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Persepsi Generasi Muda Terhadap Sektor Pertanian Dalam Penerapan Digital Humanities Herlon, Meki; Ridho, Zulhamid; Kausar, Kausar; Arifuddin, Arifuddin; Bakar, Mustaqim Abu; Hidayat, Imam; Khairunnas, Khairunnas
Baselang Vol 4, No 2: OKTOBER 2024
Publisher : Fakultas Pertanian Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/bsl.v4i2.209

Abstract

Sektor pertanian sangat berperan dalam penyerapan tenaga kerja. Generasi muda adalah generasi terbesar dalam angkatan kerja. Tantangan regenerasi muda pertanian saat ini: minat generasi muda yang kurang dalam keterlibatan dalam profesi pertanian, adanya pemikiran bidang-bidang selain pertanian lebih menjanjikan secara ekonomi dibanding sebagai petani, petani usia lanjut mendominasi dibanding dengan generasi muda yang berminat menjadi petani dan bertani merupakan adat istiadat, bukan menjadi profesi. Tantangan regerasi pertanian ini sedang di alami di Kota Pekanbaru, dimana jumlah petani muda relative kecil (7,41%) dibandingkan dengan petani usia lanjut (92,59%). Penelitian bertujuan menganalisis persepsi dan pemanfaatan media sosial generasi muda terhadap sektor pertanian dalam penerapan digitalisasi humanities. Penelitian menggunakan metode survey, sampel ditentukan dengan metode simple random sampling. Jumlah sampel sebanyak 120 sampel. Analisis data yang digunakan adalah deskriptif kualitatif dengan menggunakan skala Likert’s Summated Rating. Hasil penelitian memperlihatkan dominan pemuda sudah memiliki 2-4 akun jenis faltfoam media sosial. Akun media sosial yang banyak digunakan adalah Whatsapp, Tiktok, Facebook dan Instagram. Dari empat aspek pemanfaatan media sosial, aspek kemudahan penggunaan media sosial memiliki nilai tertinggi dengan kategori sangat baik. Tingkat persepsi generasi muda terhadap sektor pertanian masuk dalam kategori baik. Dilihat dari faktor personal indikator yang memiliki niai tertinggi adalah motifasi terhadap sektor pertanian, sedangkan faktor lingkungan indikator yang memiliki nilai tertinggi adalah indikator penggunaan dan manfaat media sosial.
SOSIALISASI KEGIATAN SURVEI INVESTIGASI DESAIN OPTIMASI LAHAN PADA PETANI PADI SAWAH DI DESA MUKTI JAYA KECAMATAN RIMBA MELINTANG ROKAN HILIR Dewi, Novia; Arifudin, Arifudin; Bakce, Djaimi; Hadi, Syaiful; Hutabarat, Sakti; Rifai, Ahmad; Mustaqim, Mustaqim; Herlon, Meki; Ridho, Zulhamid; Yusmini, Yusmini; Khaswarina, Shorea; Mubarak, Mubarak; Andrina, Hanifaturrahmi
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 2 No. 3 (2025): JP2N: Mei - Agustus 2025
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/nsg92152

Abstract

The Design Investigation Survey (SID) activity is a program by the Ministry of Agriculture aimed at utilizing swamp land to enhance food production through land optimization. The target location for land optimization in Rokan Hilir Regency is situated in Mukti Jaya Village, Rimba Melintang District. This community service activity aims to provide knowledge and guidance regarding the SID land optimization program to rice farmers in Mukti Jaya Village. This activity is beneficial for aligning perceptions regarding the requirements that serve as a reference for the SID land optimization activities, the necessary data, and the forms of assistance provided to improve land productivity and rice planting indices. The methodology involves outreach and guidance directed at the target  farmer groups. Outreach will cover the requirements and supporting data necessary for SID land optimization. Guidance will consist of directions regarding the infrastructure to be developed for optimizing land and its budgeting. There is a priority scale and budget provisions that will serve as a reference for communicating urgent needs in the field. The results of this community service activity indicate that (a) participants understand the importance of the SID land optimization program and its benefits for farmers, and (b) participants are aware of the criteria, requirements, and implementation provisions of the SID OPLA program from the Ministry of Agriculture, as well as the data that farmer groups need to provide.
Approaches to enhancing the resilience and independence of smallholder coffee farmers Mustaqim, Mustaqim; NB, Mudzakkar; Herlon, Meki; Ridho, Zulhamid; Nurdin, Ibnu Phonna; Andrina, Hanifaturrahmi
Enrichment : Journal of Management Vol. 15 No. 3 (2025): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i3.2316

