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The Effect Of Service Quality And Promotion On Purchase Decisions Mediated By Brand Image (Study On Sales Of Wuling Car In Manado) admin; Tecoalu, Melitina; Wahyoedi, Soegeng
GEMA EKONOMI Vol 11 No 3 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

This study aims to determine the effect of service quality and promotion on purchasing decisions mediated by brand image (Study on Wuling car sales in Manado). The object of research in this study is the quality of service, promotion and purchase decisions and brand image. The subject is Wuling car consumers in Manado. The population in this study were 260 people and the sample was 72 people. The data collection technique in this study was carried out by questionnaires and literature study, while the data analysis technique used tools from the SmartPLS-SEM (Partial Least Square-Structural Equation Modeling) software. For the results obtained in this study indicate that the effect of service quality on purchasing decisions has a significant influence, for the effect of service quality on brand image has a significant influence. The effect of promotion on purchasing decisions has an insignificant effect. The effect of promotion on brand image has an insignificant effect. The influence of brand image on purchasing decisions has a significant influence. The influence of service quality on purchasing decisions mediated by brand image has a significant influence. For the effect of promotion on purchasing decisions mediated by brand image has an insignificant effect.

Pengaruh Brand Awareness, Brand Image Terhadap Keputusan Pembelian Dengan Minat Beli Meike, Patrizia; Budi Haryono, PM.; Tecoalu, Melitina
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

This study aims to determine the effect of brand awareness and brand image on purchasing decisions with purchase intention as an intervening variable on Marcks loose powder in Jakarta. The method used in this research is a quantitative research method. The population in this study are consumers who buy Marcks loose powder products. The sample size is taken using the Hair Formula. The research sample was determined by purposive sampling technique with a final sample of 100 respondents who were buyers or users of Marcks powder. The data collection technique was carried out using a questionnaire technique with a Likert scale type. The results of the research conducted show that brand awareness and brand image have a positive and significant influence on purchasing decisions, the same thing with brand image has a positive and significant influence on purchase intention, while brand awareness does not have a positive influence on purchase intention. The results of the indirect influence test show that there is a positive and significant influence of brand image on purchasing decisions through purchase intention, and brand awareness does not have a positive and significant effect on purchasing decisions through purchase intention.

The Relationship Between Education Quality and Student Transfer Rates Angelina Lumintang, Sheren; Winoto Tj, Hery; Tecoalu, Melitina
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.50130

Education quality is a crucial element in the sustainability and reputation of schools, while student transfers can serve as indicators of dissatisfaction with the educational services provided. Therefore, this study aims to analyze the factors influencing education quality and its relationship with student transfer rates at Pelangi Kasih School, North Jakarta. This study employs a qualitative approach. Data were collected through in-depth interviews with the school principal, educators, and students who had transferred out of the school, involving a total of nine informants. To analyze the data, the researcher used NVivo 12 Pro software to assist in processing and examining the interview results. The findings reveal that factors such as the quality of teaching, teacher–student relationships, school facilities, and school management significantly influence perceptions of education quality. Additionally, external factors such as distance to school and academic pressure also contribute to students' decisions to transfer. The study suggests the need to strengthen school management strategies, improve teaching quality, and adopt a holistic approach to student well-being in order to maintain education quality and reduce student transfer rates. The implications of this research are expected to provide valuable insights for school administrators in designing policies that support sustainable education quality.

Kepuasan Pasien Memediasi Pengaruh HEALTHQUAL terhadap Repurchase Intention pada Rumah Sakit Murni Teguh Sudirman Jakarta Jayalie, Vito Filbert; Tecoalu, Melitina; Fushen, Fushen; Wahyoedi, Soegeng
Nommensen Journal of Medicine Vol 9 No 1 (2023): Nommensen Journal of Medicine: Edisi Agustus
Publisher : Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/njm.v9i1.1028

