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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JCES (Journal of Character Education Society) Media Mahardhika Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Leadership in Organizations Jurnal Manajerial Jurnal Pengabdian Masyarakat Sains Indonesia (Indonesian Journal Of Science Community Services) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Community Service Ikhtisar: Jurnal Pengetahuan Islam Journal of Office Administration : Education and Practice Jurnal Pengabdian Masyarakat Nusantara Jurnal Ekonomi, Akutansi dan Manajemen Nusantara TGO Journal of Community Development Economy Bring Ultimate Information All About Development Journal Smart International Management Journal (SIMJ)
Erna Nur Faizah
Universitas Muhammadiyah Lamongan
Religion Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Human Relation Management Strategy based on SWOT Analysis in Improving Employee Performance Rudi Wibowo; Nonda Elyzza Umar; Erna Nur Faizah; Abdul Majid; Mega Barokatul Fajri
Journal of Office Administration : Education and Practice Vol. 5 No. 3 (2025): November
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/joaep.v5n3.p202-212

Abstract

This study aims to analyze human resource management (HRM) strategies, based on a SWOT analysis, to improve employee performance at CV Cendana, an LPG distribution company. A qualitative approach, using interviews and direct observation, was employed to explore the strengths, weaknesses, opportunities, and threats that affect the effectiveness of HR strategies. The results showed that employee loyalty, harmonious work culture, and flexible organizational structure are the company's main strengths. However, there are still weaknesses such as the absence of a structured training system and undocumented performance evaluations. External opportunities in the form of advances in digital training technology and government support can be utilized to improve training and HR development strategies. Through the mapping of SO, WO, ST, and WT strategies, this research provides applicable strategic recommendations for companies in building adaptive, competitive, and sustainable HR policies.
Analysis of the Influence of Hedonistic Shopping Motivation and Flash Sale Strategy on Shopee Users' Consumer Buying Interest (Empirical Study on Students of the Universitas Muhammadiyah Lamongan) Suyitno; Erna Nur Faizah; Betta Cahya Islami
ECO-BUILD Economy Bring Ultimate Information All About Development Journal
Publisher : Prodi Ekonomi Pembangunan, Universitas Muhammadiyah Berau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35915/ej.v9i1.933

Abstract

This study aims to analyze the influence of hedonic shopping motivation and flash sale strategies on the buying interest of Shopee consumers among students at the Universitas Muhammadiyah Lamongan (UMLA). The development of digital technology has transformed consumption patterns, particularly in online shopping, with Shopee emerging as one of the largest e-commerce platforms in Southeast Asia. Hedonic shopping motivation, which refers to the pleasure and emotional satisfaction derived from shopping, along with flash sale strategies offering significant discounts for a limited time, are hypothesized to significantly influence buying interest. This research employs a quantitative method with a descriptive approach. Data were collected through questionnaires distributed to 70 UMLA students who actively shop on Shopee, particularly during flash sale events. Sampling techniques included purposive sampling and accidental sampling, with data analysis conducted using multiple linear regression. The results indicate that hedonic shopping motivation (X1) and flash sales (X2) significantly affect buying interest (Y), with regression coefficients of 0.418 (Sig. 0.000) and 0.574 (Sig. 0.000), respectively. The coefficient of determination (R²) of 0.692 suggests that these two variables contribute 69.2% to buying interest, while the remaining 30.8% is influenced by other factors outside the research model. The research instruments were reliable (Cronbach's Alpha > 0.6), and the data were normally distributed (Asymp. Sig. 0.085 > 0.05). These findings highlight the importance of considering consumer psychological aspects and promotional strategies in e-commerce marketing, particularly for the student segment. This study provides empirical contributions to the development of Shopee's marketing strategies and the literature on consumer behavior in the context of online shopping in Indonesia.
MEMBANGUN KOMITMEN ORGANISASI MELALUI MOTIVASI KERJA DAN BUDAYA ORGANISASI: STUDI PADA KARYAWAN MASJID NAMIRA LAMONGAN: MEMBANGUN KOMITMEN ORGANISASI MELALUI MOTIVASI KERJA DAN BUDAYA ORGANISASI: STUDI PADA KARYAWAN MASJID NAMIRA LAMONGAN Rudi Wibowo; Erna Nur Faizah; Nuning Nurna Dewi
Ikhtisar: Jurnal Pengetahuan Islam Vol 6 No 1 (2026): Ikhtisar: Jurnal Pengetahuan Islam
Publisher : Institut Agama Islam Sumatera Barat Pariaman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55062/ijpi.v6i1.1162