Abstract

This study examines strategies to strengthen the self-reliance of smallholder coffee farmers in the Gayo Highlands, focusing on Bener Meriah and Central Aceh Regencies, which are recognized centers of Gayo Arabica coffee production. A strategic analysis approach was applied using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices to assess farmers’ internal strengths and weaknesses alongside external opportunities and threats. The IFE analysis produced a total score of 2.37, indicating a moderate level of internal capacity, driven by long experience in coffee cultivation, strong social cohesion, and favorable agro-climatic conditions. In contrast, the EFE score of 1.98 reflects a relatively weak ability to respond to external dynamics, including global price fluctuations, climate change impacts, and limited market access. Integrating these results into the Internal–External (IE) Matrix places smallholder coffee farmers in Quadrant VI, corresponding to a “Hold and Maintain” strategic posture. This position suggests that empowerment efforts should consolidate existing strengths while addressing vulnerabilities to external pressures. Recommended strategies include upgrading post-harvest technology, expanding direct market access, improving cooperative management, and strengthening climate resilience—steps expected to support sustainable coffee production, reduce dependence on intermediaries, and enhance the competitiveness of Gayo coffee in an increasingly dynamic global market.
PELATIHAN PEMBUATAN MEDIA SIBER UNTUK PENINGKATAN LITERASI PEKEBUN DALAM MENDUKUNG PROGRAM SAWIT RAKYAT DAN ISPO Herlon, Meki; Ridho, Zulhamid; Restuhadi, Fajar; Rosnita, Rosnita; Arifudin, Arifudin; Mustaqim, Mustaqim; Yulida, Roza; Andriani, Yulia; Kausar, Kausar; Muwardi, Didi; Hamidi, M. Rasyid; Hidayat, Imam; Septya, Fanny; Hanifaturrahmi, Hanifaturrahmi
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 5 (2024): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i5.26522

