuangan yang ditingkatkan mencakup perencanaan keuangan secara pribadi, perencanaan keuangan bisnis, serta cara melakukan perencanaan keuangan yang baik. Peningkatan literasi keuangan ini diharapkan dapat membantu individu dalam membuat keputusan yang lebih bijak mengenai masa depan mereka dan mempersiapkan kondisi keuangan yang lebih baik. Kegiatan pengabdian ini menggarisbawahi pentingnya program literasi keuangan yang berkelanjutan bagi karang taruna dalam rangka pencegahan pernikahan dini dan peningkatan kesejahteraan ekonomi masyarakat.
Liquidity, Profitability, and Market Valuation: The Mediating Effect of Dividend Payout Ratio on Price Earning Ratio Ardhan Ardiansyah Kawakibi; Kusuma Ratnawati; Fitria Ariyani
Journal of Management Research and Studies Vol. 4 No. 1: January - June (2026)
Publisher : Optima Science

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Abstract

Financial ratios are important indicators for investors in assessing firm performance and market valuation. Price Earning Ratio is often used to evaluate the attractiveness of a company’s stock, while liquidity, profitability, and dividend policy may influence investors’ perceptions. This study aims to obtain empirical evidence regarding the effect of Cash Ratio, Return on Equity, and Dividend Payout Ratio on Price Earning Ratio, both directly and indirectly through Dividend Payout Ratio as a mediating variable. This research uses a quantitative approach with data obtained from companies listed on the Indonesia Stock Exchange. The data were analyzed using the Structural Equation Modeling method. The empirical findings show that both Cash Ratio and Return on Equity are unable to increase Dividend Payout Ratio. Cash Ratio has a positive effect on Price Earning Ratio, while Return on Equity and Dividend Payout Ratio do not affect Price Earning Ratio. Furthermore, Dividend Payout Ratio does not act as a strong mediating variable in the relationship between Cash Ratio and Price Earning Ratio, nor between Return on Equity and Price Earning Ratio.
AN INVESTMENT FEASIBILITY ANALYSIS FOR THE DEVELOPMENT OF HOTEL X IN MATARAM Daffa Abiyyu Achmad; Kusuma Ratnawati
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 6 No. 02 (2026): INTERNATIONAL JOURNAL OF MULTISCIENCE - MAY-AUGUST 2026
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

The objective of this research is to analyze investment feasibility in the development of Hotel X in Mataram using three scenarios: base case, weak case, and best case. The method of analysis covers the calculation of Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, and Profitability Index, as well as sensitivity analyses on investment value changes and WACC on NPV and IRR. The analysis results for the base case scenario indicate that this investment is feasible with the NPV of IDR 15,400,833 thousand, the IRR of 14.2%, payback period of ten years, and the profitability index of 1.6; which are considered as not feasible. In the weak case scenario, the NPV is negative at IDR 1,815,997 thousand with the IRR of 11.58%, payback period of twelve years, and profitability index of 1.6, which is also not feasible. For the best-case scenario, the NPV reaches IDR 35,301,509 thousand with the IRR of 16.86%, the payback period of nine years, and the profitability index of 1.4, which shows significant earnings potentials. He sensitivity analyses indicate that the investment value changes and WACC have significant impacts on NPV and IRR. Further, the results of the sensitivity analyses on the three scenarios demonstrate that the investment feasibility in the development project of Hotel X in Mataram is highly dependent on the investment value and WACC. The sensitivities indicate that this project has a strong potential to succeed under normal or optimal economic conditions and capital costs, but risks may appear if the conditions get worse. In general, based on the financial and sensitivity analyses, the development project of Hotel X in Mataram is feasible in several scenarios.
Influence of Intellectual Capital on Operational Performance through Innovation Capability in Indonesia’s Defence Industry Pratiwi Dwi Citrasari; Kusuma Ratnawati; Djumilah Hadiwidjojo
Media Ekonomi dan Manajemen Vol 37, No 2 (2022): July 2022
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24856/mem.v37i2.2934

