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All Journal Jurnal Sosial Ekonomi Pertanian Journal of Degraded and Mining Lands Management AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Jurnal Agribisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL GALUNG TROPIKA JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Gorontalo Journal of Forestry Research AGRINESIA: Jurnal Ilmiah Agribisnis Jambura Agribusiness Journal ZIRAA'AH MAJALAH ILMIAH PERTANIAN Economics and Digital Business Review Jurnal Manajemen Mediagro Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Indonesian Biodiversity Journal Jurnal Pengabdian Masyarakat Teknologi Pertanian Journal of Public Representative and Society Provision JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian AGRI-SOSIOEKONOMI Journal of Food Security and Agroindustry Journal of International Multidisciplinary Research Indonesian Biodiversity Journal JER Botani: Publikasi Ilmu Tanaman dan Agribisnis International Journal of Economics, Business and Innovation Research
Asda Rauf
Jurusan Agribisnis, Fakultas Pertanian, Universitas Negeri Gorontalo
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Public Health Social Sciences Veterinary Other

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Strategi pengembangan gula aren menggunakan business model canvas Pakaya, Fitra; Rauf, Asda; Moonti, Agustinus
Agrinesia: Jurnal Ilmiah Agribisnis VOL 10, NO 2, 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/agr.v0i0.33222

Abstract

Strategi adalah alat yang membantu bisnis mencapai tujuannya dalam waktu singkat. Selain itu, strategi dapat dilihat sebagai respons terhadap faktor eksternal seperti peluang dan ancaman, serta faktor internal yaitu kekuatan dan kelemahan yang dapat mempengaruhi perusahaan, strategi adalah induk komprehensif yang menjelaskan bagaimana suatu bisnis agar dapat mencapai tujuannya berdasarkan misi yang telah ditetapkan sebelumnya. Tujuan penelitian 1) Untuk mengidentifikasi model usaha bisnis yang baru, 2) Untuk menganalisis strategi alternatif dalam pengembangan usaha yang sesuai melalui analisis SWOT pada setiap elemen Business Model Canvas. Metode analisis data menggunakan 9 elemen business model canvas untuk menganalisis gambaran model usaha bisnis yang baru dan penelitian ini juga menggunakan analisis SWOT pada setiap elemen business model canvas, untuk menganalisis strategi altenatif dalam pengmebangan usaha bisnis. Hasil penelitian menunjukkan identifikasi model usaha bisnis dengan menggunakan pendekatan business model canvas terdapat enam elemen business model canvas yaitu customer segment, value proposition, customer relationship, key activities, key partnership, channel, key resource, cost structure. Hasil strategi pengembangan usaha bisnis di PT Sentra Mulia Sejahtera terletak di kuadran 1 yang artinya perusahaan memiliki peluang dan kekuatan sehingga dapat memanfaatkan peluang yang ada pada perusahaan.
Analisis Kelayakan Usahatani Jagung di Desa Dulohupa Kecamatan Boliyohuto Kabupaten Gorontalo Patila, Sri Wahyuni; Rauf, Asda; Boekoesoe, Yuriko
Agrinesia: Jurnal Ilmiah Agribisnis VOL 10, NO 2, 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/agr.v0i0.27420

Abstract

Penelitian ini bertujuan untuk 1). Menghitung proporsi biaya usahatani jagung di Desa Dulohupa Kecamatan Boliyohuto Kabupaten Gorontal, 2). Menghitung pendpatan dan kelayakan usahatani jagung di Desa Dulohupa Kecamatan Boliyohuto Kabupaten Gorontalo. Penelitian ini dilakukan di Desa Dulohupa Kecamatan Boliyohuto Kabupaten Gorontalo pada bulan November sampai dengan Januari 2024 dengan jumlah sampel 40 petani jagung. Metode penelitian yang digunakan adalah metode survei. Analisis data yang digunakan adalah analisis biaya, penerimaan, pendapatan dan analisis kelayakan usahatani. Hasil Penelitian menunjukkan 1). Biaya perhitungan diperoleh proporsi biaya pada usahatani jagung adalah biaya tetap yaitu sebesar 2,68% dan biaya variabel sebesar 97,32 % dari total biaya yang digunakan. 2). Hasil analisis R/C Ratio usahatani jagung diperoleh sebesar 2,17 berarti 1 maka usahatani jagung ini layak untuk dilanjutkan. 
Analysis of degraded land suitability and regional comparative advantages for maize development in the Gorontalo sustainable agriculture areas, Indonesia Rayes, Mochtar Lutfi; Nurdin, N; Listyarini, Endang; Agustina, Christanti; Rauf, Asda
Journal of Degraded and Mining Lands Management Vol. 11 No. 1 (2023)
Publisher : Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15243/jdmlm.2023.111.4909