Abstract

Abstrak: Pembangunan pertanian dilakukan pemerintah untuk meningkatkan kesejahteraan masyarakat khususnya di perkebunan kelapa sawit adalah dengan membuat Program Sawit Rakyat (PSR). Dalam pelaksanaan dan penerapan PSR akan mengutamakan ketentuan ISPO (Indonesian Sustainable Palm Oil). Tuntutan pencapaian PSR perlu diimbangi dengan perkembangan sumberdaya pekebun melalui pendekatan kemampuan literasi media. Tuntutan ini sejalan dengan upaya dilakukan oleh Desa Lubuk Bendahara Timur dalam mendapatkan dana PSR. Tujuan pengabdian ini meningkatkan pengetahuan keterampilan pekebun tentang pembuatan media siber. Metode yang digunakan berupa pelatihan, diskusi, dan pendampingan monitoring maupun kontroling. Mitra pengabdian ini adalah pemerintah desa dan 13 kelompok tani dengan partisipasi 50 peserta di Desa Lubuk Bendahara Timur. Sistem evaluasi dilakukan dua bentuk, yaitu melalui pre dan posttest selama kegiatan pengabdian. Hasil dari kegiatan ini, terbentuknya website Desa Lubuk Bendahara Timur dengan nama luben.id, kemudian mayoritas 90% pekebun tahu teknis, pengetahuan penggunaan website dan 10% paham mengelola website.Abstract: The government carries out agricultural development to improve community welfare, especially in oil palm plantations, by creating the People's Palm Oil Program (PSR). In the implementation and application of PSR, the provisions of ISPO (Indonesian Sustainable Palm Oil) will be prioritized. The demand for achieving PSR needs to be balanced with the development of planter resources through a media literacy skills approach. This demand is in line with the efforts made by Lubuk Bendahara Timur Village to obtain PSR funds. The aim of this service is to increase the knowledge and skills of planters regarding creating cyber media. The methods used are training, discussion, and monitoring and controlling assistance. The service partners are the village government and 13 farmer groups with the participation of 50 participants in Lubuk Bendahara Timur Village. The evaluation system is carried out in two forms, namely through pre and posttests during service activities. As a result of this activity, the Lubuk Bendahara Timur Village website was formed with the name luben.id, then the majority of 90% of the planters had technical knowledge, knowledge of using websites and 10% understood managing websites.
OPTIMALISASI PEMANFAATAN E-COMMERCE SEBAGAI STRATEGI PENGEMBANGAN UMKM DI KELURAHAN BENCAH LESUNG Isman, Fairuz; Wiranda, Ledi; Ananta, Berliana; Lovianti, Raina Desfit; Herlon, Meki; Ridho, Zulhamid; Mustaqim, Mustaqim
Jurnal Pengabdian Masyarakat Polmanbabel Vol. 5 No. 02 (2025): DULANG : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33504/dulang.v5i02.695

Abstract

Through this activity, it is hoped that the capacity and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Bencah Lesung Village can be improved in the utilization of e-commerce as a business development strategy. The main problems faced by partners are low digital literacy and limitations in marketing products online. The implementation method involves socialization and hands-on practice using Facebook as a digital marketing platform. The activity was evaluated using pre-test and post-test instruments to measure the effectiveness of participants' understanding. The results showed a significant increase in various indicators, such as understanding of e-commerce concepts, the ability t o create marketplace accounts, and online promotion strategies, with improvements ranging from 28% to 57%. This activity has proven effective in enhancing the digital marketing skills of SME operators, although some participants still require further guidance to achieve independent technical proficiency. This initiative is expected to serve as the first step toward the digital transformation of SMEs, strengthening the competitiveness of locally-based technology-driven businesses.
Local Potential-Based Rural Development in Aceh Besar District, Indonesia Mustaqim, Mustaqim; Herlon, Meki; Ridho, Zulhamid; Phonna, Ibnu; Yulianda, Riki
Jurnal Ilmu Pendidikan dan Humaniora Vol. 14 No. 3 (2025): September: Education and Humanities
Publisher : Insan Akademika Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jiph.v14i3.217

Abstract

This study explores local potential-based rural development in Saree Village, Aceh Besar District, Indonesia. Saree holds significant promise as an agrotourism destination rooted in conservation and education. The village is endowed with rich natural assets, including Pocut Meurah Intan Grand Forest Park, Mount Seulawah Agam and Seulawah Inong, and the Saree Elephant Training Center, all of which support the development of sustainable ecotourism. These advantages are complemented by the presence of an Agro Techno Park and an integrated farming system producing key commodities such as avocados, red chilies, and tomatoes. This qualitative descriptive research employed field observations, interviews with local stakeholders, and literature reviews to identify and analyze the village’s local potentials. The Business Model Canvas (BMC) was applied as an analytical framework to map out the integration of local resources into tourism-based economic development.  Economically, over 65% of Saree's population depends on the agricultural sector, supported by training institutions such as Agro Saree Aceh that promote sustainable and technology-based farming. Collaborative efforts among local communities, village-owned enterprises (BUMG), government agencies, and the private sector play a crucial role in shaping Saree as an educational tourism village. The findings indicate that local resources can be effectively transformed into community-based tourism products that generate income, enhance local capacity, and preserve environmental sustainability. Key success factors include digital marketing strategies, human resource development, and infrastructure improvement.