Abstract

This research examines the impact of intellectual capital on operational performance through innovation capabilities in the defence industry in Indonesia, PT. Pindad (Persero). Network processes within the company are assessed by internal performance, which is described by the company's operational performance. 142 employees who work in the production function were sampled in this research using the probability-sampling method with a stratified random sampling type. SEM-PLS was used as a data analysis model. Human capital, structural capital and social capital are three components used in the research. This study provides empirical evidence that these three components influence operational performance. In addition, it is known that human capital, structural capital, and social capital affect innovation capability, and the company's operational performance is influenced by innovation capability. In an indirect relationship, the results interpret that the influence of human capital, structural capital and social capital on the company's operational performance can be through innovation capability. This research provides input to the defence industry to improve performance by increasing the intellectual capital owned by the company without ignoring the importance of innovation capability.
Job Satisfaction and Work-Life Balance Effects on Intention to Stay in Public Hospitals Setyowidodo, Rakhmadhan; Ratnawati, Kusuma; Azzuhri, Misbahuddin
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 15 No. 2 (2026): August 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v15i2.768

Abstract

High nurse turnover is a major concern because it affects healthcare quality and workforce sustainability. Therefore, identifying factors that increase nurses’ intention to stay is essential. This study examines the effects of job satisfaction and work-life balance on intention to stay, with organizational commitment as a mediator and managerial support as a moderator. The novelty lies in simultaneously examining the mediating role of organizational commitment and the moderating role of managerial support in explaining nurses’ intention to stay in a public hospital. The study involved 262 nurses at Dr. Saiful Anwar Regional General Hospital, selected through proportional random sampling. Data were analyzed using SEM-PLS. The results showed that job satisfaction positively affected intention to stay, whereas work-life balance had no significant effect. Both variables positively affected organizational commitment, which positively affected intention to stay. Organizational commitment mediated both relationships, whereas managerial support did not moderate them. These findings indicate that job satisfaction and organizational commitment are key determinants of nurses’ intention to stay. In contrast, work-life balance had no direct effect, and managerial support did not strengthen either relationship. The study highlights the importance of organizational commitment as a mediating mechanism for improving nurses’ intention to stay.
Co-Authors A. Dewantoro Marsono abdillah, luthfi Achmad Helmy Djawahir Achmad Helmy Djawahir Afriani Afriani Ananda Sabil Hussein Ardhan Ardiansyah Kawakibi Armanu, Armanu Arta Kusuma Athifah Hanun Atim Djazuli Bintang Nurrama Putra Christin Susilowati Cicik Retno Wati Clara Shinta Wiryana Cokorda Agung Mahadika Daffa Abiyyu Achmad Damayanti, Renata Desy Eka Kartika Sari Dewantara, Prasetya Putra Djumahir Djumahir . Djumahir Djumahir Djumahir Djumahir Djumilah Hadiwidjojo Djumilah Hadiwidjojo Djumilah Hadiwidjojo Djumilah Zain Edi Purwanto Edi Purwanto Eka Zahra Solikahan Eko Purwanto Ekromi Fraida Tsalasah Esther Novelina Hutagalung Firdaus, Ema Zahra Fitria Ariyani Hanifa Bennu Nur Hanun, Athifah Hedwigh Hendrikus Temai Lejap Herdina, Ajeng Mira Humaira, Khaula Fathia Kesuma, Satrio Fajar KEWAKUMA, ANGELINE STELLA VENTARI Kurniasari, Irma Lana Emilia Gondowahjudi Lia Pranata Putri Liana, Esti luthfi abdillah M.S. Idrus Made Sudarma Mahadika, Cokorda Agung Margono Setiawan Misbahuddin Azzuhri Mochamad Rizky Pratama Moeljadi Moeljadi MujiLestari, Dian Muliawati, Elisa Cahya Nazzal, Ayman Ni Nyoman Suli Asmara Yanti Noermijati, Noermijati Nova Juwita Hersanti Nur Khusniyah Indrawati Nuraini Desty Nurmasari Nurmasari, Nuraini Desty Nushobah, Ahmad Royan Pertiwi, Nanda Purnamasari, Citra Putra, Kevin Surijanto Putradia, Mikhael Kefas Putri, Belinda Nursabila Putri, Rizki Ariendra Ammellia R Safiroh Febrina Reka Yusmara Mardiputra Rico Eka Wahyu Hudiwijono Riyadi, Indra Rofiaty, Rofiaty Rosyanti, Daisy Marthina Santika, IBM Setyowidodo, Rakhmadhan Shen Chien Wen Shen Chien Wen, Shen Chien Siahaan, Andriyuda Siti Aisjah Slamet Mulyono Sri Muljaningsih Sumiati Sumiati . Sumiati Sumiati Surachman Surachman Tomas Setya Wahyu Budi Tomas Setya Wahyu Budi Ubud Salim Wahdiyat Moko Wardani, Salsabilah Herman Putri Wati, Cicik Retno Yolanda Efionita Zainul Arifin ZAINUL ARIFIN Zaroug, Yousef Ali Mohamed