Abstract

Maize has attracted the attention of local governments due to its high yield potential and economic prospects, but the strategic value of this commodity has not been specific to particular locations. Therefore, this study aimed to assess degraded land suitability and determine the regional comparative advantages for maize development in the Gorontalo sustainable agriculture areas. The suitability class was assessed using Automatic Land Evaluation System software, while comparative advantages were determined using input-output and regional analysis. The input-output analysis was based on maize farming data from interviews with 80 farmers. This study also employed location quotient, specialization index, and localization index analyses based on maize, rice, and soybean production data for 2014, 2016, and 2018. The results showed that land degradation caused by soil erosion was dominated by moderate, heavy, and very heavy categories. Most of the actual land suitability for maize was classified as marginal suitable (S3) but became very suitable (S1) and moderately suitable (S2) after the limiting factors were improved. Furthermore, maize was profitable for the land suitability classes of S1, S2, and S3, and the commodity was most concentrated in Mootilango District. Based on the results, land management recommendations followed a pattern of recommendation I > II > III > not recommended.
HEAVY METAL CONTAMINATION IN WATER SOURCES IN POHUWATO REGENCY: IMPLICATIONS FOR BIODIVERSITY AND PUBLIC HEALTH IN GOLD MINING AREAS Iyabu, Hendri; Baderan, Dewi Wahyuni K; Hamidun, Marini Susanti; Rahim, Sukirman; Rauf, Asda
Indonesian Biodiversity Journal Vol. 6 No. 3 (2025): December 2025
Publisher : Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/j135j237

Abstract

Artisanal and small-scale gold mining (ASGM) can increase the levels of heavy metals in surface water and groundwater sources. This study was conducted to evaluate water quality in Pohuwato Regency, Gorontalo, Indonesia. Sampling was performed at three sites: a reservoir, an irrigation channel, and a well. The concentrations of lead (Pb), cadmium (Cd), iron (Fe), manganese (Mn), and mercury (Hg) were analyzed using Atomic Absorption Spectrophotometry (AAS). The results indicated that Hg concentrations ranged from 0.00883 to 0.01493 mg/L (≈8.8–14.9× above the WHO guideline value of 0.001 mg/L), Mn concentrations ranged from 0.1309 to 0.543 mg/L (≈1.3–5.4× above the WHO guideline value of 0.1 mg/L), while Pb concentrations ranged from 0.0019 to 0.0048 mg/L, Cd concentrations ranged from 0.0002 to 0.0006 mg/L, and Fe concentrations ranged from 0.0728 to 0.101 mg/L, all of which were below the recommended threshold values for drinking water. The findings emphasize the importance of mitigation strategies based on mining governance, strengthening water safety plans, as well as interventions for household water treatment (adsorption/filtration) and risk communication.
HEAVY METAL CONTAMINATION IN WATER SOURCES IN POHUWATO REGENCY: IMPLICATIONS FOR BIODIVERSITY AND PUBLIC HEALTH IN GOLD MINING AREAS Iyabu, Hendri; Baderan, Dewi Wahyuni K; Hamidun, Marini Susanti; Rahim, Sukirman; Rauf, Asda
Indonesian Biodiversity Journal Vol. 6 No. 3 (2025): December 2025
Publisher : Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/j135j237