Abstract

This research is motivated by the importance of organizational commitment in improving organizational performance and sustainability, especially in religious-based organizations such as mosques, where employees are still found to have less than optimal commitment due to a lack of work motivation and organizational culture support. This study aims to analyze the influence of work motivation and organizational culture on organizational commitment among employees of the Namira Mosque in Lamongan. The research method used is a quantitative approach with multiple linear regression analysis techniques. The population in this study were all 45 employees of the Namira Mosque in Lamongan with a sampling technique using total sampling. Data collection was carried out through questionnaires that had been tested for validity and reliability. The results of the study indicate that work motivation and organizational culture have a positive and significant effect on organizational commitment, both partially and simultaneously. The R Square value is 0.961 or 96.1%. Organizational culture has a more dominant influence than work motivation. The coefficient of determination value shows that both variables are able to explain most of the variation in organizational commitment. The conclusion of this study confirms that increasing work motivation and implementing a positive organizational culture consistently can strengthen employee commitment to the organization.
The Impact of Digital Transformation on Wage Determination: A Literature Study on the Service Industry in Indonesia Erna Nur Faizah
Smart International Management Journal Vol 3 No 2 (2026): June 2026
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v3i2.188

Abstract

This study discusses the impact of digital transformation on wage determination in the service industry in Indonesia through a literature review approach. The development of digital technologies such as automation, artificial intelligence, digital platforms, and online-based services has changed the structure of the labor market and compensation system in Indonesia. This study aims to analyze the influence of digital transformation on wage determination, identify factors that affect wage changes, and examine the implications of digitalization on labor inequality in the service sector. The research uses the Systematic Literature Review (SLR) method by examining various national and international articles. The results show that digital transformation affects wage structures by increasing demand for high-skilled labor and reducing the need for routine and low-skilled jobs. In addition, the emergence of the gig economy and digital platform-based jobs has also created a more flexible wage system and increased income disparity between workers. Digital skills, education, technology adaptation, and productivity are the main determinants in determining wages in the service industry. This study concludes that digital transformation provides opportunities as well as challenges for the wage determination system in Indonesia, especially related to wage inequality and workforce readiness.
ANALISA PENGGUNAAN MEDIA SOSIAL SEBAGAI SARANA DIGITAL MARKETING PADA KOMUNITAS USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI KECAMATAN BABAT Aditya Wahyu Nugroho; Erna Nur Faizah; Rizky Wahyudha Rosiawan
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.2992

Abstract

Introduction: Information technology has an impact on all sectors of life. Social media has now become a trend in marketing communication. Currently, micro, small and medium enterprises (MSMEs) must be able to adapt to modern marketing patterns so as not to be outdated. This research aims to describe how the use of social media in micro, small and medium enterprises (MSMEs) in Babat District. Methods: In this study, the researcher used a type of qualitative research using data collection techniques in the form of observations, questionnaires and interviews. This research was conducted in one of the communities in Babat District. To check the validity of the data taken, the data triangulation technique was used. Results: The result of this study is that the majority of micro, small and medium enterprises (MSMEs) actors who are members of the Preneur community (Preneur Megilan Lamongan) still use WhatsApp social media as the main social media for digital marketing activities.  All respondents use WhatsApp to communicate with customers and promote products/services. In addition to being easy to use, micro, small and medium enterprises (MSMEs) actors can also create special groups and send product catalogs to their loyal customers Keywords: Social Media, Digital Marketing, MSMEs
MANAJEMEN SUMBER DAYA MANUSIA HIJAU DAN INOVASI HIJAU DALAM MENINGKATKAN KEBERLANJUTAN BISNIS Erna Nur Faizah; Adi Lukman Hakim; Rizky Wahyudha Rosiawan
Media Mahardhika Vol. 24 No. 3 (2026): May 2026
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v24i3.1538