Background: Regardless of recovery in the number of visits from the pandemic to the new normal and post-pandemic era, hospitals need to ensure that patients who have come to the hospital are willing to visit for a second time (repurchase intention). Repurchase intention is influenced by patient satisfaction and quality of services. There are several tools to assess quality of hospital service, such as HEALTHQUAL questionnaire. There has been no research linking HEALTHQUAL, patient satisfaction, and repurchase intention. Objective: This research aims to study the association between HEALTHQUAL and repurchase intention, mediated by patient satisfaction. Methods: This research was a cross-sectional study at a private hospital in Jakarta (December 2022-January 2023). Statistical analysis was performed using SmartPLS software. Results: This study included 100 participants with a mean age of 40 years. Based on the questionnaire results, most of the patients agreed on questions about service quality and satisfaction. Model analysis showed that there was a significant association between HEALTHQUAL, patient satisfaction and repurchase intention (p<0.05; T-statistics>1.96). Moreover, patient satisfaction showed a significant mediator effect towards HEALTHQUAL and repurchase intention (p<0.001, T-statistics>1,96) Conclusion: HEALTHQUAL positively and significantly affects patient satisfaction and repurchase intention. Patient satisfaction also affects repurchase intention positively and significantly. Besides, patient satisfaction partially mediates the effect of HEALTHQUAL on repurchase intention. There is a positive effect of HEALTHQUAL mediated by patient satisfaction on repurchase intention.

Studi Fenomenologi Spiritualitas Kerja Generasi Z Silaban, Budi Partogi; Wahyoedi, Soegeng; Tecoalu, Melitina
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i10.60924

Penelitian ini bertujuan untuk mengetahui spiritualitas kerja Generasi Z di Ukrida. Menggunakan metode penelitian fenomenologi dengan tujuan dapat fokus pada persepsi individu yakni karyawan Ukrida yang termasuk Generasi Z. Informan dalam penelitian ini sebanyak 10 informan yang terdiri dari 7 informan inti dan 3 informan triangulasi. Pengumpulan data dilakukan dengan metode wawancara semi terstruktur. Teknik analisis data kualitatif diaplikasikan dengan bantuan software NVivo. Hasil penelitian ini menunjukkan bahwa ketertarikan kerja generasi z di Ukrida ditandai dengan pekerjaan yang memiliki makna, memiliki tujuan, dan bekerja atas kesadaran diri sendiri dengan memperhatikan keselarasan nilai-nilai. Hubungan spiritualitas ditandai dengan kesadaran akan sesuatu yang lebih besar, ibadah, dan permohonan doa. Rasa kebersamaan ditandai dengan merasakan sebagai bagian dari komunitas, menunjukkan kepedulian, serta adanya kesamaan tujuan. Pengalaman bersifat mistis ditandai dengan adanya perasaan afeksi seperti sukacita, energi positif, kemampuan mengatasi kesulitan, dan merasa bahagia ketika menikmati pekerjaan.

Kepemimpinan dan Work Environment: Employee Engagement Andrian, Andrian; Tj, Hery Winoto; Tecoalu, Melitina
Indonesian Research Journal on Education Vol. 4 No. 4 (2024): irje 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v4i4.1195

Penelitian ini dilakukan untuk menguji pengaruh kepemimpinan dan lingkungan kerja terhadap keterikatan karyawan yang dimediasi oleh implementasi kebijakan manajerial di SMA X dan SMA Y. Dengan menggunakan pendekatan deskriptif kuantitatif dengan desain asosiatif, penelitian ini melibatkan seluruh 100 guru dan staf di kedua sekolah tersebut. Analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM) dengan SmartPLS. Temuan penelitian menunjukkan bahwa kepemimpinan dan lingkungan kerja secara signifikan dan positif memengaruhi implementasi kebijakan dan keterikatan karyawan. Selain itu, implementasi kebijakan manajerial terbukti memediasi hubungan antara kepemimpinan, lingkungan kerja, dan keterikatan karyawan secara signifikan dan positif.