Abstract

Artisanal and small-scale gold mining (ASGM) can increase the levels of heavy metals in surface water and groundwater sources. This study was conducted to evaluate water quality in Pohuwato Regency, Gorontalo, Indonesia. Sampling was performed at three sites: a reservoir, an irrigation channel, and a well. The concentrations of lead (Pb), cadmium (Cd), iron (Fe), manganese (Mn), and mercury (Hg) were analyzed using Atomic Absorption Spectrophotometry (AAS). The results indicated that Hg concentrations ranged from 0.00883 to 0.01493 mg/L (≈8.8–14.9× above the WHO guideline value of 0.001 mg/L), Mn concentrations ranged from 0.1309 to 0.543 mg/L (≈1.3–5.4× above the WHO guideline value of 0.1 mg/L), while Pb concentrations ranged from 0.0019 to 0.0048 mg/L, Cd concentrations ranged from 0.0002 to 0.0006 mg/L, and Fe concentrations ranged from 0.0728 to 0.101 mg/L, all of which were below the recommended threshold values for drinking water. The findings emphasize the importance of mitigation strategies based on mining governance, strengthening water safety plans, as well as interventions for household water treatment (adsorption/filtration) and risk communication.
Strategi Adopsi Teknologi Panen Padi Sawah Menggunakan Combine Harvester Di Desa Bongoime Kecamatan Tilongkabila Kabupaten Bone Bolango Deis Talawo; Asda Rauf; Nur Silfiah Amin
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2270

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat penerimaan petani, faktor-faktor yang memengaruhi adopsi, serta strategi adopsi teknologi panen padi sawah menggunakan combine harvester di Desa Bongoime, Kecamatan Tilongkabila, Kabupaten Bone Bolango. Penelitian menggunakan metode deskriptif kuantitatif dengan 68 responden petani padi sawah. Data dikumpulkan melalui kuesioner, wawancara, dan observasi lapangan, kemudian dianalisi smenggunakan analisis tingkat penerimaan dan analisis SWOT. Hasil penelitian menunjuk kantingkat penerimaan petani tergolong rendah. Rendahnya penerimaan dipengaruhi faktor internal sepertikondisilahanberlumpur, keterampilanteknis, dan kekhawatiran kualitas gabah, serta factor eksternal berupa cuaca dan biaya operasional mesin. Strategi adopsi yang direkomendasikan adalah pelatihan petani, system sewa alsintan kelompok tani, serta dukungan penyuluh dan pemerintah.
SOCIO-ECOLOGICAL ANALYSIS OF AGRICULTURAL ACTIVITIES IN THE BUFFER AREA OF THE NANTU BOLIOHUTO WILDLIFE SANCTUARY, GORONTALO Widodo, Eka Reza Saputra; Rauf, Asda; Hamidun, Marini Susanti
Gorontalo Journal of Forestry Research Vol. 9 No. 1 (2026): GORONTALO JOURNAL OF FORESTRY RESEARCH VOLUME 9 ISSUE 1 APRIL 2026
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the socio-ecological dynamics of land management in Sari Tani Village, located within the buffer zone of the Nantu Boliohuto Wildlife Sanctuary (SM). Previous studies have focused more on the biophysical aspects of land degradation and the impacts of agricultural activities on conservation areas, but have been limited in integrating the analysis of inter-factor relationships, land management strategies by different social groups, and the role of local institutions within a comprehensive socio-ecological framework. The study was conducted over two months using a qualitative approach through field observations and in-depth interviews with 40 farmers (20 local and 20 transmigrants), village officials, middlemen, community leaders, agricultural extension workers, and forestry agencies. Data were analyzed using a Social-Ecological System (SES) framework to capture the interrelationships between resource systems, resource units, actors, and governance. The results indicate that the degradation of resource systems and resource units is influenced by differences in management strategies between local and transmigrant farmers. Local farmers tend to open new land due to monoculture practices that reduce soil fertility, while transmigrant farmers adopt a relatively more adaptive and conservative intercropping pattern. Weak governance, minimal institutional coordination, and the dominant role of middlemen contribute to reinforcing incentives for land expansion. Interactions between actors demonstrate that land-use decisions are driven more by short-term economic motives than by ecological sustainability considerations. This research emphasizes the importance of strengthening collaborative governance, implementing conservation agriculture practices, and integrating local knowledge into buffer zone management. These findings are expected to fill the research gap related to socio-ecological analysis in conservation areas and serve as a reference for policy formulation and the development of sustainable landscape management models in protected area buffer zones.
Strategi Pemasaran Coffee Shop dengan Pendekatan Marketing Mix 4P (Studi Kasus pada Rak-Rak Store Coffee Shop) Muh Aditya Wirfahyadi; Ria Indriani; Asda Rauf
Jurnal Pendidikan Tambusai Vol. 10 No. 2 (2026): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i2.40008

