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All Journal Jurnal Bahana Manajemen Pendidikan Jurnal Komunikasi Jurnal Pekommas JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Kajian Komunikasi Communicatus: Jurnal Ilmu Komunikasi ETNOSIA : Jurnal Etnografi Indonesia JSG: Journal of Society and Governance JURNAL ILMU BUDAYA The POLITICS : Jurnal Magister Ilmu Politik Universitas Hasanuddin KRITIS : Jurnal Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin KAREBA : Jurnal Ilmu Komunikasi International Journal of Science and Applied Science: Conference Series RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Lontar : Jurnal Ilmu Komunikasi Sahafa Journal of Islamic Communication Ensiklopedia of Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Avant Garde Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Jurnal Inovasi dan Pelayanan Publik Makassar Journal of Humanity and Social Justice JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Komunikasi Jurnal Dinamis Proceedings Series on Social Sciences & Humanities Scriptura: Jurnal Ilmiah Komunikasi Jurnal Komunikasi Global
Tuti Bahfiarti
Universitas Hasanuddin Makassar
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Journal : Jurnal Pekommas

 1 
Role of 'Key Farmer' as 'Opinion Leader’ Through Group Communication in Accepting Farmer’s Innovation in South Sulawesi Cocoa Plantation (Peran ‘Key Farmer’ sebagai ‘Opinion Leader’ Melalui Komunikasi Kelompok dalam Penerimaan Inovasi Petani di Sentra Pertanaman Kakao Sulawesi Selatan) Tuti Bahfiarti
Jurnal Pekommas Vol 1, No 2 (2016): Oktober 2016
Publisher : BBPSDMP KOMINFO MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30818/jpkm.2016.2010209