Abstract

This study aims to analyze the influence of Green Human Resources Management and Green Innovation on Business Sustainability. The Green Human Resources Management approach includes recruitment, training, performance appraisal, and compensation practices oriented towards environmental conservation. Meanwhile, green innovation focuses on the development of environmentally friendly products, processes, and business models. The sampling technique used is purposive sampling with a total of 100 respondents. Data collection was carried out using an online questionnaire after testing validity and reliability. The analysis in this study employs SEM-PLS. The results indicate that Green Human Resources Management does not have an effect on Business Sustainability. In contrast, Green Innovation has a significant positive effect on Business Sustainability. The implementation of enhanced green innovation has been proven to increase operational efficiency and strengthen the company's image as an environmentally conscious business. This study emphasizes the importance of integrating human resource management and environmentally friendly innovation to achieve better business sustainability.
PERAN MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KINERJA KARYAWAN PADA PT CARBON COCO NUSANTARA Jihadi Unggul Prayitno; Rizky Wahyuda Rosiawan; Erna Nur Faizah
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 5 No. 1 (2026): Edisi Mei - Agustus
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis peran manajemen sumber daya manusia (MSDM) dalam meningkatkan kinerja karyawan pada PT Carbon Coco Nusantara. Penelitian dilatarbelakangi oleh masih ditemukannya ketidakseimbangan pembagian beban kerja, keterbatasan pelatihan, serta sistem pengelolaan sumber daya manusia yang belum sepenuhnya optimal sehingga berpotensi memengaruhi kualitas kinerja karyawan. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam, observasi, dan dokumentasi. Informan penelitian dipilih secara purposive berdasarkan keterlibatannya dalam pengelolaan sumber daya manusia dan aktivitas operasional perusahaan. Analisis data dilakukan melalui reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa penerapan fungsi-fungsi MSDM, meliputi perencanaan tenaga kerja, rekrutmen dan seleksi, pelatihan dan pengembangan, penilaian kinerja, kompensasi, serta hubungan kerja telah mendukung peningkatan kinerja karyawan. Namun demikian, perusahaan masih menghadapi kendala pada aspek pemerataan beban kerja, pengembangan kompetensi, dan sistem kompensasi. Penguatan praktik MSDM secara berkelanjutan diperlukan agar perusahaan mampu mengoptimalkan potensi sumber daya manusia dan meningkatkan produktivitas organisasi. Kebaruan penelitian ini terletak pada analisis implementasi seluruh fungsi manajemen sumber daya manusia secara terpadu menggunakan pendekatan kualitatif pada perusahaan manufaktur pengolahan arang kelapa. Temuan penelitian memberikan implikasi praktis bagi perusahaan dalam menyusun sistem pengelolaan SDM yang lebih terstruktur untuk meningkatkan produktivitas dan kinerja karyawan.
Co-Authors ABDUL MAJID Adi Lukman Hakim Adi Lukman Hakim Adi Lukman Hakim Aditya Wahyu Nugroho Aisy Faaikoh Ali Basah Astuti, Suryani Yuli Betta Cahya Islami Devi Ristian Octavia Fajri, Mega Barokatul Guruh Marhaenis Handoko Putro Jennifer Farihatul Bait Jihadi Unggul Prayitno Lilin Turlina Mega Barokatul Fajri Ninik Mas'adah Nonda Elyzza Umar Nuning Nurna Dewi Ratna Nurdiana Rizky Wahyuda Rosiawan Rizky Wahyudha Rosiawan Rizky Wahyudha Rosiawan Rokhimah Rokhimah Rudi Wibowo Rudi Wibowo Rudi Wibowo Silvia Dwi Indriana Suyitno Suyitno Suyitno