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran pada Rak-Rak Store Coffee Shop di Kota Gorontalo menggunakan pendekatan bauran pemasaran (marketing mix) 4P yang meliputi produk (product), harga (price), tempat (place), dan promosi (promotion). Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara, observasi, kuesioner, dan dokumentasi, kemudian dianalisis secara deskriptif berdasarkan komponen bauran pemasaran 4P. Hasil penelitian menunjukkan bahwa Rak-Rak Store Coffee Shop menawarkan beragam menu kopi, nonkopi, dan makanan ringan dengan produk unggulan berupa kopi aren yang diolah secara manual untuk mempertahankan cita rasa autentik. Strategi harga yang diterapkan relatif terjangkau dan disesuaikan dengan target pasar yang didominasi oleh mahasiswa. Dari aspek tempat, lokasi usaha tergolong kurang strategis karena berada pada jalan yang relatif sepi, namun memiliki suasana yang nyaman untuk bersantai dan berkumpul. Pada aspek promosi, usaha memanfaatkan media sosial sebagai sarana utama pemasaran yang dinilai efektif dalam meningkatkan kesadaran konsumen. Secara keseluruhan, penerapan bauran pemasaran 4P telah mendukung kegiatan pemasaran dan daya saing Rak-Rak Store Coffee Shop.
Farmers Perceptions of Sustainable Lowland Rice Farming Through Economic, Social, and Environmental Dimensions in Motilango Village, Tilongkabila District Jasmani S Jama; Asda Rauf; Amelia Murtisari
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 12 No 2 (2025)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v12i2.9404

Abstract

Purpose: This study aims to analyze farmers’ perceptions of sustainable lowland rice farming through the economic, social, and environmental dimensions, as well as to examine the relationship between farmers’ characteristics and their perceptions of sustainable farming. Methods: This is an empirical research article using a descriptive quantitative approach. The research was conducted in Motilango Village, Tilongkabila District, Bone Bolango Regency, Gorontalo Province. Data were collected through interviews with 40 respondents selected purposively based on the criterion of having at least 15 years of farming experience. Data analysis employed descriptive statistics, Likert scale scoring, and the Chi-Square (χ²) test. Results: The findings reveal that farmers’ perceptions of sustainable agriculture were categorized as fairly important for the economic (78.1%) and social (77.6%) dimensions, and important for the environmental dimension (89.5%), with an overall average of 81.73%. The factor significantly associated with farmers’ perceptions was the availability of agricultural information from sources other than extension services, particularly in the environmental dimension (p < 0.05). Novelty: This highlights that more diverse access to information, especially through social media and farmer groups, serves as a crucial determinant in shaping farmers’ perceptions of sustainability. Originality: Theoretically, this study enriches the literature on farmers’ perceptions by emphasizing the critical role of non-extension information sources in fostering sustainability awareness. Practically, the findings provide a foundation for designing policies, extension programs, and strengthening farmer groups to promote the adoption of locally based sustainable rice farming systems. Conclusion: This study contributes by offering a comprehensive understanding of farmers’ perceptions and the influencing factors, and by serving as a basis for strategies to strengthen local-based sustainable farming systems. Type of Paper: Empirical research article.
Analisis Strategi Bauran Pemasaran 7p pada UMKM Labuqu di Desa Bulontala Timur, Provinsi Gorontalo Selviawati Herman; Ria Indriani; Asda Rauf
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.8507

