Article Per Year (5 Year)
p-Index From 2020 - 2025
3.845
P-Index
This Author published in this journals
All Journal I-ECONOMICS: A Research Journal on Islamic Economics Jurnal Pendidikan Kimia Universitas Riau PROtek : Jurnal Ilmiah Teknik Elektro JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Jurnal Basicedu FIKRAH JP3M (Jurnal Penelitian Pendidikan dan Pengajaran Matematika) JURNAL MANAJEMEN PENDIDIKAN Fikrah : Journal of Islamic Education Al asma : Journal of Islamic Education Jurnal Abmas Negeri (JAGRI) ALACRITY : Journal Of Education International Journal of Humanities Education and Social Sciences Journal of Innovation in Management, Accounting and Business Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah (JIPMI) Jurnal Basicedu Prominentia Medical Journal Indo-Fintech Intellectuals: Journal of Economics and Business Biner : Jurnal Ilmu Komputer, Teknik dan Multimedia Jurnal Pengabdian Masyarakat dan Riset Pendidikan VISA: Journal of Vision and Ideas Ethnography: Journal of Design, Social Sciences and Humanistic Studies
M Rusdi
Unknown Affiliation
Religion Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : VISA: Journal of Vision and Ideas

 1 
Pengaruh Influencer Marketing dan Brand Image terhadap Minat Beli Produk Camille Beauty pada Mahasiswa Fakultas Ekonomi Universitas Al Washliyah Labuhan Batu Aritonang, Ela Widiantari; Sukmal, Jeni; Rusdi, M.
VISA: Journal of Vision and Ideas Vol. 5 No. 2 (2025): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of influencer marketing and brand image on the purchase intention of Camille Beauty products among students of the Faculty of Economics at Universitas Al Washliyah Labuhanbatu. Employing a quantitative approach with a survey method, data from 50 student respondents were analyzed using multiple linear regression. The research findings indicate that both influencer marketing and brand image have a positive and significant partial effect on the purchase intention of Camille Beauty products.
Co-Authors . Lukman . Mufidah . Subehan Afriano, Megi Afrida Afrida Andriani, Nurafni Aritonang, Ela Widiantari Aty Mulyani Ayla, Sri Bakri Bakri Basam, Fajri Delita Sartika Diana Diana Dwijaya, Onkky Elly Wahyudin Erlan Fadilla, Muhammad Makruf Gatot S Lawrence Gemini Alam HARYANTO Hasibuan3, Erni Manja Ibnu Hajar Iskandar Iskandar Ismail Ismail Istiqamah, A. Mulkaida Jannati, Nur Sindi Jefri Marzal Kamid Kamid Khairil Anwar Kurniawan, Antok Kurniawan, Antok Loilatu, Siti Hajar Manurung, Elwina Febriani Marianti A Manggau Medi, Gery Melis Melis, Melis Muchsin Muchsin Muhamad Chairul Basrun Umanailo Muhammad Fadhil Muhammad Haris Effendi Hasibuan Muhammad Sadat Hamzah Muljono Damopolii Munthe, Safaruddin Mustofa Mustofa Musyowir, Musyowir Nina Mardiana (F01108057) Nurmala Sari Nurzila Rohmah P, Reski Papuangan, Astriyani A. Patiung, Dahlia Priyatni, Petri Putra, Iwan Radhia M. Mappagiling, Andi Rahmad Nuthihar Ritonga, Devi Riani Br Rudi Kurniawan S, Amrullah Sihombing, Tioliska Mawar Sipayung, Iskandar Muda Siregar, Amara Riski Sri Chandrabakty Sudarmin Sudarmin Suhardiman Suhardiman Sukmal, Jeni Sularno, Heri SYAHRIAL SYAHRIAL Syarinta Adenina Tanjung, Masrina Tarigan, Ayu Andira U, M. Shabir Upik Yelianti Wabula, Abdul Latif Yuli Asmi Rahman