THE EFFECT OF TRUST, PRICE, AND EASE OF TRANSACTION ON BUYING INTEREST AND THEIR IMPLICATIONS ON PURCHASE DECISIONS STUDY PT. INDONESIA MAYBANK FINANCE ONLINE CUSTOMER Sundah, Felix; Tecoalu, Melitina; Wahyoedi, Soegeng
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 1 No. 9 (2022): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v1i9.50

This study aims to determine the impact or influence both directly and indirectly on a person's level of trust, the price offered and the ease of transacting with online or online services offered by PT. Maybank Indonesia Finance does it affect a person's buying interest and the implications for making online purchasing decisions. In this study, the methodological approach used was 94 respondents from Online / Online Customers of PT. Maybank Indonesia Finance which has become a customer of PT Maybank Indonesia Finance by using the Company's Digital platform in the acquisition process. Each respondent is given a related questionnaire related to the level of trust and buying interest. The price of buying interest, the ease of buying interest and buying interest have implications for purchasing decisions. The proposed hypothesis is tested, and its predictability is assessed through PLS -SEM. From the test results found findings that explain the direct relationship of price to purchase requests and the indirect relationship between price and influence on buying interest and its implications for purchasing decisions have a significant effect. While trust, ease of transacting directly has no effect on asking to buy and indirectly has no effect on asking to buy and its implications for purchasing decisions, while the direct relationship of buying interest with purchasing decisions has a very strong influence on online customers / Online PT. Maybank Indonesia Finance.

The Effect Of Service Quality And Promotion On Purchase Decisions Mediated By Brand Image (Study On Sales Of Wuling Car In Manado) admin; Tecoalu, Melitina; Wahyoedi, Soegeng
GEMA EKONOMI Vol 11 No 3 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

This study aims to determine the effect of service quality and promotion on purchasing decisions mediated by brand image (Study on Wuling car sales in Manado). The object of research in this study is the quality of service, promotion and purchase decisions and brand image. The subject is Wuling car consumers in Manado. The population in this study were 260 people and the sample was 72 people. The data collection technique in this study was carried out by questionnaires and literature study, while the data analysis technique used tools from the SmartPLS-SEM (Partial Least Square-Structural Equation Modeling) software. For the results obtained in this study indicate that the effect of service quality on purchasing decisions has a significant influence, for the effect of service quality on brand image has a significant influence. The effect of promotion on purchasing decisions has an insignificant effect. The effect of promotion on brand image has an insignificant effect. The influence of brand image on purchasing decisions has a significant influence. The influence of service quality on purchasing decisions mediated by brand image has a significant influence. For the effect of promotion on purchasing decisions mediated by brand image has an insignificant effect.

Pengaruh Brand Awareness, Brand Image Terhadap Keputusan Pembelian Dengan Minat Beli Meike, Patrizia; Budi Haryono, PM.; Tecoalu, Melitina
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

This study aims to determine the effect of brand awareness and brand image on purchasing decisions with purchase intention as an intervening variable on Marcks loose powder in Jakarta. The method used in this research is a quantitative research method. The population in this study are consumers who buy Marcks loose powder products. The sample size is taken using the Hair Formula. The research sample was determined by purposive sampling technique with a final sample of 100 respondents who were buyers or users of Marcks powder. The data collection technique was carried out using a questionnaire technique with a Likert scale type. The results of the research conducted show that brand awareness and brand image have a positive and significant influence on purchasing decisions, the same thing with brand image has a positive and significant influence on purchase intention, while brand awareness does not have a positive influence on purchase intention. The results of the indirect influence test show that there is a positive and significant influence of brand image on purchasing decisions through purchase intention, and brand awareness does not have a positive and significant effect on purchasing decisions through purchase intention.

Analisis Kinerja Keuangan dan Strategi Manajemen PT Bukalapak.com Tbk Pra & Pasca Initial Public Offering (IPO) Frymaruwah, Edwin; Andrian, Pieter; Tecoalu, Melitina
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 2 (2024): Artikel Research April 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i2.2039

The research aims to analyze differences in company financial performance before and after the Initial Public Offering. The research period is three years before and two years after the IPO. The object of this research is PT Bukalapak.com Tbk which is conducting an IPO in 2021. The analytical method used is the Analysis of Financial Liquidity Ratios, Activity Ratios, Profitability Ratios, and Solvency Ratios and in-depth interviews with the person in charge (key person) of the company to confirm and strengthen the analysis results. The research results show that there are significant differences in the company's financial performance, namely liquidity, activity, and solvency before and after the IPO, while the company's profitability experienced a decline in performance after the IPO in the first year and improved in the second year after the IPO until it was able to record its first positive performance in the second year after the IPO.

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