Abstract

Labuqu MSME is a food-processing enterprise based on organic butternut squash (Cucurbita moschata) located in East Bulontala Village, Bone Bolango Regency, Gorontalo Province. This study aimed to analyze the implementation of the 7P marketing mix, consisting of product, price, place, promotion, people, process, and physical evidence, as well as to formulate marketing strategies based on SWOT analysis. A qualitative descriptive approach was employed, supported by in-depth interviews, Focus Group Discussions (FGDs), and observations. Data were analyzed using the IFES, EFES, IE, and SWOT matrices. The findings indicate that the overall implementation of the 7P marketing mix has been fairly effective, with the main strengths being product diversification based on locally sourced functional raw materials and affordable pricing. However, the place and people dimensions remain weaknesses that require improvement, particularly in terms of limited accessibility to the business location and team coordination. The results of the SWOT analysis show that Labuqu's marketing strategy is positioned in Quadrant I, indicating that the enterprise possesses stronger internal strengths and greater external opportunities than its weaknesses and threats. Under these conditions, an aggressive strategy (Growth-Oriented Strategy) is recommended to support business growth and development.
Co-Authors Abas, Husain Abdul Fajar Haras1 Abdul Zainal Lawani Abdullah, Alfendri Afdal Tanaiyo Agustin Kuadi Agustinus Moonti Amelia Murtisari Amelia Murtisari Amir Halid Anisa Anisa Arbie, Yayu Arwin Mauradja Basoly, Rahmad Ali Imron Boekosoe, Yuriko Christanti Agustina Cici Djafar Cindriwaty Moito Dai, Rahmawati Dako, Rizki Sempadani Deis Talawo Delvi Suleman Denis Pangulili Dewi Wahyuni K. Baderan Dian Ratnasari Dilapanga, Diaz Giffari Djajali, Trisud Yayan Dondo, Dwi Kurniawan Endang Listyarini Entengo, Arfan Fadel Amili Fahmid Yusuf Febrianto Paputungan Fikram Abdullah Frangki Husin Gaib, Siswan Y Hasan, Fitran Hein Mahmud Hendra S Yubi Hendra, Mohamad Roqib Hendrawan, Wawan Hendri Iyabu Herman, Selviawati Imelda Zakir Indahsari Kilo Indrawati Akuba Irwan Bempah Irwan Jaelani Jamaludin Hamsa N. Pilomonu Jasmani S Jama Julindri N. Puluhulawa Kadar, Maryam Kadir, Liskawati Karsidi, Cindy Erica Kasim Nusi Kasim, Nitam Kemi, Haddad Komendangi, Andika Kunuti, Samsir A. L Lusiana Lapananda, Maharani S. Liskawati Kadir Lole, Ririn Lukman Kaluku Machieu, Intan Nuraini Mahludin H. Baruwadi Marini Susanti Hamidun Meilan Bobihu Miftha Hulzannah Alamri Mochtar Lutfi Rayes Mohamad Alfian Mantali Mohamad Muhazir Ramli Mohamad Zulkarnain Usman Mohammad Zubair Hippy Mohi, Widi Adelia Muh Aditya Wirfahyadi Muh Fadli Nuwa Muhammad Amir Arham Muhammad Rizq Gobel Muslim Puji Hartono H. Rifai Niwayan Meinawati Nur Ayin T. Olii Nur Mia Rahma Lahidjun Nur Silfiah Amin Nurdin . Nurhayati Latief Oka, Mohamad Adrian Olomia, Putri Patricia Pakaya, Fitra Pakaya, Lukmanul Hakim Paputungan, Muhamad Zidan Patila, Sri Wahyuni Pondaag, Ruslan Putri Wulandari Rahayu Nangsi Paramata Rahim, Sri Yundi Ramlan Mustafa Ranti I. Songi Rauf, Nurain Ria Indriani Ria Indriani Ria Indriani Ria Indriani Riki Djamalu Rolianjana, I Putu Samin Pakaya samsul antuala Selviawati Herman Sintia Abbas Sirajjudin, Zulham Siswan Y Gaib Sriwahyuni Palia Sukirman Rahim Sumarno Kaiman Suprihatin Suhana Supriyo Imran Suroto Suroto Suwanda, Putri Windaryati Syarwani Canon Tuna, Acan Usman, Arpan Wahab, Wanti A. Waode Faridawaty Wawan K Tolinggi Widodo, Eka Reza Saputra Wilandri Mooduto Yanti Saleh Yolanda Idrus Yuliana Bakari Yulista Razak Yunita P. Djamil Yuriko Boekoesoe Yusran Lasantu Yusuf, Hendrik Yusup, Alpian Zein Anggowa Zulham Sirajuddin