Abstract

The communications group has a central role in communicating the latest innovations in the field of cocoa. In this study used the term 'farmer' as 'key opinion leader' who served and serve to transfer knowledge through group learning cocoa farmers, especially in South Sulawesi. The purpose of this research is to categorize ' key role farmer' as ' opinion leader ' in accelerating innovation acceptance farmers ranging from planting, maintenance, disease, pests, quality, and innovation is the latest plant cocoa. Type of research uses qualitative descriptive approach which describes the role of the farmer' as ' key 'opinion leader. Results of the study found the group communication 'key farmer’ that serve as ‘ opinion leader' became a source of information from the chairman of the group of farmers who have the level of knowledge, motivation, and understanding a skilled technology and then to transfer knowledge to other members of the farmers group. The key role of the farmer in the group functioning seeking informatio, searching informaton, and utilization information, and dissemination  of agricultural innovations in the field of cocoa, especially in South Sulawesi. The key role of the farmer is called "behavioral information" or information behavior that can motivate the acceptance of cocoa farmers against the latest innovations in the field of cocoa.Komunikasi kelompok memiliki peran sentral dalam mengomunikasikan inovasi-inovasi terbaru di bidang kakao. Dalam penelitian ini digunakan istilah ‘key farmer’ sebagai ‘opinion leader’ yang berperan dan berfungsi mentransfer pengetahuan melalui pembelajaran  kelompok petani kakao, khususnya di Sulawesi Selatan. Tujuan penelitian ini adalah mengategorisasi peran ‘key farmer’ sebagai ‘opinion leader’ dalam mempercepat penerimaan inovasi petani mulai dari cara penanaman, pemeliharaan, penyakit, hama, kualitas, dan inovasi-inovasi terbaru tanaman kakao. Tipe penelitian menggunakan pendekatan kualitatif deskriptif yang menggambarkan peran ‘key farmer’ sebagai ‘opinion leader’. Hasil penelitian menemukan komunikasi kelompok ‘key farmer’ yang berfungsi sebagai ‘opinion leader’ menjadi sumber informasi dari ketua kelompok tani yang memiliki tingkat pengetahuan, motivasi, dan pemahaman teknologi yang terampil kemudian mentransfer pengetahuan kepada anggota kelompok tani lainnya. Peran key farmer dalam kelompok berfungsi mencari informasi pencarian (seeking), penemuan (searching), dan pemanfaatan (using), dan penyebaran (dissemination) inovasi-inovasi pertanian di bidang kakao, khususnya di Sulawesi Selatan. Peran key farmer ini disebut “perilaku informasi” atau information behavioryang dapat memotivasi penerimaan petani kakao terhadap inovasi terbaru di bidang kakao.The communications group has a central role in communicating the latest innovations in the field of cocoa. In this study used the term 'farmer' as 'key opinion leader' who served and serve to transfer knowledge through group learning cocoa farmers, especially in South Sulawesi. The purpose of this research is to categorize ' key role farmer' as ' opinion leader ' in accelerating innovation acceptance farmers ranging from planting, maintenance, disease, pests, quality, and innovation is the latest plant cocoa. Type of research uses qualitative descriptive approach which describes the role of the farmer' as ' key 'opinion leader. Results of the study found the group communication 'key farmer’ that serve as ‘ opinion leader' became a source of information from the chairman of the group of farmers who have the level of knowledge, motivation, and understanding a skilled technology and then to transfer knowledge to other members of the farmers group. The key role of the farmer in the group functioning seeking informatio, searching informaton, and utilization information, and dissemination  of agricultural innovations in the field of cocoa, especially in South Sulawesi. The key role of the farmer is called "behavioral information" or information behavior that can motivate the acceptance of cocoa farmers against the latest innovations in the field of cocoa.
Co-Authors Abdul Wadu'ud Achmad Safeii Ma'arif Akbar, Muh Aminuddin Tarawe Andi Alimuddin Unde Andi Alimuddin Unde ANDI ALIMUDDIN UNDE Andi Alimuddin Unde Andi Alimuddin Unde Andi Alimuddin Unde Andi Alimuddin Unde Andi Alimuddin Unde, Andi Alimuddin Andi Azisah Azis Andi Azisah Azis, Andi Azisah Andi Rahadi Andi Widya Warsa Andi Widya Warsa, Andi Widya Anggriani Anggriani Anysyah Syam Arianto Arianto Arianto Arianto Arianto Arianto Aswar Aswar Aswar Aswar Aurellia Addie Zeeva Theriady Bakri Bakri Bakri Bakri Burhanuddin Burhanuddin Bustan Kadir Christine Purnamasari Andu Damayanti, Elok Danang Tandyonomanu DANANG TANDYONOMANU Desti Kurniasari Desy Selviana Devi Akmalia Dhia Naufalina Ilmi Erik Kalalembang Ernawati Ernawati Evi Nurfawali Asbar Fitriani Puspa Ningsih Hafied Cangara Hafied Cangara Hafied Cangara Hafied Cangara Hafied Cangara Hafied Cangara, Hafied Harisman Harisman Hary Sabar Hasminah Said Hasrullah Hasrullah Hasrullah Hasrullah Ian Bonita Imam Mukti, Imam Insani Nur CItra Sanusi Isfaiqatul Chotimah Islaq Hastita Hamzah Ismi Amir Ismi Janisa Lande Jeanny Maria Fatimah Jeanny Maria Fatimah Jeanny Maria Fatimah Jeanny Maria Fatimah Judith Wira Satya Ambara Juliadi Juliadi M. Iqbal Sultan M. Iqbal Sultan M. Iqbal Sultan Mau, Muliadi Melinda Febriani Muh Iqbal Sultan Muh. Akbar Muh. Syaiful Muhammad Aslam Muhammad Farid Muhammad Farid Muhammad Farid Muhammad Farid Muhammad Farid Muhammad Farid Muhammad Hidayatullah Muhammad Iqbal Sultan Muhammad Iqbal Sultan, Muhammad Iqbal Muhammad Nadjib Muhammad Nadjib Muhammad Najmuddin Muhammad Najmuddin, Muhammad Mukhlisa Setiabudi Murniati Muhtar Murniati Muhtar, Murniati Mutia Nurul Fariza Nasrum, Widya Ameliya Nettie Nandra Tasunaung Nofianti Lapasila Rahmat Muhammad Riffat Khairi Sabar, Hary Siti Aisyah Sonni, Alem Febri Suharliati Nelsy Husain Suherli Suherli Sulvinajayanti Sulvinajayanti Sulvinajayanti Sulvinajayanti, Sulvinajayanti Syahraeni Syahraeni Taufiq Akbar Teguh Ardiansyah Sabir Uswatun Hasanah wahyuni wahyuni Yomir, Angel Aprilia Yuyun Yunita Puspa Yuyun Yunita Puspa, Yuyun Yunita